Empire partners with Instacart and Uber Eats to expand grocery delivery

Empire Company Limited is launching partnerships with Instacart and Uber Eats, providing customers with new ways to shop its stores online.

In a news release, the company said these new partnerships complement Voilà, Empire’s existing online grocery home delivery service. Instacart and Uber Eats users will now see Empire banner stores on their apps in Ontario, with rollout across Canada to follow.  

“By making its banners available on the additional channels of Instacart and Uber Eats, Empire is responding to evolving market dynamics and customer demands, particularly in the immediacy segment of e-commerce. Customers in Ontario will now have more ways to enjoy product offerings from Empire’s banners using Instacart and Uber Eats. And, for the first time, FreshCo customers in the province can have their favourite products delivered right to their door,” it said.

“We are excited to be expanding our e-commerce offering and continuing to grow the market. Through these new partnerships with Instacart and Uber Eats, Empire has expanded how customers can shop our banners, giving us access to a larger segment of the e-commerce market,” said Doug Nathanson, Chief Development Officer, Empire. “We have proudly offered home delivery service to customers with our world-class Voilà platform since 2020 and now expand our reach to give more customers more choices, faster. That’s a winning recipe.” 

Delivery will be available at Sobeys, Farm Boy, Longo’s and, for the first time, FreshCo.

Empire said customers simply download their app of choice, select their preferred participating Empire banner store, and fill their baskets with their favourite products.  

“At Instacart, we’re always looking for ways to bring more variety and convenience to our customers, so we couldn’t be more thrilled to grow our presence in Canada by welcoming Empire’s iconic grocery store banners to the Instacart App,” said Chris Rogers, Chief Business Officer at Instacart. “As someone who calls Canada home and has been going to these grocery stores for as long as I can remember, I’m excited to provide Empire’s customers with an additional channel of exceptional online grocery experience.” 

“We are thrilled to welcome Empire and its banners to the Uber Eats app. Canadians now have more grocery options available to choose from right from the Uber or Uber Eats apps they already have on their phone with the on-demand speed Uber is known for,” said Klaas Knieriem, Head of Grocery and Retail for Uber Eats in Canada. “Uber Eats has grown quickly from a platform to get your favourite meals delivered to a one-stop-shop for anything you need—from pharmacy essentials to groceries to alcohol and everyday household items. We’re continuously expanding the in-app selection by bringing new retailers onto the delivery platform to deliver Canadians their favourite items.” 

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