October’s Very Own (OVO), the lifestyle and apparel brand co-founded by global hip-hop icon Drake, is set to open a temporary location at Scarborough Town Centre (STC) this weekend that will remain open for an undetermined amount of time.
The seasonal pop-up, located on the upper level near Entrance #2 of the mall, will showcase OVO’s most comprehensive product lineup to date. In a nod to its local roots, the store will feature an exclusive OVO East End capsule collection, alongside apparel from the Scarborough Shooting Stars, a Canadian Elite Basketball League team co-owned by OVO’s Nicholas Carino.
“I’m thrilled that the newest OVO store will reflect the neighbourhoods that have shaped me and so much of Toronto’s cultural and athletic talent,” said Nicholas Carino, affectionately known as “OVO Niko”, in a statement.
The pop-up’s arrival at Scarborough Town Centre is a homecoming of sorts. Robert Horst, Oxford Properties’ VP of Retail and former Scarborough Town Centre General Manager, said “As a Scarborough native, I understand firsthand the impact OVO has on our community. Hosting an OVO seasonal pop-up with exclusive items and events is incredibly meaningful to Scarborough Town Centre and our customers.”
Horst elaborated, “We consistently engage with the community to discover inspiring local enterprises and help them establish a retail presence in our mall. This collaboration with OVO represents an exciting instance where a brand with local roots and global appeal is returning to its origins.”
Since its inception in 2011, OVO has grown from a series of collaborations with Roots Canada into a full-fledged global lifestyle brand. The company has expanded its retail footprint with stores in major cities across North America, including Toronto, Los Angeles, New York, Chicago, and Vancouver.
OVO’s product range has diversified significantly over the years, moving beyond its initial offerings of parkas and jackets to include a wide array of clothing and accessories. The brand has also gained attention for its high-profile collaborations, including partnerships with the Toronto Raptors, Canada Goose, and Air Jordan.
As OVO continues to grow, this seasonal pop-up at Scarborough Town Centre represents a strategic move to reconnect with its roots while simultaneously expanding its reach. For shoppers and fans alike, it offers a unique opportunity to experience the brand’s latest offerings in a setting that celebrates its local heritage.
