The store will span 1,493 square feet on the third floor in a space recently housing a pop-up for The Latest Scoop and prior to that, True Religion Jeans.
The expansion of Warby Parker has been taking place over the past several years — the retailer’s first Canadian store opened in August 2016 on Queen Street in Toronto and the brand has since expanded to Yorkdale in Toronto and Square One in Mississauga, as well as a location on West 4th Avenue in Vancouver.
Warby Parker is a value-priced prescription eyewear retailer that was founded in 2010 as a direct-to-consumer online retailer and moved to physical brick-and-mortar storefronts.
Warby Parker will be competing with a number of eyewear companies within the CF Toronto Eaton Centre, which includes Bailey Nelson, BonLook, Lenscrafters and Zeiss Vision Centre by Leon.
Retail Insider has been covering the brand’s Canadian expansion since 2016.