Nordstrom Opens Flagship to Huge Crowds [Photos/Video/Floor Plans]

Date:

Share post:

Nordstrom opened its CF Toronto Eaton Centre flagship to huge crowds on the morning of Friday, September 16, and staff were busy throughout the weekend as hordes of shoppers descended on the store to check out its wares. The store is reportedly expected to be one of the company’s top performers. 

Excited fans waited outside of the store’s mall entrances for the 10:00 am opening. As opposed to a traditional store ribbon cutting, Nordstrom staff lined up and clapped as customers streamed into the store and explored all three floors. There was a remarkable number of smiling patrons who were examining merchandise in a variety of departments. The store’s third-floor Sugarfina candy shop had a lineup to purchase almost immediately, and Nordstrom shopping bags were seen throughout the new store as purchases were being made. Sales staff we spoke with said that the store was consistently busy throughout the day, with one comparing it to Macy’s Manhattan flagship during the busy Christmas season. 

RELATED: Inside Nordstrom’s Eaton Centre Flagship, and List of Brands/Boutiques [Photos]

The 220,000 square foot store replaces a Sears Canada location that was once occupied by Eaton’s Canadian flagship. Antony Karabus, CEO of leading consultancy HRC Retail Advisory, said that Nordstrom did an extraordinary job in transforming the former Sears space into a world class flagship which is both “beautiful and shoppable”, while also featuring exceptional food and beverage offerings. He praised sales staff as being genuinely attentive and helpful, as opposed to a high-pressure transactional environment. Mr. Karabus described the store’s mix of moderate-to-luxury brands as compelling and given its unpretentious vibe, the store will attract a wide range of consumers, including consumers who are not typically accustomed to shopping in luxury stores and consumers who typically shop in boutiques. “Nordstrom is an incredible addition to Toronto and to the downtown core, filling the gap in the market between the traditional department store and very high-end retailers”, he said, going on to say that the store’s “catchment will extend well beyond downtown Toronto itself”, creating a situation where affluent shoppers may now be tempted to head to CF Toronto Eaton Centre as opposed to the nearby upscale retail offerings in affluent Yorkville.

Shoppers and curious onlookers continued to visit the new Nordstrom store throughout the weekend — adding considerable pedestrian traffic to CF Toronto Eaton Centre, which is already the busiest shopping centre in North America in terms of footfall. The store’s second-level Habitant bar and third level Bar Verde restaurant were both busy, with several patrons we spoke with expressing overall satisfaction. Nordstrom is a welcome addition to CF Toronto Eaton Centre, which has recently seen a number of new retailers open, including Mackage and Links of London.

Nordstrom Inc. co-president Pete Nordstrom told WWD that he expects the CF Toronto Eaton Centre Nordstrom to become one of the chain’s top five selling stores, joining top performing units in downtown Seattle, Bellevue Square (east of Seattle), Chicago Michigan Avenue and Vancouver BC (CF Pacific Centre, which opened in September of 2015). All but the Bellevue Square store are downtown flagships. A large Manhattan store is expected to become the chain’s highest-volume unit when it opens in 2019.

Nordstrom, as well as the entire CF Toronto Eaton Centre, is expected to only become busier after September 30 of this year when Uniqlo opens its first Canadian store at the north end of the centre. Uniqlo will be located next to Nordstrom’s north mall entrance, with signage facing Dundas Square — Canada’s answer to Times Square in New York City. 

Nordstrom hosted a charity gala on Wednesday, September 14 for the new store. All of the proceeds benefitted Covenant House TorontoHumber River Hospital FoundationPediatric Oncology Group of Ontario (POGO), SickKids FoundationSt. Michael’s Foundation and Women’s College Hospital FoundationTickets are still available (nordstromrsvp.com/Toronto) for the Yorkdale gala, taking place on Wednesday, October 19 of this year, prior to the October 21 Yorkdale Nordstrom opening. 

Nordstrom will be opening its next Toronto store on October 21 of this year, with a charity gala to be held two days prior. Tickets are still available for the gala, with 100% of ticket proceeds going to several notable charities. Sources at Nordstrom confirm that the Yorkdale store will carry a number of popular luxury brands not found at the downtown store, and we’ll discuss these more towards the Yorkdale store’s opening date next month.

Below are floor plans and lists of brands at the new CF Toronto Eaton Centre store, all provided by Nordstrom. 

Below are more photos of of Nordstrom at CF Toronto Eaton Centre, all taken on the morning of Friday, September 16. Included are a number of ‘firsts’ for Nordstrom, including its first Moncler, Miu Miu and Loewe women’s ready-to-wear boutiques. 

2 COMMENTS

LEAVE A REPLY

Please enter your comment!
Please enter your name here

More From Retail Insider

Toronto’s CF Sherway Gardens Hits Sales Milestone with Exciting Retail Growth and Future Plans [Interview]

The shopping centre is adding new retailers as sales per square foot hit an all-time high, with plans to re-tenant Nordstorm as foot traffic grows following Eataly's opening in the mall a few months ago.

ECS Coffee Opens Canada’s Largest Coffee and Espresso Equipment Gear Showroom and Retail Space in Toronto [Interview]

The new Etobicoke location is unique to Canada if not North America, according to its founder, with coffee roasting, equipment showroom, over 500 varieties of coffee, Youtube studio and various in-store experiences. He has plans to expand the concept nationally.

New Loblaws City Market Opens in Vancouver’s ‘The Post’ Building, Adding Grocery Competition to the Downtown Core [Podcast]

Craig and Lee discuss the opening of a new Loblaws City Market in downtown Vancouver's renovated Post building, and they explore its potential impact on local grocery shopping.

Loblaw Announces $2 Billion Investment in Canada for 2024 with Dozens of New Stores and 7,500 New Jobs [Expert Comment]

The retail behemoth will be growing substantially this year, following backlash over profits as inflation continues to impact Canadians.

Dubai-Based Asian Street Food Concept ‘Wok Boyz’ Expands into Canada with Plans for Multiple Locations [Interview]

The company's founder says the popular concept, with personalized meals, has an opportunity to grow substantially with its high-quality ingredients and theatrical flare, complete with fiery customer-facing woks.

Calgary Surge Basketball Team Launches Innovative Pop-Up at CF Chinook Centre to Boost Community Engagement [Interview]

The retail activation, which opened this month, is resulting in heavier foot traffic in a quieter part of the mall.

Upscale Pusateri’s Fine Foods to Close Yorkville Grocery Store in Toronto After 20 Years

The 5,500 square foot store opened to much fanfare in 2003, with valet parking, private chefs and pricey goods. 

Loblaw and Walmart Could be Forced to Adhere to Grocery Code of Conduct with Legislation [Op-Ed]

Sylvain Charlebois says that it's rare for all of Canada's political parties to agree, signalling a shift that could force grocers to comply amid record inflation.

Factory Direct to Shut All 14 Stores Amid Bankruptcy, Liquidation to Begin Saturday

The company, founded in 1995, is one of Canada’s largest privately owned discount retailers which struggled with declining sales and increasing costs following the pandemic.

What to Expect for the Canadian Retail and Hospitality Sectors in 2024 [Video Interview]

Michael Kehoe provides an expansive overview of what's expected for Canada's retail industry in 2024, and how the commercial real estate industry is becoming more dynamic than ever.

Anatomy of a Leader: David Lui, CEO of Kit and Ace and Co-Founder of Unity Brands

Lui has an extensive background in retail with over 30 years of experience and is known for his award-winning brand transformations, e-commerce and digital knowledge along with his passion for scaling businesses.

Robotic Retail Gaining Traction in Canada, But Some Consumers are Being Left Behind [Op-Ed]

Automated retailers without in-store staff are opening across Canada, such as Aisle 24, RC Coffee and PizzaForno -- but consumers without smart phones, credit cards, or with vision issues may not be able to access these retailers says a researcher.

Oakridge Park Announces 1st Luxury Retailers, Attracting Top Brands to Vancouver [Podcast]

Craig and Lee discuss the latest Oakridge Park announcement, highlighting the addition of luxury and upper contemporary brands to Vancouver's retail landscape and how it will impact downtown.

Interview on What it Takes: Lee Valley Tools Named Top Retailer in Ontario for Customer Service

The company's COO Jason Tasse discusses the retailer's secret sauce for having an engaged workforce, while also discussing plans to expand with more stores and retail concepts.

Survey Data Shows Canadians will Prioritize Romance Over Budget Cuts This Valentine’s Day [Interviews]

David Litwin of Moneris notes that Valentine's is an interesting bellwether for what businesses might expect from consumers for the rest of the year.

Anine Bing to Open 2nd Canadian Storefront at the Four Seasons Hotel in Toronto 

The US-based women’s fashion brand recently opened its first Canadian store at Yorkdale, and will open its second location in a downtown luxury hotel. 

Retail Burnout Crisis in Canada: The Call for Empathetic Leadership and Proactive Solutions Amid Operational Strains [Feature]

It's never been more difficult to work in retail, with store managers burning out amid lower staffing numbers, increased task and store robberies. Two industry experts discuss the situation.

Leon’s Furniture to Develop 40-Acre Site in Toronto with Flagship Store, HQ and Thousands of Units of Housing [Interview]

The company is expanding in Canada as it looks to open new stores, while also establishing a REIT that will become its own entity.

Retail Insider the magazine Presents the Trends and Forcing Functions that will Shape the Future of Retail

Experts weigh in on the current and future state of the retail industry in Canada, as well as discussion on new retail entrants to Canada.

Québec’s Bill 96 Signage Laws are Bewildering for Many Retailers while Presenting Opportunities [Op-Ed]

Québec’s French-language sign rules are chaotic, yet they unearth an unforeseen opportunity for brand differentiation says Éric Blais.

RECENT RETAIL INSIDER VIDEOS

Advertisment

Subscribe to the Newsletter

Subscribe

* indicates required

RECENT articles

Toronto’s CF Sherway Gardens Hits Sales Milestone with Exciting Retail Growth and Future Plans [Interview]

The shopping centre is adding new retailers as sales per square foot hit an all-time high, with plans to re-tenant Nordstorm as foot traffic grows following Eataly's opening in the mall a few months ago.

ECS Coffee Opens Canada’s Largest Coffee and Espresso Equipment Gear Showroom and Retail Space in Toronto [Interview]

The new Etobicoke location is unique to Canada if not North America, according to its founder, with coffee roasting, equipment showroom, over 500 varieties of coffee, Youtube studio and various in-store experiences. He has plans to expand the concept nationally.

New Loblaws City Market Opens in Vancouver’s ‘The Post’ Building, Adding Grocery Competition to the Downtown Core [Podcast]

Craig and Lee discuss the opening of a new Loblaws City Market in downtown Vancouver's renovated Post building, and they explore its potential impact on local grocery shopping.

Loblaw Announces $2 Billion Investment in Canada for 2024 with Dozens of New Stores and 7,500 New Jobs [Expert Comment]

The retail behemoth will be growing substantially this year, following backlash over profits as inflation continues to impact Canadians.

Dubai-Based Asian Street Food Concept ‘Wok Boyz’ Expands into Canada with Plans for Multiple Locations [Interview]

The company's founder says the popular concept, with personalized meals, has an opportunity to grow substantially with its high-quality ingredients and theatrical flare, complete with fiery customer-facing woks.

Calgary Surge Basketball Team Launches Innovative Pop-Up at CF Chinook Centre to Boost Community Engagement [Interview]

The retail activation, which opened this month, is resulting in heavier foot traffic in a quieter part of the mall.

Upscale Pusateri’s Fine Foods to Close Yorkville Grocery Store in Toronto After 20 Years

The 5,500 square foot store opened to much fanfare in 2003, with valet parking, private chefs and pricey goods. 

Loblaw and Walmart Could be Forced to Adhere to Grocery Code of Conduct with Legislation [Op-Ed]

Sylvain Charlebois says that it's rare for all of Canada's political parties to agree, signalling a shift that could force grocers to comply amid record inflation.

Factory Direct to Shut All 14 Stores Amid Bankruptcy, Liquidation to Begin Saturday

The company, founded in 1995, is one of Canada’s largest privately owned discount retailers which struggled with declining sales and increasing costs following the pandemic.

What to Expect for the Canadian Retail and Hospitality Sectors in 2024 [Video Interview]

Michael Kehoe provides an expansive overview of what's expected for Canada's retail industry in 2024, and how the commercial real estate industry is becoming more dynamic than ever.

Anatomy of a Leader: David Lui, CEO of Kit and Ace and Co-Founder of Unity Brands

Lui has an extensive background in retail with over 30 years of experience and is known for his award-winning brand transformations, e-commerce and digital knowledge along with his passion for scaling businesses.

Robotic Retail Gaining Traction in Canada, But Some Consumers are Being Left Behind [Op-Ed]

Automated retailers without in-store staff are opening across Canada, such as Aisle 24, RC Coffee and PizzaForno -- but consumers without smart phones, credit cards, or with vision issues may not be able to access these retailers says a researcher.

Oakridge Park Announces 1st Luxury Retailers, Attracting Top Brands to Vancouver [Podcast]

Craig and Lee discuss the latest Oakridge Park announcement, highlighting the addition of luxury and upper contemporary brands to Vancouver's retail landscape and how it will impact downtown.

Interview on What it Takes: Lee Valley Tools Named Top Retailer in Ontario for Customer Service

The company's COO Jason Tasse discusses the retailer's secret sauce for having an engaged workforce, while also discussing plans to expand with more stores and retail concepts.

Survey Data Shows Canadians will Prioritize Romance Over Budget Cuts This Valentine’s Day [Interviews]

David Litwin of Moneris notes that Valentine's is an interesting bellwether for what businesses might expect from consumers for the rest of the year.

Anine Bing to Open 2nd Canadian Storefront at the Four Seasons Hotel in Toronto 

The US-based women’s fashion brand recently opened its first Canadian store at Yorkdale, and will open its second location in a downtown luxury hotel. 

Retail Burnout Crisis in Canada: The Call for Empathetic Leadership and Proactive Solutions Amid Operational Strains [Feature]

It's never been more difficult to work in retail, with store managers burning out amid lower staffing numbers, increased task and store robberies. Two industry experts discuss the situation.

Leon’s Furniture to Develop 40-Acre Site in Toronto with Flagship Store, HQ and Thousands of Units of Housing [Interview]

The company is expanding in Canada as it looks to open new stores, while also establishing a REIT that will become its own entity.

Retail Insider the magazine Presents the Trends and Forcing Functions that will Shape the Future of Retail

Experts weigh in on the current and future state of the retail industry in Canada, as well as discussion on new retail entrants to Canada.

Québec’s Bill 96 Signage Laws are Bewildering for Many Retailers while Presenting Opportunities [Op-Ed]

Québec’s French-language sign rules are chaotic, yet they unearth an unforeseen opportunity for brand differentiation says Éric Blais.