The experiential storefront marks the first physical retail presence for the Canadian sleep brand known particularly for its weighted blankets and now includes categories such as mattresses.
The brand entered Canada via Holt Renfrew several years ago and is now opening its first standalone store, catering primarily to an affluent Chinese demographic.
The mall's Director says that it's clear that consumers value brick-and-mortar retail, with Yorkdale offering a world-class retail mix including the most extensive offering of luxury brands in Canada.
The luxury brand has had a concession presence at Holts for several years and following Holts’ move to outlaw fur in its stores, Fendi has gone standalone in the country for the first time.
The sustainability-focused footwear and fashion brand has confirmed that it will open two stores in Canada this year as it launches an expansion into new countries following an IPO last year.