Advertisement
Advertisement

Famoso and Steamworks Partner to Elevate Benchmark Beer Brewing

Date:

Share post:

Famoso Neapolitan Pizzeria, known for its authentic Italian pizzas, has announced a significant partnership with Vancouver-based Steamworks Brewing Company. The collaboration aims to enhance Famoso’s Benchmark Beer label, meeting growing customer demand while further perfecting the classic pairing of craft beer with Neapolitan pizza.

Raymond Ho, Vice President of Marketing at FDF Restaurant Brandz, highlighted the importance of the new venture. “We’re thrilled to partner with Steamworks, a key player in our hometown’s craft beer community,” said Ho. “Benchmark Beer has been a staple for Famoso fans since its launch in 2016, and this new partnership will help enhance our Benchmark Beer and increase our production capacity, offering our guests an exceptional pairing with our Neapolitan pizzas.”

Why the Collaboration is Important

The decision to collaborate with Steamworks is driven by Famoso’s desire to boost production without compromising quality, says the company. Benchmark Beer has been a customer favourite since its introduction and this partnership is expected to deepen loyalty by consistently offering a high-caliber craft beer alongside Famoso’s Italian cuisine.

Steamworks CEO Eli Gershkovitch expressed excitement about the collaboration. “Few things go together as well as pizza and beer – and we’re big fans of Famoso over at Steamworks,” said Gershkovitch. “We’ll be working closely with Famoso to produce both a Benchmark Pale Ale and Lager, and look forward to guests being able to experience the new brews, starting today.”

Famoso Steamworks partnership. Photo: Allison Kuhl

Craftsmanship Meets Culinary Excellence

Under the new partnership, Steamworks will brew Benchmark Pale Ale and Lager in Vancouver, using expertise developed over 25 years in the craft beer industry. Steamworks, recognized for its unique steam-powered brewing system and its role in Vancouver’s craft beer community, brings a new level of quality to Famoso’s beer offerings.

The partnership is expected to elevate the guest experience by refining the flavor and consistency of Benchmark Beer, and may lead to new beer offerings in the future. Combining Famoso’s Italian heritage with Steamworks’ brewing expertise ensures a harmonious pairing of food and beverages.

Legacy of Both Brands and What’s Next

Famoso Neapolitan Pizzeria, established in 2007, has brought the authentic taste of Naples to Canada with high-quality ingredients, including Campania tomatoes and fior-di-latte mozzarella, and wood-fired pizzas cooked in traditional ovens. Steamworks Brewing Company, founded in 1995, is Canada’s only steam-powered brewery and has earned acclaim for its inventive and award-winning beers.

The newly brewed Benchmark Pale Ale and Lager are now available across Famoso locations in British Columbia, Alberta, and Saskatchewan. Both brands plan to continue enhancing customer satisfaction and expanding their reach through this partnership.

Craig Patterson
Craig Patterson
Located in Toronto, Craig is the Publisher & CEO of Retail Insider Media Ltd. He is also a retail analyst and consultant, Advisor at the University of Alberta School Centre for Cities and Communities in Edmonton, former lawyer and a public speaker. He has studied the Canadian retail landscape for over 25 years and he holds Bachelor of Commerce and Bachelor of Laws Degrees.

3 COMMENTS

LEAVE A REPLY

Please enter your comment!
Please enter your name here

More From The Author

RECENT RETAIL INSIDER VIDEOS

Advertisment

Subscribe to the Newsletter

Subscribe

* indicates required

Related articles