Tips for Creating Greater Resiliency in the Retail Sector Amid COVID-19

Date:

Share post:

By Peter Capponi

According to global engineering consultancy GHD, reopening and maintenance of retail operations can be safely achieved with proper resiliency planning aligned to business requirements and drivers, and a high degree of management and health and safety measures. This creates an environment to operate where employees feel comfortable and safe returning to work and customers feel safe shopping.

The establishment of temporary (or long-term) screening measures and diversions to meet social distancing requirements, that are monitored and managed digitally and aligned to retail flow patterns, coupled with robust communication strategies are a cornerstone of creating and reinforcing trust with all stakeholders as part of the overall response to COVID-19.

Retail Space Audits:

Determine sites and buildings to be re-opened and desired business level and activities. Perform an audit to understand demand conditions and site criticality to assess business continuity. Rank by safety considerations and facility layout and conditions. Evaluate economic impact to “bricks and mortar” operations and consider online sales avenues.

Health and Safety Facility Guidelines:

Determine public health and governmental guidelines during COVID-19 business activities. Understand and define safety guidelines for the facility and ensure that all government guidelines are incorporated. Conduct an assessment as to what is currently in place versus what is required and then plan to close the gap. For example, secure Personal Protective Equipment (PPE), and consider the availability of future stock and potential for supply chain disruption that could occur during an increased risk level.

Employee Health and Safety Policies:

Develop a site-specific employee safety plan with policies and protocols for health screening, social distancing and contact tracing. Conduct and document health risk assessment and develop appropriate PPE guidelines. Importantly, modelling of worker and customer movement will be critical to ensuring social distancing requirements tied to the specifics of the retail space/location. These policies and processes should be constantly reviewed and part of a continuous improvement strategy based on actual performance.

Consider Queuing Challenges:

Deploy digital technology and modelling to ensure social distancing and employee/visitor safety โ€“ specifically for queues and capacity requirements. Modelling and monitoring of movement outside and inside your facility will be critical to ensuring social distancing requirements.

Evaluate and Re-Engineer Floor Space Layouts for More Effective Physical Distancing:

Having the appropriate expertise, technology and data science to track, model, plan and implement effective social distancing in retail space is critical. Evaluate retail floor layout, product display options, and fitting room standards (eg. full doors versus curtains) that can safely accommodate people flow and contact interaction. This will lead to better health, safety and industrial hygiene protocols.

Cleaning, Disinfecting, and Decontamination:

It is important to respond to possible impacts and the needed prevention to identify and clean needed assets while maintaining retail flow, employee and customer confidence and product integrity.

HVAC Systems:

Infectious aersols can pose a high exposure risk, regardless of whether COVID is defined as airborne infectious disease. Evaluate and improve the design and operations of heating, ventilation and air conditioning systems and local exhaust ventilation (LEV) systems to decrease the transmission. Evaluate and develop strategies to minimize transmissions through ventilation systems including Dilution and extraction ventilation, pressurization, airflow distribution and optimization, mechanical filtration, ultraviolet germicidal irradiation and humidity control.

Effective and Regular Employee Communications:

Timely, consistent, and targeted communication and engagement is critical to the successful deployment of any significant business change. This should clearly articulate how a retail store is going to operate but also be clear how workers, customers and other stakeholders should behave. Given the personal nature of health screening and the fear associated with the COVID-19 virus, a comprehensive communications and engagement program is imperative.

Disclaimer: It is recommended that business owners and organizations monitor and adhere to the guidelines released by relevant public health authorities such as Health Canada, as well as other provincial authorities. Every business and organizationโ€™s situation is different. These tips are intended to raise awareness of a few best practices, solutions and considerations.


Peter Capponi

Peter Capponi is a North American Industrial and Manufacturing Sector Leader at GHD.

RELATED ARTICLES

Subscribe to the Newsletter

Subscribe

* indicates required

RECENT articles

Daily Synopsis: October 16, 2026

Grocery store cyber attacks become concern, Longo's opening in former King City Coppa's, Comox Centre Mall comes to market, Newmarket Mayor pushes for Walmart to stay open, Legendary Noodles shuts in Vancouver's West End, and other news.

From The Desk: Experiential Retail and Leadership Moves Shape Canadian Market

Craig Patterson examines Canadian retail trends, from Aritzia's expansion and labour challenges to AI adoption and the evolving role of physical stores.

Groupe Dynamite appoints Jennifer Vincent as Head of Global Communications

Jennifer Vincent joins Groupe Dynamite with more than 15 years of communications experience as the retailer continues its international expansion.

Carol Deacon takes the helm as Bed Bath & Beyond prepares Canadian store comeback

Bed Bath & Beyond Canada president Carol Deacon discusses relaunching the retail brand online, plans for smaller stores in 2027 and the support of Sleep Country.

Canadian Tire shifts focus to growing fandom after reaching womenโ€™s sport investment milestone

Canadian Tireโ€™s Eva Salem discusses the companyโ€™s strategy to increase visibility, build audiences and grow womenโ€™s professional sport in Canada.

Sundayfawn Targets 200 Retail Locations With Personalized Book โ€˜Story Passโ€™ Model

Toronto-based personalized childrenโ€™s book company SundayFawn is preparing to expand into physical retail with a model designed to let stores sell customized books without carrying finished-book inventory.

Nintendo’s first store-within-a-store in North America opens Saturday October 17 in Toronto

The Nintendo space at EB Games brings Nintendo games, characters and worlds together in an immersive new retail environment.

A&W launches new mission and corporate strategy

System Sales in Q3 of $497.6 million increased by $18.0 million (3.8%)

KaleMart24 Eyes 100-Store Network as Canadian Expansion Accelerates [Video Interview]

KaleMart24 founder Sam Saoudi and Think Retail's Tony Flanz discuss plans for 100 stores or franchise agreements, Toronto expansion, Vancouver opportunities and the economics of healthier convenience retail in a Retail Insider podcast interview.

Tanya Taylor Opens First Canadian Store in Torontoโ€™s Summerhill Neighbourhood

Toronto-born designer Tanya Taylor has opened her first Canadian boutique at The James in Summerhill. The 750-square-foot store is her brand's third standalone location and joins a growing mix of specialty retailers at Scrivener Square.

Loblaw Expands Multi-Brand Apparel Strategy Beyond Joe Fresh

Loblaw is expanding Joe Fresh with national and licensed apparel brands as Costco, Walmart and Winners compete for Canadian clothing shoppers.

Toronto-Based REFORMD Expands to California with Major Fitness and Wellness Studio

Toronto-based REFORMD will open its first U.S. Lagree studio at The Commons at Calabasas in January 2027, featuring 37 machines and wellness services.

MTY Food Group Shifts Focus to Franchising as Canadian Restaurant Sales Stabilize

MTY Food Group is reducing corporate-owned restaurants and reviewing its brand portfolio as Canadian sales stabilize. Mall-based restaurants, breakfast concepts and sushi brands are among the strongest performers, while the company targets renewed growth through franchising.

Oakridge Park Hosts Fashion Showcase with John Legend and Joe Zee in Vancouver

Vancouver's Oakridge Park hosted its inaugural Front Row fashion showcase on October 15, with Joe Zee hosting and John Legend performing live at the piano. The event brought together the city's luxury retail community as the newly opened development expands its cultural programming.

Groupe Marcelle partners with Dentsu Creative Canada on brand growth

Montreal-based beauty company Groupe Marcelle has partnered with Dentsu Creative Canada to support the development of its Marcelle, Watier and Annabelle brands.

Recipe Unlimited to acquire Greece-based restaurant operator Evergood

The Canadian restaurant company has signed an agreement to acquire Evergood, which operates more than 575 restaurants across five brands in Greece and regional markets.

Daily Synopsis: October 15, 2026

Patagonia opening downtown Kelowna store Friday, No Frills opening in SW Edmonton, Denny's expanding with Woodstock location, metro Vancouver restaurant named best in North America, and other news.

Canada’s Food Affordability Crisis Goes Beyond Grocery Prices

As World Food Day approaches, Sylvain Charlebois examines the widening divide between Canada's agricultural strength and household food security. New income and expense comparisons show why rising disposable incomes have not eliminated affordability pressures for lower- and middle-income Canadians.

mini mioche Returns to Toronto Retail as Trade War Reshapes Growth Strategy

mini mioche opens a Toronto flagship as CEO Jacquelyn Corbett discusses trade uncertainty, Canadian manufacturing, wholesale growth and retail expansion.

Who Shopped HBCโ€™s Womenโ€™s Floor, and Where Theyโ€™ve Gone

New Environics Analytics research examines Hudsonโ€™s Bayโ€™s affluent womenโ€™s clothing shoppers, their spending habits and the retailers attracting them.