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Community Natural Foods launches new membership program + App

Left to Right: Rob Naff, Managing Director, Home Health Care & Community Natural Foods, Matt Penner, Director of Operations and Merchandise, Community Natural Foods and Damon Tanzola, Senior Vice-President, Real Estate and Health & Wellness, Calgary Co-op and Community Natural Foods, pose with the new app.
Left to Right: Rob Naff, Managing Director, Home Health Care & Community Natural Foods, Matt Penner, Director of Operations and Merchandise, Community Natural Foods and Damon Tanzola, Senior Vice-President, Real Estate and Health & Wellness, Calgary Co-op and Community Natural Foods, pose with the new app.

Community Natural Foods, a wholly-owned subsidiary of Calgary Co-op, has launched a new membership program delivered through a new interactive app, designed to enhance consumers’ shopping experience and promote healthy choices.

This innovative app offers a variety of features, including the ability to earn Community Bonus Cash, access personalized recipes, and the opportunity to uncover exclusive savings on a wide range of natural and organic products, said the company in a news release.

“The new membership program + app caters to the needs of today’s health-conscious grocery shoppers, empowering them to make informed decisions. Users can take advantage of ways to save and earn on qualifying purchases, explore tailored recipes based on their dietary needs and enjoy discounts on everyday items,” it said.

Damon Tanzola
Damon Tanzola

“This launch represents a pivotal moment for Community Natural Foods. Since its establishment in 1977, CNF’s mission has been to provide Alberta shoppers with quality natural and organic products. As the needs of our customers evolve, we remain committed to innovating and enhancing their shopping experience. Our new membership program and interactive app embodies this commitment by modernizing how we connect with our community,” said Damon Tanzola, Senior Vice-President, Real Estate and Health & Wellness, Calgary Co-op and Community Natural Foods.

The app launch is just one of a number of significant investments the company said it has made:

  • Renovations at Community Natural Food’s 10th Avenue SW and Crowfoot Calgary locations
  • The launch of a new store in Old Strathcona Edmonton in June 2023
  • A new Community Natural Foods store set to open in the community of Seton in the fall of 2025
  • A new website, refreshed logo, and delivery vans
  • Investments in in-store technology and software, including point of sale upgrades.
  • More than 10,000 products available in-store, with more than 7,000 available for sale online.

“With our new Community Natural Foods membership program and app, we can offer a streamlined platform that encourages our customers to explore wellness resources and deals at their fingertips. After years of careful planning and development, we are confident this app will significantly enhance the way our customers shop and engage with our natural food choices every day,” said Tanzola.

“Our new app reinforces Community Natural Foods’ commitment to innovation and investment in the wellness space. This app simplifies the shopping experience and also provides customers with the tools they need to make healthier choices while saving and earning along the way. It’s a significant step in making wellness more accessible for everyone.”

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Pajar Canada Expands with Acquisition of Cougar Footwear Brand

Cougar boots. Image: Cougar website (at time of Pajar acquisition)

Pajar Canada, a Montreal-based leader in premium winter footwear and outerwear, has acquired Cougar, another iconic Canadian footwear brand. Both brands share a rich history, and their merger will expand their reach across Canada and international markets.

Founded in 1963, Pajar Canada has built its reputation on blending traditional craftsmanship with modern innovation. The acquisition of Cougar, which has been producing high-quality waterproof footwear since 1948, reflects Pajar’s vision of expanding its market presence while maintaining the core values that have defined both brands for decades.

“We’re excited to bring Cougar into the fold,” said Michel Golbert, President of Pajar Canada. “Both brands are Canadian institutions, and together, we can leverage our strengths to provide innovative, quality products to more customers globally.”

Left – David Golbert, Vice President, Pajar Canada. Middle – Jacques Golbert, CEO. Right – Michel Golbert, President.

Strengthening Canadian Heritage with International Expansion

Pajar plans to capitalize on its well-established distribution networks to grow the Cougar brand, initially in Canada and the United States, before moving into Europe. Golbert explained that Trend Marketing, one of the largest footwear distributors in Canada, will handle Cougar’s domestic distribution. Pajar will oversee Cougar’s entry into the U.S. market, beginning with a major product launch at the FFANY Show in New York this December.

“We’ve built a robust presence in 25 countries, and we see a great opportunity to bring Cougar into Europe, following a model similar to what we’ve done with Pajar,” Golbert shared. The strategic move allows Pajar to extend Cougar’s reach to new customers while maintaining its long-standing commitment to durability and style.

Future Opportunities for Product Development

Although Cougar is known primarily for its footwear, the acquisition opens the door for potential product diversification. Golbert mentioned the possibility of Cougar expanding into outerwear, much like Pajar has successfully done. 

Image from the Pajar Canada website

However, these plans are in the early stages, and for now, the focus remains on solidifying Cougar’s place in the global market.

“We’re still in the early stages of planning, but there’s a lot of potential. We’re excited to see how we can take Cougar’s legacy of quality footwear and apply it to other product categories,” Golbert said.


Other news on Pajar in Retail Insider:

Pajar to Launch 1st Standalone Retail Stores

Inside Pajar’s First-Ever Retail Stores [Photos]

Canadian Fashion Brand ‘Pajar’ Opens 2nd Permanent Retail Space Amid Brand Expansion

Change of leadership at Calgary Co-op

Ken Keelor, Former CEO of Calgary Co-op

There is a change of leadership at grocery chain Calgary Co-op.

Brad Krizan
Brad Krizan

“Calgary Co-op is entering an exciting new phase as we transition leadership following a period of growth, acquiring CarePharmacies, Community Natural Foods and Willow Park Wines & Spirits. The Board of Directors thanks departing CEO Ken Keelor for his dedication and commitment. Ken successfully led the organization the past 10 years through these major acquisitions, while also negotiating new supplier partners for both grocery and fuel,” wrote the company’s Board Chair Brad Krizan, in a letter to members.

He announced that effective immediately, Lisa Swartzman has been appointed interim CEO while the board begins the search for a permanent CEO.

“Lisa is a seasoned senior executive with significant finance experience and a background in consumer products, retail, industrial products, healthcare and manufacturing,” wrote Krizan. 

“Lisa has the skills required to maintain stability and continuity across the organization in our core operations until a new CEO is in place, which we expect will occur within the next year. Changes in leadership are a natural part of any organization’s growth and evolution, and Calgary Co-op’s dedication to our community, members, and employees remains unwavering. This transition is about ensuring the future success of Calgary Co-op as we continue to serve our members with the best products, services, and value. 

“The goal moving forward is to optimize the successes of recent years while continuing Calgary Co-op’s long-term sustainability and commitment to our members. We are confident that this leadership transition will allow us to fully leverage our past success and ensure that Calgary Co-op remains a cornerstone of the community. We remain committed to our members and to continuing to deliver exceptional customer experiences now and into the future.”

Keelor was with the company for 10 years. No information was given for his departure.

In a previous Retail Insider article, he talked about how people often ask him how he got to where he is today.

“I will say, I always put my hand up for the tough jobs. And in fact, I always put my hand up for any jobs, leave alone the toughest jobs. If you look back at my career at Sobeys and even at Calgary Co-op and Save-On, I always took on the toughest jobs that other people didn’t necessarily want to take on. If something would have been in a mess, they would say well put Keelor in, he’ll fix it, he’ll fix it fast. Because I got a lot of things done, a lot faster than others might have done it,” he said.

“There’s people that do a lot of talking and people who aim for perfection, I’ve been someone who has always aimed to get the job done so the company can move forward. And of course, raising my game each year was very crucial. So every year I would challenge myself to do even more, do even better. And I would challenge my team. Every year the bar goes up. A lot of hard work.”

Owned by members, Calgary Co-op is one of the largest retail co-operatives in North America. Locations in Calgary, Airdrie, Cochrane, High River, Okotoks, and Strathmore include food centres, pharmacies, gas stations, car washes, Home Health Care centres, Wine, Spirits, and Beer locations and cannabis. In addition, Calgary Co-op owns and operates Community Natural Foods, Beacon Pharmacies, and Willow Park Wines & Spirits and is the beneficial owner of Care Pharmacies. It has over 400,000 members, 3,850 employees, assets of $700 million and annual sales of $1.3 billion.

Total sales for the year ending on October 28, 2023, amounted to $1.303 billion, compared to $1.284 billion in 2022.

Net earnings in 2023 were $16.7 million compared to $38.7 million in 2022, “mainly due to inflationary pressures, both on operating costs and in reduced sales & margins in our Liquor and Food lines of business as households respond to the inflationary environment,” it said in its annual report.

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Stone Island opens archival exhibition at Holt Renfrew Ogilvy in Montreal

Stone Island has unveiled its archival exhibition, Material Research ‘984 - ‘024, at Holt Renfrew Ogilvy in Montreal. Photo: Stone Island

Stone Island has unveiled its archival exhibition, Material Research ‘984 – ‘024, at Holt Renfrew Ogilvy in Montreal. Running from October 17 to 27, 2024, the exhibition takes place in the iconic Tudor Hall and offers visitors an immersive exploration of Stone Island’s four decades of material innovation.

The showcase, open to the public, presents rare and iconic pieces from the brand’s archives alongside modern designs from Holt Renfrew’s Fall/Winter 2024 collection, illustrating how the brand’s heritage continues to influence contemporary fashion.

Known for its groundbreaking work in fabric technology, Stone Island selected five standout pieces from Holt Renfrew’s latest collection. The items are paired with archival pieces that inspired their design, reflecting the brand’s commitment to continuous material research and evolution. The exhibition centres around five key themes, each representing a different era of Stone Island’s pioneering work in fabric innovation.

Stone Island archival exhibition, Material Research ‘984 – ‘024, at Holt Renfrew Ogilvy in Montreal. Photo: Stone Island
Stone Island archival exhibition, Material Research ‘984 – ‘024, at Holt Renfrew Ogilvy in Montreal. Photo: Stone Island

Themes of Material Innovation at Stone Island’s Montreal Exhibition

The exhibition showcases the following five themes, each highlighting a different aspect of Stone Island’s fabric innovation:

  • Metallic: Featuring metallic fabrics, this theme includes the Pure Metal Shell – Bronze jacket from the Autumn/Winter 1999 collection.
  • Thermo-sensitive: Highlighting Stone Island’s iconic color-changing materials, such as the Ice Jacket Camouflage Thermosensitive Fabric from Autumn/Winter 1990-1991.
  • Stone Island Marina: A focus on nautical-inspired fabrics, featuring reflective jackets from the Spring/Summer 1993 collection.
  • Stone Island Ghost: Showcasing the natural Ventile Cotton Canvas, a weatherproof fabric used in the brand’s Ghost collections.
  • David-TC: Exploring Stone Island’s Japanese fabric, with a rare jacket from the Stone Island Shadow Spring/Summer 2004 collection that features a right-arm badge.

The Montreal exhibition follows the success of Stone Island’s Los Angeles showcase earlier this year, where the brand’s “Lab-Life” philosophy—integrating research, community, and product innovation—was brought to life. This exhibition at Holt Renfrew Ogilvy embodies that same ethos, combining material research with an engaging visitor experience.

Stone Island archival exhibition, Material Research ‘984 – ‘024, at Holt Renfrew Ogilvy in Montreal. Photo: Stone Island
Stone Island archival exhibition, Material Research ‘984 – ‘024, at Holt Renfrew Ogilvy in Montreal. Photo: Stone Island

Stone Island at Holt Renfrew Ogilvy: A Hub for Community and Learning

In addition to the archival pieces, the exhibition serves as a hub for community interaction, learning, and shopping. Montreal’s Café Olimpico has set up a central space within the exhibition where visitors can relax, enjoy coffee, and read periodicals curated by Wrong Answer.

A dedicated Screening Room showcases The Compass Inside, a documentary by Jeremy Elkin. The film offers an in-depth look at Stone Island’s global community and its production facilities in Ravarino, Italy, where the brand’s innovative materials come to life. Visitors can also enjoy music curated by La Rama Records, with performances from Montreal’s top DJs during weekends, including Aram & Destiny, Somebody3lse & Icky Magdala, The LYONZ, and Ferias. The music will play through a custom Danley sound system built by Elastique Audio.

Stone Island archival exhibition, Material Research ‘984 – ‘024, at Holt Renfrew Ogilvy in Montreal. Photo: Stone Island
Stone Island archival exhibition, Material Research ‘984 – ‘024, at Holt Renfrew Ogilvy in Montreal. Photo: Stone Island

The retail section of the exhibition highlights Holt Renfrew’s Fall/Winter 2024 Stone Island collection, offering visitors a unique shopping experience with exclusive items from the brand’s latest line.

The exhibition kicked off with a private launch party featuring a menu by Chef Laurent Dagenais and music by Kris Guilty and Gene Tellem. A public panel discussion will be held on October 24, featuring Montreal creatives such as Seny Kassaye, artist Vincent Tsang, DJ IAMNOTMYHISTORY, and a representative from Atelier Barda. Moderated by Justin Lortie, Co-Founder and Design Director of Wedge, the discussion will explore the intersection of art, architecture, and innovation.

Stone Island archival exhibition, Material Research ‘984 – ‘024, at Holt Renfrew Ogilvy in Montreal. Photo: Stone Island

Stone Island’s Standalone Store in Toronto

Beyond its relationship with Holt Renfrew, Stone Island expanded its footprint in Canada by opening its first standalone flagship store on Yorkville Avenue in Toronto in 2019. This location offers a comprehensive Stone Island experience that includes a focus on exclusive collections and limited-edition pieces.

The Yorkville flagship showcases the full range of Stone Island products, including outerwear featuring the brand’s iconic compass patch and innovative fabric treatments. The opening of this store marked a significant milestone in Stone Island’s North American expansion. The Yorkville location sits among prestigious neighbours that include Brunello Cucinelli and Chanel, as well as a soon-to-close Versace store.  

Stone Island store at 102 Yorkville Avenue in Toronto. Photo: Stone Island

Broader Distribution in Canada

Stone Island’s products are available in Canada through a network of upscale retailers, including SSENSE, TNT, and CNTRBND. Holt Renfrew has also been a key partner, with successful pop-up shop-in-shops over the years. Stone Island’s popularity in Canada has grown due to its appeal to fashion-forward consumers who appreciate the brand’s unique combination of functionality and luxury.

Background and History: Stone Island

Stone Island was founded in 1982 by Italian designer Massimo Osti in Ravarino, Italy. Initially launched as a subsidiary of Osti’s main brand, C.P. Company, Stone Island quickly set itself apart due to its experimental approach to fabrics and garment technology. The brand’s foundation was based on rigorous material research, with its first collection featuring the now-iconic Tela Stella fabric, a durable material initially developed for military tarpaulins. This early focus on functionality, combined with Osti’s innovative use of dyeing and treatment techniques, laid the groundwork for Stone Island’s success.

Stone Island archival exhibition, Material Research ‘984 – ‘024, at Holt Renfrew Ogilvy in Montreal. Photo: Stone Island

One of the brand’s most significant early innovations was the Ice Jacket, developed in the 1980s, which changed colour in response to temperature variations. This forward-thinking approach to garment technology was emblematic of Osti’s design philosophy, which favored function over form. Stone Island’s logo, a compass, reflects Osti’s nautical inspiration, a nod to his fascination with the sea and boats, as well as the brand’s core ethos of technical precision and exploration.

Following Osti’s departure in the early 1990s, Carlo Rivetti took control of the company, continuing its legacy of innovation while pushing the brand into new markets, including North America. Under Rivetti’s leadership, Stone Island expanded globally, becoming a favourite among subcultures like British football “casuals” and, more recently, a mainstream luxury brand, thanks in part to collaborations with high-profile partners like Supreme and Nike.

Wingstop drives customer loyalty with AI-powered personalization

Image: Wingstop Canada

Wingstop, the well-known U.S.-based restaurant chain specializing in chicken wings that entered Canada in 2021, is transforming the way it connects with customers by leveraging AI-driven technology. Speaking at Salesforce’s Dreamforce 2024, Samir Ray, Vice President of eCommerce at Wingstop, shared insights into the company’s strategy of using AI to personalize customer experiences across all touchpoints, driving loyalty and engagement.

Using AI to Personalize the Wingstop Experience

During his presentation, Ray explained how Wingstop’s journey to enhance customer experience began with the need to overcome common challenges. That included disconnected systems, siloed data, and impersonal interactions. In today’s market, one bad experience is enough to make a customer switch brands. To combat this, Wingstop has implemented Salesforce’s AI technology to create personalized, seamless experiences across digital platforms and in-store engagements.

Samir Ray, Vice President of eCommerce at Wingstop, on stage at Salesforce Dreamforce 2024

By utilizing Salesforce’s Data Cloud, Wingstop is able to unlock siloed data across departments and create a unified customer profile. This approach allows the brand to deliver personalized messages and offers to customers at every step of their journey, from marketing emails to digital orders. Ray emphasized that Wingstop’s small footprint and focus on takeout make it critical to get digital interactions right, as many customers engage with the brand online before entering a physical location.

Boosting Digital Sales with AI and Data-Driven Strategies

Wingstop’s use of AI has also led to impressive growth in digital sales. According to Ray, the company’s digital sales mix doubled during the pandemic, now representing over 60% of overall revenue. With AI and data analytics, Wingstop has been able to better understand customer preferences and create tailored experiences, driving loyalty even further.

Ray shared a real-time demonstration with the audience, showing how Wingstop uses AI to geotarget experiences. Attendees were able to visit Wingstop’s website and see personalized content tailored specifically to their location. This example illustrated how the brand is successfully leveraging unified data and AI models to enhance customer interaction and engagement.

Building the Future of Customer Experience with AI at Wingstop

Looking to the future, Wingstop is poised to continue scaling its AI-driven customer experience efforts. Ray highlighted that Wingstop’s growth trajectory is far from over, with the brand aiming to open thousands more restaurants worldwide. AI will be key to supporting this growth, helping the company personalize interactions for its 45 million customers and beyond.

Ray concluded by discussing the importance of aligning technology with people and processes to ensure a seamless experience for customers. He stressed that while technology is a critical enabler, success ultimately depends on having the right teams in place to execute AI-driven strategies. Wingstop’s mission, as Ray pointed out, is to “serve the world flavor,” and AI will be central to realizing that vision.

Related:

Texas-Based Wingstop Sets Out Plans for Aggressive Canadian Location Expansion [Interview]

AI Revolution in Retail Reshaping Loyalty and Service

Salesforce’s Agentforce heralds new era in retail AI [Interview]

Billions of liters of milk wasted in Canada since 2012 [Op-Ed]

Billions of liters of milk wasted in Canada since 2012

In the vast and verdant lands of Canada, a surprising fact is set to emerge: over 6 billion liters of milk have been wasted since 2012, with higher estimates suggesting the figure could be closer to 10 billion liters over the last decade. Milk, valued at up to $14.9 billion CAD have been discarded on Canadian dairy farms since 2012.

This staggering amount of waste, detailed in a study slated for publication in January by the Ecological Economics journal—the top environmental economics journal in the world—reflects an outdated system that misaligns with today’s environmental imperatives and market demands.

Staggering Milk Waste in Canada Over the Last Decade

Canada’s dairy supply management system (DSMS), uniquely designed to match milk supply with demand through production quotas, theoretically should ensure not a single drop of milk is wasted on the farm. Unlike other countries, where market fluctuations can lead to overproduction and subsequent waste, Canada’s system aims to provide stability for farmers while meeting consumer needs efficiently. However, the reality is starkly different. Farmers, incentivized to maximize outputs to safeguard against variable cow lactation rates, often produce more milk than required, leading to significant waste.

This forthcoming research, a collaborative effort by authors from three different universities across three countries, underscores the global relevance of the issues at hand. The implications of their findings extend beyond greenhouse gases. The production of this wasted milk has consumed approximately 920 to 1,900 square kilometers of arable land and between 930 million to 1.9 billion cubic meters of water over ten years. These figures underscore a critical misuse of resources in a world where water scarcity and land degradation are ever-escalating concerns.

It’s also 8.4 million tonnes of CO2 emissions, which is like adding 330,000 cars to our transportation grid.

Milk in a grocery store. Photo via Reddit

Changing Canadian Dietary Preferences and Growing Food Insecurity

Moreover, this system’s rigidity does not reflect the shifting dietary preferences of Canadians, many of whom are turning towards plant-based alternatives due to health, ethical, or environmental reasons. At the same time, an increasing number of Canadians are relying on food banks to meet their basic needs—a situation that casts the wasteful practices under government-sanctioned quotas in a morally unacceptable light. These quotas, meant to stabilize the dairy sector for the benefit of all Canadians, seem to serve a select few at the expense of broader social welfare.

The Canadian Dairy Commission (CDC), a crown corporation, plays a pivotal role in overseeing these quotas. The mandate of the CDC needs a significant overhaul to reflect contemporary values and realities. Making milk waste on farms illegal would be a crucial first step. Additionally, the CDC should design a rescue program for surplus milk, converting it into powdered milk and storing it in a strategic reserve, similar to what is already done with butter. This would not only reduce waste but also provide a buffer against market fluctuations and ensure that surplus milk benefits Canadians rather than becoming an environmental liability.

The need for reform is clear. First, transparency within the DSMS needs to be enhanced. Just as the U.S. dairy industry has mechanisms to document and report milk waste, Canada could benefit from similar practices. This would not only provide a clearer picture of the waste but also encourage more responsible production practices.

Second, a reevaluation of the quota system is overdue. The current system is based on outdated assumptions about the nutritional indispensability of milk. By recalibrating quotas to better reflect the modern dietary landscape, which increasingly includes plant-based alternatives, Canada can take a step towards a more sustainable agricultural framework.

Exploring Surplus Milk Exports as a Temporary Measure

Finally, exploring the potential for exporting surplus milk could offer a temporary solution to manage excess production. However, this should be approached with caution to avoid unintended consequences, such as increasing global market dependency, which could undermine long-term sustainability goals.

If Bill C-282, which protects supply management during future trade negotiations, is so important to certain politicians, perhaps it’s time to start a conversation about how we can improve the system for the benefit of all Canadians.

It’s time to stop crying over spilled milk and start acting to prevent it.

More from Sylvain Charlebois

Halloween candy shrinkflation: Canadians paying more for less [Op-Ed]

Allergy-friendly restaurants boost customer loyalty and profits [Op-Ed]

Rising food prices are reshaping Canadian Thanksgiving traditions [Op-Ed]

AI named a major security concern among small business owners

Photo- Sora Shimazaki
Photo- Sora Shimazaki

Businesses aren’t the only ones benefiting from the use of artificial intelligence (AI). Cyber criminals are using the same technology to carry out more sophisticated cyber attacks, and small business owners are taking notice.

According to a new survey conducted by Insurance Bureau of Canada (IBC), two-thirds (65%) of surveyed small and medium-sized business owners and decision makers in Canada are concerned AI/new technology will make it harder to protect against cyber risks.

Mahan Azimi
Mahan Azimi

“AI has made cyber attacks easier to automate and harder to detect and can pose a real threat to the integrity and security of any business,” said Mahan Azimi, Manager, Catastrophic Risk Policy, IBC, in a news release. “With AI applications and new technology becoming more numerous and widely used by cyber criminals, there is a growing need for business owners to improve their cyber resilience.”

“For example, AI applications such as ChatGPT have made it easier to create more convincing social engineering emails, while other new technologies are capable of adapting to cyber security defences in real time,” said the Bureau

“Despite this emerging risk, the survey results indicate that business owners’ preparation and investment in cyber resilience is on a downward trend. In 2023, 69% of small to medium-sized business owners who responded to the survey said they are doing what they can to reduce their business’s cyber risks. In 2024, that number fell to only 61%.”

The survey also found:

  • Nearly half (45%) of survey respondents believe there is a chance their business is currently vulnerable to a cyber attack or data breach, however, 62% do not consider cyber security a financial priority.
  • Only 45% of survey respondents have implemented defenses against cyber attacks while only 31% percent increased their cybersecurity protocols in the last year.
  • An even smaller number (18%) said they were insured against a cyber attack.

“As cyber criminals are quick to leverage AI and other new technologies, business owners need to stay one step ahead to safeguard their businesses, employees and their customers,” said Azimi. “It doesn’t need to be expensive or onerous. IBC has several free resources to help business owners better understand cyber risk and the steps business owners can take to improve their resilience. Becoming familiar with cyber insurance is also a crucial tool in managing your cyber risk.”

IBC has been supporting businesses’ efforts to increase their cyber resilience and understand risk mitigation measures, such as cyber insurance, through its annual Cyber Savvy public education campaign.

As well, IBC has created a self-assessment tool for SME owners considering a cyber insurance policy. This 10-question assessment can help business owners learn about the cyber security protocols and best practices that most cyber insurers look for when assessing risk. The assessment poses some of the questions that cyber insurers may ask during the application process.

The assessment and other resources for SME owners are available at CyberSavvyCanada.ca.

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Canadian CEO confidence remains high but the pressure to deliver intensifying:KPMG

Photo- Tima Miroshnichenko
Photo- Tima Miroshnichenko

While confidence in their three-year outlooks remains high, Canadian business leaders are feeling the pressure to deliver on environmental, social and governance (ESG) commitments and find new ways to boost their organization’s productivity, according to the recent KPMG International’s 2024 CEO Outlook.

The report said the CEOs of Canada’s largest and most-influential companies remain confident in their organization’s three-year growth prospects (76 per cent) and the Canadian economy (83 per cent). But 76 per cent also said they feel under more pressure to ensure the long-term prosperity of their business.

Similarly, the owners and C-suite level decision makers at Canadian small- and medium-sized businesses (SMBs) told KPMG in Canada in a survey last month that they are bullish in their organization’s three-year growth prospects (92 per cent) and the Canadian economy (88 per cent). But as many as 86 per cent say they are also feeling the pressure to ensure the long-term prosperity of their company, added the KPMG report.

Benjie Thomas
Benjie Thomas

“It’s not surprising that CEOs are confident after piloting through one of the most-turbulent periods in recent business history, but they acknowledge they’re now feeling the growing pressure of leading their organizations,” said Benjie Thomas, Chief Executive Officer and Senior Partner, KPMG in Canada. “Now they are aggressively looking for ways to improve their company’s productivity, optimize revenue, take advantage of new technologies like generative AI, and become cyber-proof, trade-proof and inflation-proof.”

Confidence in three-year growth prospects

CanadianCEOs2024CanadianCEOs2023CanadianSMBs2024CanadianSMBs2023Global CEOs2024Global CEOs2023
Own
company
76 %80 %92 %88 %76 %77 %
Domestic
Economy
83 %89 %88 %85 %78 %78 %
Global
economy
69 %69 %84 %81 %72 %73 %

The report said top issues identified by Canadian CEOs that could derail their three-year growth plans are: operational risks, cybersecurity and environmental / climate change. Similarly, global CEOs cited operational, supply chain, and cybersecurity risks as their top three concerns. Canadian SMBs ranked cybersecurity No. 1 followed by emerging and disruptive technologies, and energy security and affordability.

“Their top-of-mind concerns figure prominently around the economy, particularly uncertainty about a soft landing. Fifty-nine per cent of Canadian CEOs (vs. 53 per cent globally) and over a quarter (26 per cent) of Canadian SMB leaders say economic uncertainty is their biggest current challenge. Related to economic growth, nearly a third (31 per cent) of SMB leaders expressed concern over growing protectionist attitudes in some markets, including economic decoupling, compared to 19 per cent of Canadian CEOs and 14 per cent of their global counterparts,” explained KPMG.    

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Business organizations call for scrapping capital gains tax increase

Photo- olia danilevich
Photo- olia danilevich

The Canadian Federation of Independent Business (CFIB) and 20 other industry organizations have sent a letter to Minister of Finance Chrystia Freeland, calling on the federal government to scrap the planned increase to the capital gains tax inclusion rate and to make the Canadian Entrepreneurs’ Incentive available to business owners in all sectors.

Several industry and business organizations, such as Restaurants Canada, Grain Growers of Canada and the Canadian Medical Association, have signed the letter to this effect, said the CFIB in a news release.

News Release

Lifetime Capital Gains Exemption

The increase in the LCGE and its indexation into the future are welcomed announcements and should be retained and protected.

Canadian Entrepreneurs’ Incentive

For the CEI to encourage and support investment and entrepreneurship across the Canadian economy, it should not exclude any sectors. There is no public policy rationale to exclude a restaurant, hotel owner, physician’s office, or accounting practice from a beneficial tax policy available to a retailer or construction company. CFIB urges the government to simplify the CEI and broaden its eligibility to all sectors to support equity, simplicity, and transparency.

Inclusion rate

For its part, the increase in the inclusion rate will have significant negative consequences for Canadian SMEs owners holding investments within their corporations to re-invest in the future (e.g., support the purchase of new machinery, business expansion), as a cushion for economic disruptions and downturns, and eventually retirement. These changes will make it harder for many businesses to access financing to enhance productivity or grow, or to even withstand challenging times. CFIB urges the government to scrap the increase in the inclusion rate to 66.7%, which will affect many business owners who are part of Canada’s middle or aspiring middle class.

The assertion that the increase of the inclusion rate to 66.7% will only affect a small percentage of the wealthiest Canadians is misleading; many business owners, those they employ, and those they serve will also be affected.

To truly support Canada’s middle class and aspiring middle class, from plumbers to physicians, from dentists to chocolatiers, from veterinary examiners to farmers, the government needs to consider the above recommendations.

Related articles:

Sluggish growth for Canadian economy: CFIB report
Independent retailers in Canada facing challenges amid rising costs

Significant investment for streetwear brand SECTION 35

SECTION 35 in Chilliwack, BC (Image: SECTION 35)

SECTION 35 Holdings Ltd. (SECTION 35), a leading Indigenous streetwear brand, has announced a significant investment from Raven Indigenous Capital Partners (Raven), a venture capital firm dedicated to supporting Indigenous-led businesses.

This investment marks a milestone in SECTION 35’s journey toward expanding its reach and deepening its impact in both the fashion industry and Indigenous communities, the company said in a news release.

“Founded by Justin Jacob Louis, SECTION 35 is more than just a streetwear label—it’s a
movement that merges contemporary fashion with Indigenous culture and history. Known for its
bold designs, meaningful storytelling, and collaborations with Indigenous artists, SECTION 35
has gained widespread attention for breaking boundaries and reclaiming space for Indigenous
voices in the global fashion scene,” said the company.

It said the partnership with Raven will fuel SECTION 35’s growth plans, allowing the company to scale
its operations, enhance its product offerings, and expand into new markets. This investment
also aligns with Raven’s mission to foster the success of Indigenous enterprises that drive
positive social, cultural, and environmental impact.

Justin Jacob Louis
Justin Jacob Louis

“We are incredibly excited to partner with Raven Indigenous Capital Partners,” said Louis. “Raven’s belief in our company and its vision, through this investment, will allow us to continue honouring our people and culture through fashion, while building a sustainable, thriving business that reflects our values. With Raven’s support and partnership, we believe that the best is yet to come.”

Sean McCormick
Sean McCormick


“SECTION 35 represents the future of Indigenous entrepreneurship—innovative, culture-driven,
and impactful,” said Sean McCormick, General Partner at Raven. “Our investment reflects our
belief in Section 35’s ability to reshape perceptions of Indigenous fashion while creating real opportunities for Indigenous artists, creators, and communities. We are proud to be part of this
next chapter.”

SECTION 35 said it remains committed to amplifying Indigenous perspectives in fashion and supporting community-focused initiatives. With Raven’s investment, SECTION 35 said it will also explore new ways to give back, uplift Indigenous youth, and create lasting social impact.

The brand was founded in Vancouver and is currently based in Chilliwack, BC. It blends contemporary fashion with Indigenous storytelling, art and culture. It was founded in 2016 with a mission to honour and amplify Indigenous art, fashion and culture through high-quality, stylish clothing designed for all. The company is currently planning an expansion into a new location at District 1881 to offer a better retail experience for its customers. The new location is expected to open in early November.

Raven Indigenous Capital Partners is a Vancouver-based venture capital firm that invests in
innovative, scalable, and culture-driven Indigenous businesses. Raven’s mission is to empower
Indigenous entrepreneurs who are generating positive social, environmental, and economic
outcomes. By investing in Indigenous-led enterprises.

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