Sephora Canada introduced Fenty Hair by Rihanna to its stores and online platform on September 3. The launch brings together all Fenty beauty categories under one roof for the first time in North America with US stores also carrying the line.
The Fenty Hair line features nine innovative hair care and styling products, each infused with Replenicore-5, a proprietary blend of amino acids, proteins, and antioxidants. This unique formulation aims to repair, strengthen, hydrate, smooth, and protect hair, catering to a diverse range of hair types and textures.
Rihanna, the multifaceted artist and entrepreneur behind the Fenty brand, said in a statement, “Hair is one of the most fun parts of beauty – I’ve had every hair color, style, cut. I love to switch it up. But to do that, you need to make sure your hair is healthy.”
The product range includes a variety of offerings, from the travel-friendly Mini Maintenance Crew Start’r Kit to specialized treatments like The Comeback Kid Instant Damage Repair Treatment. Styling products such as The Protective Type 5-in-1 Heat Protectant Styler and The Homecurl Curl-Defining Cream cater to different styling needs while maintaining the brand’s focus on hair health.
Jennifer Lucchese, VP Haircare Merchandising at Sephora, highlighted the significance of this launch: “Fenty Hair represents another game-changing launch from the brand, offering high-powered, innovative formulas that support hair health and styling for all hair types.” This aligns with Sephora’s commitment to providing diverse, inclusive beauty options to its clientele, the company says.
The introduction of Fenty Hair at Sephora builds upon the brand’s existing relationship with the retailer, which began with the launch of Fenty Beauty in 2017. This expansion reinforces Sephora’s position as a destination for innovative, inclusive beauty products in the North American market.
Sephora Canada, which has been operating in the country since 2004, now boasts 114 stores across the country. The retailer’s commitment to diversity and inclusion is exemplified by its “We Belong to Something Beautiful” platform, launched in 2019 to foster belonging among clients and employees.
The Fenty Hair line, which is clinically tested, vegan, sulfate-free, and silicone-free, will be available at all Sephora Canada locations and on Sephora.com starting September 3.
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