Big League Food Company has launched a new digital wholesale ordering platform aimed at independent retailers across Southern Ontario, as the Toronto-based food distributor continues to expand its regional footprint and wholesale business.
The company said the Shopify-powered portal is now available to its network of 650 wholesale accounts, covering regions from London to Oshawa and Niagara to Muskoka. The platform gives retailers access to more than 700 Canadian products, along with real-time inventory updates and order tracking.
The launch marks the latest step in the company’s wholesale growth strategy following what it described as a year of expansion in both customer accounts and revenue.
Big League Food Company said the platform replaces more traditional ordering systems that often depend on manual order sheets and older software. The company said the new system is intended to streamline procurement for independent retailers and improve visibility into inventory and deliveries.
The portal includes access to products from brands such as Village Juicery, Dear Grain, Detour Coffee and Tori’s Bakeshop, with Big League Food Company saying 80 per cent of the products listed are exclusive to its wholesale network.
The company also said retailers using the platform will have access to digital invoices, credit memos, order histories and account representatives through a centralized system. Orders above $100 qualify for next-day delivery through the company’s delivery fleet.
Big League Food Company said its wholesale and retail operations allow it to use sales information from its own stores to identify consumer trends and guide product selection for wholesale customers.
“For too long, independent retailers have been stuck with legacy tools and fragmented supply chains,” says Tyler Colford, managing director at Big League Food Company. “We’re changing that by putting a world-class digital storefront in their hands. This platform isn’t just about efficiency; it’s about giving local businesses a best-in-class experience to compete–and win–against the national chains.”
The company said it added more than 200 active wholesale accounts over the past 12 months and reported year-over-year wholesale revenue growth of more than 20 per cent. It also said it has expanded coverage throughout Southern Ontario, including seasonal operations in Muskoka.
Big League Food Company describes itself as a food platform focused on scaling emerging Ontario food brands. Its portfolio includes Dark Horse Espresso Bar, Dear Grain, Village Juicery and Detour Coffee.
The company said its wholesale business supplies regional retail partners with locally manufactured food and beverage products beyond its corporate store network.
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