The Hudson’s Bay Company has announced that Montreal will become home to Canada’s largest Saks Fifth Avenue store. The massive four-level flagship will open with the downtown Montreal Hudson’s Bay building at 585 Sainte Catherine Street West in the fall of 2018.
The new Montreal Saks store will span approximately 200,000 square feet, making it larger than the Toronto Saks flagship, which measures 170,000 square feet (including a soon-to-open 25,000 square foot Saks food hall by Pusateri’s Fine Foods and an 11,000 square foot restaurant). Like the Toronto location, Montreal’s Saks will occupy part of the city’s flagship Hudson’s Bay building, with frontage on Boulevard de Maisonneuve.
Unique to the Montreal store will be an 80,000 square foot Quebec-themed Saks Fifth Avenue food hall (including restaurant space), similar to the Pusateri’s at Saks in Toronto. Montreal’s Saks will also feature women’s designer ready-to-wear, handbags, accessories, beauty, men’s, Fifth Avenue Club with private suites/personal shopping consultants and the women’s 10022-SHOE floor.
EXTREME MAKEOVER: CURRENT BOULEVARD DE MAISONNEUVE FACADE TO SEE OVERHAUL. THE STUCCO EXTERIOR WILL BE REMOVED AND REPLACED WITH A DRAMATIC SAKS STOREFRONT. PHOTO: MAXIME FRECHETTE. Saks Fifth Avenue Montreal Rendering
The 655,000 square foot Hudson’s Bay building will undergo an extensive renovation that will reconfigure the store layout, redefine departments and enhance the overall shopping environment, according to the company. The store will remain open throughout the renovation process.
Montreal’s Saks will become one of the company’s largest stores. Larger units include locations on Fifth Avenue in New York City (about 650,000 square feet), Houston (Houston Galleria, 210,000 square feet) and two units (separate men’s and women’s stores) in Beverly Hills, California, which together occupy about 260,000 square feet on prestigious Wilshire Boulevard.
RENDERING OF THE COMPLETELY RENOVATED HUDSON’S BAY FLAGSHIP, FRONTING ONTO SAINTE CATHERINE STREET WEST.
Saks will compete vigorously with another new luxury department store, also opening in 2018, located at the opposite end of busy Sainte Catherine Street West. Ogilvy, owned by Selfridges Group, will merge with Holt Renfrew and expand to about 225,000 square feet, coinciding with Holt’s closing its 1300 Sherbrooke Street West store. Ogilvy is located at 1307 Sainte Catherine Street West, about 800 metres/2,600 feet west of the new Saks Fifth Avenue.
Welcome to Montreal Friday. After a terrific summer, we’re happy to present you with the new version of MONTREAL FRIDAY, in collaboration with the new Montreal blog: Montreal Weekly. As well, this week we’ve got a contest where you can win $100.
Many assume that smaller city downtowns are either abandoned or at least considerably less-vibrant than local shopping centres. Not so for some communities, however.
Downtown Sherbrooke, Quebec, is a perfect example. Although it’s not as strong as some urban cores, it’s enjoying a retail resurgence, and here are some examples of some terrific local retailers.
Glori.us
Glori.us tarted as a simple multi-brand boutique in 2007, and it has evolved into a retail concept store featuring two shop-in-stores.
The owners, Jean-Francois Bédard and Tanya Cloutier, sought to democratize fashion in their region by encouraging locals to dress as well as those in major centres. What resulted was a 1,500 square foot boutique selling men’s and women’s fashions, with about 80% of its brands being exclusive to the region (including Tiger of Sweden , Ted Baker, 7 For All Mankind and Lindeberg. New products arrive weekly, keeping customers coming back to check out the new product.
Glori.us sought to diversify its offerings in a similar way to retailer Frank + Oak, and a unique partnership resulted with another innovative, prominent Quebec retailer:
Surmesur X Glori.us Shop-in-Store
Glori.us is home to a shop-in-store location for Quebec City-based custom menswear retailer Surmesur. This is the second Surmesur shop-in-store, following a successful location in Rimouski. Glori.us also offers their own tailoring services with high quality fabrics such as Zegna, and it also plans to soon offer tailoring services to women.
Lunetterie Generale Shop-in-Store
Glori.us partnered with the recently launched optical retailer Lunetterie Générale, opening a 125 square foot boutique offering glasses and sunglasses. The small shop features over 500 frames from brands such as Gentle Monster and Frank Custom. Lunetterie is also launching its own branded frames, and has also partnered with the local Opto Reseau for prescription glasses.
The small boutique’s design is upscale and well executed, featuring marble, dyed wood and gold accents.
Glori.us is considering expanding its retail concept into other parts of Quebec. As well, Glori.us plans to launch a mobile tailoring service, visiting customer’s homes and offices, to provide better and expanded services.
After a visit to Glori.us, it’s natural to go next store and grab something to eat at Auguste. I had the opportunity to meet the charismatic and friendly owner, Anick Beaudoin, who has been making downtown Sherbrooke a more vibrant place since 2008.
I could not resist the beef tartare (a favourite of mine), which as delicious. The pulled pork burger with bacon, Jarlsberg cheese and french onions were divine, particularly when finished off with a rhubarb turnover, which is well worth the preparation time.
Even though Danny St-Pierre is no longer the co-owner and chef, the menu still reflects some of his influence. His signature dish which put Auguste on the map, “La Poutine Inversée” (which translates to “the inverted poutine’) is delicious with ever bit. Its simple and classic decor adds to the vibrancy of downtown.
There’s also an association between Glori.us and Auguste — the restaurant will deliver directly to the boutique, for hungry shoppers wanting a nourishing in-store break.
Montreal-based multi-brand footwear retailer Browns Shoes will open three new stores this fall, including a Browns Outlet as well as two full-line Browns stores. The retailer is in the process of expanding its store operations for its Browns, B2 and Browns Outlet concepts.
On October 5 of this year, Browns Shoes will open a 3,564 square foot Browns Outlet at Tsawwassen Mills, south of Vancouver. On October 27 of this year, Browns Shoes will open two Browns stores — a 3,860 square foot store at CF Masonville Place in London, Ontario, as well as a 3,434 square foot unit at Kingsway Mall in Edmonton.
The CF Masonville store is the first Browns location for the city of London, while the Kingsway Mall store will be Edmonton’s third Browns location. The Tsawwassen Mills store will be the company’s first Browns Outlet for British Columbia, and the ninth Browns Shoes location in the province.
Browns Shoes currently operates 60 stores throughout Canada, and will open between four and six stores each year between 2017 to 2020, according to Senior Operations Manager Eric Ouaknine. Browns Shoes is a national retailer that operates stores coast-to-coast, from Vancouver to Halifax. The retailer is represented in Canada by brokerage Oberfeld Snowcap.
Browns Shoes is a family-owned business, founded in 1940 in Montreal by Benjamin Brownstein. The company is now third-generation run. Stores feature designer brands as well as in-house brands including Mimosa, Browns Couture, The Wishbone Collection, Luca Del Forte, Intensi and B2. The B2 brand became so successful in its own right that it now boasts its own freestanding stores, which also carry various other designer brands.
Holt Renfrew has opened part of its expanded CF Pacific Centre Vancouver store, which includes an expanded menswear area with its own street-front entrance, as well as a new area for several luxury boutiques. An 80-seat Holt’s Café will open at the end of the week, with more departments and amenities to open in 2017. The 40,000 square foot expansion brings the Vancouver store to about 187,700 square feet in size.
The store’s ground floor has been expanded by more than 20,000 square feet, featuring relocated larger boutiques for brands Louis Vuitton, Tiffany & Co., and David Yurman. The Louis Vuitton boutique measures about 2,000 square feet.
The expanded lower-level men’s store features an exterior entrance from Howe Street. A Christian Louboutin men’s footwear concession is now open, and Tom Ford and Berluti Boutiques will open shortly. Designer collections include brands such as Thom Browne, Alexander McQueen and Dries van Noten, as well as new brands such as Amiri, Officine Générale, Lardini and Wooster/Lardini. Services include two personal shopping suites for men, and a master tailor shop, shoe shine and sneaker cleaning service, and made to measure.
The 40,000 square foot expansion was designed by New York-based architect firm Janson Goldstein, which also designed the original 2007 CF Pacific Centre flagship. Expansion design details include abundant natural light from the Howe Street façade and a custom mosaic tile floor anchoring an atrium. Grey stone tile is used on columns and floors set against custom shelving fixtures in grey stained white oak and blackened stainless steel. The footwear area features a hand knotted custom carpet and is accented with polished stainless steel chairs luxuriously upholstered in deep blue leather (as well as the Christian Louboutin boutique).
In 2017, Holt’s will add a 7,000 square foot multi-level personal shopping area that will include the by-invite-only ‘The Apartment’ shopping suite. Women’s footwear will triple in size, and expansions will also be revealed for jewellery, leather goods and an expanded beauty hall.
Italian food concept Eataly is a confirmed anchor tenant for a significant expansion of Toronto’s Manulife Centre retail podium. The three-level Eataly will span 50,000 square feet, and will be part of a $100 million expansion that will add about 35,000 square feet of new retail space to Manulife Centre, with construction beginning in early 2017 with an anticipated completion date of early 2019.
Eataly partnered with Selfridges Group and Terroni Restaurants for its entrance to Canada. Eataly’s Canadian operations are 52% owned by the billionaire Weston family, who also own Holt Renfrew, directly across the street from Manulife Centre.
The Manulife Centre redevelopment will include an overhaul of the podium’s exterior, adding a glass façade and expanding the retail area. There will be a reconfiguration of the interior space as well as the renovation of several tenant spaces, including the existing Maison Birks store at the southeast corner of Bloor Street West and Bay Street.
Eataly currently operates 27 locations worldwide. In the United States, Eataly has locations in New York City, Chicago and Boston, with more to follow. The Chicago Eataly is the largest in the chain, spanning 63,000 square feet.
Manulife Centre currently has more than 40 stores, services and eateries including Cineplex, Bloor Street Market (grocer), Indigo, William Ashley, Bay Bloor Radio and Maison Birks. The centre is connected underground to the east-west Bloor subway line and the north-south Yonge subway line.
For more details on the configuration of Eataly, floor plans and details of a lawsuit that almost derailed the entire deal, please read our article from May 1 of this year: Eataly Manulife Plans Revealed — If it’s Not Cancelled.
Toronto-based retailer BRIKA is using a combination of permanent brick-and-mortar, online, and pop-up retail to sell its wares.
The company, founded four years ago as a pureplay online retailer, sells unique crafted products from “the most talented, authentic artisans and makers”, according to the company. BRIKA now has two permanent Toronto retail locations as well as a series of pop-ups in partnership with Oxford Properties, and the retailer is also launching online through a variety of retailers, including Lord & Taylor in the United States.
The company’s vision is to inspire individuals to “discover the beauty” of a “well-crafted life” through its product stories.
The name BRIKA comes from the Spanish word “Fabrica”, which means “Factory”. The company points out that there’s irony to its name, considering that products sold are neither generic nor mass-produced.
The company was founded by Jennifer Lee Koss, a Harvard MBA graduate and Kena Paranjape, a University of Toronto MBA graduate, former retail buyer and blogger. Ms. Lee Koss hailed from the world of finance and all the while, was a fan of unique fashions. She came across Ms. Paranjape’s blog which led to a conversation over coffee, which evolved into a business idea to retail unique products not readily available in the marketplace. Their target market were busy women who wanted unique, hand-crafted products but didn’t have time to scour online sites such as Etsy.
The two women launched the BRIKA website in 2012 with five “makers”, and business quickly grew and about six months later, the founders had the opportunity to open a temporary brick-and-mortar location. They opened a 300 square foot boutique on the concourse level of Hudson’s Bay‘s Toronto Queen Street flagship in October of 2013 and after seeing considerable sales, expanded to 600 square feet.
Seeing how brick-and-mortar locations complimented and augmented online sales, the founders opened a store at 642 Queen Street West in Toronto in the spring of 2015, followed by a second Leslieville location at 768 Queen Street East in the spring of this year.
A unique partnership with Oxford Properties saw Brika open a temporary 3,000 square foot store at Toronto’s super-productive Yorkdale Shopping Centre for the 2015 winter Holiday Season. The store featured crafted products as well as a cafe and workshop at the back. The concept was a huge success, and Brika has now partnered with Oxford Properties to open temporary locations this year both at Yorkdale as well as at Mississauga’s Square One.
BRIKA continues to utilize a shop-in-store pop-up model both in Canada as well as in the United States. The company has hosted pop-ups in American locations for Hallmark, Lord & Taylor and Lolli and Pops, among others. It has also hosted pop-ups in Canadian retailers ranging from Her Majesty’s Pleasure in Toronto to Holt Renfrew, all carrying unique, curated collections to keep shoppers interested and coming back.
The company’s shop-in-store strategy also transcends to the online world — BRIKA is launching on the Lord & Taylor US website this fall and again, curated collections targeting those audiences are key. Despite being a Canadian retailer, the majority of BRIKA’s online sales have always been, and continue to be online, according to Ms. Lee Koss.
Montreal-based women’s plus-size retailer Penningtons (operating under the Reitmans corporate umbrella) expanded into the United States this month.
Macy’s, Nordstrom and Lord & Taylor have all signed on to carry the brand’s new plus-size women’s line, mblm by Tess Holliday, which is a brand created by Penningtons in collaboration with celebrity blogger and plus-size model Tess Holliday.
Penningtons created the mblm brand in 2013 in an effort to provide the plus-size woman with younger, edgier fashion options, according to the company. A partnership was formed and the collection officially launched earlier this year in March.
The company has been innovating over the past year, having recently received accolades for its celebrity collaborations with Melissa McCarthy for the Canadian launch of her Seven7 collection, as well as its mblm by Tess Holliday collection. The brand also promoted its ‘body positive’ movement with its #iwontcompromise campaign. Consisting of a series of YouTube videos, the campaign went viral and garnered over 19 million views — and received several notable industry awards.
The mblm by Tess Holliday collection is currently available at Penningtons stores across Canada and online at Penningtons.com. The brand is also being sold online at, Macys.com, Nordstrom.com, LordandTaylor.com and select Lord & Taylor stores in the United States.
Penningtons has been in business for over 65 years and operates 135 Canadian stores.
Nordstrom opened its CF Toronto Eaton Centre flagship
Nordstrom opened its CF Toronto Eaton Centre flagship to huge crowds on the morning of Friday, September 16, and staff were busy throughout the weekend as hordes of shoppers descended on the store to check out its wares. The store is reportedly expected to be one of the company’s top performers.
Excited fans waited outside of the store’s mall entrances for the 10:00 am opening. As opposed to a traditional store ribbon cutting, Nordstrom staff lined up and clapped as customers streamed into the store and explored all three floors. There was a remarkable number of smiling patrons who were examining merchandise in a variety of departments. The store’s third-floor Sugarfina candy shop had a lineup to purchase almost immediately, and Nordstrom shopping bags were seen throughout the new store as purchases were being made. Sales staff we spoke with said that the store was consistently busy throughout the day, with one comparing it to Macy’s Manhattan flagship during the busy Christmas season.
The 220,000 square foot store replaces a Sears Canada location that was once occupied by Eaton’s Canadian flagship. Antony Karabus, CEO of leading consultancy HRC Retail Advisory, said that Nordstrom did an extraordinary job in transforming the former Sears space into a world class flagship which is both “beautiful and shoppable”, while also featuring exceptional food and beverage offerings. He praised sales staff as being genuinely attentive and helpful, as opposed to a high-pressure transactional environment. Mr. Karabus described the store’s mix of moderate-to-luxury brands as compelling and given its unpretentious vibe, the store will attract a wide range of consumers, including consumers who are not typically accustomed to shopping in luxury stores and consumers who typically shop in boutiques. “Nordstrom is an incredible addition to Toronto and to the downtown core, filling the gap in the market between the traditional department store and very high-end retailers”, he said, going on to say that the store’s “catchment will extend well beyond downtown Toronto itself”, creating a situation where affluent shoppers may now be tempted to head to CF Toronto Eaton Centre as opposed to the nearby upscale retail offerings in affluent Yorkville.
Shoppers and curious onlookers continued to visit the new Nordstrom store throughout the weekend — adding considerable pedestrian traffic to CF Toronto Eaton Centre, which is already the busiest shopping centre in North America in terms of footfall. The store’s second-level Habitant bar and third level Bar Verde restaurant were both busy, with several patrons we spoke with expressing overall satisfaction. Nordstrom is a welcome addition to CF Toronto Eaton Centre, which has recently seen a number of new retailers open, including Mackage and Links of London.
Nordstrom Inc. co-president Pete Nordstrom told WWD that he expects the CF Toronto Eaton Centre Nordstrom to become one of the chain’s top five selling stores, joining top performing units in downtown Seattle, Bellevue Square (east of Seattle), Chicago Michigan Avenue and Vancouver BC (CF Pacific Centre, which opened in September of 2015). All but the Bellevue Square store are downtown flagships. A large Manhattan store is expected to become the chain’s highest-volume unit when it opens in 2019.
Nordstrom, as well as the entire CF Toronto Eaton Centre, is expected to only become busier after September 30 of this year when Uniqlo opens its first Canadian store at the north end of the centre. Uniqlo will be located next to Nordstrom’s north mall entrance, with signage facing Dundas Square — Canada’s answer to Times Square in New York City.
Nordstrom will be opening its next Toronto store on October 21 of this year, with a charity gala to be held two days prior. Tickets are still available for the gala, with 100% of ticket proceeds going to several notable charities. Sources at Nordstrom confirm that the Yorkdale store will carry a number of popular luxury brands not found at the downtown store, and we’ll discuss these more towards the Yorkdale store’s opening date next month.
Below are floor plans and lists of brands at the new CF Toronto Eaton Centre store, all provided by Nordstrom.
Below are more photos of of Nordstrom at CF Toronto Eaton Centre, all taken on the morning of Friday, September 16. Included are a number of ‘firsts’ for Nordstrom, including its first Moncler, Miu Miu and Loewe women’s ready-to-wear boutiques.
PRSM, the Professional Retail Store Maintenance Association, is hosting an autumn meeting event on October 20 in Toronto, and registration is now open for those interested in attending. PRSM is also hosting a Vancouver event on November 2, 2016. Two (2) Continuing Education Credits are available towards your RFMP Designation Renewal by attending this event.
These programs are designed for retail facility management professionals who want to step out of their daily routine and look at facility management through a new lens. Each program is a separate interactive experience providing facilities professionals with an opportunity to challenge their thinking. Choose the location best for you as the programs are identical.
The ‘Canada East’ event will be held at the One King West Hotel in Toronto on Thursday, October 20, 2016, and the ‘Canada West’ event will be held at the Empire Landmark Hotel in Vancouver on Wednesday, November 2, 2016.
Speakers will include: -Opening remarks by Leigh Pearson, RFMP, 2016-2017 Chair, PRSM Association Board of Directors, Staples, Inc. (Canada), -Keynote and Facilitator: Duane Cashin, President, Cashin & Company -Azadeh Hashemi, Director, Building Services and Energy Solutions, The Home Depot Canada, Inc. (Canada East) and -Sten Bourke, Manager, Facilities Maintenance, Overwaitea Food Group (Canada West).
There will also be a networking lunch and awards program, and in the afternoon Canada Quick Connect will place retailers at their own exhibit tables during a dedicated two-hour speed-networking event. That will be followed by a networking reception that ends at 3:00 pm.
PRSM’s new Chief Executive Officer, Bill Yanek, will also attend both Canada East and West programs as well as PRSM’s Mid-Year Conference. Please come and meet PRSM’s new CEO and learn about his vision for the association!
Welcome to Montreal Friday. After a terrific summer, we’re happy to present you with the new version of MONTREAL FRIDAY, in collaboration with the new Montreal blog: Montreal Weekly. As well, this week we’ve got a contest where you can win $100.
This week: Exclusive Interview With Tristan & Company Inc.
Earlier in August, I interviewed the son of the founder of fashion retailer Tristan, Charles Fortin. I’ve always found that there was an aura of secrecy surrounding the Tristan brand, and this was my opportunity to find out more.
Tristan was founded in the 1970s by Gilles Fortin — a former rocker-turned entrepreneur, and business partner Denis Deslauriers. They bought a small independent boutique in Saint-Jean sur Richelieu, which was, at the time, called Tristan & Iseult. They used Mr. Fortin’s profits from his shows in bars to fund the endeavour. Here are 10 questions and answers about Tristan with Charles Fortin:
Q:Tristan has had several different identities. Could you please clarify them for us? A: The ‘Tristan & Iseult’ nameplate was mostly for women, while ‘Tristan & America’ was for men. Wanting to create a single identity for both our men’s and women’s stores, we decided to build on our Tristan name positioning to make it clearer for our clients and our communications/ corporate display (bags, tags, etc.)
Q: Around the year 2000, Tristan acquired a retailer called ‘West Coast’, also operating in the United States. What happened to this brand? A: In 2004, the economy took a bad turn and we then had to make some choices. Because of these difficult times, on top of a number of new and important American brands that decided to come to Canada/Quebec, we decided to concentrate on our strongest brand: Tristan. In the past, we indeed had stores in the US (New York City, Boston) and some of these stores worked very well. The decision to leave the American market as a retailer was purely a business decision, since we had gotten an offer for the remaining period for our lease in SoHo and it was an offer that we couldn’t refuse. This turned out to be a very good decision for the company because six months after the transaction, the events of 9/11 completely paralyzed the neighborhood.
Q: Let’s talk a bit about your stores. Where does the Tristan store design come from, because we can’t deny that all Tristan stores have a bit of a timeless look? A: The concept for the stores has evolved throughout the years, but the design for the majority of our stores find their origins from our flagship store (1001 Saint-Catherine St. in Montreal) which used to be an old bank. The store’s lozenge mesh, stone and several other interesting design elements come from this inspiration. Our new store concept is more refined, and is found in stores that we renovate as well as our new stores. Raw wood, Parisian trims and artisanal lamps give a warm atmosphere to this new modern decor.
Q: In downtown Montreal you have three stores contained within one square kilometre. What purpose does it serve to have so many stores close to each other? A: Indeed, we have three stores relatively close to each other: however they target different clientele. Take the store in Place Ville-Marie, for example — this store targets working people as it is in the centre of the office buildings. The flagship store (on Sainte-Catherine Street O.) targets the passer-by and tourists, while the store in Promenades de la Cathedrale is more targeted towards people who use transit.
Q: Do you have any franchises? A: All of the Canadian stores are corporate, for which we are responsible for every level of their operations. We have a franchised business model for international locations (including in Peru and the Middle-East).
Q: What do you do with your overstock? A: We have supplied product to outlets in the past, but we have decided to distance ourselves from the bargain market as well as outlet stores for Tristan. We currently only have three outlet stores: two in Montreal and one in Old Quebec. We make sure, through a good management of our inventories, to liquidate all our merchandise in our regular stores. The little unsold merchandise that is left is liquidated in our outlets at the next season’s market launch so that there can be a complete end of stock in store.
Q: Where are Tristan brand products made? A: In our two Canadian factories (in Farnham and Cookshire, QC) we produce about 30% of our products, especially suits and tailoring. The rest of our merchandise is produced overseas by our partners, whom we have developed some very good relations with over the last 20 plus years. These good business relations that we have with our providers assures us that we can have better control over the quality of our products and a more secure procurement.
Q: What are the implications of online retail for Tristan? A: Our website traffic has been constantly growing ever since we launched our transactional site (www.TristanStyle.com) in 2012, and it now boasts substantial turnover. There are a tremendous amount of challenges and efforts associated with offering a personalized service worthy of our Tristan stores reputation online, however. In fact, every web order is handled directly by a sales specialist in store, who is then responsible of processing and assuring after-sales service that will meet the expectations of our ‘cyber clients’. Moreover, web purchases are processed in store on the same day, which permits us to offer a very short delivery time on top of avoiding languishing stock in a warehouse. We also have a centralized order centre for our web platform for high sales periods (such as Black Friday, Holidays, etc.) to permit us to expedite on the same day when the capacity in store reaches it’s limit. Our platform is built internally, which makes it flexible and allows us to transition from one expedition point to all of our stores in a few clicks.
Q: Tristan is quite discreet when it comes to marketing. Can you tell us why? A: We are effectively too discreet. We put a lot of effort and investment in our product (design team/internal padronism, factories, etc) to the detriment of publicity. All that is left for us now is to invest in advertising to communicate our exceptional quality products, for people who don’t already know us. For our next campaign (summer 2017), we’re working on raising our visibility, be sure not to miss it!
Q: What should we expect at Tristan for the next year? A: New stores are planned for Canada, a return to the US will start through our online store and between now and 2017, we are planning to have several stores in the Middle East. Actually, I just came back from a trip in the Middle East where we visited a few shopping centres with our partners there.
Click on the image for more information and to participate:
H&M reopens Montreal Flagship
Last week, H&M reopened its downtown Montreal flagship with a new basement level. The store has been under renovations since April, and H&M has finally revealed the flagship’s ‘version 2.0’.
The store features all the classics: women, men, accessories, denim, as well as a few new exclusives such as the first H&M Beauty section in the province of Quebec, and the H&M Studio collections. The store is also the exclusive distribution point for many H&M capsule collections in Quebec. We’re excited for H&M x Kenzo, for example, launching on November 3 of this year.
