UK-based luxury fragrance brand Jo Malone has opened a new standalone store at CF Toronto Eaton Centre. It’s one of four now open in Canada.
The 860-square-foot CF Toronto Eaton Centre store is located on the third level of the shopping centre, next to Club Monaco and across from the recently announced Moose Knuckles store.
Retail Insider reported on the Canadian expansion of the brand, which saw three new locations initially announced followed by a fourth. In addition to CF Toronto Eaton, Jo Malone has opened in Toronto’s Yorkdale Shopping Centre as well as at CF Pacific Centre in Vancouver earlier in the summer. These spaces were formerly occupied by UK-based Links of London, a luxury brand that shut its global operations in 2020 due to financial struggles. Retail Insider subsequently reported that Jo Malone was opening at CF Richmond Centre near Vancouver and that location recently opened as well.
The Canadian expansion for Jo Malone was negotiated by Jane Baldwin, Senior Vice President at Lennard Commercial Realty on behalf of Jo Malone. Ms. Baldwin represents Estée Lauder brands in Canada as real estate representative. Cadillac Fairview is the landlord for CF Toronto Eaton Centre.
CF Toronto Eaton Centre Jo Malone In-Store Images
The store features the Engraving & Momogramming service. Guests are able to customize a Jo Malone London scent. Choosing from two elegant fonts, then engrave your Cologne or Candle with a personal message, a special date or their initials.