BYOMA's global community exceeds two million members, supported by more than 109 clinical trials and 130,000 skin measurements conducted across clinical studies and AI-driven skin analysis.
Co-founded by beauty entrepreneur Anna Lahey and recording artist Rita Ora, the brand’s Canadian entry centres on scalp-focused products positioned to address common hair concerns.
Sephora's Canadian expansion, AI reshaping shopping, and retail bifurcation highlight evolving strategies amid market pressure and consumer shifts in 2026.
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Applications will open Jan. 19, with the company selecting 10 creators from across the country to form the next Sephora Squad. The new roster is scheduled to be announced in spring 2026.
Sephora has opened a second store in downtown Montreal at 1241 Ste-Catherine Street West, a prime retail location near major global brands, marking its 18th in Quebec and 132nd in Canada.
For Sephora Canada, the multi-year Toronto Tempo relationship is more than just a brand partnership, it's an opportunity to harness the power of sport to expand the way Canadians see beauty and create even more inclusivity.
Efficiency is key for the store that anchors an expanding commuter hub which is the busiest in the country. Sephora also plans to open 14 more stores in Canada this year and 15 next year according to a representative.
The beauty retailer will occupy a prominent corner location in the new Bay Street Promenade, marking a significant milestone for the transformation of Union Station.
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