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BYOMA expands retail footprint in Canada with launch in Sephora stores

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Global skincare brand BYOMA, the pioneer of barrier-first skincare and leader in skin barrier education, has launched at Sephora Canada , marking a major milestone in the brand’s continued global expansion.

Launching in 140 doors nationwide and online at Sephora making its clinically proven, barrier-boosting formulations even more accessible to Canadian consumers nationwide, it said in a news release.

Coinciding with the retail launch, BYOMA is introducing its latest “revolutionary innovation” – the Bio-Collagen Radiance Face Mask ($25 CAD) – a liquid-to-film peel off face mask, designed to deliver clinically proven instant hydration, visible radiance and strengthened skin barrier function in just 20 minutes.

Co-founded in 2022 by beauty entrepreneur Marc Elrick and Rob Brittain, BYOMA said it was created to address a growing skincare concern: over-treated, over-exfoliated skin. By combining barrier-first science with clinically proven actives, the brand delivers dermatologist-tested formulations designed to boost, build, balance and brighten the skin while supporting long-term barrier health: redefining the future of barrier care.

“Built on the principle that better skin begins with a stronger barrier, every BYOMA formula features the brand’s proprietary Tri-Ceramide Complex or targeted active ingredients to strengthen the skin’s natural defences while delivering visible results. The brand has rapidly gained global momentum thanks to its science-backed approach, transparent ingredient education and accessible price point,” it said.

Today, BYOMA’s global community exceeds two million members, supported by more than 109 clinical trials and 130,000 skin measurements conducted across clinical studies and AI-driven skin analysis.

Marc Elrick
Marc Elrick

“From day one, BYOMA has been about barrier health and evidence-based results,” said Elrick, Founder and CEO of BYOMA. Consumers have been encouraged to chase quick fixes that often compromise the skin barrier. Our goal has always been to simplify skincare and solve real problems with real science.”

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Mario Toneguzzi
Mario Toneguzzi
Mario Toneguzzi, based in Calgary, has more than 40 years experience as a daily newspaper writer, columnist, and editor. He worked for 35 years at the Calgary Herald covering sports, crime, politics, health, faith, city and breaking news, and business. He is the Co-Editor-in-Chief with Retail Insider in addition to working as a freelance writer and consultant in communications and media relations/training. Mario was named as a RETHINK Retail Top Retail Expert in 2024.

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