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IS THE BEAUTY CATEGORY HEADING UP ONLINE IN CANADA?

Image: Sephora

Contributed by RETAIL ASSEMBLY

The industry’s biggest players were all championed in the news this month for their innovation in beauty e-commerce. But we’re not sure much progress was actually made north of the border.

Amazon, a Seattle-based retailer, did launch its Luxury Beauty Store online – which is big news for consumers on both sides of the border. Although, the assortment was initially small, with fragrances from Burberry, and selections from Nars, Deborah Lippman, and L’Occtaine. The commitments the retailer has made to luxury beauty brands, should ensure quick onboarding and assortment growth. Amazon will maintain pricing which is comparable to what other retailers offer, and showcase the product in a distinct environment, in the Luxury Beauty Shop.

Amazon is difficult to ignore, in 2012 a Forrester survey revealed that 30 percent of online buyers began researching their last purchase at Amazon (versus only 15 percent on Google). And the free shipping on orders of $25 or more is a significant advantage over Sephora’s $75.

Aside from the 6 new brands on Amazon, all of which are available via Sephora already, Canada’s beauty industry saw no significant ecommerce news in beauty. Joe Fresh launched their site last month – apparel only, and while we appreciate that Shoppers Drug Mart has attempted ecommerce with Murale, most product featured on-site is “available in-store only” or out-of-stock.

Shoppers did make an announcement which received a lot of press, but on closer inspection it appeared to be more of a loyalty program perk. Shoppers teamed up with Beyond the Rack to offer Optimum loyalty card members access to exclusive offers from BTR’s assortment of apparel, accessories, and technology and points on purchases. Beyond the Rack boasts almost 10 million members (only half of which are in Canada), and when compared with Optimum’s 10 million cardholders, the advantage seems to be for BTR.

In the last two years, online sales have grown by 24 percent in Canada to $18.9 billion. Although this is only a 4 percent share of total retail sales in Canada, double-digit sales increases are nothing to sneeze at. Why is Canada’s largest beauty player, Shoppers has 28 percent market share in prestige beauty, not online in a meaningful way?

Read more:
RETAIL ASSEMBLY on Target’s Beauty Strategy
Canadian Grocer on Shoppers Drug Mart
Mashable on Amazon’s Luxury Beauty Store
The Globe and Mail on Canadian retailers slow out of the online gate

Toronto, ON – RETAIL ASSEMBLY is pleased to announce they are extending their Friends & Family discount to Vancouver based industry information source Retail-Insider’s readers until October 31.  

Recognizing the importance of market awareness, and the incredible amount of change the Canadian retail landscape has seen in the last two years, both organizations are happy to present this opportunity for retail professionals to build upon their skillsets.

ANALYSIS: SEARS CANADA SELLS 5 STORE LEASES, INCLUDING TORONTO FLAGSHIP

Photo: Google Streetview screenshot

Sears Canada has sold five more of its store leases to mall landlords for about $400 million. This creates an opportunity to redevelop these spaces as well as possibly pave the way for more Canadian Nordstrom, Saks Fifth Avenue, La Maison Simons and even Bloomingdale’s stores. 

Sears has sold its store leases back to its mall landlords in the following locations: 

  • Toronto:The Toronto Eaton Centre
  • Toronto:Sherway Gardens Shopping Centre
  • Markham, Ontario:Markville Shopping Centre
  • London, Ontario:Masonville Place
  • Richmond, BC:Richmond Centre

All of these malls are owned and operated by landlord Cadillac Fairview except for Richmond Centre, which is co-owned by Cadillac Fairview and Ivanhoe Cambridge

The following is our analysis of what could replace these Sears Canada locations: 

Toronto:

Toronto Eaton Centre

The 816,000 square foot crown jewel of Sears Canada’s real estate offers plenty of options for redevelopment. We think that Nordstrom is a frontrunner to replace a majority of the vacated Sears space, and that it would occupy 225,000-275,000 square feet. 

Other possible department store anchors include La Maison Simons (which would occupy about 100,000-130,000 square feet) and Bloomingdale’s, which continues to show interest in the Canadian market. Saks Fifth Avenue is a further possibility, though we believe Downtown Toronto’s Saks will replace the current Hudson’s Bay store at the corner of Yonge and Bloor Streets, closer to the luxury shopping area of Yorkville and its anchor, Holt Renfrew.

Some of Sears’ current Toronto Eaton Centre space could also be subdivided for use by multiple retailers. We’ll elaborate soon in an article devoted specifically to Sears’ Toronto Eaton Centre real estate. 

The top four floors of the store will remain Sears Canada’s corporate headquarters, at least in the shorter term. Sources tell us that Sears Canada will continue to utilize its $1/square foot/year lease for this office space (which would have expired in the year 2077), making it far less costly than other available office space. 

Sears will be vacating the lower retail portion of this location by February 28th, 2014. 

Toronto:

Sherway Gardens Shopping Centre

There are plenty of options to reuse the 225,665 square foot Sherway Sears space. The store could even be demolished for redevelopment, to be replaced by multiple smaller stores and one or more anchor stores. Sherway attracts affluent shoppers and the mall could see Saks Fifth Avenue occupy part of the current Sears space, though Saks would likely not occupy more than about 130,000 square feet. 

Sherway Gardens is one of Canada’s most productive malls, enjoying per-square-foot sales of almost $900/year according to its landlord. Hudson’s Bay anchors the opposite end of the mall from Sears. Other anchors include Holt Renfrew (which is possibly staying at Sherway and expanding) and, in 2016, Nordstrom which will open one of two Toronto locations.

Sears will be vacating its Sherway location by February 28th, 2014.

Markham, Ontario:

Markville Shopping Centre

Markville’s Sears store is 130,626 square feet according to its landlord, and we think the store space has limited potential for an upscale replacement anchor store. The mall already features Hudson’s Bay and Walmart as its anchors, and the entire mall spans close to a million square feet. Sales per square foot at Markville are only about $490/square foot/year according to the mall’s landlord. 

La Maison Simons could replace part of Sears’ space. The space could also be subdivided for multiple smaller anchors and other stores. We doubt that, given the mall’s demographics and sales, Nordstrom, Bloomingdale’s or Saks Fifth Avenue will replace Markville’s Sears any time soon. 

Sears will be vacating Markville by February, 2015.

London, Ontario:

Masonville Place

This 127,205 square foot Sears store is in London, Ontario’s most productive shopping centre. The mall, in fact, boasts sales of about $770/square foot according to its landlord. Other anchors include a relatively small Hudson’s Bay store (at about 85,000 square feet) as well as a 91,200 square foot Target store. 

One could speculate that Sears’ space could be replaced by Nordstrom, as the city and store arguably share some of the same characteristics. London is a conservative but relatively well-to-do city whose population could possibly support a Nordstrom. Nordstrom, itself, has been described as being both conservative and upscale. We doubt London would have the quantity of luxury-oriented shoppers to support Saks Fifth Avenue, and we don’t expect La Maison Simons to target London in the next several years. 

Sears will be vacating this space by February 28th, 2014.

Richmond, BC:

Richmond Centre

This 122,000 square foot Sears store could be reconfigured into multiple-tenant retail or be occupied by the likes of Nordstrom or La Maison Simons. Richmond has considerable household wealth, despite income statistics that might indicate otherwise. The mall enjoys sales of about $700/square foot, but may require renovations to entice any new upscale anchors.

Sears will be vacating this space by February, 2015.

Further Details on Sears Leases

In the past 14 months, Sears Canada has sold off several of its leases to mall landlords. In the summer of 2012, Sears sold its leases in Vancouver, Calgary and Ottawa, paving the way for Nordstrom’s first Canadian stores. Sears subsequently sold two leases in the Toronto area, resulting in speculation that La Maison Simons may move in. Sears also announced a $1-billion project to redevelop its Burnaby, BC real estate at Metrotown.

Sears is making a large profit from selling its leases. Its first lease sale in the summer of 2012 generated about $170 million. The subsequent sale of two Toronto-area leases gained the company over $190 million, and a possible $53 million for Sears’ Scarborough Town Centre lease could further be realized. This is easy money for Sears, and it leads us to anticipate that more Sears Canada leases will be sold in the coming months.

[Sears Canada website]

SEARS CANADA SELLS 5 MORE LEASES

Sears Canada and Nordstrom

Sears Canada has sold 5 more leases back to mall landlords to the tune of about $400 million. The Sears locations scheduled to close include: 

  • Toronto: The Toronto Eaton Centre
  • Toronto: Sherway Gardens Shopping Centre
  • Markham, Ontario: Markville Shopping Centre
  • London Ontario: Masonville Place
  • Richmond, BC: Richmond Centre

We’ll be following up this brief article with an extensive analysis of what may replace these Sears stores. 

Needless to say, an opportunity has been created for more exciting new retail in Canada, including the likelihood of a flagship Nordstrom store for Downtown Toronto

[Sears Canada website]

LA MAISON SIMONS COULD OPEN AT CALGARY’S SOUTHCENTRE MALL

Southcentre Mall
Image: Southcentre Mall

According to a source, La Maison Simons has been in talks with Oxford Properties to open a store at Calgary’s Southcentre Mall. If it happens, this would be the second Simons store location in Alberta, following its West Edmonton Mall store which opened almost a year ago.

One would expect Calgary’s Simons to be somewhere in the 100,000-110,000 square foot range, reflecting sizes of its recently announced West Vancouver and Ottawa stores.

Calgary’s Southcentre Mall occupies close to a million square feet, and is surrounded by some higher-income suburbs. Its anchors include department stores Sears and Hudson’s Bay.

Recently, Southcentre hasn’t enjoyed the same splashy publicity as Chinook Centre, about 6.5 km to the north, which managed to secure Calgary’s first (and likely only) Nordstrom store as an anchor. Securing La Maison Simons could coincide with further renovations to Southcentre, as well as a possible mall expansion.

To be completely speculative, Simons could occupy part of Southcentre’s Sears store if Sears decides to sell its lease back to landlord Oxford properties. We’ve heard that this is a possibility but we can’t confirm further at this time.

We’ll update you further on La Maison Simons’ opening in Calgary, including a possible second Simons store location that we’ll discuss soon.

[Southcentre Mall website]

[La Maison Simons website]

TARGET ANNOUNCES FINAL 33 CANADIAN STORE OPENINGS FOR 2013

Target
Image: Target

This is a final list of Target’s Canadian store openings for 2013. This list includes 33 stores, and in total, Target will have opened 124 stores in Canada by the end of the year. Included in these 33 locations are the first Target stores to open in New Brunswick, Prince Edward Island and Newfoundland.

Locations opening to the public on November 13, 2013:

British Columbia
Abbotsford – Abbotsford Power Centre
Burnaby – Metropolis at Metrotown
Chilliwack – Cottonwood Mall
Maple Ridge – Haney Place Mall
Richmond – Lansdowne Centre
Surrey – Surrey Place/Central City

Alberta
Calgary – Sunridge Mall

Manitoba
Winnipeg – Grant Park

Ontario
Bowmanville – Clarington Town Centre
Mississauga – Westdale Mall
Nepean – Meadowlands Shopping Centre
Pickering – Pickering Town Centre
Richmond Hill – Hillcrest Mall
Stratford – Stratford Mall
Sudbury – Sudbury Supermall
Waterloo – Conestoga Mall

Quebec
Lasalle – Carrefour Angrignon
Laval – Centre Laval
Longueuil – Place Longueuil
Montreal – Place Alexis Nihon
Pointe Claire – Terrarium Shopping Centre
Quebec City – Les Galeries De La Capitale
Saint-Jean-sur-Richelieu – Carrefour Richelieu
Rimouski – Carrefour Rimouski

Nova Scotia
Sydney – Sydney Shopping Centre

New Brunswick
Fredericton – Uptown Centre
Moncton – Northwest Centre
Saint John – Mcallister Place

Newfoundland
Corner Brook – Corner Brook
St. John’s – Cabot Square

Prince Edward Island
Charlottetown – Charlottetown Mall

Stores opening on November 22, 2013:

Ontario
St. Catharines – Pen Centre

Quebec
Sherbrooke – Carrefour De L’Estrie

Most Quebec stores will include Brunet pharmacies, which are scheduled to start operations in the summer of 2014.

[Source: Press Release]

[Target website]

CANADA’S 4th MICROSOFT STORE TO OPEN AT SQUARE ONE IN MISSISSAUGA

Microsoft Store, West Edmonton Mall. Photo: Darrell Bateman,  aka darrellinyvr on flickr



Canada’s fourth Microsoft Store will open at Mississauga’s Square One Shopping Centre. It will also be the second location in the Toronto area.


Canada’s first Microsoft Store opened almost a year ago in an expanded portion of Toronto’s Yorkdale Shopping Centre. A second location opened October 26th at West Edmonton Mall. A third location will open November 7th at Burnaby BC’s Metropolis at Metrotown.


More Canadian locations will follow, and the province of Quebec is reportedly on the company’s radar.


The photo at the top of this article is of the new West Edmonton Mall Microsoft Store. The photo was taken by Darrell Bateman, also known as darylinyvr on Flickr.

Thank you to Urban Toronto‘s ACT7 for directing us to this article’s source: [Computer Dealers News]


[Microsoft Store website]

RIMOWA TO OPEN 2nd CANADIAN RETAIL STORE SPACE ON VANCOUVER’S ALBERNI STREET

Rendering of the Vancouver Rimowa retail store space. Tumi will occupy the right-hand side of this rendering. Photo Source: Brill Communications

***** Update: This store opened November 14th, 2013*****

RIMOWA retail store space will open early next month on Vancouver’s upscale Alberni Street. It will share space with Tumi, which we previously reported will replace the Betsey Johnson store at 1033 Alberni Street.

RIMOWA will occupy one-half of a new store to be called Artino, which will also include a Tumi retail store space. The Artino store will be about 1,550 square feet in total, according to its owner. It is being referred to as a ‘collaborative retail space’, alluding to the fact that it will be shared by two retailers.

This will be Canada’s second RIMOWA retail store space, following the opening of a free-standing RIMOWA store location on Toronto’s St. Thomas Street. 

Current Rimowa/Tumi space, finishing construction on Alberni Street. Photo: Colin Arber

For those unfamiliar, RIMOWA originated in Germany and is considered to be a premium luggage brand. Products are lightweight and very durable. Both aluminium and high-tech polycarbonates are used for some of the products.

Interior design of the retail store space. Photo Source: Brill Communications

“This store marks a big step for the brand in the Canadian marketplace,” said Carsten Kulcke, Executive Vice President of RIMOWA North America Inc.  “As a Canadian manufacturer, we see the importance of being present in upscale shopping destinations throughout the country. The new Artino store is a perfect fit for us.”

In Downtown Vancouver, RIMOWA products are also carried at stores MEGO and Charals.

Interior rendering. Photo Source: Brill Communications

Vancouver’s Alberni Street and the immediate area continues to see the opening of new luxury retailers. Tory Burch and De Beers recently opened Alberni Street stores, while Mont Blanc recently opened on neighbouring Burrard Street. Christian Dior will also open at the neighbouring Hotel Vancouver. We’ll update you on more luxury retailers opening in Vancouver’s retail “luxury zone”. 

Article Source: Brill Communications

[Tumi website]
[RIMOWA website]

WOW! mobile boutique OFFICIALLY ANNOUNCES CANADIAN RETAIL PLANS

Wow! mobile boutique

Last month we were the first news source to announce that a new wireless retailer, ‘Wow! mobile boutique‘, intended to open over 100 Canadian retail locations. Those involved have now confirmed its name, ownership and concept, in a press release.

To be accurate, the retailer’s name will be ‘Wow! mobile boutique‘ (using lower-case letters for the last two words in its name). It will be operated by Match Transact and will consist of kiosks located in malls.

According to its press release, the retailer will offer “unbiased advice and assistance” to customers, as it represents five national wireless carriers: Rogers, Telus, Koodo, Fido and Chatr. We’re not able to confirm for sure, but our original source told us that Telus and Rogers are the financial backers behind the Wow! mobile boutique concept. 

“This is an exciting evolution for wireless retailing in Canada and we are confident that Canadians will embrace the combination of great customer service, expertise and product offering available at WOW! mobile boutique locations,” said Todd Empey, Vice-President of Match Transact, who will oversee the introduction and national expansion of Canada’s newest wireless retailer. Todd, a 26-year retail industry veteran, was most recently Vice-President of Future Shop.

Match Transact will expand the number of locations across Canada in the coming months and throughout 2014. Match Transact is a division of Match Marketing Group based in Mississauga, Ontario.

[Source: Press Release]

[Match Marketing Group website]

CANADA’S 2ND MICROSOFT STORE OPENS TOMORROW AT WEST EDMONTON MALL

Photo: Microsoft Store

Canada’s second Microsoft Store opens tomorrow at West Edmonton Mall. It’s located on the mall’s first level near the Ice Palace, as per the mall map below. The store is about 7,500 square feet.

Canada’s first Microsoft Store opened in November 2012 at Toronto’s Yorkdale Shopping Centre. The Yorkdale Microsoft Store is 6,844 square feet according to the mall’s lease plans.

For those unfamiliar, Microsoft Stores sell the brand’s computers, computer software and consumer electronics. It has been compared to Apple Stores, which have been wildly successful at selling and servicing its various Apple products. There are currently 35 Microsoft Stores in the United States and one in Canada. Its first American stores opened in October 2009.

Microsoft stores employ ‘Technical Advisors’ to assist customers with questions and various issues. These might be compared to the ‘Geniuses’ at Apple Stores. Microsoft Stores also include ‘Specialists’ (or trainers) who show customers how to get the most out of their software. Our source for this information is partly from this article.

West Edmonton Mall has been securing many exciting new retailers. Two of its most recently announced additions have included jeweller Tiffany & Co. and the first non-Quebec location for the 118,000 square foot fashion retailer La Maison Simons.

[Microsoft Store website]

[West Edmonton Mall website]

WHITE HOUSE | BLACK MARKET OPENS FIRST CANADIAN STORE

White House | Black Market at Yorkdale

White House | Black Market opened its first Canadian store yesterday at Toronto’s Yorkdale Shopping Centre, and it threw a grand opening party the evening of Wednesday, October 23rd. Calgary-based blogger Ryan, aka Mr. Fab, provided us with the photos in this brief article, all from the store’s grand opening.

Ryan did some investigating and found that White House | Black Market alleges that it has no plans to open elsewhere in Canada, besides the three Toronto-area stores that we previously announced. We doubt this is true, as a national roll-out of the chain only makes sense given its popularity as well as its already costly efforts to open in Canada.

Canada’s second White House | Black Market opens October in Mississauga’s Square One Shopping Centre, and the third location opens November 12th at the Upper Canada Mall in Newmarket, Ontario.

We’ll update you when we learn of more possible White House | Black Market store locations.

White House | Black Market

Thank you to Ryan, aka Mr. Fab, for this article’s photos and investigation. You can find his blog here and also follow him on Twitter.

[White House | Black Market website]