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Spareparts Continues Rapid Expansion, Announces 3 New Stores

(YORKDALE SPAREPARTS STORE. DESIGN: CUTLER. INTERIOR MILLWORK: PEREGRINE)

Innovative Saskatoon-based multi-brand lifestyle and accessories retailer Spareparts continues to open Canadian stores at a rapid pace. It opened a total of eight Canadian stores in 2016, with three more confirmed to be opening in the spring of 2017 — which will bring its store count to 21. 

It’s a remarkable story, considering that Spareparts only had seven stores when we first reported on it in October of 2014. Founder Danny Mysak described his concept store as being “highly service-oriented” while also being “keen on building relationships with its clients”. Spareparts began in 1992 as an accessories retailer in Saskatoon, with products curated by a team of buyers. Some of the world’s leading designer brands are carried in Spareparts stores, as well as premium sunglass/watch brand Farmfresh, which was developed in-house. 

Spareparts’ store interiors are cutting edge and beautifully designed. The company has worked with Vancouver-based design firm Cutler for its stores, which are bright and modern, yet clean and inviting. Vancouver-based Peregrine, which is now Western Canada’s largest retail fixture and millwork company, has worked on most of Spareparts’ stores, including the Yorkdale Shopping Centre location featured in photos in this article. 

(YORKDALE SPAREPARTS STORE. DESIGN: CUTLER. INTERIOR MILLWORK: PEREGRINE

Spareparts began its store expansion by opening in Western Canadian markets, including Saskatoon, Regina, Calgary, Winnipeg, Edmonton, Grande Prairie and Ft. McMurray, Alberta. In 2016, Spareparts began expanding across Canada in some of its largest markets, including locations in some of Canada’s top-performing shopping centres. Of the eight Spareparts stores that opened in 2016, six were in Ontario, one was in Alberta, and one was in British Columbia. The British Columbia store is in CF Pacific Centre, downtown Vancouver’s leading shopping centre. The Alberta store was at Red Deer’s Bower Place. The new Ontario locations that opened in 2016 include stores at Conestoga Mall in Waterloo, Yorkdale Shopping Centre in Toronto, Oshawa Centre in Oshawa, Square One Shopping Centre in Mississauga, Mapleview Centre in Burlington, and Vaughan Mills, north of Toronto. 

(YORKDALE SPAREPARTS STORE. DESIGN: CUTLER. INTERIOR MILLWORK: PEREGRINE

Looking ahead into 2017, Spareparts has confirmed three new stores set to open this spring. On March 18, it will open a store at CF Masonville Place in London, ON, which is the most productive shopping centre in the city and one of the top in Canada, according to a newly released Retail Council of Canada study. On March 31, Spareparts will open at Ottawa’s downtown CF Rideau Centre, also considered to be one of Canada’s top centres in terms of productivity. On April 8 of this year, Spareparts will open a location in North America’s largest mall in terms of square footage— West Edmonton Mall

Editor’s Notes: Yorkdale Shopping Centre Spareparts Store Design: Cutler. Interior Millwork: Peregrine. Facade design/fabrication: Eventscape Inc. General Contractors: Weekes General Contracting

*Photos: Vincenzo Pistritto from Brandon Barre Photography.

First-Ever Retail Competition Includes Free Space at Yorkdale

A unique ‘innovation challenge’ is taking place at the Dx3 Conference in Toronto this year, and the winner may debut their concept at Toronto’s Yorkdale Shopping Centre, or another premium Oxford centre. Applications for the Canadian Retail Innovation Challenge are being accepted until January 27, so you’re encouraged to act fast, if interested. 

Dx3 Canada has partnered with Oxford Properties Group, retail futurist Doug Stephens (aka ‘Retail Prophet’), and the Retail Council of Canada for this first-ever initiative. 

How it works: Applications will be accepted from across Canada, with six startup finalists selected to pitch their business concepts in front of judges from Oxford Properties Group, and Mr. Stephens/Retail Prophet. The competition features two broad categories: retail merchants that provide consumers with a different product, service, or shopping experience, and retail technology, which offers innovation that could change or influence the consumer shopping experience.

Two winners will get the chance to debut their concepts at either Yorkdale Shopping Centre in Toronto or another Oxford Properties-owned shopping centre. Winners also receive the opportunity to meet and pitch to the Retail Council of Canada board of directors, which include executives from companies like Best Buy Canada and Kit and Ace. Winners will be featured in Canadian Retailer and invited to participate in the STORE 2017 conference (May 30-31) in Toronto.

Three finalists from each category will be invited to attend the Dx3 Conference in Toronto this spring, with the finals to take place during the conference on March 9 in front of an audience.

“Dx3 has always been about celebrating Canada’s digital marketing, advertising and retailing communities, and our hope is that we will encourage innovation in these categories across the country,” said Duncan Payne, Dx3 co-founder. “Our mission is to help develop and grow Canada’s startup community, and we’re hopeful that this initiative is seen as us putting that commitment into practice.”

Applications are being accepted until January 27, as mentioned, and the selected participants will be notified during the first week of February 2017. For more information, visit: dx3canada.com/canadian-retail-innovation-challenge.

*Sponsored content. To work with Retail Insider, contact Craig Patterson at: craig@retail-insider.com.

Study Ranks Canadian Shopping Centres

Retail Council of Canada has released its first study that ranks Canada’s top shopping centres based on annual sales per square foot, size, and annual pedestrian count. Comparisons to top US centres are also made for each of these. The study then provides insight into trends seen among leading malls, including the importance of reinvestment. 

The full PDF study can be downloaded here: Retail Council of Canada Canadian Shopping Centre Study

The study ranks Canada’s top shopping centres by sales per square foot, with Toronto’s Yorkdale Shopping Centre ranking first with a productivity of almost $1651. Vancouver’s Oakridge Centre ranked second with annual sales per square foot of $1,537, followed by Vancouver’s CF Pacific Centre with a productivity of $1,523 per square foot. A total of 30 Canadian shopping centres were ranked as per the report, which will be used as a benchmark for future Retail Council of Canada shopping centre studies. 

Canada’s 10 largest shopping centres are revealed in the study and, with no surprise, West Edmonton Mall is first. The Edmonton mall features retail as well as expansive entertainment and food components, reflecting a trend among malls to become ‘entertainment centres’. Toronto’s CF Toronto Eaton Centre ranked second in size, partly due to the vast size of its Hudson’s Bay building component, which also houses Canada’s 170,000 square foot flagship Saks Fifth Avenue store. The Mall of America, located in suburban Minneapolis and under the same ownership umbrella as West Edmonton Mall, ranked second on the continent in terms of size. 

The Retail Council of Canada study then ranks Canada’s top 10 busiest malls by annual visitors (aka ‘footfall’). Remarkably, CF Toronto Eaton Centre, with almost 50 million visitors, sees more people annually than the Las Vegas Strip, Disneyland and Disney World combined, and almost as many as New York City’s Times Square. The Toronto mall is the busiest in North America, with Honolulu’s Ala Moana Center and Minneapolis’ Mall of America trailing by eight and 10 million annual visitors, respectively. 

The study notes, referencing statistics from International Council of Shopping Centres (ICSC), that Canadian malls are, on average, more productive in terms of sales per square foot than those in the United States. Canadian malls averaged $744 (Canadian) per square foot in 2016, while US malls averaged US $466 per square foot. A number of factors may be at play, including the fact that Canada has less retail space per person — according to CBRE statistics, Canada has 16.5 square feet of retail space per person, versus 23.6 square feet in the US. 

Ten Canadian regions are examined in depth, providing demographic information as well as a summary of selected top shopping centres. Regions vary widely, for example, when examining factors such as retail space per capita and average sales per square foot. Vancouver malls rank top in terms of productivity, according to ICSC numbers, averaging a whopping $1,019 per square foot annually. Toronto malls ranked second, at $860 per square foot. 

The Retail Council of Canada study then goes on to discuss some trends in the industry, including expanded entertainment options, renovations and expansions, enhanced food/beverage options, pop-up retail, and the polarization of retail, among others. “Investing in malls with strong anchors, healthy upscale food courts and restaurants is helping drive traffic to stores,” said Farla Efros, President of HRC Retail Advisory, when asked to comment on her opinion about what landlords need to do to keep malls competitive. 

School of Retailing Accepting New Consulting Projects

The University of Alberta School of Retailing Consulting Group is now accepting consulting projects for the spring of 2017. The School’s highly motivated students have been involved in various projects, ranging from brick-and-mortar evaluations to e-commerce overhauls.

Past clients include Fountain Tire, London Drugs, 20 Vic Management Inc., and City of Edmonton. All have been very positive about the School’s cost-effective consulting initiative, which is now the longest running and largest of its kind in Canada. 

Consultants are up for various challenges, including (and not limited to) feasibility studies, commercial needs assessments, digital strategy, e-commerce analysis, penetrating strategy and gap analysis, market research and Google trend reports. 

The School of Retailing Consulting Group (SOR|CG) is an entity within the School of Retailing at the University of Alberta’s School of Business. Managing Partners Dr. Kyle Murray and Emily Salsbury-Deveaux launched the group in October 2014, with a goal to provide cost-effective consulting for the industry, while also providing Bachelor of Commerce students with applicable paid experience. Emily Salsbury-Deveaux, who has been consulting for over 17 years, manages the group through recruitment to training to project completion.

Recently featured in Retail Council of Canada‘s publication, Canadian Retailer, SOR|CG is now the longest running and largest of its kind in Canada. It employs 22 Bachelor of Commerce student staff and in its short span of 2.5 years, has completed over 35 projects.

Experienced consultants manage the group, with services being offered at a fraction of the cost of larger firms. Partners of the School of Retailing pay $50/hour for a team of 4-6 student consultants, while non-partners pay $60/hour for a team of 4-6 student consultants. Students also take part in a mentorship program with mentors from around the world who are currently working in the industry.

For more information, visit: www.sorconsulting.com or email Emily Salsbury-Deveaux at: salsbury@ualberta.ca.

Footwear Retailer Shumaker Announces Store Expansion

Canadian footwear brand Shumaker (pronounced ‘shoe maker’) has announced that it will open several locations in 2017, including its first two street-front stores. Shumaker has seen impressive growth since opening its first stores in 2015. 

The company was founded in 1948 as a footwear manufacturer and distributor, and is now based in Mississauga. Known for its moderately priced contemporary casual footwear for men and women, Shumaker also boasts wholesale distribution in over 1,600 points of sale across Canada.

Shumaker opened its first physical store locations in 2015, adopting an interior design featuring white interiors with strong red accents. In August of 2015, Shumaker’s first store opened at Peterborough’s Lansdowne Place, followed by locations in Barrie (RioCan Georgian Mall), Bellville (Quinte Mall), Hamilton (CF Lime Ridge), Ottawa (two stores: Carlingwood Shopping Centre and Place d’Orleans) as well as two Toronto area stores (Erin Mills Town Centre in Mississauga and CF Markville in Markham).

Shumaker opened a 1,500 square foot location at Georgetown Marketplace in Georgetown, west of Toronto, on January 12 of this year. The store features an impressive 40 foot frontage, and its lease and design were coordinated in house, according to Shumaker’s Director of Operations, Ishan Singh. 

This spring, Shumaker will open its first-ever street-front store at 202 Princess Street (corner of Montreal St. and Princess St.) in downtown Kingston, Ontario. The store will be considerably larger than the company’s other stores, spanning about 3,000 square feet over two levels. The Kingston store “will be in line with our current store designs and branding, but it shall also incorporate a rustic, urban feel,” according to Mr. Singh. Olivier Raoult of FR Capital Realty Advisory Services negotiated the store’s lease, and the store was designed in-house. 

Another street-front Shumaker location is also confirmed to be opening this year. Located at 2581 Yonge Street in Toronto (between Eglinton Avenue and Lawrence Avenue), the new store will be on a stretch of Yonge Street that is adjacent to some of the city’s most affluent residential areas, including Lawrence Park. The area also boasts unique and upscale retailers such as L’Occitane En Provence, Drake General Store, Lululemon and Sporting Life. Olivier Raoult of FR Capital Realty, also coordinated that lease deal. 

Mr. Singh notes that Shumaker continues to be in discussions with several landlords for locations in Ontario, both within shopping centres as well as urban street-fronts. Mr. Singh says that he is the primary contact for landlords regarding any potential future deals for Shumaker, at this time, and that more locations are expected to be announced in the coming months. 

(Photos are of the newly opened Georgetown store, and were provided by Shumaker)

Nespresso to Expand into Western Canada

Nestlé-owned Swiss coffee brand Nespresso will expand its Canadian operations this year, by opening its first permanent freestanding location in Western Canada. The company is working with brokerage Oakmont Real Estate Services for its Canadian expansion, which is expected to include several new Nespresso locations yearly. 

In March of this year, Nespresso will open a 335 square foot boutique at Vancouver’s Oakridge Centre. The jewel-box-like store will be smaller than most freestanding Nespresso locations, many of which surpass 2,000 square feet in size. While small, Oakridge’s Nespresso will boast a strategic corner location near prestige retailers Tiffany & Co. and Harry Rosen, as per the mall lease plan below. Many retailers do exceptionally high sales at Oakridge, with a new Retail Council of Canada study ranking it as Canada’s second-most productive mall in terms of annual sales per square foot. Nespresso is currently hiring for the new space, and we’ll update this article when we learn of the exact store opening date. 

While unconfirmed, sources say that Nespresso’s Oakridge lease may be for a somewhat limited time, while mall landlord Ivanhoé Cambridge solidifies plans for a shopping centre overhaul. Original redevelopment plans are being modified by the landlord, following the discovery of an aquifer below the site. 

Nespresso opened its first freestanding location on Montreal’s Rue Crescent in 2009, followed by a spectacular 14,000 square foot Toronto location (designed by Italian firm Goring & Straja) in the fall of 2013, in a former theatre on Yorkville’s Cumberland Street. Both of these are ‘boutique-bars’, according to Brand Manager Caroline Delvaux in an interview last year, with both locations serving food as well as drinks and coffee makers/pods. 

Nespresso operates five other freestanding Canadian locations, which are considered ‘mall-based’ boutiques that primarily sell coffee makers and pods. These include stores at CF Sherway Gardens and at Yorkdale Shopping Centre in Toronto, at Place Ste-Foy in Quebec City, at CF Carrefour Laval near Montreal, and at CF Rideau Centre in Ottawa. The new Vancouver Oakridge location will fall under Nespresso’s ‘mall-based’ store classification, as well. 

Nespresso also operates shop-in-stores at Hudson’s Bay stores in Montreal (downtown flagship), Toronto (Queen Street flagship, Yorkdale), Vancouver (downtown flagship), Edmonton (Southgate Centre) and in Calgary (CF Chinook Centre). Like the ‘mall-based’ stores, these locations sell coffee makers and pods. 

Nespresso also operates a pop-up program nationally, which has seen temporary Nespresso stores in various shopping centres. As of this week, Nespresso pop-ups are at Toronto’s CF Fairview mall, Surrey’s Guildford Town Centre, Calgary’s Southcentre, and in Montreal at CF Galeries d’Anjou and CF Promenades St-Bruno

According to representative brokerage Oakmont Real Estates Services’ website, Nespresso is seeking retail spaces in enclosed shopping centres, as well as on high streets, ideally in the 2,000 square foot to 3,000 square foot range. The website also notes that Nespresso may open between two and three stores a year in Canada, as well as between three and six pop-ups annually. Oakmont’s Ben Labrecque (1-514-917-5015) and Iqbal Kamboj (1-514-777-7198) are the broker contacts for the brand in Canada. 

World’s Most Powerful POS Software Expands in Canada

Montreal-based POS software provider Lightspeed continues to expand its operations into Canada, as well as internationally. The company’s platform is considered to be the most powerful in the world, and it’s growing quickly as it targets independent businesses with its omnichannel functionality that includes both eCommerce and brick-and-mortar retailers. Lightspeed is ultimately seeking to level the playing field for smaller Canadian retailers as international retailers continue to enter the market, by providing sophisticated technology in an accessible manner. 

Over 40,000 businesses are using Lightspeed globally, with numbers growing rapidly. Over $15 billion in transactions in over 100 countries are processed annually using the platform. Lightspeed differentiates itself from competitors like Square and PayPal with its back-office software, and it’s looking to further attract retailers in Canada. The company says that it believes that “small and medium-sized businesses revive our streets by offering something unique that you can’t find in your average chain store.”

The company was founded in 2005 by Dax Dasilva, beginning with four employees working out of a Montreal apartment. Lightspeed has seen remarkable growth in just over a decade, now boasting over 500 staff in eight offices around the world. Originally offering retail POS software only, the company has quickly expanded its offering with a POS for restaurants, an eCommerce platform and an omnichannel selling solution. Lightspeed helps businesses streamline their operations and improve customer service by bringing together inventory, customer management, sales and analytics into a single platform. As a result, retailers gain a competitive edge by managing their brick-and-mortar and online stores from a single platform, helping create a uniform brand experience as well as the ability for shoppers to access the retailer’s site 24 hours/day, seven days/week. 

Lightspeed is one of the fastest growing tech companies in Canada, and is backed by Accel Partners, iNovia Capital, Caisse de dépôt et placement du Québec (CDPQ) and Investissement Québec (IQ). We’ll provide updates on the company’s growth here on Retail Insider, as it’s a Canadian success story worth noting, particularly as it grows rapidly amid fierce competition.

 

*Partner content. To work with Retail Insider, contact Craig Patterson at craig@retail-insider.com

William Ashley to Relocate Mink Mile Store

Upscale Toronto-based tableware and giftware retailer William Ashley is relocating its Manulife Centre store to a new space this year. Its new location will be in what some consider to be Canada’s most prestigious retail address — Morguard’s The Colonnade at 131 Bloor Street West. William Ashley will occupy a temporary ground-level space that will open to the public next month, while the company’s full-sized store is expected to open in about seven to eight months. 

William Ashley moved into its current 24,000 square foot 55 Bloor Street West space (with about 20,000 square feet of retail) at the southwest corner of Bloor Street West and Balmuto Street in 1994, replacing former women’s luxury retailer Creeds which went bankrupt in 1991. William Ashley was founded in 1947 by Tillie Abrams (who passed away in 2010), and opened its first Bloor Street store in the 1950’s. In the early 1970’s, William Ashley was the first store in Canada to offer a wedding registry service. William Ashley boasts the largest selection of tableware, giftware, and gourmet kitchenware in the world, and this year marks the 70th anniversary for the venerable retailer.

On February 1 of this year, William Ashley will relocate to a temporary 3,840 square foot retail space at 131 Bloor Street West, in part of the space formerly occupied by Sephora before it recently relocated up the street. The pop-up will operate for several months while a new, spectacular William Ashley is constructed, which will boast 23 foot ceilings, natural light and a new interior to showcase the retailers vast product assortment from some of the world’s top brands. 

William Ashley’s new Bloor Street store will span two levels and about 15,000 square feet of retail space. Its ground floor will span about 1,000 square feet, taking over the current lobby space of The Colonnade. Teuscher of Switzerland chocolates, which is housed in the current William Ashley store, will move into part of the new street-level space. William Ashley’s 14,000 square foot second floor will encompass the current second level of the Herzig Eye Institute and adjacent retail, as well as the common area in The Colonnade as per the floor plan below. Natural light will flood the new space from unique oval south-facing windows in the current Eye Institute, while the north side of the store will feature ample exterior light from windows rising up to the floor’s soaring ceilings. 

Toronto-based DesignAgency designed the new space, which it describes as having “a series of modern contemporary fixtures, environments and experiences wrapped and woven over two floors through the heart of the landmark Colonnade Building on Bloor Street,” going on to say that its goal is “to create an enveloping environment that is the very definition of William Ashley – all the while allowing the array of stunning products to tell their own unique stories.”

According to William Ashley’s president, Jackie Chiesa, the new Colonnade store will feature enhanced customer service experiences that will include technology, personalized services (including wedding registry, corporate services and interior design) as well as an entirely new store design to showcase William Ashley’s prestigious assortment of goods. There will be a private shopping area for customers who prefer privacy, as well as a ‘venue space’ to host special events. 

Scott Harris, General Manager of Retail at Morguard said: “We are thrilled to welcome William Ashley to The Colonnade as part of the new line up of luxury retailers at the iconic building. William Ashley is the perfect complement to The Colonnade, adding the world’s finest Tableware and Home Decor brands to our international assortment,” also mentioning that “the Colonnade was Canada’s first mixed-use building featuring chic retailers.  From its opening in 1963 to today, an era of best-in-class retailers continues to serve the demands of Bloor Street shoppers seeking exceptional product.”

William Ashley is vacating its Manulife Centre retail space as part of the shopping centre’s $100 million overhaul, which will see expanded and renovated retail space, new retailers, and the addition of Canada’s first Eataly location on its second level. 

We look forward to the opening of the new William Ashley store later this year at The Colonnade, and will provide updates including photos of what is expected to become one of Canada’s most beautiful retail environments. William Ashley will be neighbours with prestigious retailers at The Colonnade including Cartier, Mulberry, Escada, Black Goat Cashmere, Coach, and a substantially expanded Prada, as well as new store locations for Moncler and Christian Dior, both of which will open later this year. 

Nordstrom Appoints New Canadian Head, Announces 6th Rack Location

Nordstrom has appointed a new Vice President, Regional Manager for its Canadian operations, and has also announced its sixth Canadian Nordstrom Rack location. 

Nordstrom’s new Canadian Vice President will be Michelle Haggard, who most recently held the position of vice-president of Nordstrom’s Southeast division in the United States. She has been with Nordstrom since 1991, rising through the ranks from salesperson in the company’s Riverside, California store, to buyer roles, and eventually helping lead the company’s expansion into Boston. In 2010, she was promoted to Southeast Rack regional manager, which she held until 2013. Nordstrom’s Canadian division will be operated from a new head office in downtown Toronto, with details to follow. 

Karen McKibbin has been president of Nordstrom Canada since September of 2012, and will now be president of Nordstrom’s off-price division, Nordstrom Rack. Nordstrom Rack will open its first Canadian stores in the spring of 2018, and as of now has announced six Canadian store locations. Nordstrom Rack’s previously announced Canadian stores include One Bloor Street East in Toronto, Vaughan Mills (north of Toronto), Deerfoot Meadows in Calgary, South Edmonton Common in Edmonton, and at Ottawa Train Yards in Ottawa. The Toronto, Vaughan Mills and Calgary stores will open in the spring of 2018, while the Edmonton and Ottawa locations will open in the fall of 2018. 

Nordstrom has also just announced its sixth Canadian store, to be located at Heartland Town Centre in Mississauga. the 35,000 square foot store is scheduled to open in the fall of 2018. Heartland Town Centre is a power centre managed by Orlando Corporation, and features retailers such as Costco, Loblaws, Marshalls, Winners and H&M. Nordstrom has said that it plans to eventually operate between 15 and 20 Nordstrom Rack locations in Canada. 

Nordstrom Rack will compete with Saks Fifth Avenue’s off-price concept Saks OFF 5TH, which plans to have 25 Canadian store locations by the end of next year. Saks OFF 5TH has announced 18 Canadian locations so far, with nine of those having opened since March of 2016. 

Nordstrom entered the Canadian market in September of 2014 with the opening of a 140,000 square foot store at Calgary’s CF Chinook Centre. A 157,000 square foot Ottawa CF Rideau Centre location followed in March of 2015, along with a 230,000 square foot Vancouver CF Pacific Centre flagship in September of 2015. In September of 2016, Nordstrom opened its first Toronto store at CF Toronto Eaton Centre (220,000 square feet), followed by the October 2016 opening of a 200,000 square foot store at Toronto’s Yorkdale Shopping Centre. On September 15 of this year, Nordstrom will open its third full-line store at Toronto’s CF Sherway Gardens, measuring about 140,000 square feet. 

*We amended this article from a previous version, noting Ms. Haggard is a VP, not President.

Theory to Enter Canada with Store Locations

New York City-based fashion brand Theory

New York City-based fashion brand Theory is looking to open stores in Canada, after successfully wholesaling at major retailers nationally. Theory has partnered with leading brokerage Aurora Realty Consultants for its Canadian real estate search. 

Theory was founded in New York City in 1997 by Andrew Rosen (who is currently Theory’s CEO) and fashion designer Elie Tahari. The fashion brand sells at the ‘contemporary’ price point, featuring modern clothing and accessories for both women and men. Theory is owned by Fast Retailing Co., Ltd. of Japan, which also owns popular Japanese fashion brand Uniqlo — which entered the Canadian market in the fall of 2016 with two stores in Toronto. 

Theory has store locations in the United States, France, the UK, China, Hong Kong, Japan and South Korea. In the United States, the retailer operates 22 full-priced stores and 24 outlets. Theory also wholesales in upscale retailers globally. In Canada, Theory fashions can be found in retailers including selected Hudson’s Bay, Saks Fifth Avenue, Nordstrom and Holt Renfrew locations. 

Photo: Theory

According to Aurora Realty Consultants’ website, Theory is seeking out retail locations in the 3,000 square foot to 4,000 square foot range, with spaces to be considered both on high streets as well as in enclosed shopping malls. Aurora Realty Consultants President Jeff Berkowitz represents the brand in Canada. 

Given the current distribution of the Theory brand in Canada, Toronto is a likely market for at least one Theory store location. Theory has a strong presence at Hudson’s Bay’s Queen Street flagship, as well as in neighbouring Saks Fifth Avenue, at Nordstrom’s two Toronto stores, and in the region’s three Holt Renfrew locations. Vancouver, which also boasts Theory distribution points at Hudson’s Bay, Nordstrom and Holt Renfrew, could be a target city for the brand — Theory’s sleek designs fit well on the body-conscious local population that includes a substantial percentage of fashion-savvy Asians.

Downtown Vancouver is seeing a retail boom of new entrants, and would be a best guess for a location if Theory chooses to open in the city. In Toronto, Theory will likely consider top retail destinations such as Yorkville, CF Toronto Eaton Centre, possibly Queen Street West, and Yorkdale Shopping Centre