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Delancey Sports Blends Retail and Arcade Fun in Cottage Country

Josh Karam and Erika Mozes. Photo: Delancey Sports

In a world increasingly dominated by e-commerce giants and generic big-box stores, Delancey Sports has emerged as a distinctly personal, community-rooted alternative that blends athletic gear, local spirit, and even retro arcade games. The sporting goods retailer, co-founded by Erika Mozes and Josh Karam, has become a cottage country favourite, with three locations across Haliburton and Muskoka in Ontario. In just five years, what started as an impromptu response to the COVID-19 pandemic has evolved into a growing regional brand with national ambitions—and even a collaboration with one of Canada’s most iconic lifestyle names.

“We were running a tech company in New York City when the pandemic hit,” said Karam in an interview with Retail Insider. “New York was the epicentre, and we had to get out. So we left everything behind and came back to Canada.”

Settling in Haliburton, the couple found themselves drawn to the rhythms of a more outdoor, sport-oriented lifestyle, and quickly noticed a gap in the market.

“We were shocked there wasn’t a dedicated, modern sporting goods store serving the community,” said Mozes. “There was clearly an opportunity.”

By late 2020, Delancey Sports had opened its first store in Haliburton. The name, a nod to their old apartment at Delancey and Suffolk in Manhattan, served as a kind of tribute to their former lives. “We even named our lake house ‘The Suffolk,’” Mozes added with a laugh. “It just felt right to carry that energy into this next chapter.”

Photo: Delancey Sports

Retail With a Twist: Enter the Arcade

Today, Delancey Sports operates three storefronts: the original 1,500-square-foot Haliburton location, a seasonal pro shop at Sir Sam’s Ski Hill (launched in 2022), and a larger 2,500-square-foot space in Bracebridge opened in 2024. What sets Delancey apart—beyond its curated product mix—is the unexpected presence of a speakeasy-style arcade tucked into the back of its Bracebridge and Haliburton shops.

“I always wanted to open an arcade,” said Karam. “Standalone arcades aren’t always viable from a business perspective, but we realized it could work as a feature that added value to our retail concept.”

The arcade charges a flat $5 entry fee, with all games on free play. “It’s all sports-themed and family-friendly,” Mozes explained. “It gives parents a chance to shop, drop off their kids, or even just hang out with them.”

The idea proved to be more than just fun—it became a community touchpoint. “We’re seeing kids on PD days, grandparents babysitting grandkids—people love it,” said Karam. “There aren’t many intergenerational activities that work for everyone. This ended up being one.”

Curated for Cottage Country

Delancey Sports is not your average sporting goods store. The company focuses on high-quality, emerging brands with a strong Canadian component.

“We’re obsessed with sports ourselves, and everything we carry is tested or vetted by us,” said Mozes. “We’re proud to offer products that you won’t find in a typical big box.”

Brands like Left on Friday, Malvados, and Craft are part of the core assortment. “We’re also constantly looking to add more Canadian brands,” Mozes said. “It’s about showing people what’s new, what performs, and what aligns with the lifestyle out here.”

The company’s strategy targets both year-round residents and seasonal visitors in Ontario’s cottage country. “There’s been a huge population shift since 2020, with more people spending extended time in places like Haliburton and Muskoka,” said Karam. “These are active communities that want great gear. We’re here to serve them.”

Arcade area at Delancey Sports. Photo: Delancey Sports

From Whistler to Bracebridge: A Roots Partnership is Born

Delancey’s latest milestone is a co-branded product collaboration with Roots, the iconic Canadian lifestyle brand. What began as a chance visit to the Roots store in Whistler turned into something much larger.

“We were just skiing in Whistler and walked into the store,” said Karam. “We saw the location-specific product—like Roots Whistler—and thought, why isn’t there a Roots Halliburton or Roots Muskoka?”

Back home, they reached out to Roots and were thrilled when the brand agreed to collaborate. “For small business owners like us, this is a dream,” said Mozes. “As a kid in Ottawa, I used to go to the Roots store in Westboro. I still have vintage Roots pieces from back then.”

The first co-branded items launched last month in Bracebridge to coincide with the town’s 150th anniversary. Limited to just 150 hoodies and 150 t-shirts, the capsule collection sold briskly. Halliburton’s version is set to launch on Canada Day weekend.

“What’s really special is that Halliburton borders Algonquin Park, where the founders of Roots actually met,” said Karam. “So the Halliburton collection is inspired by that heritage, by the Algonquin vibe.”

Looking to the Future: Expansion and E-Commerce

While the co-founders are not rushing into new openings, expansion remains on the horizon. “I’d be surprised if we didn’t open more stores in the future,” said Karam. “There are still underserved towns, especially with ski hills or strong summer populations. The demand is there.”

In the meantime, the team is focusing on optimizing the existing stores and building out their e-commerce presence. “We already ship across Canada,” said Mozes. “But we want to continue growing in a way that stays true to what makes us different: community, curation, and authenticity.”

Delancey’s digital presence is also being used to spotlight Canadian brands and introduce them to a national audience. “It’s not just about selling product, it’s about telling stories,” said Mozes. “That’s what people connect with.”

Roots partnership with Delancey Sports. Photo: Delancey Sports

Navigating Retail Challenges: Tariffs and Tight Margins

Like many Canadian retailers, Delancey Sports has been affected by rising import tariffs, particularly on goods not manufactured domestically.

“Tariffs have been a challenge,” admitted Karam. “They haven’t been a nightmare, but they’ve definitely forced us to rethink some of our ordering decisions.”

Mozes added that while retail margins are already tight, they’re committed to making it work. “The reality is, we’ve become more focused on sourcing locally where we can,” she said. “That’s also why partnerships like the one with Roots make so much sense.”

A New Chapter for Small-Town Retail

Delancey Sports is more than a store — it’s a reflection of a lifestyle, a location, and a post-pandemic reinvention. For Mozes and Karam, the journey from Manhattan tech entrepreneurs to rural Ontario retailers may have been unexpected, but it’s one they’ve fully embraced.

“We’re entrepreneurs at heart,” said Mozes. “This wasn’t part of the plan, but it’s the best kind of surprise. We love what we’re building, and we’re excited about what comes next.”

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ATACZ opening first retail store in CF Richmond Centre

Photo: ATACZ
Photo: ATACZ

 ATACZ, the Vancouver-based, zero-waste brand known for transforming recycled plastic bottles into sleek, functional bags, is opening its first-ever retail store at CF Richmond Centre on July 19.

ATACZ has gained a loyal online following for its clean, minimalist designs and sustainable knit material, made from recycled plastic bottles. Now, the brand is excited to open the doors to its first-ever physical space in an 1,800-square-foot space.

Gigi Wong
Gigi Wong

Co-Founder and Head of Product Design, Gigi Wong described ATACZ as a Vancouver-based, zero-waste fashion brand that transforms recycled plastic bottles into sleek, functional bags.

“Our mission is to revolutionize how people perceive waste and fashion by merging sustainable practices with artistic design. Each ATACZ product embodies minimalist aesthetics, innovative craftsmanship, and a commitment to sustainability. We provide urban explorers with stylish, lightweight, and functional bags that align with their values without compromising on quality or style. By incorporating art and sustainability into every design, ATACZ is more than a brand—it’s a movement toward conscious consumption and a brighter future,” she said.

“ATACZ has built a loyal online community through our e-commerce platform, offering products to eco-conscious consumers across Canada and beyond. Beyond digital, we actively engage with our audience through pop-up shops, including regular appearances at Granville Island and an upcoming debut at Holt Renfrew. These events allow us to connect with customers face-to-face and share the story behind our brand. With the opening of our first retail store at CF Richmond Centre, we are expanding our presence and creating a space where customers can fully experience ATACZ’s commitment to sustainability and artistry.”

She said the retailer is unique because it blends sustainability, art, and functionality into every product.

“Our bags are crafted from recycled plastic bottles, showcasing the potential of upcycled materials in creating stylish, durable designs. We celebrate artistic expression by collaborating with talented artists whose work transforms our bags into wearable canvases. This focus on sustainability, artistic storytelling, and innovative craftsmanship sets us apart from competitors. ATACZ is not just a brand; it’s a lifestyle that empowers consumers to make conscious choices while embracing timeless, minimalist designs,” explained Wong.

“Opening our first retail store allows us to connect with customers in a more immersive and meaningful way. While our e-commerce and pop-up shops have been successful, a permanent retail space enables us to showcase ATACZ’s story, values, and products in a tangible environment. Customers can experience the craftsmanship, design, and sustainability of ATACZ firsthand. This store also represents a milestone in our journey, bringing us closer to our vision of inspiring a global upcycled fashion movement while building a strong community of conscious consumers.”

Photo: ATACZ
Photo: ATACZ

Wong said the brand chose CF Richmond Centre because it’s a high-traffic shopping destination that attracts a diverse and fashion-conscious audience.

“As a proudly Canadian brand, opening our first store in Canada was important to us, and Richmond’s vibrant community aligns with our target market. The mall’s mix of innovative and lifestyle-focused brands, including Aritzia and Vessi, makes it the perfect location to introduce ATACZ to shoppers who value style, functionality, and sustainability. CF Richmond Centre provides an ideal platform to gain brand exposure and connect with like-minded consumers,” noted Wong.

“ATACZ has experienced rapid growth in just three years, culminating in the opening of our first store at Richmond Centre. In addition to our retail presence, we regularly host pop-up shops at Granville Island and are excited to debut at Holt Renfrew this month. Looking ahead, we plan to expand our e-commerce platform and organize more pop-up shops across Canada in 2026 and 2027. We also aim to explore collaborations with like-minded brands and hotels to create exclusive, sustainable products. At ATACZ, we’re building not just a brand, but a lifestyle and community that inspires conscious living.”

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Farm Boy to Open 3 New Ontario Stores Amid Growing Demand

Image: Farm Boy

Farm Boy has announced the addition of three new locations to its growing network of Ontario grocery stores. The latest stores will be located in Kanata at 700 Terry Fox Drive, in Ottawa at Bank Street and Skipper Drive, and in downtown Collingwood at 39 Huron Street. These openings mark the continuation of Farm Boy’s steady provincial growth under parent company Empire Company Limited.

“The excitement for Farm Boy is contagious,” the company stated in a message shared on its website. “Our focus is on bringing fresh, high-quality food options to both urban and suburban areas, ensuring everyone has a chance to experience the Farm Boy quality and value.”

Although official opening dates have yet to be confirmed, Farm Boy emphasized that negotiations and construction timelines can be fluid, and it encouraged customers to check its website regularly for updates.

Strategic Expansion in Key Ontario Markets

The newly announced Farm Boy new Ontario stores are part of the brand’s broader growth strategy to deepen its footprint across the province. By selecting a mix of suburban and smaller urban markets, the retailer is demonstrating confidence in its proven formula of chef-prepared meals, fresh produce, and a distinct in-store atmosphere.

The upcoming Collingwood location at 39 Huron Street marks the brand’s first store in the Simcoe County town, which has seen an influx of residents and tourists in recent years. Meanwhile, the two new Ottawa-area stores continue the brand’s expansion in its home territory, where Farm Boy maintains a particularly strong customer base.

Ottawa Roots and a Province-Wide Presence

Founded in Cornwall in 1981 by Jean-Louis and Colette Bellemare, Farm Boy began as a modest 300-square-foot produce stand. Over the past four decades, it has evolved into a full-fledged grocery chain with 51 locations across Ontario. Headquartered in Ottawa, the company has retained its local roots even as it grows under the ownership of Empire Company Limited, which acquired Farm Boy in 2018.

Despite being part of a larger national grocery group, Farm Boy has remained focused solely on the Ontario market. Each new store reflects the brand’s emphasis on community, freshness, and curated offerings tailored to local tastes.

Farm Boy Sugar Wharf (Image: Dustin Fuhs)

A Distinct Shopping Experience

Farm Boy differentiates itself from larger supermarket chains through a fresh-market concept that places customer service and quality at the forefront. Unlike typical big-box grocers, Farm Boy stores are often smaller in scale and designed to feel more like boutique markets. The company avoids self-checkouts, instead emphasizing personal interaction with knowledgeable team members throughout the store.

Its slogan, “It’s All About The Food,” is reflected in the layout and offerings of every location. Stores feature a mix of farm-fresh produce, premium deli and butcher selections, local and international cheeses, bakery items, and sustainable seafood. The retailer also places a strong emphasis on chef-prepared meals, with in-store kitchens producing soups, salads, and entrees made from scratch.

Private Label and Local Sourcing

A defining feature of Farm Boy’s success is its expansive range of private-label products, many of which are exclusive to the brand. From snack foods and sauces to frozen items and bakery treats, these items have helped cultivate strong customer loyalty.

In addition, Farm Boy’s dedication to local sourcing is central to its identity. The company works closely with Ontario farmers and food producers to stock hundreds of regionally sourced items. This connection to community vendors aligns with the retailer’s brand values and bolsters its reputation as a supporter of the provincial economy.

Customer Enthusiasm Driving Growth

Farm Boy says its customer base is eager for new stores, and that community excitement plays a central role in site selection. “We hear from countless customers every day, eager to know when a store will be gracing their city,” the company noted on its website. “This outpouring of support is truly heartwarming, and we can’t wait to bring the Farm Boy experience to even more communities.”

The company also acknowledged the time required to finalize lease negotiations and complete construction. “We have some exciting plans brewing, but for now, we kindly ask for your patience. Negotiations can take time, and opening dates can sometimes shift due to unforeseen circumstances,” the statement read.

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Canadian Retail News From Around The Web For July 18, 2025

Canadian Retail News From Around The Web

News at a Glance

Retail Insider is streamlining its Canadian retail news from around the web to include a handful of top news stories that can be viewed quickly during the day. Here are the top stories from the past 48 hours.

Quebec-based Couche-Tard pulls out of bid for 7-Eleven parent company (CBC)

Starting your back-to-school shopping before more tariffs hit? You may not save by going early (Globe & Mail)

Cizzle Brands’ CWENCH Hydration™ Now Sold in Over 300 Sobeys Locations Across Canada (Street Insider)

Little Caesars signs largest Canadian franchise deal yet (Chain Store Age)

Quebec’s international merchandise exports increased by 1.3 per cent in May (The Canadian Press)

Explorer Hotel’s owner buys lower Centre Square Mall in Yellowknife (Cabin Radio)

Creston area duty-free store struggling with sharp drop in Canadian travellers (My Creston)

SAQ tightens its return and exchange policy to curb revenue losses and limit fraud (CityNews)

lululemon to open 300,000 sq. ft. office above former Nordstrom in Vancouver | Urbanized

New restaurants among 21 businesses confirmed to open at Gilmore Place in Burnaby’s Brentwood district (Daily Hive)

Jimmy John’s Sandwich Chain Readies for Winnipeg Opening (ChrisD)

‘Trying to make ends meet’: Halifax store owner says construction is devastating business (Global)

Longtime Annapolis Valley grocery store clerk retiring (CBC)

Shooting at Yorkdale mall parking lot leaves man in his 20s dead (Global)

Hudson’s Bay fires back at lender seeking termination of Ruby Liu deal: court docs (CBC)

‘Keep your money in Canada’: Duty-free shop owner urges travellers to buy local (CTV)

Trump tariffs live updates: Canada struck with 35% tariffs, Trump floats higher blanket rates (Yahoo)

Aritzia Q1 revenue climbs 33% (Fashion Network)

Edmonton City Centre Mall ordered into receivership (MSN)

Loblaw opens 4 discount stores across 3 provinces (Fresh Plaza)

CHARLEBOIS: Everyone’s suddenly a supply management expert but few understand it (Yahoo)

New Maxi store opens in downtown Montreal (Grocery Business)

‘Not an easy decision’: The Beer Store is closing 10 more stores in Ontario, including 5 in the GTA (CP24)

ARI opens new Spectrum boutique at Québec City Jean Lesage International Airport (Global Travel Retail)

Toronto BIA warns business owners of ‘point of sale’ scam after thousands of dollars in thefts (CBC)

B.C.’s Meiga Supermarket to close its doors this summer (Canadian Grocer)

‘It’s getting out of hand!’ Jewellery store owners speak out after a rash of recent break-ins (CityNews Toronto)

Roadwork is costing Montague businesses some customers, store owners say (CBC)

Newmarket Costco set to open in August (Grocery Business)

A Bathing Ape to Open 1st Canadian Store in Vancouver

Image: A Bathing Ape (BAPE)

Japanese streetwear powerhouse A Bathing Ape (BAPE) is preparing to launch its first-ever Canadian storefront in downtown Vancouver. The cult-favourite fashion brand, known for its bold graphics and influential collaborations, has secured a 3,707-square-foot retail space at 1020 Alberni Street, right in the heart of the city’s luxury retail corridor.

The highly anticipated A Bathing Ape Vancouver location is adjacent to the newly opened Ralph Lauren store at 1026 Alberni Street. Both storefronts occupy what was formerly the home of Brooks Brothers, continuing the transformation of Alberni Street into one of Canada’s most sought-after luxury retail addresses.

Future location of A Bathing Ape (BAPE) at 1020 Alberni Street in Vancouver. Photo: Martin Moriarty

Entry into Canada’s Competitive Fashion Market

The Vancouver store marks A Bathing Ape’s formal entry into the Canadian market, where it will join a roster of high-profile fashion retailers catering to a young, fashion-conscious demographic. Known for its limited-edition releases, celebrity endorsements, and innovative collaborations, BAPE has built a loyal following around the world.

The new Vancouver location aligns with BAPE’s broader strategy to expand its physical presence in key global markets. With over 120 stores worldwide, including flagship locations in Tokyo, New York, Los Angeles, London, and Paris, the Canadian launch adds another milestone to its impressive global retail footprint.

Strategic Positioning on Alberni Street

Alberni Street has become Vancouver’s de facto luxury fashion district over the past 15 years, now home to brands such as Hermès, Cartier, Van Cleef & Arpels, Tiffany & Co., and Panerai. The addition of A Bathing Ape Vancouver highlights the growing convergence between high fashion and premium streetwear, particularly in global gateway cities such as Vancouver.

The lease deal for 1020 Alberni was negotiated by Jessica Adler of Lantern Real Estate (representing BAPE), with Mario Negris and Martin Moriarty of Marcus & Millichap Canada acting on behalf of the landlord. Negris and Moriarty have been instrumental in elevating Alberni Street into a retail destination with global prestige.

In May 2025, Ralph Lauren opened a 5,500-square-foot storefront at 1026 Alberni Street, reinforcing the appeal of the block to international fashion brands. BAPE’s arrival next door underscores the continued momentum for Alberni as a high-demand retail zone.

A Bathing Ape at American Dream in New Jersey. Image: A Bathing Ape (BAPE)

A Brand Born from Harajuku Cool

Founded in 1993 by designer and DJ Tomoaki “Nigo” Nagao, A Bathing Ape originated from the Harajuku district in Tokyo, where it quickly gained notoriety for its loud aesthetics and boundary-pushing fashion. The name itself, a nod to the 1968 film Planet of the Apes and a Japanese idiom about overindulgence, reflects the brand’s irreverent ethos.

BAPE is widely credited as a pioneer in Japanese streetwear, having helped shape the “Ura-Harajuku” movement alongside other influential designers like Jun Takahashi of Undercover. From its Ape Head logo to the iconic Shark Hoodie, Bapesta sneakers, and Bape Camo, the brand’s design language has become instantly recognizable.

BAPE’s sub-labels such as AAPE and BAPY (Busy Working Lady) have broadened its reach to younger and more female-centric audiences. Today, the brand produces men’s, women’s, and kids’ apparel, as well as footwear, watches, accessories, and even home goods.

Global Reach with Deep Cultural Roots

While BAPE’s streetwear identity remains firmly rooted in Japan, its cultural impact has always transcended borders. The brand’s global reputation has been bolstered by collaborations with music artists like Pharrell Williams, Kanye West, and Kid Cudi, along with fashion partnerships with Supreme, New Balance, adidas, and luxury watchmakers like Swatch and Casio.

Even after Nigo’s 2011 sale of the brand to Hong Kong-based I.T Group, and his formal departure in 2013, A Bathing Ape has retained its unique aesthetic. It has continued to thrive by maintaining scarcity, exclusivity, and cultural relevance in an increasingly crowded fashion marketplace.

BAPE’s approach to limited releases and high-profile collaborations continues to fuel demand in both primary and resale markets. The A Bathing Ape Vancouver location will likely attract both brand loyalists and first-time customers eager to experience the label’s immersive retail environment.

Vancouver as a Launchpad for Canadian Expansion

The opening of A Bathing Ape Vancouver could signal the beginning of a broader Canadian rollout for the brand. While no further store locations have been confirmed, Toronto would be a logical next step, given its scale and streetwear-savvy consumer base.

However, BAPE’s expansion model typically favours precision over rapid rollout, often testing new markets before committing to additional locations. If the Vancouver store proves successful, it could pave the way for more permanent retail footprints in other major Canadian cities.

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Leyad acquires Niagara’s Pen Centre for $140 Million in landmark deal

Pen Centre owned by Leyad (CNW Group/Leyad)

Leyad has acquired the Pen Centre, Niagara Region’s dominant shopping destination, in a landmark transaction valued at $140 million.

Leyad is a privately held real estate investment and development firm focused on acquiring and repositioning strategic assets in high-growth markets. With a growing portfolio across major Canadian cities, Leyad said it is committed to building communities and creating long-term value through visionary real estate projects.

The shopping centre was previously owned by Investment Management Corporation of Ontario.

Located in St. Catharines, the Pen Centre comprises over 1.1 million square feet of gross leasable area on 2.8 million square feet of land. The property is anchored by leading national tenants including Loblaw Companies, Walmart Supercentre, Sephora, and Lululemon, all of which are secured under AAA covenants, noted Leyad.

Henry Zavriyev
Henry Zavriyev

“This is a transformational acquisition for Leyad,” said Henry Zavriyev, CEO of Leyad. “The Pen Centre is not only a premier retail destination serving over 8 million visitors annually, but also a site with extraordinary long-term development potential.

“We see the opportunity to bring thousands of multi-residential units to this already-thriving hub, adding immense value to the community.”

With current retail sales of approximately $650 per square foot, the Pen Centre is a high-performing asset in one of Canada’s most vibrant and growing regions, explained the company.

“Leyad’s vision is to maintain and elevate the Pen Centre’s role as the commercial anchor of the Niagara region while actively exploring the site’s significant mixed-use redevelopment potential,” it said.

“The acquisition marks one of the most substantial retail real estate transactions for the region in recent years and reflects Leyad’s continued focus on strategic, value-add investments across Canada.”

Pen Centre owned by Leyad (CNW Group/Leyad)

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SHEIN opening a three-floor pop-up in Montreal

Photo: SHEIN
Photo: SHEIN

This summer, global fashion destination SHEIN is bringing its world to life in Montreal with an immersive, three-storey pop-up experience:

The SHEIN MTL Edit opens to the public on July 30 with two special weekend activations.

“Curated with Quebec shoppers in mind, the concept reflects SHEIN’s evolution from a fashion-first brand to a complete lifestyle destination. Visitors will be able to explore SHEIN’s multi-category offerings, from women’s and men’s fashion to home, beauty, accessories, and more – all under one roof. As with all Canadian SHEIN pop-ups, the Montreal edition will feature creative nods to the local market, with experiences and visual storytelling inspired by the city’s culture and style,” said the retailer.

Photo: SHEIN
Photo: SHEIN

SHEIN said the pop-up will also feature the largest selection of SHEIN’s premium Trend Stores ever showcased in Quebec, giving guests a chance to explore a range of curated sub-brands, including:

  • MOTF – elevated, tailored wardrobe staples crafted with premium fabrics and timeless design
  • MUSERA – bold, expressive womenswear perfect for concerts, festivals, and making a statement
  • SUMWON – versatile and on-trend menswear essentials for everyday style
  • GLOWMODE – performance activewear made with ultra-soft, butter-like fabrics that move with you
  • SHEGLAM – high-performance beauty and skincare at accessible prices, now available at select Sephora locations in the Middle East
  • JOIVIDA and Cirelle – thoughtfully designed home collections blending function with modern aesthetics

The pop-up will be at 1420-1422 Stanley, opening across two weekends, Wed.July 30 – Sun.Aug 3 and Fri. Aug 8 – Sun. Aug 10, from 10 am – 9 pm all days except Sunday (11 am – 8 pm)

For the first time ever, SHEIN recently brought its viral fashion and lifestyle experience to Calgary with two immersive pop-ups at CrossIron Mills from July 2 to 13, during the Calgary Stampede.

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Mary Brown’s Chicken celebrates Canadian farming roots through local partnerships (Video)

Mary Brown’s Chicken, Canada’s largest Canadian-owned and operated quick-service chicken restaurant franchise, is deepening its celebration of Canadian heritage by shining a spotlight on the local farmers who grow the ingredients that define the brand’s beloved comfort food.

From the rich soil of Prince Edward Island to the expansive fields of the Prairies, the company said it is proud to partner with Canadian farmers who provide the core ingredients behind its famous meals, namely 100% Canadian-raised chicken and farm-fresh potatoes.

“We take pride in the standards we uphold,” said Marvin Patience, a chicken farmer based in Oxford County, Ontario. “We follow rigorous guidelines prioritizing animal welfare, sustainability, and quality. It’s reassuring to know that Mary Brown’s Chicken values that too.”

The commitment to Canadian-sourced ingredients goes beyond poultry. Potatoes served at the brand’s locations are sourced exclusively from Canadian farmers, said the brand.

“For me, it’s not just about growing potatoes. It’s about feeding Canadians with food that’s grown right here at home,” said Jamie Thompson, a potato farmer in Victoria, PEI who has worked with Mary Brown’s Chicken for over 17 years. “Knowing our crops end up on the plates of Canadians across the country means a lot.”

Founded in Newfoundland and proudly 100% Canadian-owned, the company has built its reputation on quality, community, and staying true to its roots. By working directly with Canadian farmers, the brand ensures its food tastes great and supports local economies and farming traditions across the country, it said.

Greg Roberts
Greg Roberts

“We’ve always taken great pride in our Canadian roots and the strong relationships we’ve built with farmers across the country,” says Greg Roberts, Owner of Mary Brown’s Chicken.

“We’re excited to shine a light on these connections and share the stories of the incredible families who help bring Mary Brown’s Chicken’s ‘Made Fresh From Scratch’ promise to life. These conversations were honest, heartfelt and deeply inspiring. We are looking forward to continuing to share more stories like these.”

Through its ongoing partnerships with Canadian farmers, it said it continues to prioritize freshness, quality, and Canadian pride in every meal it serves.

Mary Brown’s Chicken has over 280 locations across Canada and is growing. It was first established in St. John’s Newfoundland in 1969. 

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Birks Acquires European Boutique to Expand in Toronto

Photo: European Boutique

Birks Group, the Montreal-based luxury jeweller with a deep national footprint, has completed the acquisition of Toronto’s European Boutique in a strategic move that strengthens its retail presence in Canada’s largest market. The $9-million transaction includes four premium mall-based locations, three mono-brand boutiques, a growing e-commerce business, and the rights to operate the Diamonds Direct brand in Canada.

President and CEO of Birks Group, Jean-Christophe Bédos, described the deal as “a long time in the making,” adding that the acquisition stemmed from a shared vision and values between the two businesses. “It took long. This acquisition took a long time,” said Bédos in an interview with Retail Insider. Owner Eric Sutkiewicz decided he wanted to retire. That was the trigger. Then we had to learn about each other and build trust.”

Strategic Growth in the GTA

The acquisition sees Birks gain immediate access to four of the most productive shopping centres in the Greater Toronto Area: Yorkdale Shopping Centre, CF Sherway Gardens, CF Toronto Eaton Centre, and Square One in Mississauga. All four locations are home to European Boutique’s well-established luxury watch and jewellery storefronts, with Yorkdale also hosting mono-brand boutiques for Omega and Breitling.

Image: Jean-Christophe Bédos

“This is ideal for us,” said Bédos. “Toronto is the number one market in Canada for our business. By adding four stores and several mono-brand boutiques, we’re expanding our reach significantly.”

European Boutique also brings integrated storefronts for brands like Montblanc, TAG Heuer, Gucci, and Diamonds Direct. These shop-in-shop concepts have allowed the retailer to build a strong reputation among luxury watch and jewellery enthusiasts. “The European clients are loyal to European. So, we don’t feel an urge to change the name above the door,” Bédos explained. “We want to honour that relationship.”

Diamonds Direct Licensing Agreement

A notable component of the acquisition is Birks Group’s new licensing agreement to operate the Diamonds Direct brand in Canada. The Sutkiewicz family introduced Diamonds Direct to the GTA market through European Boutique stores beginning in 2021, offering both natural and lab-grown diamonds under a radically transparent pricing model.

“It’s their brand,” said Bédos. “We signed a licensing agreement to distribute Diamonds Direct, and for now, that will stay within European stores. Over time, we’ll learn about the brand and its customer base to determine expansion opportunities.”

Diamonds Direct showrooms are currently located inside each of European Boutique’s four GTA stores, offering a dedicated, immersive retail experience. The brand emphasizes industry-insider pricing, fair margins, and a modern customer journey. Bédos noted that while no immediate changes are planned, Birks will observe and evaluate opportunities for wider national growth.

CF Toronto Eaton Centre. Photo: European Boutique

Respecting Heritage, Planning for the Future

Founded nearly 50 years ago, European Boutique has remained a family business, led by Eric Sutkiewicz and later his children, Jordan Sutkiewicz and Michelle Ceresney. As part of the transition, both Jordan and Michelle will remain with the company for a period of time in consulting roles to ensure continuity.

“They’ll help us with the integration,” Bédos said. “After that, they’ll decide what they want to do, and we respect their wishes.”

The transition will prioritize maintaining customer experience and team morale. “We’re not here to revolutionize and dictate,” said Bédos. “Too many acquisitions fail because someone comes in thinking they’re better or stronger. That’s not our approach. We want to learn and integrate organically.”

European’s retail teams will remain in place during the transition period. The goal, Bédos explained, is for customers to continue shopping without disruption while Birks quietly strengthens operations in the background.

Enhanced E-Commerce Reach

Birks also plans to integrate European Boutique’s online presence into its robust national e-commerce platform. Currently operating at European.ca, the site will benefit from Birks’ digital infrastructure and customer service resources.

“We probably have the strongest e-commerce platform in Canada in our industry,” Bédos said. “European will benefit from our reach, and we’ll integrate their website into our own.”

This digital integration aligns with Birks’ omnichannel strategy, expanding both companies’ ability to serve luxury customers across Canada through online and in-store channels.

Rendering of Diamonds Direct storefront. Rendering: Diamonds Direct

Return to Square One and CF Toronto Eaton Centre

Birks Group had previously exited some of the mall locations now regained through this acquisition. The return to Square One and CF Toronto Eaton Centre is a strategic re-entry into high-traffic environments with proven demand for luxury goods.

“These are strong malls,” said Bédos. “The Yorkdale store is a fabulous location, and we can live with a European Boutique and a Birks store operating nearby. It’s about market share and footprint.”

At Square One, European Boutique underwent significant renovations in 2021–2022 to create dedicated storefronts for Breitling and TAG Heuer. Similarly, the CF Toronto Eaton Centre location was overhauled in 2018, adding boutique spaces for Breitling, Montblanc, and Zenith. These updated formats, with gold fixtures, marble floors, and bold brand facades, align well with Birks’ premium positioning.

Recent Expansion Activity by Birks

The acquisition of European Boutique follows other recent expansion moves by Birks Group, including the 2023 acquisition of TimeVallée Canada and the continued rollout of mono-brand boutiques for Graff, Patek Philippe, and Breitling in key Canadian cities. In addition, the Brinkhaus banner continues to operate under Birks ownership in Calgary, and a new flagship is planned for the much-anticipated Oakridge redevelopment in Vancouver.

The Bloor-Yorkville Birks was slated for closure in early 2025, and things have since changed. The Birks store at 55 Bloor Street West in Toronto’s Manulife Centre remains open after some uncertainty in recent months. “Our landlord seems happy to have us there,” he said. “There’s no plan to close yet.”

European Boutique at CF Sherway Gardens in Toronto. Photo supplied.

Financial Terms and Strategic Positioning

To finance the European Boutique acquisition, Birks secured a $13.5 million incremental term loan from long-time lender SLR Credit Solutions. An additional $3.75 million loan was obtained from Mangrove Holding S.A., a controlling shareholder. These funds will support both the purchase and ongoing working capital needs.

Rebecca Tarby, Senior Managing Director at SLR, commented in the press release: “Birks Group and SLR have enjoyed a long-term business relationship for over 15 years, and we are pleased to support Birks Group’s continued growth and success.”

This acquisition solidifies Birks’ dominance in Canadian luxury jewellery retail and also sends a message to other independent retailers considering succession. “We want to make people feel comfortable that they have a home should they decide to retire and sell,” said Bédos. “It’s an anxiety for independent retailers. Birks can be a good home for their story.”

Outlook for Further Expansion

While Bédos declined to speculate on future acquisitions due to the company’s public listing, he noted that the door remains open. “You never know,” he said. “There are great independent retailers out there. And we’ve shown we can be respectful stewards of those businesses.”

With the acquisition of European Boutique now complete, Birks has strengthened its position in the critical Greater Toronto Area, enhanced its multi-brand and mono-brand offerings, and expanded its digital and omnichannel capabilities. As Bédos put it: “It’s all about being client-focused.”

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Alimentation Couche-Tard announces withdrawal of proposal to acquire 7-Eleven brand

Photo: Couche-Tard

Alimentation Couche-Tard announced Thursday that it has withdrawn its proposal to acquire Seven & i Holdings Co., Ltd. “due to a lack of constructive engagement by Seven & i.”

Couche-Tard sent the following letter to the Board of Directors:

July 16, 2025

Board of Directors
Seven & i Holdings Co., Ltd.
8-8, Nibancho, Chiyoda-ku, Tokyo 102-8452, Japan

Members of the Board of Directors:

We continue to believe that a combination of Seven & i Holdings (“7&i”) and Alimentation Couche-Tard (“ACT”) would create a global leader in convenience with the ability to better serve our stakeholders, grow the 7-Eleven brand and generate value for our respective shareholders.

As you know, earlier this year we submitted a proposal of ¥2,600 per ordinary share in cash, representing a 47.6% premium to your unaffected stock price. We have, for some time, tried to engage with your Special Committee on this proposal through constructive, friendly discussions in which we have clearly demonstrated that our proposal is fully financed and that there is a clear path to gaining regulatory approvals. We have repeatedly sought a friendly dialogue with the Ito family but they have not been open to any conversation. We also stated that there may be an opportunity to enhance the economic terms of our proposal if we are afforded access to additional diligence information.

We have been very patient and respectful throughout this process, beginning with our meeting on July 23, 2024. Following our meeting in Tokyo with Hachiuma-san and Yonamine-san on April 18, 2025, we entered into a non-disclosure agreement containing customary standstill provisions, in the belief that 7&i would engage constructively with us to determine whether a transaction could be agreed.

Since entering into the NDA, there has been no sincere or constructive engagement from 7&i that would facilitate the advancement of any proposal, contrary to comments made publicly by 7&i representatives, including in the July 11, 2025 earnings call in which 7&i noted it is “seriously” considering our proposal. As discussed below in detail, the quantity and substance of the permitted due diligence, including at two tightly constrained management meetings, have been negligible. Rather, you have engaged in a calculated campaign of obfuscation and delay, to the great detriment of 7&i and its shareholders. We believe this approach reinforces our concerns about your approach to governance. Based on this persistent lack of good faith engagement, we are withdrawing our proposal. 

Due Diligence

At our April 18, 2025 meeting in Tokyo, we provided a very targeted list of high priority commercial due diligence items that could form the basis for an improved proposal. On May 9, 2025, your advisors opened a data room that contained very limited information on SEI and information largely of a confirmatory nature on the operations in Japan. We provided a further streamlined diligence list on May 22, 2025, focusing on the most critical items that we would need.

On June 25, 2025, we received an updated document from your advisors which contained no new information and continued to refer us to statutory filings. At this point, we had no visibility into whether or when we might receive any further information. In 10 weeks of diligence, just 14 total files relating to the U.S. business were provided, and none of our critical questions were answered.

As with any transaction of this nature, we recognize there are significant commercial sensitivities around certain information and we have sought to work collaboratively to address these as we have successfully done in 75 deals across 20 years, but this has not been reciprocated.

Management Meetings

We had also agreed that there would be engagement with business leaders across the 7&i organization. There have been, we acknowledge, two meetings, one in Dallas and one in Tokyo. At the Dallas meeting, the CEO, Mr. DePinto, did not attend and the President, Mr. Reynolds, only attended after we insisted that top executives be present. The content of the meeting was, as your advisor characterized it, a “readout”. We appreciated the constructive approach that some members of the 7-Eleven team took but ultimately these discussions revealed little new information. For example, when one 7-Eleven executive attempted to thoughtfully address a question related to international licensees (which had no implications for U.S. regulatory considerations), he was interrupted and rebuked by Mr. Dacus who pointed to his head as if to remind his colleague to “think”. Mr. Dacus also declared in the meeting that the discussion was a management presentation and “not due diligence” and thus many questions would be deferred. As described above, we have not received any answers to those questions.

Our experience in Tokyo was similar. Our meeting, which lasted for approximately half the allotted time, was tightly scripted. Even though we do not currently operate in the Japanese market, the management team was not willing to address basic questions about industry dynamics in the country.

U.S. Regulatory Approval and Regulatory Process

You have been very clear about your concerns regarding the U.S. regulatory process. In our initial proposal on July 25, 2024, and thereafter, we have acknowledged that regulatory approvals would be needed across several jurisdictions. We continue to believe that there is a clear path to U.S. regulatory approval. On December 27, 2024, we provided a term sheet with firm and specific proposals to 7&i with respect to the number of stores to be divested and a compelling reverse termination fee which represented approximately $1.2 billion in value, increasing to over $1.4 billion if the FTC indicated that additional stores would need to be divested and ACT was unwilling to do so. These proposals shift a significant portion of the risk of anti-trust approvals from 7&i shareholders to ACT and provide a strong incentive for us to do what is necessary to obtain approvals.

Similarly, you have been particularly focused on identifying the divestiture buyer(s). We therefore agreed to take the unusual step of soliciting interest from buyers in the absence of an agreed transaction. While you willingly initiated steps for a divestiture in the U.S., as we advanced this workstream, you were not willing to share the required information with potential buyers, which is inconsistent with our collective objectives and does not reflect a constructive intent. On March 31, 2025, we received multiple indications of interest with respect to the divesture portfolio, each from highly experienced and credible buyers. Since then, we have received minimal cooperation that would help to advance this process.

  • After signing the NDA with you, our advisors held an organizational call on April 29, 2025, to align on the path to continue to advance the divestiture process, which included workstreams to further diligence and planning for the separation of the divestiture perimeter, and to prepare for the next phase of engagement with potential buyers. Since then, there has been no progress on these workstreams.
  • We shared a detailed overview of the suggested due diligence data to be provided to buyers on May 13, 2025, and we agreed that certain information would be walled off from us to accommodate commercial sensitivities. We have not received any feedback from you or your advisors on that proposed list and have seen no progress toward gathering information to facilitate the next phase of buyer engagement.

Alternative Structures

As we have expressed many times, we do believe that fully combining our two companies is the most straightforward and effective way to maximize value to all stakeholders. And we are prepared to offer a material premium to the undisturbed share price to 7&i shareholders. However, in the spirit of being responsive to your requests to consider alternative transaction structures, we have spent a significant amount of time and resources evaluating alternatives that would enable us to deliver similar compelling value to all stakeholders and would not create incremental closing risk or uncertainty in the transaction while minimizing friction.

In a material step, we shared with you in Dallas our willingness to explore a structure whereby we would acquire 100% of the 7&i business outside of Japan, and 40% of the Japan business (“ParentCo”), leaving 60% of ParentCo with existing 7&i shareholders. Our alternative proposal would provide commensurate value to 7&i shareholders versus our prior all-cash offer and, with ParentCo able to invest in the equity of ACT, would provide existing 7&i shareholders ongoing participation in the combined international business. Based on the extensive outside-in analysis we conducted, we believe this structure can be executed with limited friction (including no corporate level taxation) and without adding incremental transaction risk, while continuing to offer compelling economic value to your shareholders.

In our meeting in Tokyo on July 1, you proposed an alternative whereby you would contribute SEI into Couche-Tard in return for equity ownership in Couche-Tard. This structure would not deliver the significant premium that was offered to your shareholders in our transaction proposals and, in our view, would undermine the operational prospects of the combined business. 

Conclusion

We remain as excited as ever about the path forward for ACT. We are proud of the progress we are making across our business and the impact we are having in the communities in which we operate. We believe this combination has the ability to enhance that path. However, we are not able to effectively pursue this combination without deeper and genuine further engagement from 7&i leadership and the special committee. Accordingly, we are withdrawing our proposal at this time.

Signed on behalf of:

Alimentation Couche-Tard Inc.

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