Foot Locker has opened its second Canadian Community Power Toronto Store, which follows months of uncertainty surrounding the location due to lockdowns and government restrictions in Ontario.
Located at 306 Yonge Street, the Foot Locker store took over from Jordan in a re-shuffling of the downtown storefront locations. Champs Sports was in the location before moving up a block to take over the Foot Locker location at 340 Yonge Street, which subsequently moved to 218 Yonge Street in a prominent spot across from the CF Toronto Eaton Centre.
Jordan opened just in time for the 2016 NBA All-Star Game that was held in Toronto, which saw the biggest names in the sport travel to the city for a weekend in the international spotlight. Athletic-wear brands, like Foot Locker and Jordan, took the opportunity to roll out their next-gen product lines to the Canadian market.
In 2020, the Jordan brand closed its pop-up turned long-term storefront and Retail Insider was there to catch the sign removal. Around the same time, signage at the 218 Yonge Street location went up announcing the Foot Locker was to be moving up the street.
The Toronto Foot Locker Community Power Store soft-opened in March during a time when non-essential retail was able to function, but closed soon thereafter due to non-essential stores being ordered shut.
Spanning 15,000 square feet across three storeys, the 9th Power Store in the world has brought exclusive product lines into a space that is elevated with activations from local artists Alexis Eke and Jacquie Comrie.
The store offers an assortment of Nike, Jordan, and adidas product in men’s, women’s and kids, in addition to collaborative efforts with other brands and lines.
The Main Floor
The main floor features women’s and kids, with a few nods to the vacated previous tenant. The Michael Jordan mural survived the renovation, along with the basketball hoop above the entrance and the dozens of signatures that adorned the support columns from that original NBA All-Star Weekend in 2016.
Second-floor has changed from the Centre 23 training facility under the Jordan layout to a men’s retail space, which features team specific merchandise, clothing and shoes. It also showcases an unique window covering that will allow for nighttime projections to be shown from inside the store to be seen from Yonge Street.
The bottom concourse level is a flex space which is able to be fully-activated when needed for events, or can serve as an extension of the retail floor with an entrance to The Atrium and the Dundas Subway.
Foot Locker Canadian Community Power Toronto Store celebrated their Grand Opening on the weekend of July 9-11th, 2021.
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