Canadian retailer The Bay has debuted an immersive pop-up shop in Toronto’s Stackt Market, a shipping container outdoor marketplace. The Bay is the digital spinoff of department store retailer Hudson’s Bay.
The Bay has created a digitally-integrated experience at Stackt which focuses on The Bay’s Holiday gift guide. Using the retailer’s See it, Scan it, Ship it technology, the pop-up carries more than 50 curated brands and allows customers the opportunity to simply scan a QR code.
Once the checkout is completed, the product is shipped directly to the customer’s chosen shipping address without having to carry around bags.
“The assortment at Stackt has been thoughtfully curated to appeal to the local market, providing holiday inspiration to make shopping for the season effortless,” says Laura Janney, Chief Merchant, The Bay.
“I truly believe shoppers will be surprised and delighted to find all The Bay has to offer, especially with our new Marketplace. The Bay at Stackt is a fun and immersive experience that will help shoppers ring in the season – however they celebrate.”
Featured brands at the Stackt Market pop-up include Theragun, UGG, Zwilling, Dr. Dennis Gross Skincare, Lesley Hampton, Herschel, SMEG, Paw Patrol, Eatable, YSL, Google, Grace & Stella and more.
The Bay operates TheBay.com, in addition to 85 Hudson’s Bay stores.
