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Forever 21 U.S. Bankruptcy Won’t Affect Canadian Stores

PHOTO: SOMERSET COLLECTION

Los Angeles-based fast-fashion retailer Forever 21 has filed for bankruptcy in the United States, marking its second such filing since 2019. Forever 21’s operations in Canada will remain unaffected for now, given that the brand is owned and operated by Toronto-based YM Inc.

F21 OpCo, the operator of Forever 21 stores in the U.S., has filed for Chapter 11 bankruptcy protection, following years of financial struggles. The company announced that its approximately 350 U.S. stores and e-commerce platform will remain open as it begins to wind down operations. This move follows unsuccessful attempts by SPARC Group—the joint venture that acquired the brand in 2020—to revive the business amid increasing competition and market shifts.

Forever 21’s failure to regain a strong foothold in the U.S. market comes amid mounting pressures from new fast-fashion competitors, changing consumer preferences, and economic instability. Despite efforts to reposition itself, the brand was unable to sustain operations profitably.

Canadian Stores Remain Open Under YM Inc.

While Forever 21’s U.S. operations are ceasing, the situation in Canada is markedly different. YM Inc., a Toronto-based retail conglomerate, owns and operates Forever 21’s Canadian stores and has integrated the brand within its larger portfolio. Forever 21 merchandise is available in standalone branded stores, as well as through YM Group’s other retail chains, including Urban Planet.

YM Inc. revived Forever 21 in Canada in 2021, two years after the brand originally exited the market due to its 2019 bankruptcy, closing all 44 stores. The company strategically reintroduced the brand in key locations across the country, ensuring that Canadian consumers could continue shopping in-store and online. With this independent ownership structure, Forever 21’s Canadian presence is not impacted by the financial difficulties affecting the U.S. operations.

What Led to Forever 21’s U.S. Bankruptcy?

According to court filings, F21 OpCo’s Chief Financial Officer, Brad Sell, attributed the bankruptcy to various challenges, including intensifying competition from global fast-fashion retailers, rising operational costs, and shifting consumer shopping behaviours.

Sell highlighted that the company explored multiple options to stabilize operations but was ultimately unable to find a sustainable path forward. “While we have evaluated all options to best position the company for the future, we have been unable to find a sustainable path forward,” he said. “As we move through the process, we will work diligently to minimize the impact on our employees, customers, vendors and other stakeholders.”

More from Retail Insider:

Hudson’s Bay Employees and Retirees Face CCAA Uncertainty

Hudson's Bay store next to a mall entrance at CF Polo Park in Winnipeg. Photo: Cadillac Fairview

The fate the Hudson’s Bay Company (HBC), is in jeopardy as the company undergoes restructuring under the Companies’ Creditors Arrangement Act (CCAA). The March 7, 2025, filing has sent shockwaves through the retail industry, raising serious concerns for the company’s 9,400 active employees and thousands of retirees whose livelihoods are at stake. Legal representatives for affected workers are now scrambling to ensure their financial futures are protected amid what could be one of the most consequential retail liquidations in Canadian history.

Hudson’s Bay was granted court protection from its creditors on March 7, 2025, under the CCAA. Last week the company had an initial plan to keep roughly 40 Hudson’s Bay stores open, a move contingent on landlords waiving rent payments for a period and possibly investing in those locations to sustain their operations.

However, late Friday, Hudson’s Bay announced that discussions with landlords had been unsuccessful. The company secured only limited financing, which, according to a press release issued on Friday, would “require the full liquidation of the entire business” unless an alternative source of significant capital could be found.

At the Monday March 17 court hearing, a lawyer representing Hudson’s Bay employees and retirees opposed the liquidation moving forward so quickly, warning that it could become “one of the biggest mass terminations in Canada” since the failure of Sears Canada. Of the thousands of staff across the country, roughly 647 are unionized, according to court documents. Any failure to secure alternative financing would also likely force the wind-up of the company’s pension plans.

Mass Terminations and the Fight for Severance

If HBC proceeds with liquidation, the immediate termination of thousands of employees is expected. Under employment standards laws, terminated employees are entitled to severance and notice pay, but whether HBC can fulfill these obligations remains uncertain.

One potential avenue of relief is the Wage Earner Protection Plan (WEPP), a federal program that provides up to $8,844.22 per employee toward unpaid severance and wages. However, WEPP does not automatically apply in CCAA proceedings, meaning workers may face lengthy legal battles before receiving compensation.

Pensions : Will Retirees Be Left Behind?

The Hudson’s Bay Company Pension Plan (HBC Plan) is a registered pension fund under the Ontario Pension Benefits Act. It includes both defined benefit and defined contribution components, covering a large number of past and present employees. The company has confirmed that the restructuring does not affect pension benefits accrued under the HBC Pension Plan, with assets held in a trust.

Disability and Other Benefits at Risk

Beyond pensions, health benefits, life insurance, and disability payments are all at risk. The termination of HBC’s employee benefits programs would leave disabled workers without crucial support, further deepening the financial strain on former employees.

“There are employees currently on disability who depend on these payments for their daily living expenses,” the Aide Memoire states. “If these benefits are cut off, it will be devastating.”

What Happens Next?

With HBC’s CCAA proceedings ongoing, the company has yet to release a definitive plan regarding its stores, employees, and other obligations. Unless a last-minute buyer emerges, full liquidation is the most probable outcome.

For now, the fate of thousands of Canadian workers and retirees remains in limbo, as they await clarity on their financial futures.

The coming weeks will be critical in determining whether employees receive fair severance and whether legal precedents will be upheld. One thing remains clear: the collapse of Hudson’s Bay could leave a lasting mark on Canada’s retail and labour landscape.

More from Retail Insider:

Hudson’s Bay Liquidation Delayed as Court Hears Future Plans

Hudson's Bay store. Photo: Hudson's Bay Company


The fate of Canada’s iconic retailer, Hudson’s Bay, remains uncertain following a pivotal court hearing on Monday, March 17. Lawyers representing the struggling retailer told an Ontario Superior Court judge that unless a buyer or additional financing is secured, liquidation sales could have commence on Tuesday (March 18) across Hudson’s Bay’s 80 department stores, three Saks Fifth Avenue locations, and 13 Saks Off Fifth outlets.

“As it stands right now, the math doesn’t work,” Ashley Taylor, a lawyer for Hudson’s Bay, told the court. “We are actively seeking new capital, but as of today, liquidation remains the most viable course of action.”

At the end of Monday’s hearing, Justice Peter J. Osborne urged the retailer and its landlords to keep negotiating and to de-escalate tensions amongst parties. A ruling on Hudson’s Bay’s proposal could be issued as early as 2 p.m. on Tuesday, when Justice Osborne is set to hear from the company and other stakeholders on whether they reached an agreement on key issues discussed during Monday’s hearing.

Struggles to Secure Financing and Rescue the Business

Hudson’s Bay sought court protection under the Companies’ Creditors Arrangement Act (CCAA) on March 7 after an eleventh-hour financing deal collapsed. The company has since secured $23 million in interim financing from Restore Capital LLC, a private equity firm specializing in distressed businesses. However, this funding only facilitates an orderly liquidation rather than a restructuring plan that would allow Hudson’s Bay to remain operational.

“We are looking anywhere we can for that capital,” Taylor stated. “We need to cast the net as wide as possible, looking for solutions here.”

Justice Osborne, presiding over Monday’s hearing, expressed concerns that selling off assets too quickly could eliminate any chance of saving part of the business. “I want to make sure we haven’t sold the jewels in the crown, as it were, making a better outcome impossible,” Osborne said.

A key issue in the case is Hudson’s Bay’s request to extend the pause on its rent payments to RioCan-Hudson’s Bay JV, a joint venture with RioCan Real Estate Investment Trust. The retailer currently operates 12 stores in properties leased or subleased through the joint venture and its subsidiaries.

Additionally, the court heard objections from a group of Hudson’s Bay employees and retirees, who argued against the company’s liquidation. They urged for a one-week delay in the process to allow further negotiations with stakeholders, including landlords, in an effort to keep the business from shutting down.

Landlords, Lenders, and the Battle Over Debt

Hudson’s Bay had been in talks with landlords to keep roughly 40 stores open. However, those discussions fell apart late last week. The retailer had proposed that landlords temporarily waive rent payments and potentially invest in keeping select locations operational. Without such agreements, full liquidation is the only path forward.

Retail analyst Carl Boutet weighed in on the situation, citing financial documents submitted to the court. “Their monitor anticipates $465 million in revenue from liquidation, which after operating costs would generate around $158 million in net cash flow,” Boutet said. “But with $258 million in senior debt, a significant portion of unsecured debt—including payments owed to suppliers—will not be recovered.”

Boutet also noted disparities in financial priorities, adding, “Directors have requested to double their liability insurance to $50 million, while the key employees responsible for managing this crisis will receive only $3 million in compensation.”

Liquidation to Extend to E-Commerce

Elizabeth Pillon, another lawyer representing Hudson’s Bay, revealed that the company currently has about $315 million in inventory on its balance sheet. The proposed liquidation will extend beyond physical stores, affecting the company’s e-commerce business. The online operations will continue until the company’s Scarborough, Ont., distribution centre is emptied.

The proposed liquidation plan has faced strong opposition from employee representatives. Andrew Hatnay, a lawyer advocating for Hudson’s Bay workers, argued that the retailer’s collapse will lead to one of the largest mass terminations in Canada since Sears Canada folded.

Hatnay urged the court to delay the liquidation by one week, stating, “Once liquidation starts, it becomes a self-fulfilling prophecy. When customers rush in to buy up all the inventory, Hudson’s Bay will be left with so few options to move forward that the business will be finished.”

“Allowing this liquidation to start virtually instantly, seals the fate,” he added.

As Hudson’s Bay prepares for liquidation, it has announced plans to stop accepting gift cards after April 6. The company has already paused its loyalty program, leaving over 8.2 million Canadian customers with approximately $58.5 million in unused—now useless—points. This decision has sparked frustration among customers who relied on the rewards system.

Potential Buyers? Hope Dwindles

Despite ongoing speculation, few viable buyers have emerged for Hudson’s Bay’s assets. “At this point, we’re essentially waiting for a miracle,” said Boutet. “Maybe a group like Thailand’s Central Group, which has had success with Selfridges in the UK, might step in. But realistically, I have a better chance of being struck by lightning.”

JLL was announced to be involved in selling Hudson’s Bay leases to new tenants, though a Hudson’s Bay representative says that may no longer be the case. Landlords themselves may prefer to reclaim properties outright rather than participate in a structured sale process, Boutet said. 

If the court grants approval, Hudson’s Bay will seek buyers for its leases and may also sell its operations and intellectual property, including its iconic stripes and point blanket designs. Any potential sale of the company would require repayment of its senior debt, according to an affidavit filed in court on Friday by Hudson’s Bay Co. ULC Chief Financial Officer Jennifer Bewley.

The Looming Liquidation

With liquidation sales expected to commence later this week, many questions remain. If all assets are sold, will Hudson’s Bay exist in any form beyond mid-2025? The answer likely depends on whether a financial saviour emerges in the coming weeks.

“The appetite for this much inventory hitting the Canadian market all at once is questionable,” said Boutet. “We know there’s no goodwill left among creditors and vendors. That won’t change between now and June 15.”

For now, the focus is on whether the court will approve the company’s request to move forward with liquidation sales. An outcome is expected later this week. Meanwhile, questions linger over the role of Hudson’s Bay’s leadership, including the company’s governor, Richard Baker.

“Where is Governor Baker in all of this?” Boutet asked. “He’s been awfully quiet.”

More from Retail Insider:

SHEIN announces spring pop-up event in Toronto

SHEIN Montreal Pop-Up, 2024 (CNW Group/SHEIN)

Fashion retailer SHEIN is set to return to Toronto with a new pop-up event this spring. The event, which will run from March 28 to April 6, will be hosted at the CF Toronto Eaton Centre, offering shoppers an opportunity to experience the brand’s latest collections in a vibrant, in-person setting.

This follows the success of previous SHEIN pop-up events across Canada. The 10-day event will feature a variety of the brand’s popular collections, including Maija, Dazy, SHEIN MOD, MOTF, and SHEGLAM. Visitors will have the chance to explore a curated space that highlights different styles, ranging from casual wear to trendier, fashion-forward pieces.

SHEIN’s pop-up is designed to reflect the brand’s global appeal, with an emphasis on inclusivity through its range of sizes and affordable fashion options.

Shirley Yuan
Shirley Yuan

“As an online retailer with a wide range of stores under one umbrella, we are thrilled to bring this variety to life for Canadian consumers,” said Shirley Yuan, Head of Marketing at SHEIN Canada. “Our pop-up will offer a unique opportunity for them to experience firsthand the diverse assortment available.”

The design of the pop-up itself will offer a contrast of cool, muted winter tones with bright, bold spring colours, capturing the brand’s transition from winter to spring collections. The minimalistic monochrome aesthetic will gradually give way to vibrant pieces, creating an immersive shopping environment that reflects SHEIN’s blend of accessible and on-trend fashion, said the company.

In addition to showcasing its fashion collections, SHEIN is collaborating with Soles4Souls Canada, a non-profit that supports global communities through the donation of clothing and footwear. Customers who donate gently used items at the event will receive a $2 discount on their purchases.

SHEIN is also offering in-store perks for shoppers, including tiered discounts of up to 30% on select items and exclusive gifts with purchase, while supplies last. For the first time, the event will offer discounted SHEIN gift cards—available in limited quantities—allowing shoppers to save on future online purchases.

For those looking to take home a keepsake, the first 100 customers each day who share a post from the event on Instagram or TikTok will receive a limited-edition Toronto tote bag.

The SHEIN pop-up will be located on the main level of the Toronto Eaton Centre, near the Apple Store, and will be open Monday through Saturday from 10:00 AM to 9:00 PM, and Sundays from 11:00 AM to 7:00 PM.

Related Retail Insider stories:

Healthy Planet expands to St. Catharines

Source- Healthy Planet
Source- Healthy Planet

Healthy Planet, Canada’s largest health and wellness e-commerce website and wellness store chains, is opening its first St. Catharines location.

Located at 285 Geneva Street in the Fairview Mall, this marks a milestone as Healthy Planet expands its reach across Ontario.

Set to open on April 11, the St. Catharines location will offer the community a wide range of health and wellness products, including organic foods, vitamins, supplements, natural beauty products, sports nutrition and eco-friendly household items, said the company.

“Healthy Planet has built a reputation as a trusted destination for health-conscious shoppers across Canada by providing affordable, high-quality products that support a natural and healthy lifestyle,” it said.

Muhammad Mohamedy
Muhammad Mohamedy

“We are thrilled to bring Healthy Planet to St. Catharines and introduce our high-quality health and wellness products to the Niagara Region,” said Muhammad Mohamedy, General Manager of Healthy Planet.

“Our goal has always been to make health and wellness accessible and affordable for everyone, and we look forward to serving and supporting the St. Catharines community on their wellness journey.”

The company said customers visiting the new store can expect a wide selection of dietary options, including vegan, gluten-free, and organic products.

The company said it is committed to offering a comprehensive shopping experience where customers can find their wellness needs under one roof and ask dietary professionals and naturopaths for advice onsite.

“Our goal is to make health and wellness accessible, offering a one-stop shop for high-quality products, expert advice and a commitment to supporting Canadian brands,” added Mohamedy.

There are 37 locations across Ontario.

Carbon Tax Repeal won’t Stop Food Prices from Rising [Opinion]

Prime Minister Mark Carney is sworn in at Rideau Hall on March 14 in Ottawa, Canada [Dave Chan/AFP]

Prime Minister Mark Carney has signed an executive order eliminating the so-called “consumer carbon tax,” leading many Canadians to believe they will no longer feel its financial burden. But make no mistake—the most damaging aspect of the carbon tax for our food economy remains intact.

Carney’s plan appears to shift toward what some call a “shadow” tax system—continuing to tax major polluters in the same way as before. While this version of carbon pricing may be less visible to consumers, its economic impact is no different. Most Canadians support strong environmental policies that promote sustainability, but if those policies undermine food affordability and competitiveness, they warrant serious scrutiny.

At its core, the carbon tax accumulates costs at every stage of the food supply chain. It starts with farmers, who pay carbon taxes on fuel, fertilizers, and equipment—taxes that are further compounded by GST. Despite government rebates, production costs continue to climb. The cost burden doesn’t stop there. When wheat is transported to a mill, the trucking company pays carbon taxes on fuel, which gets passed on through shipping fees. The mill then incurs additional costs for electricity and operations. These costs continue to stack up as the flour moves through distribution, into bakeries, and onto grocery store shelves. By the time a loaf of bread reaches the consumer, multiple layers of carbon tax have been applied at different stages, increasing the final retail price.

The Real Impact of Carbon Tax on Food Prices

Consider a hypothetical scenario: If a farmer starts with a $100,000 base production cost and each intermediary pays an additional $5,000 in carbon tax, the final price could increase by as much as $89,513—of which $67,230 consists solely of carbon tax and GST on the tax itself. While politicians often focus on the direct tax that consumers see at the register, the real economic pressure accumulates throughout the supply chain. Carney’s policy shift does little to alleviate this burden.

The impact of the carbon tax on food prices is even more evident when analyzing the growing disconnect between wholesale and retail food prices. Since the carbon tax was introduced at $20 per metric ton in 2019, Canada’s agri-food sector has struggled with declining competitiveness. The narrowing gap between wholesale and retail prices suggests that grocers are increasingly forced to import food from abroad to mitigate costs.

Continued Carbon Tax Hikes and Their Long-Term Consequences

Since 2022, with annual carbon tax hikes of $15 per metric ton, the effects have become even more pronounced. Wholesale food prices temporarily outpaced retail prices, forcing grocers to absorb additional costs. This year, another $15 increase is scheduled for April 1, further amplifying cost pressures that will inevitably trickle down to consumers.

Yet despite the economic fallout, Ottawa has failed to produce any meaningful evidence that the carbon tax has improved Canada’s environmental outcomes. Since its inception, no study has been conducted to evaluate its impact on food affordability. Not one. Many academics have called it a blind-sided policy—one that weakens our economy and erodes competitiveness without measurable proof that it effectively addresses climate change.

With a new prime minister in office and potentially a new government on the horizon, it is time for Ottawa to facilitate a real, evidence-based debate on how best to tackle climate change without compromising food security and affordability. There are better solutions than the carbon tax—or its “shadow” equivalent—regardless of what Prime Minister Carney chooses to call it.

More from Retail Insider: 

Swimco expands with new store in Langley

Swimco Park Royal (Image: Swimco)

Swimco, the iconic Canadian swimwear retailer, is making a bold move with its expansion efforts as it opens its fourth store in Langley, B.C. 

The new location at Willowbrook Shopping Centre marks a significant step in the company’s comeback strategy, following a period of slow, steady growth, after going into bankruptcy and closing all its retail locations in the fall of 2020 .

Despite challenges faced by smaller businesses in the ever-evolving retail landscape, Swimco’s commitment to long-term stability shines through as it celebrates its 50th anniversary this year. 

With a history of successful operations and a focus on cash flow management, the brand is positioning itself for continued expansion across Canada depending on its cash flow.

Dave Bacon, president of Swimco, emphasizes the strategic importance of the Langley location, noting the region’s mix of rural charm and urban growth. 

He highlights how the area, with its proximity to vacation properties and lower cost of living compared to downtown Vancouver, offers a prime opportunity for growth. The store’s comeback is also a testament to the strength of Swimco’s operations, which has seen sustained demand despite fluctuations in the marketplace. As the company prepares for its opening, Bacon remains optimistic, pointing to a healthy customer base and a business model built for scalability.

Source- Swimco
Source- Swimco

Looking ahead, Swimco is targeting strategic store openings across the country, with a focus on locations that offer favourable lease opportunities.

Bacon is cautious about high rental costs in prime markets but aims to expand at a pace that ensures sustainability.

While the retail environment continues to shift, Swimco’s steady approach—coupled with a strong leadership team—sets it apart in an increasingly competitive market. As the brand navigates its comeback, Swimco’s trajectory suggests that it remains well-positioned to thrive in Canada’s retail landscape for decades to come.

“We’ve been working on adding a store to our meager comeback. And, we had an opportunity to get into Willowbrook, which is a shopping centre in Langley that we had success with in the past, and they were happy to have us back. It’s just taken a long time. We started working with them almost a year ago. So, finally coming to fruition,” said Bacon.

Bacon said Langley is away from downtown Vancouver and residents there have more disposable income. 

“We were there for 10 or 12 years and had good success compared to all the other Vancouver stores. So it’s a good market for us. I think perhaps there’s a little more disposable income and those people are able to travel. And maybe they’re closer to Kelowna. They’re closer to the lakes east of Vancouver. They have vacation property, whereas downtown Vancouver is maybe heading to Whistler.”

The retailer has stores in Park Royal in Vancouver, South Edmonton Common in Edmonton and Willow Park in Calgary.

“It’s been kind of a slow growth. We’re celebrating our 50th anniversary of our inception in May and I tell people it’s a like a 50-year-old startup. We’ve got all the history. We’ve got all the strength. We’ve got the management skills. We know how to run a big business. We’re just small,” said Bacon.

“Now we’ll have four stores going. It’s different than when you’re running a big organization with some history. We’re always watching our cash flow. We’re watching our sales. We’re watching our costs. It’s just like any other startup business. And the market is fussy, right? Every little thing affects you when you’re a small guy. When you’ve got 25 stores, you can kind of absorb the differences in the marketplaces. And you have weather issues in Edmonton that are not much different than Calgary and Vancouver. We all suffer sales for that day. We just feel like we still have a lot of optimism in the market. We’ve seen lots of customers back. And we’re seeing continued growth.”

Bacon said expansion depends on cash flow.

“I’d like to go back to the old style of a store a year sort of thing. As cash flow allows we can grow a store a year, which may not be every spring, but maybe every 18 months. And it comes down to leasing opportunities too. We want to be in locations we can thrive in,” he said.

In conjunction with the opening of the new store on March 18, Swimco will be making a dedication honouring the life of Stewart Craig.

Dave Bacon
Dave Bacon

Craig was a Commercial contractor based in the Lower Mainland working with retailers like Le Chateau, Ardene’s, Bailey Nelson and Swimco. 

Craig passed away in October 2024 after a battle with cancer. 

Stewart Craig
Stewart Craig

“Stewart was a wonderful person who brought quiet enthusiasm, strong construction experience, and an ability to build relationships required in bringing projects together in major shopping centres across western Canada,” said Bacon.

“Stewart was instrumental in assisting Swimco develop or renovate over 20 stores over the last 14 years. We are honoured to be associated with Stewart and will remember him fondly. Personally, I will greatly miss my dear friend.

“There will be a brief ceremony at a time to be determined, when a plaque recognizing Stewart will be revealed prior to the opening of the newest Swimco location in Willowbrook Shopping Centre in Langley B.C.”

Groupe Marcelle champions “Buy Canadian” movement amid growing demand for domestic

Source: Groupe Marcelle
Source: Groupe Marcelle

As Canadians increasingly seek homegrown alternatives, Groupe Marcelle is seizing the opportunity to strengthen its presence in the competitive beauty and personal care market. 

With over 75 years of history, the family-owned business, which includes popular brands like Marcelle, Watier, Annabelle, and CW Beggs and Sons, is doubling down on its commitment to local production. 

Proudly made in Quebec, the company’s extensive product line, from skincare to cosmetics, resonates strongly with a growing consumer preference for Canadian-made products. David Cape, the company’s President, highlights how Groupe Marcelle is perfectly positioned to meet this demand, emphasizing its use of Canadian ingredients and manufacturing.

David Cape
David Cape

While the company maintains a modest presence in the U.S. through online platforms like Amazon, its primary focus remains in Canada, where it operates over 3,000 retail points across the country. 

Cape explains that the company’s unwavering commitment to the Canadian market has contributed to its success, with a clear advantage in competing against multinational giants.

As Canada’s retail landscape shifts, Groupe Marcelle has cultivated partnerships with major retailers such as Shoppers Drug Mart and Walmart, helping it maintain a dominant presence in the local beauty sector.

In response to the growing “Buy Canadian” sentiment, Groupe Marcelle is not just relying on in-store promotions but is also engaging consumers through innovative digital marketing. Cape shared the excitement surrounding a viral TikTok video that showcased the company’s Canadian manufacturing process, which garnered over 1.7 million views. This blend of traditional retail presence and modern digital engagement is positioning Groupe Marcelle as a leader in the Canadian beauty market, capturing the attention of Canadians eager to support local businesses.

Groupe Marcelle is a family business, started a little over 75 years ago by my grandfather, who was a pharmacist in Montreal,” said Cape. “He started distributing the Marcelle cosmetic brand in his spare time, really as a side business. We now sell four brands: Marcelle, Watier, Annabelle, and CW Beggs, which is a men’s brand. We sell these in about 3,000 retail sales points across Canada. We have over 1,200 individual SKUs and we make skincare, fragrance, and makeup products, most of which are made in Quebec. We have a manufacturing facility in Montreal where we actually manufacture the products,” he said.

“We have about 350 employees and do business with most of the large retailers—Shoppers Drug Mart, Jean Coutu, London Drugs in the West, among others. We also sell online through platforms like Amazon and Walmart, so we’re really widely distributed across Canada.

We have a small presence in the U.S. We sell online on Amazon, on our own Amazon site, as well as a select few retailers. But the vast majority of our business is Canadian. We’ve always focused on building our business in Canada and we’ve always seen that we have more potential here. We’ve layered into it over the last many years and have grown very successfully in Canada.”

For now, Cape doesn’t see the tariff situation having a major impact on its presence in the U.S. It’s just not a large enough business that it’s causing him concern at this point.

Source- Groupe Marcelle
Source- Groupe Marcelle

We are really a Canadian-first business. We innovate here in Canada, we do our R&D here, and we’ve always been very proud of our Canadian heritage. We use and specialize in Canadian ingredients, and that makes us rather unique. We’re trying to communicate this message, and we’re really thrilled and excited to have a very receptive audience. Canadians are looking for products made in Canada. While we compete against the largest multinational companies out there, we’re one of the largest players in the industry within Canada. 

“Our ability to differentiate ourselves and share the message of being made in Canada, by Canadians for Canadians, is a unique opportunity, and we’re really trying to make the most of it.”

Cape said the company does business with all the major retailers and that includes those based in the U.S. These retailers have made significant investments in Canada. 

“When you’re dealing with them, you’re dealing with Canadian head offices that employ Canadians. They are, as much as other retailers, really focused on Canadians,” he said.

“There’s understandable tension right now as people look for ways to support Canadian-made products. It’s important to consider which companies have made large commitments to Canada, have invested here, and employ Canadians. We do work with these retailers, and it’s a concern. The question is, how do we channel people’s desire to purchase Canadian in the most productive way, rather than hurting people that are making real investments in Canada?

We’re really seizing opportunities as they come. Some of our retailers, like Loblaws, which owns Shoppers Drug Mart, Jean Coutu, and London Drugs, are focused on promoting Canadian products. We’re working with them because, in the beauty category, we’re the number one go-to for Canadian products.”

He said the company is also taking initiatives to highlight for consumers that it is a Canadian brand, whether it’s on its website or at the point of purchase. 

“Canadians are looking for that. We also participate in Facebook groups and other platforms where consumers are looking for Canadian products.

“One of our marketing videos recently went viral on TikTok, showing our facility and how we innovate in Canada. It got over 1.7 million views, and it was an exciting moment. We didn’t make a huge investment in it, but it really took off in that environment. We’re trying to participate and meet the needs of our Canadian consumers who are looking for Canadian-made products,” explained Cape.

Canadian Retail News From Around The Web For March 17, 2025

Canadian Retail News From Around The Web

News at a Glance

Retail Insider is streamlining its Canadian retail news from around the web to include a handful of top news stories that can be viewed quickly during the day. Here are the top stories from the past 3 days.

Re: Hudson’s Bay Co.:

Hudson’s Bay suffered ’slow death’ from lack of store investment and underlying issues: experts (Postmedia)

Baranyai: Hopefully The Bay treats laid-off workers better than Sears did (Postmedia)

Acquisition of Saks may have played a role in Hudson’s Bay downfall, says retail analyst (CTV)

The fall of Hudson’s Bay Co., a Canadian retail icon (Globe & Mail)

‘This relationship is done’: Long-time Hudson’s Bay shoppers cut ties over paused rewards program (CTV)

HBC employees union in Windsor and Kitchener call for transparency and liquidation plans (CTV)

‘Pretty emotional’: Calgary Hudson’s Bay staff, customers reflect on retail empire’s demise (Calgary Herald)

Other News:

Grocers ramp up ready-made meals as Canadians balance convenience and costs (CityNews)

Canada’s counter-tariffs are hurting small businesses. Even so, many still support them (CBC)

Amid U.S. liquor shutdown, private retailers seeing rush on American spirits (Global)

How to cash in on the proposed $500M Loblaw bread price-fixing class-action settlement (CTV)

B.C.’s liquor industry remains mired in bureaucracy (BIV)

Orillia’s downtown joins ‘Shop Main Street Canada’ campaign (Orillia Matters)

‘Would love to see this on all big box stores,’ A massive rooftop greenhouse on top of a Montreal Walmart is impressing Canadians (NOW)

Provigo worker fatally crushed in forklift accident in Boucherville (Montreal Gazette)

Man who terrorized Vancouver London Drugs store staff avoids jail (Global)

Prioritizing buses over parking on Edmonton’s 101st Street will hurt businesses, owners say (CBC)

Loblaw opens first No Frills in downtown Calgary (Grocery Business)

Downtown Toronto businesses making a slow but steady comeback 5 years after COVID-19 (CityNews)

New Winners outlet store embraced by shoppers in Winkler (Winnipeg Sun)

Privacy concerns raised, as Winnipeg drug store staff don body-worn cameras to ramp up security (CBC)