Canadian quick-service restaurant franchisee Redberry Restaurants has been named Company of the Year at the 2024 Pinnacle Awards, solidifying its position as a powerhouse in the nation’s hospitality industry.
As the largest operator of Burger King and Taco Bell locations in Canada, and the Canadian Area Director for Jersey Mike’s Subs, Redberry says it has demonstrated remarkable growth and innovation in the competitive fast-food market. The company currently manages over 190 restaurants across the country, with ambitious plans to expand its portfolio by more than 600 additional locations in the coming years.
Ken Otto, Chief Executive Officer of Redberry Restaurants, expressed his gratitude for the recognition: “This honour reflects the dedication and hard work of our entire team. Our commitment to growth and positive community impact is at the core of our success.”
The past year has been particularly successful for Redberry, with the company reporting a 16.2% increase in store units, a 16.4% rise in revenue, and a substantial 30% growth in EBITDA. Looking ahead, Redberry anticipates new unit growth to approach 20% in 2024, further cementing its position as one of Canada’s fastest-growing restaurant franchisees.
Beyond financial achievements, Redberry has distinguished itself through robust community engagement initiatives. The company actively supports programs such as the Taco Bell Foundation, The Burger King Scholarship Foundation, and various grassroots efforts with Jersey Mike’s Subs. A notable contribution includes a significant donation to Make-A-Wish Canada, demonstrating Redberry’s commitment to corporate social responsibility.
Redberry’s success extends beyond its balance sheet, encompassing high guest service scores, successful new location openings, and extensive employee engagement programs. The company provides employment opportunities for nearly 5,000 individuals across Canada, fostering a diverse workforce that embodies its core values of Partnership, Respect, Integrity, Diversity, and Empowerment.
Kiran Benet, Chief People Officer of Redberry Restaurants, emphasized the company’s unique culture: “We’ve created an environment where our teams are empowered to add value and make a difference. This approach has made us a different kind of restaurant company, with a culture that’s widely admired in the industry.”
The Pinnacle Awards, established in 1988 by Kostuch Media Ltd., celebrate excellence in the hospitality industry. Winners are selected by a judging panel from a list of nominees compiled through industry recommendations and selections made by Foodservice and Hospitality and Hotelier magazines.
The 35th Annual Pinnacle Awards ceremony will take place on December 6, 2024, at the Fairmont Royal York Hotel in Toronto, where Redberry and other industry leaders will be formally recognized for their outstanding contributions to Canada’s hospitality sector.
