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Hudson’s Bay Pushes Ahead on Ruby Liu Lease Deal Amid Dispute

Rendering of the proposed Ruby Liu department store at CF Sherway Gardens in Toronto. Image: Ruby Liu Commercial Investment Corp./Central Walk

The Hudson’s Bay Company is pressing forward with plans to sell 25 store leases to B.C. billionaire Weihong (Ruby) Liu, even as new court documents reveal the retailer once considered terminating the deal over what it described as Central Walk’s failure to meet key obligations.

The motion, filed late Tuesday, asks Ontario Superior Court to approve the transfer of leases despite mounting resistance from some of Canada’s most prominent landlords and Hudson’s Bay lenders. The transaction would allow Central Walk, Liu’s Nanaimo-based real estate investment firm, to assume control of a portfolio of former Hudson’s Bay spaces across Ontario, British Columbia and Alberta for just over $69 million, according to filings.

Hudson’s Bay argues the lease transfer will help repay creditors, create jobs and prevent the costly vacancy of major mall spaces, which it warns could lead to “the visual and economic blight of a dark store for a significantly prolonged period.”

Rendering of a beauty department inside of a Ruby Liu department store. Image: Ruby Liu Investment Corp./Central Walk

A High-Stakes Deal for a Fledgling Retail Venture

The proposed lease package covers 15 Ontario locations, including CF Sherway Gardens, CF Fairview Mall and CF Markville in the Greater Toronto Area, as well as Hillcrest Shopping Centre in Richmond Hill, Upper Canada Mall in Newmarket, Bramalea City Centre in Brampton, and Oshawa Centre in Durham Region. Additional Ontario properties include Mapleview Centre in Burlington, Lime Ridge Centre in Hamilton, Fairview Park Mall in Kitchener and Conestoga Mall in Waterloo. The portfolio also includes CF Masonville Place in London, along with two Ottawa sites: Bayshore Centre and St. Laurent Centre.

In British Columbia, Liu’s company has bid for CF Richmond Centre, Guildford Town Centre, Coquitlam Centre, Willowbrook Centre in Langley, and Orchard Park in Kelowna (in addition to Bay stores in Liu-owned Mayfair Centre in Victoria and Woodgrove Centre in Nanaimo). Alberta locations include West Edmonton Mall, Southgate Centre, CF Chinook Centre, CF Market Mall and SouthCentre Mall in Calgary.

If approved, the transaction would mark one of the most ambitious retail ventures in Canada ever, introducing a new department store banner, Ruby Liu, to the national landscape. Liu, whose net worth well exceeds $1 billion, has pledged $375 million in equity capital to launch the chain, including $120 million for renovations and repairs such as HVAC systems, elevators and escalators, and $135 million for initial inventory.

Court filings indicate Liu’s plan is to open the stores in stages, starting next year, with all operations running by 2027. Financial projections estimate annual sales of more than $420 million and earnings before interest, taxes, depreciation and amortization of $6.5 million by that time.

Rendering of a Ruby Liu department store at Hillcrest Mall in Richmond Hill, ON. Image: Ruby Liu Investment Corp./Central Walk

Landlord Opposition and Early Missteps

Despite its potential economic impact, the plan faces stiff opposition from landlords including Cadillac Fairview, Oxford Properties and Primaris REIT. Their concerns centre on Liu’s lack of experience operating a retail chain and on what some described as vague and unrealistic early plans.

Correspondence filed in court shows that in early meetings, Central Walk presented a roadmap suggesting up to 20 stores could open within 180 days of signing leases — a timeline landlords called “predicated upon hope, optimism and not on experience.” Cadillac Fairview concluded Liu appeared to be “making this up as she goes,” according to documents.

The skepticism deepened after reports that Hudson’s Bay, in a July 5 letter, accused Liu of breaching the agreement by failing to “take the most basic and necessary steps to advance its bid.” The retailer even threatened to terminate the deal.

Rendering of a fashion department inside of a Ruby Liu department store. Image: Ruby Liu Investment Corp./Central Walk

Revised Business Plan and New Advisors

Hudson’s Bay now says Central Walk has taken significant steps to address those concerns. The purchase price for the leases was reduced by $3 million, freeing funds for Liu to retain new legal and operational advisors. 

Toronto-based J2 Retail Management has been engaged to assist with store setup and vendor negotiations, and several former Hudson’s Bay executives have joined the project, bringing expertise in supply chain, construction and import operations.

The latest filings show interest from more than 60 product vendors and confirm Liu’s commitment to hiring approximately 1,800 employees, including former Hudson’s Bay staff. J2 Retail Management also has access to many of the brands formerly carried in Hudson’s Bay stores.

Liu emphasized in her affidavit that her experience operating three shopping malls has given her “a profound understanding of the retail landscape in Canada.” Before immigrating in 2014, she built and sold a mall in Shenzhen for $1.32 billion, court documents state.

Rendering of a Ruby Liu department store. Image: Ruby Liu Investment Corp./Central Walk

Stakes for Hudson’s Bay and Canadian Retail

For Hudson’s Bay, the lease sale represents a critical step in its restructuring under creditor protection, which the company sought on March 7 amid $1.1 billion in debt and mounting losses. The retailer shuttered all stores in early June after failing to secure a rescue plan, leaving some of the country’s largest shopping centres with vacant anchor spaces.

If successful, the deal could generate $50 million toward Hudson’s Bay’s obligations and offer landlords a path to restoring foot traffic. Failure, the retailer warns, would mean returning the leases and prolonging the vacancies.

Alongside the Central Walk motion, Hudson’s Bay is seeking approval for two smaller deals: five Saks OFF 5TH leases to YM Inc. for $5.03 million and one Hudsons’ Bay store lease at Metropolis at Metrotown to Ivanhoe Realties Inc. for $20,000. A hearing on the Ruby Liu transaction is scheduled for August 28.

Rendering of the interior of a ‘flagship’ Ruby Liu department store. Image: Ruby Liu Commercial Investment Corp./Central Walk

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CF Fairview Pointe Claire celebrates six decades of community, memories, and retail connection

CF Fairview Pointe Claire (Image: Cadillac Fairview)

Cadillac Fairview is celebrating the 60th anniversary of CF Fairview Pointe Claire, a central hub for the West Island community of Montreal.

Opening its doors on August 12, 1965, the shopping centre has been a steadfast beacon of commerce, community, and culture for six decades. As the first enclosed shopping centre on the West Island, and the second-largest mall in all of Canada at the time, it quickly became a landmark, a legacy that continues to define CF Fairview Pointe Claire as a vital community hub today, said the real estate company.

Lynn Fitzpatrick
Lynn Fitzpatrick

“Celebrating sixty years in the West Island community fills us with immense pride,” said Lynn Fitzpatrick, General Manager, CF Fairview Pointe Claire.

“This milestone is a testament to our enduring commitment to our guests, retail partners, and the community we are privileged to serve. We look forward to many more years of creating unforgettable experiences.”

Cadillac Fairview said the shopping centre has been a backdrop to the lives of so many, witnessing the changing landscape while holding true to its role as a gathering place.

“For generations, guests have walked through the centre doors, creating countless memories – from first jobs and family outings to meeting friends and finding that perfect item. To thank the community and to mark this anniversary, CF Fairview Pointe Claire will host a week of engaging events and promotions from August 9th to August 17th, inviting guests to reminisce and celebrate the property’s rich history,” it said.

The planned activities include:

  • Photo Gallery: A curated display of historical photos showcasing the evolution of CF Fairview Pointe Claire will be featured in the Centre Court.
  • Client Experience Week: Retail clients and community partners will host family-friendly activations, including sampling and other activities including a photo frame workshop
  • Anniversary Contest: Guests are invited to share their favourite CF Fairview Pointe Claire memory by scanning a QR code found on digital directories located throughout the property. Everyone who enters will be submitted for a chance to win daily prizes and a grand prize of a $600 CF SHOP! card.

“In honour of this milestone and in recognition of the property team, CF Fairview Pointe Claire is donating $12,600 to Ricochet, an organization offering temporary housing for individuals experiencing residential instability in the West Island. This donation reflects CF Fairview Pointe Claire’s ongoing commitment to making a positive impact in the surrounding community,” added Cadillac Fairview, which is one of the largest owners, operators, investors and developers of best-in-class office, retail, multi-family residential, industrial and mixed-use properties in North America.

Wholly owned by the Ontario Teachers’ Pension Plan, with assets under management of $29 billion, CF manages approximately 33 million square feet of leasable space at 60 landmark properties across Canada, including CF Toronto Eaton Centre, 160 Front, Toronto-Dominion Centre, CF Carrefour Laval, CF Chinook Centre and CF Pacific Centre. 

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Transforming Toronto’s Waterfront: Transit, Retail, and Vibrancy [Video Interview]

Craig Patterson discusses the Toronto Waterfront BIA with Tim Kocur, Executive Director and Dorsa AlizadehShabani, Manager of Operations. The conversation ranges from the revitalization and rising energy across Toronto’s Waterfront, focusing on the seasonal buzz, new retail openings, and exciting new restaurants like Queen’s Harbour. Alizadeh-Shabani notes the summer’s delayed start due to record rainfall but emphasizes a strong rebound with full crowds and booming cafes. Kocur shares that the eastern waterfront is evolving into a “development powerhouse,” with a wave of new businesses, patios, and community engagement shaping the area into a livelier destination. The addition of unique spaces like Ethos Climbing and new patios at Irene and Simona are just some signs of the district’s renaissance.

They also discuss major infrastructure and placemaking efforts reshaping connectivity and public space. The long-awaited LRT project has gained traction, now in the city’s Transit Expansion Office, with interim bus lanes already installed. Wayfinding signage has been expanded to help visitors discover hidden eateries and attractions beyond the water’s edge. A temporary park at 40 Queens Quay East, complete with whimsical seating, aims to activate otherwise unused space, while beautification efforts around industrial zones like the Redpath Sugar Refinery are gradually improving the area’s appeal. Hotel developments at One Yonge and on Bathurst, plus enhancements at Billy Bishop Airport like U.S. pre-clearance, are adding long-term vibrancy.

Looking ahead, Kocur and Alizadeh-Shabani highlight a future of integrated experiences across east, central, and west waterfront zones. Key developments include a bridge connecting the Parliament Slip to a new island park, expanded green space, and enhanced access to the Toronto Islands with improved bike rentals. They also hint at large-scale placemaking potential at the Rees parking lot, with ideas for sports viewing areas and hospitality activations. From Harborfront Centre’s daily programming and cultural exhibits to fireworks on Canada Day, it’s clear the Toronto Waterfront BIA is building not just a destination—but a multi-generational ecosystem of community, culture, and commerce.

The Interview Series video podcasts by Retail Insider Canada are available through our Retail Insider YouTube Channel where you can subscribe and be notified when new video episodes are available.

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Staples Canada marks 20 years of giving with 2025 School Supply Drive fundraiser

Photo- Staples
Photo- Staples

A back-to-school tradition has returned to Staples Canada stores with the launch of the annual Staples School Supply Drive in support of United Way Centraide and Kiwanis Foundation of Canada.

Now in its 20th year, this fundraising initiative helps students from coast to coast overcome obstacles by ensuring they head back to the classroom with the supplies and support they need to succeed, said Staples.

A back-to-school tradition returns to Staples Canada stores today with the launch of the annual Staples School Supply Drive in support of United Way Centraide and Kiwanis Foundation of Canada. Now in its 20th year, this fundraising initiative helps students from coast to coast overcome obstacles by ensuring they head back to the classroom with the supplies and support they need to succeed. (CNW Group/Staples Canada ULC)
A back-to-school tradition returns to Staples Canada stores today with the launch of the annual Staples School Supply Drive in support of United Way Centraide and Kiwanis Foundation of Canada. Now in its 20th year, this fundraising initiative helps students from coast to coast overcome obstacles by ensuring they head back to the classroom with the supplies and support they need to succeed. (CNW Group/Staples Canada ULC)

Customers shopping in-store from now until September 28 can support the Staples School Supply Drive by adding a donation to their purchases. One hundred per cent of the donations raised are allocated to one of Staples’ charitable partners and directly support students and families in that community.

“Supporting the Staples School Supply Drive means more than just donating school supplies – it’s about empowering the next generation of thinkers, dreamers, and leaders,” said Rachel Huckle, CEO, Staples Canada. “For 20 years, this initiative has thrived thanks to the incredible generosity of our customers and charitable partners. Their unwavering support is helping to build brighter futures for students across this country.”

Rachel Huckle
Rachel Huckle

This year’s charitable partners include Kiwanis Foundation of Canada (Ontario) and United Way Centraide (rest of Canada). Partners are selected based on reputation and ability to reach communities across the provinces located within their geographical region, said the retailer.

More on Kiwanis Foundation of Canada
Kiwanis empowers communities to improve the world by making lasting differences in the lives of children. Kiwanis strives to be a positive influence in communities worldwide — so that one day, all children will wake up in communities that believe in them, nurture them and provide the support they need to thrive. Many Kiwanis clubs in Ontario have supported the School Supply Drive and have been getting essential supplies to kids in need for more than 17 years, said the Foundation.

Serge F. Viau
Serge F. Viau

“I’ve proudly supported the Staples School Supply Drive for over 20 years and continue to be inspired by the dedication of the Store Associates who make this program possible,” said Serge F. Viau, Past Kiwanis Eastern Canada and the Caribbean District (EC&C) Governor, Kiwanis Club of Lakeshore, Sault Ste. Marie and Kiwanis Club of Northeastern Ontario. “Now more than ever, many students lack the essential supplies they need to succeed in school. Through our partnership with Staples stores, Kiwanis Clubs help drive donations that empower students and promote academic success for all.”

More on United Way Centraide
United Way Centraide works in over 5,000 communities across Canada to give children and youth the support they need to get a great start in life, do well in school, and reach their full potential. United Way Centraide helps kids engage in learning, connect with their community, and build their emotional and physical well-being – from after-school homework and tutoring programs to resources that help parents prepare their children for kindergarten, said the organization.

Dan Clement
Dan Clement

“For 20 incredible years, Staples Canada has been a steadfast partner in supporting students through the School Supply Drive,” said Dan Clement, President and CEO, United Way Centraide Canada. “As we mark this milestone in 2025, we thank Staples for their unwavering commitment to creating opportunities for children and youth. Your generosity continues to ensure that every student starts the school year equipped to succeed. Together, we are building stronger, more equitable communities.”

Thanks to donations from Staples customers, the program has raised more than $17 million to date.

Staples includes 298 stores across Canada and staples.ca, printing and shipping services at Staples Print, and Staples Studio co-working spaces.

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Specsavers to open 111 new optical locations in Loblaw grocery stores across Canada

A Specsavers Canada store (CNW Group/Specsavers Canada Inc.)

Specsavers Canada Inc. and Loblaw Companies Limited announced Wednesday a transformative relationship that will see 111 new Specsavers locations open within Loblaw locations across Canada to replace the Theodore & Pringle brand, which will cease operations.

This will bring Specsavers’ total Canadian footprint to more than 260 locations nationwide, establishing the company as the leading optical provider in Canada, according to a news release.

Specsavers locations will open in select Loblaw grocery stores across Canada – including in Loblaws, Real Canadian Superstore and Zehrs stores – while maintaining seamless continuity for customers and patients, and significantly expanding access to advanced eye care services including Optical Coherence Tomography (OCT) technology. The expansion also represents Specsavers’ entry into five new provinces — New Brunswick, Newfoundland and Labrador, Nova Scotia, Prince Edward Island, and Saskatchewan — and one new territory, Yukon, while strengthening its presence in British Columbia, Alberta, Manitoba, and Ontario.

Bill Moir (Image: Specsavers Canada)

“This expansion represents a pivotal moment for eye care accessibility in Canada,” said Bill Moir, Managing Director of Specsavers Canada. “By opening 111 new locations within trusted Loblaw locations, we’re fundamentally improving how Canadians access the eye care they deserve. Our mission has always been to change lives through better sight; we believe expert eye care and quality eyewear should be affordable for all. We are now able to expand that mission across the country, ensuring that more families can access comprehensive optical services in the communities where they already shop.”

New Specsavers locations will operate within existing Loblaws stores, providing customers and patients with convenient access to comprehensive eye examinations, prescription eyewear, contact lenses, and specialized eye care services. All locations will be staffed by qualified independent optometrists and opticians, according to officials.

Irene Doody
Irene Doody

“Theodore & Pringle was born from the belief that eye care should be convenient and affordable for everyone,” said Irene Doody, Head of Optical, Loblaw Companies Limited. “Specsavers’ reputation for accessible eye care aligns perfectly with our purpose – to help Canadians live life well. Specsavers will provide a seamless transition for our optical customers while introducing them to a trusted global leader in eye care.”

The first wave of new Specsavers locations within Loblaw stores is scheduled to open in September 2025, with additional locations following throughout the remainder of the year.

Specsavers is an optometrist-owned business that entered the Canadian market in late 2021. Since then, over 150 locations have opened across the country, in B.C., Alberta, Ontario, and Manitoba. Founded in the UK over 40 years ago by optometrist husband-and-wife team, Doug and Mary Perkins, there are now more than 2,700 Specsavers healthcare businesses globally, serving over 44 million patients and customers.

Loblaw is Canada’s food and pharmacy leader, and the nation’s largest retailer. With more than 2,800 locations, Loblaw, its franchisees and Associate-owners employ more than 220,000 full- and part-time employees, making it one of Canada’s largest private sector employers.

It has more than 1,100 grocery stores that span the value spectrum from discount to specialty; full-service pharmacies at nearly 1,400 Shoppers Drug Mart® and Pharmaprix® locations and in close to 500 grocery stores; PC Financial® services; Joe Fresh® fashion and family apparel; and four of Canada’s top-consumer brands in Life Brand®, Farmer’s Market™, no name® and President’s Choice®.

A Specsavers Canada store (CNW Group/Specsavers Canada Inc.)

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Jersey Mike’s Subs opening in Regina as a springboard to Canadian expansion West

Image: Jersey Mike's Subs

Redberry Restaurants is opening the first Canadian Jersey Mike’s Subs outside of Ontario at 2323 Victoria Avenue E., in Regina, today bringing its signature fresh sliced/fresh grilled subs to hungry Saskatchewanians as it expands into Western Canada

This opening marks Redberry’s 13th Jersey Mike’s location. The company opened its first Canadian location in Markham, Ontario in August 2024, and plans to open 300 locations over the next 10 years (see Canada’s locations here), said the company.

Ken Otto
Ken Otto

“We can’t wait to introduce the great people of Regina to Jersey Mike’s authentic sub sandwiches,” said Ken Otto, CEO, Redberry. “This is just the beginning of our expansion into Western Canada and we couldn’t think of a better place to start the journey.”

The company said it expects to open four additional locations in Western Canada in 2025 with a minimum of ten more coming in 2026. Locations in Saskatoon and Prince Albert, Saskatchewan are slated for this fall.

To celebrate the Regina opening, Redberry will hold a grand opening and fundraiser from Wednesday, July 30 to Sunday, August 3, to support Regina Education and Action on Community Hunger (REACH). Customers who receive a special fundraising coupon distributed through a grassroots effort prior to the opening can make a minimum $3 contribution to REACH in exchange for a regular sub. Customers must have a coupon to be eligible.

Customers without a coupon will have the opportunity to download the Jersey Mike’s app and earn a free regular sub after their first in-app sub purchase and will also be able to support REACH via a donation box near the register.

The first 100 visitors to the new location in Regina will also receive a free swag bag.

Since the beginning of 2024 Jersey Mike’s in Canada has raised more than $135,000 for local organizations. During Jersey Mike’s Month of Giving in March, Redberry raised almost $70,000 for Make-A-Wish Canada.

Founded in 2005, Redberry is one of the largest QSR restaurant franchisees in Canada. Redberry owns and operates more than 200 restaurants across the country, operating under the BURGER KING®, Taco Bell and Jersey Mike’s Subs brands.

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The 5 Best In-Store Merchandising Teams for Multi-Location Businesses

Managing consistent merchandising across multiple retail locations presents unique challenges that require specialized expertise. Effective merchandising teams must balance centralized brand standards with local market needs while maintaining operational efficiency at scale.

How to Hire a Team for In-Store Merchandising in Multiple Locations

When hiring a team for in-store merchandising, consider the following:

  • The company’s ability to provide national coverage
  • Its technology infrastructure and real-time reporting capabilities
  • Available training programs and employee classifications 

The top-rated multi-location merchandising partners offer artificial intelligence-based analytics and flexible service models, allowing you to scale support based on seasonal needs. Look for companies providing strategic planning and local execution capabilities with proven track records in your retail vertical.

5 Top-Rated Multi-Location Merchandising Partners

The following companies have established themselves as industry leaders through their ability to deliver consistent, high-quality merchandising services across diverse geographic markets. Each offers unique strengths that make it particularly effective for businesses operating multiple locations.

1. Driveline Retail

Driveline Retail is one of the top retail merchandising companies for national brands. With its comprehensive approach to multi-location challenges, Driveline Retail has been a trusted partner to major retailers since 1999, offering people support and technology solutions.

With 15,000 W-2 retail professionals across all 50 states, the company offers extensive national coverage. Its recent robotics division launch represents an industry breakthrough — portable robotic systems streamline data collection with precision, scanning shelves and tracking product locations. The SmartPMX platform, AI analytics and LiDAR space capture technology make Driveline Retail particularly effective for multi-location businesses. The company ensures consistent execution across all locations while providing actionable optimization insights.

2. Acosta Group

Founded in 1927, Acosta Group has established itself as a powerhouse in retail merchandising with nearly a century of experience. The team has about 27,000 retail merchandising associates in the U.S., Canada and the U.K., making it one of the most extensive merchandising operations globally.

The company’s strength lies in proven technology and extensive retailer relationships. The Acosta 360 platform delivers transparency and accountability, with associates averaging 200,000 monthly outlet visits using mobile technology and daily point-of-sale data optimization.

3. Anderson Merchandisers

Anderson Merchandisers brings unique insight as both a former supplier and current merchandiser. It understands the complete retail ecosystem, and its entrepreneurial approach delivers results-driven solutions at each location served.

Two key differences set Anderson Merchandisers apart — its associates and its technology platform. This combination generates measurable shelf results, making the company valuable for brands requiring detailed performance metrics across multiple markets.

4. CROSSMARK

CROSSMARK has over a century of retail innovation experience. It delivers marketing solutions in insights and intelligence, headquarters sales, retail merchandising, and shopper and consumer engagement.

With over 40,000 employees and offices throughout the United States, Canada, Australia and New Zealand, CROSSMARK provides global coverage for brands across multiple international markets.

5. Retail Merchandising Services 

Retail Merchandising Services delivers comprehensive support across various retail categories, including DIY and consumer electronics. Its focus is on ensuring that products reach shelves and impact consumers.

The company’s commitment to flexibility sets it apart. It offers customized solutions that align with specific objectives. Real-time data and reporting capabilities allow multi-location businesses to monitor merchandising performance across all stores simultaneously.

What Makes a Great Retail Merchandising Company for National Brands?

The best in-store merchandising teams for companies with multiple locations share several key characteristics.

They combine nationwide coverage with local market expertise, leverage advanced real-time reporting and quality control technology, and maintain rigorous training standards across all locations. The top five merchandising teams excel at adapting centralized strategies to local preferences while ensuring brand consistency remains intact.

The Future of Multi-Location Merchandising

The retail merchandising landscape continues evolving with emerging technologies like AI-powered analytics, robotic data collection and real-time performance tracking. The best teams combine human expertise with cutting-edge technology, providing brands with the visibility and control needed to succeed across multiple locations.

Success requires partners who understand the complexity of national coordination and the nuances of local execution. The companies above represent leading solutions for brands ready to optimize their in-store presence at scale.

Freed & Freed’s Legacy with HBC Stripes Lives On

Freed & Freed's Fall/Winter 2025 Stripes collection for the former Hudson's Bay Company. Image: Freed & Freed

One of Canada’s most storied garment manufacturers, Winnipeg-based Freed & Freed International, played a pivotal role in shaping the modern identity of Hudson’s Bay Company’s iconic HBC stripes. Over more than a decade of collaboration, the fourth-generation company produced an expansive range of outerwear and accessories that became synonymous with Canadian heritage, pride, and craftsmanship.

Now, as Hudson’s Bay exits the retail landscape, Freed & Freed reflects on its deep connection to the multicoloured stripes that once stood as a symbol of national identity—and hints at how the brand might continue to evolve under new stewardship.

A Storied Collaboration Rooted in History

Freed & Freed’s relationship with Hudson’s Bay began with a phone call. After inheriting the reins of her family’s company 16 years ago, President Marissa Freed reached out to Hudson’s Bay in hopes of rekindling a supplier relationship that had once included manufacturing London Fog outerwear for the retailer.

Marissa Freed

“I cold-called them and said, ‘Hey, we used to make London Fog for you, and we’d love to work together again,’” she said in an interview. That meeting led to a request from Hudson’s Bay for Freed & Freed to produce duffel coats for Canada’s Olympic athletes—launching what would become a defining partnership.

That moment, according to Freed, was a turning point. “I was so proud. I remember saying to my team, ‘I want all the outerwear for the Olympics,’” she recalled. “And we got it.”

From that point forward, Freed & Freed became synonymous with the HBC stripes. The company went on to design and manufacture an extensive line of products, from full-length coats and snowsuits to sleeping bags, baby buntings, tote bags, and puffer mittens.

Bringing the Stripes into a New Era

The evolution of Freed & Freed’s work with Hudson’s Bay coincided with a renewed interest in the HBC stripes among Canadian consumers. What began as a single product offering soon expanded into full seasonal collections. Freed’s team began to design entire assortments, complete with fabric selections, stripe placements, and design variations tailored to Hudson’s Bay’s customer base.

“We started with outerwear, but over the years we moved into knitwear, sweatshirts, t-shirts—even wine totes,” said Freed. “We developed the entire range and handed over collections to the Bay’s buyers to select from. It became a true design partnership.”

One particularly memorable moment came when Hudson’s Bay mistakenly printed thousands of t-shirts omitting one of the Canadian provinces. “They called us in a panic,” said Freed. “We hadn’t even made the original batch, but we stepped in to help fix it. That’s how we got pulled into their knitwear program.”

Freed & Freed’s Fall/Winter 2024 Stripes collection for the former Hudson’s Bay Company. Image: Freed & Freed

Pride in Production and Canadian Identity

At the heart of the Freed & Freed story is a deep emotional connection to Canada and its cultural symbols. The company’s factory, staffed primarily by women and in operation for over a century, embraced the opportunity to work on products tied so closely to the national identity.

“Our team took so much pride in it,” Freed recalled. “People who had been sewing with us for 40 years would visit Hudson’s Bay stores just to trim loose threads off our garments. That’s how much it meant.”

The HBC stripes, first seen on wool point blankets sold by the Hudson’s Bay Company in the 18th century, evolved into a motif recognized across generations. Freed & Freed’s role in translating those stripes into modern apparel helped define what the brand looked like in the 21st century.

And even as Hudson’s Bay faced criticism in recent years for operational shortcomings, including declining in-store experiences and underinvestment in infrastructure, the stripes endured. “When people thought the Bay was going under, the Stripes collection still sold out at full price,” said Freed. “No discounts. Just pure demand.”

Hudson’s Bay stripe products at the Queen Street flagship store in Toronto on March 15, 2025. Photo: Craig Patterson

An Unseen Final Collection

Despite mounting financial issues, Hudson’s Bay had placed orders for a Fall 2024 Stripes capsule collection which Freed produced, and a 2025 collection that did not reach production. Designed in full by Freed & Freed, the collection included standout pieces such as a striped snowsuit and updated outerwear. However, as the company entered creditor protection earlier this year, the collection was never produced.

“It was one of our best collections,” Freed said. “But there was no marketing budget. Most people don’t even know it existed.”

Freed has shared that the pieces exist as detailed design renderings, with purchase orders in place before the retailer ceased operations. “It’s heartbreaking,” she added. “We had everything ready.”

Freed & Freed’s Fall/Winter 2025 Stripes collection for the former Hudson’s Bay Company. Image: Freed & Freed

Carrying the Stripes Forward

While Hudson’s Bay stores have now closed and the company’s operating arm is winding down, the HBC stripes brand may live on in other formats. Canadian Tire Corporation acquired the HBC intellectual property portfolio in June 2025 for $30 million, including the famous stripes, slogans, and private labels like Hudson North.

Freed acknowledges that Canadian Tire’s acquisition offers hope for continuity. “People are thrilled that the stripes remain in Canadian hands,” she said. “And there’s so much potential—across Canadian Tire, Mark’s, and Sport Chek—for the brand to find new life.”

But she emphasizes that any revival of the HBC stripes should be rooted in authenticity and a deep understanding of the brand’s history. “It’s not just about putting stripes on things. It’s about what they mean to Canadians,” she explained.

Hudson’s Bay stripe products at the Queen Street flagship store in Toronto on March 15, 2025. Photo: Craig Patterson

Looking Ahead, With Pride

Freed & Freed International remains one of Canada’s few vertically integrated garment manufacturers. The company produces its own genderless vegan outerwear line and continues to operate with a unionized, ethical workforce from its Winnipeg headquarters.

For Freed, the stripes remain a source of pride and passion. “I love designing for the stripes. I love figuring out what products work, who the customer is, and how we can honour that history,” she said. “It’s a part of me now.”

Whether that journey continues through a partnership with Canadian Tire or another avenue, Freed remains open to possibilities. “We’re ready. We’re proud of what we’ve done, and we’d love to keep going.”

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Canadian Prime Day Sales Surged 9% as Shoppers Seek Deals

Amazon Prime Day. Image: Amazon

Amazon Prime Day 2025 delivered strong results in Canada, with non-Amazon retailers benefiting from bargain-hunting consumers who spread their spending across multiple channels. According to Salesforce data, Canadian sales grew by 9% year-over-year during the four-day event, outpacing the United States and demonstrating the resilience of Canadian retail despite economic uncertainty.

This year’s Prime Day ran for four days, from July 8 to 11, making it the longest event since its inception. The expanded timeline helped Canadian retailers see incremental gains, particularly in the latter half of the sale period.

“Sales growth for North American non-Amazon retailers increased 1% year-over-year during last week’s Prime Day events and by 9% in Canada,” said Caila Schwartz, Director of Consumer Strategy and Insights at Salesforce. “The strongest growth came during the final two days in Canada, where retailers recorded sales growth of 16% and 23% respectively.”

Caila Schwartz
Caila Schwartz

This spike suggests that many shoppers waited to make purchases, either to compare deals or because of the extended promotional activity by competitors.

Canadian Consumers Focus on Value

Canadian consumers showed strong engagement with promotional events despite broader financial caution. Salesforce data reveals that the average discount rate in Canada was 20%, slightly lower than the 22% seen in 2024, yet growth still outpaced expectations.

“What makes it even more impressive is that the average discount level being offered was down 2% from last year,” said Schwartz. “Shoppers who were holding out for a bargain from Amazon clearly went elsewhere as the week went on.”

Pre-event promotions also paid off for Canadian retailers. In the three days leading up to Prime Day, non-Amazon retailers saw sales gains of 9%, 3%, and 13% respectively. Schwartz explained that capturing consumer attention before the main event can lead to strong results.

“We definitely are seeing other players in the industry preempt Prime with their own deal events,” she said. “That seems to be a really good strategy because it allows retailers to engage shoppers before the noise of Prime Day takes over.”

Canada Outperforms the United States

While Canadian retailers enjoyed 9% growth, the United States posted a modest 1% increase for non-Amazon sales during Prime Week. Globally, non-Amazon retailers experienced an 8% rise, with Europe leading gains at double-digit levels. The European surge has been linked to recent interest rate cuts, which boosted consumer confidence and spending power across the region.

“What is happening in Europe in regards to interest rate cuts had a clear impact,” noted Schwartz. “We saw Q1 was pretty flat, but by Q2, every region across Europe saw strong growth, and that carried into Prime Day. It could indicate what might happen in North America if we see similar cuts.”

Top Categories: Apparel and Beauty Lead in Canada

Although Salesforce does not track Amazon-specific transactions, its data shows a “halo effect” across the broader retail industry during Prime Day. In Canada, apparel and beauty emerged as standout categories during the event, reflecting consumer appetite for discretionary purchases when discounted.

Globally, handbags and luggage saw the highest growth at 30%, followed by food and beverage (+27%) and sporting goods (+25%). These trends suggest shoppers continue to prioritize lifestyle and wellness categories alongside essentials.

Canadians prefer slower shipping
Photo: Amazon

Mobile Shopping Reaches New Heights

Another significant trend is the continued rise of mobile commerce. In Q2 2025, 72% of Canadian traffic came from mobile devices, and 67% of orders were completed on mobile — a notable increase from 63% in the same period last year.

“We appear to have reached a level of parity in terms of traffic penetration, but orders are still growing,” explained Schwartz. “The Canadian shopper is just getting even more comfortable transacting across mobile, and we attribute that to mobile wallet adoption.”

Payment solutions such as Apple Pay, PayPal, and Venmo have made the process frictionless, encouraging consumers to finalize purchases on their phones.

Economic Pressures Influence Behaviour

While Canadian Prime Day performance was strong, macroeconomic headwinds continue to shape consumer sentiment. Inflation, high interest rates, and economic uncertainty are driving more cautious spending habits.

“Our data shows that Canadians are feeling more pessimistic about the state of the economy compared to consumers in the U.S. and Europe,” said Schwartz. “They are prioritizing savings and essentials, and 44% reported buying less now than they were six months ago.”

This contrasts with U.S. shoppers, who reported more optimism and indicated a willingness to spend disposable income on goods. Only 14% of Canadians surveyed said they were buying more this year, signaling a continued pullback from discretionary purchases except during major promotional events.

Holiday Outlook: Discount Strategies Will Be Key

Looking ahead, Salesforce predicts a competitive holiday season, with Canadian shoppers continuing to seek value. Inflationary pressures and cautious financial planning will keep discount-driven strategies at the forefront for retailers.

“Canadian consumers have told us they are waiting for deals and discounts,” Schwartz said. “Brands that show up strategically, similar to what we saw during Prime Day, will be best positioned to win.”

The data suggests that retailers should prepare for early promotions leading into Black Friday and Cyber Monday, leveraging lessons from Prime Day to optimize inventory and engagement.

Why Prime Day Matters for Canadian Retail

Although Prime Day is an Amazon-branded event, its influence extends far beyond the platform. The Salesforce report demonstrates how Canadian retailers can benefit from the halo effect, provided they time their promotions effectively and cater to value-driven shoppers.

As mobile shopping accelerates, consumer price sensitivity intensifies, and interest in domestic products grows, with 31% of Canadians prioritizing items made at home, retailers that embrace these trends will gain a competitive advantage.

As Schwartz summarized: “There’s space in these shopping events for every brand to show up. Using that space strategically, and cutting through the noise, can deliver strong results.”

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Loblaw Plans Canada’s Largest Rooftop Solar Project

Loblaw's East Gwillimbury Distribution Centre (CNW Group/Loblaw Companies Limited)

Loblaw Companies Limited has announced plans to build Canada’s largest rooftop solar installation at its East Gwillimbury Distribution Centre in Ontario, marking a significant milestone in the retailer’s sustainability strategy. The project will generate over 8.5 million kilowatt-hours of clean electricity annually, supplying up to 25 per cent of the facility’s energy needs.

The system will have a capacity of 7.5 megawatts and cover approximately 435,000 square feet of roof space, an area comparable to seven football fields. Once operational in 2026, this rooftop solar installation will become one of the largest on a single building in North America.

“From the moment we began construction on our East Gwillimbury Distribution Centre, we knew we needed to take full advantage of the rooftop space to generate clean, renewable energy for the facility,” said Tom Marson, Vice President, Building Technology & Energy at Loblaw Companies Limited.

The project will complement other sustainable initiatives at the site, such as fully electric shunt trucks and advanced building energy management systems. “This installation clearly demonstrates our commitment to taking decisive action as we work to achieve net-zero Scope 1 and Scope 2 emissions by 2040 for our enterprise operating footprint,” Marson added.

Partnering With Great Circle Solar

To deliver this ambitious renewable energy project, Loblaw will partner with Great Circle Solar, a leader in Canadian solar development and operations. The two companies have collaborated for more than a decade, bringing renewable solutions to Loblaw facilities across the country.

“This marque project will be operational in 2026. It is by far the largest of its kind ever contracted in Canada and one of the largest on a single rooftop in North America,” said Clarke Herring, President of Great Circle Solar. “For over a decade, we’ve worked side by side to bring renewable energy solutions to communities across Canada. Loblaw’s continued leadership and long-term commitment to clean renewable energy is consistent and evident.”

Founded in 2011, Great Circle Solar manages approximately $3 billion in operational solar assets in North America, including one of the largest independently managed portfolios of commercial rooftop systems. The company focuses on the full life cycle of solar asset development and works with businesses, real estate owners, and investors to integrate clean energy solutions.

A Broader Environmental Commitment

For nearly two decades, Loblaw has prioritized climate action through a variety of measures. In 2024, the company achieved a 16 per cent reduction in Scope 1 and Scope 2 greenhouse gas emissions compared to a 2020 baseline. It also invested over $40 million in more than 500 carbon reduction projects.

As Canada’s largest retailer, Loblaw operates more than 2,800 stores nationwide and employs over 220,000 people through its grocery banners, Shoppers Drug Mart pharmacies, and financial services. The company serves millions of Canadians annually and manages some of the country’s most recognized consumer brands, including President’s Choice, no name, and Joe Fresh. Its purpose, Live Life Well®, underscores a corporate commitment to health, sustainability, and community well-being.

The upcoming Loblaw rooftop solar installation reflects the company’s broader ambition to lead on sustainability. As Marson noted, the East Gwillimbury project is part of a long-term effort to reduce emissions and build greener infrastructure for the future.

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