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Sleep Country Canada doubles down on digital with customer-centric transformation

Sleep Country Express at Walmart Canada (Image: Sleep Country)

Sleep Country Canada is undergoing a sweeping digital transformation—and at the heart of it all is a commitment to staying ahead of evolving customer expectations while staying true to its roots in sleep expertise and service.

Speaking with Retail Insider, Sari Deckelbaum, Senior Vice President of eCommerce at Sleep Country Canada, shared how the company’s forward-looking strategy is reshaping its approach to retail.

Sari Deckelbaum
Sari Deckelbaum

“Our transformation was driven by a clear vision: to double down on customer centricity and support business growth,” said Deckelbaum. “We recognized the need to evolve in response to shifting consumer expectations and to unify the physical and digital shopping journeys.”

That vision has become the foundation of an enterprise-wide initiative aimed at increasing basket size, accelerating double-digit growth, and boosting engagement across all channels. “To do that, we pursued a next-generation digital experience that personalizes every touchpoint—leveraging AI and automation—while preserving our sleep expertise and assisted selling approach, which truly sets us apart,” she explained.

Deckelbaum emphasized that the transformation wasn’t just about improving the website—it was about fundamentally reimagining how Sleep Country serves customers. “At the heart of this transformation is our commitment to long-term success, staying true to what makes Sleep Country special: our people, our sleep expertise, and our customer promise.”

The decision to innovate was grounded in a clear purpose. “Again, it really stemmed from a clear vision to strengthen our customer-centric approach and drive business growth,” she said.

While the transformation continues to evolve, its roots go back some time. “The foundational question we asked was: How do we bring the magic of our in-store sleep experts—over a thousand strong—into the digital world?” said Deckelbaum.

This led to the development of an assisted online strategy that includes enhanced personalization tools and an interactive, self-guided mattress experience. “We were guided by a deep commitment to digital innovation and a future-focused mindset,” she said. “We formed a cross-functional steering committee that ensured strong change management, stakeholder alignment, associate empowerment, and customer obsession were embedded from day one.”

Source: Sleep Country
Source: Sleep Country

Deckelbaum outlined a threefold approach to the digital upgrade: unify, personalize, and optimize.

“We unified channels through investments in a Customer Data Platform (CDP) and other technologies, enabling real-time insight and action. AI-powered recommendations and tailored content significantly boosted engagement and conversion,” she said.

Through Google AI tools such as Gemini and Vertex AI, Sleep Country has further strengthened its digital capabilities. “This has improved everything from site search and dynamic image creation to high-quality translations, allowing us to serve customers more effectively across languages and channels,” she noted. “The result is a deeply personalized journey—one that reflects who our customer is, what they need, and when they need it.”

Despite success with its previous model, Sleep Country recognized that change was necessary. “That’s true—our existing model was working well. But we had the foresight to recognize that consumer expectations are constantly evolving. We saw an opportunity not just to keep pace but to stay ahead,” said Deckelbaum.

Rather than a simple refresh, the company set out to build a seamless digital ecosystem. “It wasn’t just a site redesign; it was the creation of an integrated digital ecosystem. We moved away from siloed initiatives toward a unified, cross-channel experience.”

That shift included adopting a mobile-first, AI-powered BigCommerce platform. “It allows us to meet customers where they are—supporting a multi-brand, multi-language experience and laying the foundation for future growth,” she said. “We also transitioned from legacy segmentation models to real-time, behaviour-driven personalization powered by AI and our Customer Data Platform.”

And the transformation isn’t over yet. “The journey is far from over,” Deckelbaum said. “We’re building a flexible, scalable ecosystem with digital experience at the core.”

She added, “Our assisted selling model—rooted in expertise and now digitized—is a unique differentiator. Through our complete sleep ecosystem, we’re delivering better sleep through a unified, human-first experience.”

As the company continues to evolve, its focus remains unwavering. “We’re proud of where we are, but even more excited about where we’re headed—always with the customer at the heart of our next-generation strategy.”

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EMERGE Brand, T2G, drives 34% revenue growth

EMERGE Commerce Ltd. , a Canadian portfolio of premium brands, on Wednesday provided an update on Tee 2 Green, its latest golf apparel and equipment acquisition, which closed on April 4.

T2G’s first quarter under EMERGE ownership, Q2 2025, delivered exceptional organic revenue growth of 34% year-over-year, exceeding management’s expectations. The strong performance was fueled by EMERGE’s targeted digital advertising and cross-brand synergies within its golf vertical. The acquisition, completed just ahead of T2G’s seasonal peak, enabled EMERGE to fully capitalize on heightened consumer demand during the spring golf season, said the company in a news release.

“As a result of the flexible deal terms and stronger-than-anticipated revenue growth, cash flow generated by T2G in its first quarter under EMERGE comfortably exceeded the $1.1M upfront cash payment made by EMERGE to complete the transaction on April 4, 2025,” it said.

“In 2024, T2G achieved revenue exceeding $6M, Adjusted EBITDA of $1M, and net income of $700K (unaudited). Management is encouraged by these preliminary Q2 results at T2G, particularly the speed at which these digital advertising and golf portfolio synergies have been unlocked, and sees potential for continued growth and optimization.”

Ghassan Halazon
Ghassan Halazon

Ghassan Halazon, Founder and CEO,  commented, “T2G’s exceptional first quarter under EMERGE, alongside continued momentum across our grocery and golf portfolio, positions us for an excellent Q2 overall, exceeding management’s expectations across revenue, profitability and cash flow. We’re especially pleased that T2G’s cash generation has already surpassed the upfront cash purchase price in less than 90 days.”

EMERGE said it expects to report its full Q2 2025 financial results in late August 2025.

EMERGE is a Canadian e-commerce and retail portfolio of premium brands. Its subscription, marketplace, and retail businesses provide members with access to offerings across its grocery and golf verticals. truLOCAL is its flagship Canadian meat and seafood subscription service, connecting local farmers with a health-conscious audience. Its golf vertical includes its discounted tee-times/ experiences brand, UnderPar, and its discounted golf apparel and equipment brands, JustGolfStuff and Tee 2 Green.

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How Alcohol Sales Shifted After Canada Legalized Cannabis

In Canada, some studies indicate alcohol consumption declined slightly as medical cannabis use became more common. Did similar decreases follow recreational legalization? (Unsplash+)

By Michael J. Armstrong

Before Canada legalized recreational cannabis in October 2018, it was unclear how the change might affect beverage alcohol consumption. Would consumers drink less or more after cannabis became legal?

Drinking might decrease, for example, if people used cannabis in place of alcohol. That switch potentially could reduce alcohol-related harms. But economically, it would mean any gains in the cannabis industry would likely come at the expense of alcohol producers.

Conversely, drinking might increase if people used alcohol along with cannabis. That could boost alcohol industry profits and government tax revenues, but at the cost of increased health risks of both substances.

In response to this uncertainty, some businesses diversified. One alcohol producer bought a cannabis grower, while a cannabis firm took took over several beer brewers.

Research from the United States into the relationship between alcohol and cannabis use is inconclusive. Some studies report that alcohol use decreased in states that allowed cannabis, while others said usage increased or didn’t significantly change. Those conflicting conclusions might reflect the complex legal situation in the United States, where cannabis remains illegal under federal law, even in states that allow its use.

In Canada, some studies indicate alcohol consumption declined slightly as medical cannabis use became more common. Did similar decreases follow recreational legalization?

To investigate this question, I first collaborated with health science researchers Daniel MyranRobert TalaricoJennifer Xiao and Rachael MacDonald-Spracklin to study Canada’s overall alcohol sales.

Total sales looked stable

We started our research by examining annual alcohol sales from 2004 to 2022. During that period, beer sales gradually fell, while the sale of coolers and other drinks steadily rose. That left total sales basically unchanged.

So consumers were apparently switching from beer to other beverages. But there were no obvious effects from 2018’s cannabis legalization.

This diagram shows how beer sales declined while other beverage sales increased from 2004 to 2022. Total alcohol sales remained roughly constant.
Annual Canadian beverage alcohol sales from 2004 to 2022, in litres of ethanol content per capita. The vertical gray bar marks cannabis legalization. (Statistics Canada), CC BY-ND

We also compared monthly sales during the 12 months before legalization versus the 12 after. This included national average sales by liquor retailers and beer producers. In both cases, sales trends showed no significant changes in October 2018.

However, this research on Canada-wide sales was mainly designed to detect large changes. To find subtler ones, I focused on the province of Nova Scotia.

Some liquor stores sold cannabis

When Canada legalized cannabis, most provinces banned liquor stores from selling it to avoid tempting alcohol drinkers into trying cannabis.

THE CANADIAN PRESS/Andrew Vaughan
The logo of the Nova Scotia Liquor Commission is seen in Halifax in 2013. A store sign that says NSLC beer wine spirits

Nova Scotia did the opposite. Its government-owned liquor corporation became the main cannabis retailer. After legalization in October 2018, most provincial liquor stores kept selling only alcohol, but some began selling cannabis as well.

This unique situation prompted me to study the province’s sales. I focused on the 17 months before and 17 months after legalization.

The corporation’s total alcohol sales initially fell in October 2018, then slowly regrew. As a result, monthly sales after legalization averaged about $500,000 below their earlier levels.

More interestingly, the changes differed between the cannabis-selling stores and the alcohol-only ones. At the alcohol-only stores, sales immediately fell. They averaged $800,000 below previous levels.

But at cannabis-sellers, alcohol sales began growing. Total monthly sales from October 2018 to February 2020 averaged $300,000 above earlier levels.

This diagram shows that after October 2018, alcohol sales rose gradually at liquor stores that sold cannabis but fell quickly at stores selling only alcohol.
Seasonally adjusted Nova Scotia Liquor Corporation retail sales of beverage alcohol in Canadian dollars, from May 2017 to February 2020. The vertical gray bar marks cannabis legalization. (Nova Scotia Liquor Corporation), CC BY-ND

The divergence in sales was larger for beers than for spirits or wines.

Interestingly, alcohol-only stores located near cannabis-selling stores had changes similar to those located farther away, suggesting that cannabis-seller proximity didn’t matter.

Switching substances or stores?

My data can’t say why the sales split occurred, but I can speculate.

Consider the immediate sales drop at alcohol-only stores — this could suggest some consumers switched from alcohol to cannabis right after legalization.

Meanwhile, the lack of a drop at cannabis sellers might mean some consumers simply changed where they shopped. Instead of visiting their local alcohol-only retailer, they went to cannabis sellers to shop for alcohol and cannabis together.

The cannabis sellers’ ongoing growth might reflect people increasingly buying cannabis from licensed stores instead of illegal dealers. They went to those stores to buy weed, but picked up some extra booze while they were there.

Looking ahead

My research so far has focused on the initial post-legalization period, from October 2018 to February 2020.

I plan to study later periods next, when cannabis retailing was more widespread and perhaps more influential.

That will be more challenging, however, because COVID-19 arrived in March 2020. The pandemic disrupted sales of alcoholthough not of cannabis. It will be tricky to separate cannabis effects from pandemic ones, or from Canadian consumers’ evolving drinking habits in general.

My guess is that cannabis legalization had little short-term impact on existing drinkers overall. Most Canadians didn’t suddenly consume cannabis with their cabernet or replace vodka with vapes.

Instead, we might see gradual long-term shifts. Young Canadians now reach legal age in a context where cannabis and alcohol are both allowed. Some folks who previously would have started drinking alcohol might now choose cannabis instead, or in addition.

For now, alcohol drinking is still three times more common than cannabis use. Whether that continues, only time will tell.

About the Author: Michael J. Armstrong is an Associate Professor, Operations Research, at Brock University.

This article originally appeared in The Conversation.

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Apple Announces COO Succession as Jeff Williams Prepares for Retirement

Jeff Williams

Apple Inc. has announced a major leadership transition with longtime executive Jeff Williams set to step down from his role as Chief Operating Officer later this month. Sabih Khan, Apple’s current Senior Vice President of Operations, will assume the COO position in what the company described as a long-planned succession.

Williams, who has spent nearly three decades at Apple and played a pivotal role in shaping its global operations and health-focused product strategy, will remain with the company through the end of the year. During the interim, he will continue reporting to CEO Tim Cook and overseeing Apple Watch, Apple’s health initiatives, and the company’s design team—responsibilities that will transition to Cook upon Williams’ formal retirement.

A Legacy Built Over 27 Years

First joining Apple in 1998, Williams was instrumental in the launch of the iPod, iPhone, and Apple Watch, and has since overseen the development of Apple’s health platforms and led the design team. His tenure also included building one of the most sophisticated and resilient global supply chains in the technology sector, supporting Apple’s growth across markets in North America, Asia, and beyond.

“Apple wouldn’t be what it is without him,” said CEO Tim Cook in a statement, highlighting Williams’ contributions across product innovation, supply chain, and leadership. “Jeff’s true legacy can be seen in the amazing team he’s created.”

Khan to Lead Operations

Khan, a 30-year Apple veteran who joined the executive team in 2019, has been credited with overseeing the company’s supply chain during a period of global disruption and strategic reinvention. Under his leadership, Apple expanded its manufacturing presence in the United States, deepened its environmental commitments, and implemented advanced manufacturing technologies across its network of suppliers.

Cook praised Khan as a “brilliant strategist” whose operational expertise has helped Apple reduce its carbon footprint by more than 60 percent. He also noted Khan’s leadership style as values-driven and collaborative—qualities seen as vital to Apple’s next chapter.

Operations Experience Anchored in Sustainability and Scale

Khan’s scope at Apple has included global logistics, procurement, product fulfillment, and supplier responsibility programs aimed at worker education and rights. He has helped position Apple’s environmental manufacturing programs at the forefront of the industry, aligning operations with broader corporate sustainability goals.

Before joining Apple’s procurement team in 1995, Khan worked in engineering roles at GE Plastics. He holds dual bachelor’s degrees in mechanical engineering and economics from Tufts University and a master’s in mechanical engineering from Rensselaer Polytechnic Institute.

Looking Ahead

Williams’ retirement, which follows his 27th anniversary with Apple and 40 years in the tech industry, comes with plans to spend more time with his growing family. “Working with all of the amazing people at this company has been a privilege of a lifetime,” said Williams. “I think [Sabih] is the most talented operations executive on the planet. I have tremendous confidence in Apple’s future under his leadership.”

With Khan’s promotion, Apple continues its commitment to internal leadership development and operational excellence—core to its global product delivery model. The transition underscores Apple’s broader strategy to maintain organizational continuity as it moves deeper into new product categories and expanded health and wellness initiatives.

Hudson’s Bay Lenders File to Block Ruby Liu Store Deal

Rendering of a Ruby Liu store at Coquitlam Centre. Image: Ruby Liu

As the court-imposed July 15 deadline looms in Hudson’s Bay’s court-supervised restructuring, a key lender has asked the Ontario Superior Court to step in and halt what it describes as a costly and mismanaged wind-down. In a detailed motion, Restore Capital LLC has demanded that the company’s deal to sell up to 25 store leases to B.C.-based mall owner Ruby Liu be terminated and that the court install a “Super Monitor” to oversee the liquidation of what remains of the 355-year-old retailer.

The request underscores deepening frustrations from lenders who say their collateral is being squandered as Hudson’s Bay racks up millions in rent and professional fees tied to a deal that increasingly appears unlikely to succeed.

“Restore and Pathlight are just fed up,” said retail strategist Carl Boutet in an interview with Retail Insider. “They’ve been part of this saga since the beginning. At first, they stepped back when talks of receivership surfaced. Now, they’re saying ‘enough is enough.’”

Carl Boutet at Emsphere in Bangkok, Thailand, June 2025. Photo: Carl Boutet

Boutet says the underlying issue is the mounting cost and complexity of transferring leases to Liu. Restore alleges that Hudson’s Bay has incurred more than $18 million in unnecessary expenses, funds that otherwise could have gone to creditors. These include continued rent payments, consultant fees, and the removal of store signage.

According to court filings, Restore claims Hudson’s Bay has “frittered away” collateral and mismanaged the lease assignment process to such a degree that the appointment of a Super Monitor, or alternatively a full receiver, is now essential to protect creditor interests.

What Is a Super Monitor?

The request to appoint a Super Monitor is unusual, but not without precedent. Under the Companies’ Creditors Arrangement Act (CCAA), a monitor typically plays an advisory role, reporting to the court and overseeing restructuring efforts. However, in cases where management has lost the confidence of creditors or the court, the monitor’s powers can be expanded.

“In this case, a Super Monitor would have executive authority,” Boutet explained. “They wouldn’t just advise—they could actually act. That includes selling assets, terminating contracts, and more or less taking over operations.”

Restore suggests Alvarez & Marsal, the firm currently serving as court-appointed monitor, be granted these expanded powers. If not, they propose Richter Consulting Inc. step in as a receiver with full liquidation authority.

Liu Lease Deal Collapsing Under Landlord Opposition

The controversy centres around a proposed deal between Hudson’s Bay and Ruby Liu to take over up to 25 store leases in Ontario, Alberta, and British Columbia. While a smaller, court-approved deal involving three of Liu’s own Central Walk malls went through, landlords like Cadillac Fairview and Oxford Properties, have rejected Liu’s broader expansion plans.

Weihong (Ruby) Liu in Toronto, June 2025. Photo: Craig Patterson

“From the very beginning, we raised concerns that landlord covenants wouldn’t be met,” said Boutet. “And now, landlords are saying Liu hasn’t provided a viable business plan.”

The court filings confirm that Liu has struggled to secure landlord approvals, despite Hudson’s Bay spending millions to support the process. Restore estimates that between June 30 and August 15, Hudson’s Bay will spend an additional $7.5 million in rent and a large portion of $8.5 million in professional fees on the Liu deal alone.

Diminishing Returns and Legal Risks

Time is working against all parties involved. Hudson’s Bay’s inability to close the Liu transaction means stores remain in limbo, consultants remain on retainer, and rents continue to accrue. “This is money that’s evaporating daily,” Boutet noted. “And it’s money that should be going back to creditors.”

According to filings, Restore believes its only remaining path to recovery could be Hudson’s Bay’s pension fund surplus. It’s an option fraught with legal complexity and potential delays. “There’s a real risk that if the Liu deal isn’t wrapped up quickly, there will be nothing left,” Boutet warned.

Adding to concerns, Restore claims Hudson’s Bay failed to disclaim unassigned leases in a timely fashion and spent excessively on dismantling stores. “They acted like the money was theirs, not ours,” Restore CEO Ian Fredericks stated in an affidavit. “Our projected recoveries are now millions of dollars lower.”

A Timeline of Stalled Progress

Hudson’s Bay filed for creditor protection in March 2025. Since then, it has liquidated 80 stores and another 16 under the Saks Fifth Avenue and Saks OFF 5TH banners. While the initial court process provided some hope that select leases could be transferred and stores reimagined under Liu’s new concept, opposition and delays have stalled momentum.

“The creditors expected this would be signed, sealed, and delivered by now,” Boutet said. “Instead, we’re nearing the July 15 outside date with no resolution.”

July 15 marks the final court-set deadline for concluding the current Sale and Investment Solicitation Process (SISP). Without a court-approved path forward, Restore and other secured lenders appear poised to force the matter.

Weihong (Ruby) Liu, left, prepares to sign documents with Linda Qin at the Central Walk office at Tsawwassen Mills on Friday, May 23. Image: RedNote

Implications for Ruby Liu’s Department Store Vision

Liu, a Vancouver-based mall owner, had positioned herself as a successor to Hudson’s Bay in key locations across Canada. Her plans have included introducing a new department store concept under the ‘Ruby Liu’ banner, starting with the three Central Walk properties.

But this latest motion could mark the end of her ambitions to acquire the full portfolio of 25 stores.

“Honestly, it may be a blessing in disguise,” said Boutet. “She could now focus on her three confirmed locations and build something strong from there.”

Liu has previously expressed confidence that she could win over landlords if the court approves the lease transfer.

Lenders Signal Loss of Patience

Restore’s decision to go to court is significant for another reason—it marks a rupture in a relationship that stretches back over two decades. Restore played a pivotal role in helping take HBC private in 2019 and remained a key lender throughout the company’s recent chapter, including a $151 million loan issued in December 2024.

“They’ve been on this ride for a long time,” Boutet noted. “They probably don’t want to hear the words ‘Hudson’s Bay’ again for a very long time.”

The motion also highlights broader dissatisfaction among secured creditors with Hudson’s Bay’s wind-down strategy, noting that management and directors are no longer aligned with creditor interests.

“This isn’t just about leases,” said Boutet. “This is about how one of Canada’s most iconic companies is being dismantled.”

Pension Fund Surplus Could Become a Target

One of the more contentious aspects of the court filing is Restore’s suggestion that Hudson’s Bay’s pension fund surplus could be tapped for recovery. Pension funds are typically off-limits in restructuring processes, but surplus funds sometimes exist beyond what is needed to meet obligations.

“There’s always a debate over who that surplus belongs to,” Boutet explained. “Is it the pensioners, who could use it to preserve cost-of-living indexing? Or the creditors, who argue it’s part of the estate?”

Boutet also pointed out that HBC’s pension discussions are especially complex given that many of the company’s landlords, like Cadillac Fairview, are owned by the very pension funds that might be impacted. “It all comes full circle,” he added.

What Happens Next?

The Ontario Superior Court is expected to rule on Restore’s motion in the coming days. If approved, the appointment of a Super Monitor could significantly alter the trajectory of the wind-down.

“A Super Monitor could force a quick sale or liquidation of the remaining assets,” Boutet said. “It removes the option of further negotiation and essentially fast-tracks the end.”

For Ruby Liu, it may mean a shift in strategy that could possibly involve negotiating brand-new leases directly with landlords, outside the CCAA framework. For creditors, it could bring long-awaited clarity and recovery.

“Ultimately, everyone wants this resolved,” Boutet said. “But how it gets resolved, and who walks away with what, remains very much in question.”

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KaleMart24 opening 7 new stores and 1st in Ontario

Photo- Think Retail
Photo- Think Retail

KaleMart24 is gearing up for a sizzling summer with deals in place to open seven new locations, including making its market debut in Ontario, according to commercial real estate expert Tony Flanz of Think Retail.

KaleMart24, dubbed “the Whole Foods of the convenience channel”, is the brainchild of entrepreneur Oussama (Sam) Saoudi who is also the CEO and founder of Montreal-based Toro Beverages

Oussama (Sam) Saoudi
Oussama (Sam) Saoudi

The first KaleMart24 opened in Montreal in March 2024 with a 1,200-square-foot store in Berri-UQAM, the largest Metro station in the city. Today KaleMart24 has eight locations in and around Montreal, wrote Flanz on a blog on his company’s website.

The Think Retail team is helping the convenience store concept with its expansion plans.

“2025 is shaping up to be a transformative year for the brand. Think Retail is thrilled to work with Sam and his team on bringing his bold vision to life,” said Flanz.

“Up next, the plan is to open at least 20 locations in the next 12 months between Quebec and Ontario. In the meantime, confirmed openings include five stores in Quebec and two in Ontario.”

July – STATION MONT-ROYAL: 470 Avenue du Mont-Royal E MontrealGATINEAU: 306 Bd Saint-Joseph, Gatineau, QC BYWARD MARKET: 47 William St., Ottawa

August – PEEL STREET: 2025 Rue Peel, Montreal

September – PLACE BELL: 755 Boul. le Corbusier Laval, QC KITCHENER: 66 Weber St E Kitchener, ON GRIFFINTOWN: 110 Rue Peel suite 100 Montreal

Tony Flanz
Tony Flanz

“This is a timely concept that is truly making an impact with its target market: busy young professionals who prioritize making choices and purchasing products that are healthy for themselves and the planet. KaleMart24’s shelves and ready-to-eat offerings are carefully curated to meet the needs of a decerning customer base where quality is paramount,” said Flanz.

“As part of the ambitious expansion, the KaleMart24 team is seeking sites that range from 500 to 1500 square feet across Quebec and Ontario. In an exciting development, KaleMart24 will consider Calgary as a next market entry.” 

Photo: Think Retail
Photo: Think Retail

“If you haven’t visited a KaleMart24 I recommend you do, it’s a delightful experience. The stores are fresh and inviting with a thoughtful design that reflects the brand ethos around sustainability. A fresh take on the classic depanneur, KaleMart24 is a modern retail experience with the latest checkout technology, 24/7 service as well as an attractive loyalty program.”

For more information about the brand and its plans for expansion, contact the Think Retail team. 

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Luv2Pak’s Century of Innovation & Gather Packaging Launch [Video Interview]

Craig Patterson and Ben Hertzman, President of Progress Luv2Pak and Gather Packaging, discuss the remarkable evolution of the Canadian packaging company since its founding in 1917. Hertzman shares how Luv2Pak began as a hat box factory supplying icons like Holt Renfrew and Hudson’s Bay, before his family acquired it in 1981 and expanded into gift boxes, bags, ribbons, and coordinated packaging programs for North America’s top retailers. By shifting from solely domestic manufacturing to global sourcing, the company adapted to retailers’ changing needs, establishing itself as a leader in premium retail packaging.

The conversation explores how pandemic-driven supply chain disruptions and skyrocketing freight costs inspired Luv2Pak’s bold decision to reinvest in local production. Hertzman details the launch of Gather Packaging’s state-of-the-art paper bag factory in Toronto, built to ensure exceptional quality and a reliable North American supply. The new facility reflects a commitment to making goods closer to where they’re consumed, while using sustainable materials and processes that meet the needs of modern retailers and eco-conscious consumers.

Patterson and Hertzman also examine how packaging serves as a vital extension of brand experience, both in-store and in e-commerce, acting as a “walking billboard” that reinforces identity and customer loyalty. Highlighting Luv2Pak’s longstanding partnership with Harry Rosen as an example of coordinated, high-quality packaging, Ben shares insights on balancing a 100-year legacy with constant innovation, and offers advice for retailers to stay nimble and invest in packaging that reflects their brand values in an ever-changing market.

Featured during this interview:

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Top 48V Inverters for RVs, Campers, and Off-Grid Setups (2025 Guide)

In 2025, 48V inverters will revolutionise off-grid living, camping, and RVing.   Off-grid villages need AC electricity to run their appliances, lights, and other devices.   Direct current is transformed to alternating current via inverters.   For off-grid building projects that need more power but don’t want to cope with lower voltage systems’ bulk and inefficiency, 48V Inverters are ideal. They prioritise energy efficiency, longevity, and versatility above other inverters.   This article analyses the finest 48V inverters for RVs, campers, and off-grid setups in 2025, focussing on their features, possible technological capabilities, and practical uses.

What is a 48V inverter and why is it needed?

A 48-volt power inverter uses DC batteries. This converter generates AC from stored energy.   This arrangement is more efficient than 12V or 24V inverters due to lower losses.   Power-hungry systems need this.

The greater voltage allows the inverter to consume less current while providing the same electricity. This helps systems with larger battery banks or high-wattage items. This reduces battery and wiring stress. Off-grid 48V systems scale better for larger homes, RVs, and businesses.

The Best 48-Volt RV & Camper Inverters

Powerhome 3000W 48V Hybrid Inverter

  • Power Output: 3000W continuous, 6000W surge
  • Features: Integrated MPPT charge controller, Wi-Fi monitoring, pure sine wave output
  • Ideal For: Medium-sized RVs and campers

Powerhome 3000W 48V Hybrid Inverter is well-suited for RVs and medium-sized campers. It delivers a pure sine wave output and integrates an MPPT charge controller to maximise solar efficiency. Built-in Wi-Fi allows remote system monitoring—an essential feature for modern off-grid travel. With a surge capacity of 6000W, it powers common onboard devices like lighting, compact refrigerators, and portable air conditioners. For users seeking dependable performance without the complexity of larger systems, this model offers a practical and efficient solution.

One Powerhome client used their RV’s 3000W inverter. They powered lights, a mini-fridge, and a portable air conditioner while travelling. The MPPT charge controller helped them manage solar electricity. This kept the batteries charged over long trips off the grid.

Victron Multiplus-II 48/5000 Inverter/Charger

  • Power Output: 5000W continuous
  • Features: Seamless switching between shore power and battery, PowerAssist technology, remote monitoring
  • Ideal For: Full-time RVers and high-demand power applications

The Victron Multiplus-II 48/5000 is a suitable inverter for higher power needs. This 5000W inverter powers larger RVs and smoothly transitions between battery and shore power. PowerAssist technology supplements shore power when high-wattage appliances like air conditioners or microwaves need it. Remote monitoring with Victron’s VRM portal allows you full energy system control from anywhere.

Outback Power FXR 3048A

  • Power Output: 3000W continuous
  • Features: Advanced power management, modular design, integrated charge controller
  • Ideal For: Off-grid RVs requiring extended battery life

The Outback Power FXR 3048A is another popular choice for RVers and off-grid enthusiasts that need efficiency and scalability. Modular inverters make it easy to expand the system to meet rising power needs. Its inbuilt charge controller and power management make it suitable for long-term off-grid living. Its 3000W constant output makes it ideal for lighting RV lights, freezers, and electronics while maintaining battery life.

Product NameContinuous OutputKey FeaturesBest ForEstimated Price (USD)
Powerhome 3000W 48V Hybrid Inverter3000WPure sine wave, built-in MPPT, Wi‑Fi monitoringMedium-sized RVs/campers~$460–$500(powerhome.com)
Victron Multiplus-II 48/50005000WAuto AC/DC switch, PowerAssist, VRM monitoringFull-time RVers, high demand~$1,450–$1,560 (retailer listings)
Outback Power FXR 3048A3000WModular design, advanced power managementOff-grid RVs, efficiency focus~$1,730–$1,980 (retailer listings)

Best 48V Inverters for Off-Grid Homes

Powerhome 5000W 48V Off-Grid Inverter

  • Power Output: 5000W continuous, 10,000W surge
  • Features: Integrated MPPT charge controller, parallel stacking for scalability, Wi-Fi connectivity
  • Ideal For: Large off-grid homes and small businesses

In larger off-grid homes or small remote setups, consistent and scalable power matters. Powerhome’s 5000W inverter meets those needs with a strong continuous output and 10,000W surge capability. It includes an MPPT charge controller and supports parallel stacking, making future system expansion straightforward. Wi-Fi monitoring gives users full oversight from a distance, even in isolated conditions. One homeowner reported reliable year-round performance with this unit, even under cloudy weather. It’s a dependable choice for long-term off-grid energy setups that prioritise efficiency and flexibility.

SMA Sunny Boy Storage 48V Inverter

  • Power Output: 6000W continuous
  • Features: High efficiency, modular design, integrated energy management system
  • Ideal For: Off-grid residential applications with high power consumption

SMA Sunny Boy Storage Inverters are among the most reliable 48V off-grid inverters.  Its modular design lets you add units as energy needs expand.  Our complete energy management solution helps you balance output and consumption by giving you more energy control.  Its efficiency makes it ideal for solar-heavy clients who need an electrical converter to boost power.

Product NameContinuous OutputKey FeaturesBest ForCurrent Price (USD)
Powerhome 5000W 48V Off‑Grid Inverter5000WMPPT controller, parallel stacking, Wi‑Fi monitoringLarge off‑grid homes & remote setups~$760
SMA Sunny Boy Storage 48V Inverter6000 WHigh efficiency, modular design, integrated energy managementSolar-heavy & high-power homes~$2,700

48V Inverter Buying Guide: What to Consider Before You Buy

Now that we’ve covered some of the best 48V inverter models for RVs, campers, and off-grid homes, the next step is understanding how to choose the right one for your specific needs. Not all inverters are created equal, and what works for a weekend camper may not suit a full-time off-grid setup. Below are key questions to help guide your decision.

How much power output do I need in a 48V inverter

This depends on the appliances you intend to run. For RVs or small campers with basic needs like LED lights, a mini fridge, or a fan, a 3000W inverter is typically sufficient. If your setup includes air conditioning, a microwave, or other high-demand devices, you should consider a 5000W or higher inverter. Choosing an inverter with a slightly higher capacity than your actual needs can improve efficiency and reduce stress on the system. For those unsure, starting with a mid-range inverter that offers some headroom is a safe choice. Explore models that offer both flexibility and long-term reliability.

What is surge capacity and why does it matter

Surge capacity is the temporary burst of power an inverter can handle, usually for a few seconds. Many appliances, especially those with motors like refrigerators, pumps, or air conditioners, require more power when starting up. An inverter with low surge capacity may shut down or fail when these devices start. Look for inverters that offer at least double the rated continuous power as surge capacity. For example, a 5000W inverter with a 10000W surge rating is ideal for homes or RVs with multiple motorized appliances.

Will a 48V inverter work with my battery system

A 48V inverter requires a battery bank configured to provide 48 volts, often achieved by connecting four 12V batteries in series or using a 48V lithium battery pack. Compatibility with battery type is also important. Some inverters only support lead-acid batteries, while others support both lead-acid and lithium. Modern hybrid inverters often allow flexible battery settings and communication with battery management systems. Always check your battery specifications and ensure the inverter supports your chosen chemistry and voltage.

Do I need a pure sine wave inverter

If you plan to power electronics such as laptops, TVs, CPAP machines, or refrigerators, a pure sine wave inverter is essential. It delivers clean and stable power that mimics the utility grid, ensuring compatibility and safety for sensitive devices. Modified sine wave inverters are cheaper but can cause noise, overheating, or even damage to certain electronics. All inverters recommended in this guide are pure sine wave models, ensuring safe and efficient operation in off-grid or mobile environments.

One last thought

When deciding on a 48V inverter for your RV, camper, or off-grid setup, you need to don’t forget your energy wishes, the home equipment you plan to power, and the system’s electricity efficiency.   There are inverters for every state of affairs in 2025, from huge, scalable ones for off-grid houses to small, portable ones for RVs.

Van Houtte Coffee Services expands in Edmonton with new office and distribution centre

Photo: Van Houtte
Photo: Van Houtte

Van Houtte Coffee Services (VHCS), Canada’s leading commercial coffee services provider and a division of Keurig Dr Pepper Canada, announced Tuesday the official opening of its new $1.5 million, 26,000-square-foot office and distribution centre in Edmonton.

This expansion builds on VHCS’s 40+ years of presence in the region, underscoring the company’s ongoing commitment to innovation, customer service, and strengthening its footprint across Western Canada, said the company.

Located in West Edmonton’s industrial park, the new facility is already home to over 30 employees, with plans for continued expansion as the business grows. This innovative space not only supports VHCS’s regional operations but also enables the company to recruit additional talent to meet increasing demand across British Columbia, Saskatchewan, Manitoba, and northern markets, it explaiined.

Jonathan Theisen
Jonathan Theisen

“This new hub is a powerful demonstration of our long-term strategy to enhance operational capacity, expand our reach, and invest in the communities that have supported us for over four decades,” said Jonathan Theisen, General Manager, Van Houtte Coffee Services. “We’ve built a dynamic space showcasing Canadian designers and contractors that elevates our client service while offering our team a modern, collaborative work environment.” 

VHCS said its $1.5 million investment highlights include:

  • A newly built 4,000-squar-foot office environment developed by a local Edmonton designer.
  • Canadian-made furniture and environmentally conscious construction led by a local general contractor.
  • Open, collaborative workspaces that reflect VHCS’s culture of teamwork and innovation. 

With this new facility, VHCS said it is well-positioned to meet the growing demands of its customers while further contributing to the economic vitality of the Edmonton region. The investment underscores VHCS’s ongoing commitment to supporting local talent, strengthening its regional footprint, and driving sustainable growth in Western Canada. 

Van Houtte Coffee Services Inc. is Canada’s leading commercial coffee services provider. With over 30 service branches located strategically across the country, it serves over one million cups of coffee every day through over 30,000 business customers.

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Purdys enters new retail channels for 1st time amid increased national demand

Photo: Purdys
Photo: Purdys

Canadians are seeking out more Canadian brands, and chocolate is no exception. Purdys Chocolatier, a Canadian-owned and operated chocolate brand since 1907, has seen a dramatic 200%+ increase in online traffic from Canadian search queries and significant sales growth. To meet increasing demand, and the 93% of Canadians who say they want grocery stores to promote Canadian products, Purdys has partnered with Save-On-Foods to bring their Canadian-made chocolates to 131 Save-On-Foods locations across Western Canada (BC, AB, MB and SK) and Yukon.

This partnership marks a milestone for Purdys, which has exclusively sold their products to
customers through their over 80 retail stores and online, said the company on Tuesday.

Lawrence Eade
Lawrence Eade

“While many Canadian brands are emphasizing their heritage amidst this Buy Canadian movement, Purdys Chocolatier’s growth has been remarkably organic, driven, I believe, by our history, reputation for quality chocolates and Canadians’ inherent recognition of us,” said Lawrence Eade, President of
Purdys
.

“This heightened interest made it a natural decision to explore new retail avenues, allowing Purdys Chocolatier to be present in even more communities across Canada.”

Four of Purdys best-selling chocolates will be available at Save-On-Foods locations. The company described them:

Dark Mint Meltie Bar – A classic since the 1960s, the Dark Mint Meltie Bar is a fan favourite with its smooth dark chocolate, melting away to reveal a refreshing burst of mint. Made with sustainable cocoa.
Milk Peanut Butter Bar – Creamy milk chocolate meets a smooth, nutty peanut butter blend. This perfectly portioned bar is made for those moments when you need something rich and satisfying. Made with sustainable cocoa.
Milk Hedgehogs, pack of 3 – The iconic Hedgehogs are a creamy, extra-nutty hazelnut gianduja enveloped in a smooth milk chocolate shell. Made with sustainable cocoa.
Milk Salted Butter Toffee Bar – A delightful balance of sweetness and saltiness in a bar that’s a perfect blend of creamy milk chocolate and crunchy salted butter toffee bits. Made with sustainable cocoa.

Jamie Nelson
Jamie Nelson

“We are absolutely thrilled to announce that select Save-On-Foods stores across Western Canada will
now offer a variety of Purdys chocolates,” said Pattison Food Group president Jamie Nelson.

“Both brands have a rich history in Canada dating back more than 100 years. At a time when Canadians are
looking for unique, Made in Canada products, we are proud to bring this iconic brand to our customers.”

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