Technology company Square, knowns for its innovative payment solutions, has announced a strategic partnership with Jane Technologies, the premier online ordering platform service for cannabis dispensaries. This collaboration signals Square’s entry into the Canadian cannabis market, offering licensed cannabis retailers a comprehensive solution for both online and in-person commerce.
Jane Technologies, widely known as “Jane,” empowers cannabis dispensaries integrated with Square to expand their business horizons beyond traditional brick-and-mortar operations. Through the Jane platform, customers gain access to an up-to-date menu of cannabis products, enabling them to place orders for convenient pick-up or delivery.
This strategic alliance represents a significant leap forward in the joint mission of Square and Jane to enhance commerce solutions within Canada’s booming recreational cannabis industry.
As part of this initiative, Square is rolling out an exclusive Early Access Program tailored for licensed cannabis dispensaries. This program extends a unique opportunity to authorized cannabis sellers in Ontario, allowing them to be among the first to test Square’s comprehensive retail point-of-sale solution within their physical stores before its broader deployment.
Roshan Jhunja, Head of Retail at Square, expressed the company’s unwavering commitment to addressing the distinctive needs of cannabis dispensaries.
“Square is continually driven to resolve the challenges faced by sellers, and we recognize that cannabis dispensaries have been underserved when it comes to reliable and integrated commerce tools. Dispensary owners are searching for an easy-to-use, fully integrated omnichannel solution to streamline their operations both in-person and online. We are privileged to collaborate with Jane in developing a robust online offering and encourage cannabis dispensaries to explore our software, hardware, and payment solution through our Early Access Program,” he said.
Jane’s CEO, Socrates Rosenfeld, echoed the sentiment, highlighting the synergy between the two companies’ visions.
“Square’s reputation as a global commerce leader speaks volumes, and our partnership with Jane, driven by our shared commitment to empower traditional retailers with top-tier digital tools, felt like a natural progression. We are thrilled to merge Square’s robust point-of-sale infrastructure and APIs with Jane’s powerful ecommerce platform to deliver a best-in-class omnichannel experience to Canadian cannabis retailers,” he said.
The legalization of recreational cannabis in Canada in 2018 ignited a rapidly expanding market estimated to be valued at over $4.5 billion, with projections indicating annual growth of more than 18% through 2024.
Licensed cannabis dispensaries in Ontario keen on participating in Square’s Early Access Program to engage in in-person sales with Square for Retail and delve into online commerce through Jane can access detailed information and sign up via the official website.