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White Spot serves up burgers with a purpose to support BC families

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White Spot, BC’s iconic restaurant chain, is turning burgers into a catalyst for change with its latest fundraising initiative in support of Variety – the Children’s Charity.

From February 18 to 21, $2 from every burger sold – whether for dine-in, or takeout – will go directly toward helping children and youth in BC with disabilities and complex medical needs, said the brand in a news release.

“This initiative gives families the opportunity to enjoy White Spot’s famous burgers while making a meaningful impact. Every bite supports children and families who rely on Variety for essential programs, services and more that they may not otherwise have access to,” it said.

“White Spot has been a proud supporter of Variety since 1966, raising more than $2 million through various fundraising efforts. This year’s campaign leads into Variety’s Show of Hearts Telethon airing on Global BC, Sunday, February 23 – an event White Spot has championed since its inception. Beyond fundraising, White Spot team members also volunteer their time to provide meals to the event crew.”

“At White Spot, giving back to the community isn’t just something we do – it’s part of who we are,” said Trent Carroll, president of White Spot. “We’re honoured to support Variety’s mission and provide our guests with the opportunity to make a real difference, all while enjoying great burgers together.”

Variety plays a crucial role in the lives of BC families, stepping in where healthcare systems may not, to ensure children have access to life-changing support, said the brand.

Andrea Tang
Andrea Tang

“We are incredibly grateful for our longstanding partnership with White Spot,” said Andrea Tang, CEO of Variety the Children’s Charity. “With deep roots in the BC community, White Spot shares our commitment to making a life-changing impact for children and families. Right now, too many kids are waiting for the critical supports they need to thrive. Thanks to White Spot’s generosity, we can reach more families and provide the essential therapies, resources, and equipment kids need—when they need it most. Together, we are changing lives.”

Headquartered in Vancouver, White Spot is Canada’s longest-running restaurant chain. Founded in 1928, when Nat Bailey launched Canada’s first drive-in restaurant at Granville and 67th, the 97 year-young chain serves more than 17 million guests annually at 132 White Spot and Triple O’s (their premium quick-service restaurants) located throughout B.C., Alberta, Ontario and Asia.

Mario Toneguzzi
Mario Toneguzzi
Mario Toneguzzi, based in Calgary, has more than 40 years experience as a daily newspaper writer, columnist, and editor. He worked for 35 years at the Calgary Herald covering sports, crime, politics, health, faith, city and breaking news, and business. He is the Co-Editor-in-Chief with Retail Insider in addition to working as a freelance writer and consultant in communications and media relations/training. Mario was named as a RETHINK Retail Top Retail Expert in 2024.

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