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Café William expands sustainable coffee initiative with sail-powered shipping [Interview]

Café William TOWT ship in Colombia in 2024. Photo: Café William

Café William, a renowned Canadian coffee company with a passion for sustainability, has announced a groundbreaking partnership with TransOceanic Wind Transport (TOWT) to decarbonize the transportation of its coffee beans. The inaugural voyage of a new sail-powered cargo ship, transporting 50 containers of green coffee beans, including those from the ANEI cooperative in Colombia, marks the beginning of a new era for both Café William and maritime transport.

This shipment, 10 times larger than Café William’s initial trial in December 2023, represents a significant step toward achieving zero-emission coffee. “We’re thrilled to partner with TOWT to fulfill our mission of acting beyond the cup and set a precedent for other players in the sector,” said Serge Picard, Owner, Chief Innovation and Commercial Officer of Café William. “It was vital for us to find an alternative method of transporting coffee, which largely depends on fossil-fuel cargo ships. Our first voyage proved that we could use sail power to bring beans to Canada, but this, much larger boat, will allow us to sustain operations and move toward zero-emission coffee.”

Revolutionizing Coffee Transport with Sail-Powered Shipping

The partnership between Café William and TOWT is driven by a shared vision to revolutionize the coffee industry’s impact on the environment. TOWT, a French company specializing in sail cargo transport, aims to provide a decarbonized alternative to traditional cargo shipping. “Maritime transport is closely linked to some of the world’s largest crises – geopolitical, energy, and environmental,” said Guillaume Le Grand, Co-founder and CEO of TOWT. “Our goal is to revolutionize the industry with an offer that is ultimately as fast as fossil fuel merchant ships, and we’re doing just that with the inaugural voyage of our first TOWT sailing cargo ship.”

Serge Picard aboard the ship with Cafe William on-board. Photo: Cafe William

This 50-container sail-powered vessel marks the largest shipment of its kind in the 21st century and sets a new benchmark for sustainable logistics. The beans transported aboard the ship come from the ANEI cooperative, a Colombian organization committed to rebuilding and strengthening Indigenous communities while promoting organic and Fairtrade practices.

Supporting Fairtrade and Organic Coffee

Café William is one of Canada’s leading importers of organic and Fairtrade-certified coffee beans. The company has long been committed to supporting fair wages and sustainable farming practices. The partnership with the ANEI cooperative, whose beans have been certified organic and Fairtrade for over 10 years, is a testament to Café William’s dedication to fostering meaningful relationships with coffee-growing communities.

“The partnership between the ANEI cooperative and Café William is a perfect example of what Fairtrade is all about – fostering thriving relationships between business and coffee-growing communities that lead to positive change for people and the planet,” said Julie Francoeur, CEO of Fairtrade Canada.

Café William TOWT ship in Colombia in 2024. Photo: Café William

By supporting Fairtrade, Café William ensures that farmers receive fair compensation and the resources they need to maintain sustainable livelihoods. The company’s focus on organic coffee further underscores its commitment to environmentally friendly practices, with beans produced in chemical-free ecosystems that protect both the planet and consumers.

A Carbon-Neutral Roasting Process

The journey toward sustainability does not end with transport. Upon arrival in Canada, the beans will be roasted at Café William’s innovative facility in Sherbrooke, Quebec. This facility is home to the world’s first 100% electric industrial coffee roaster, which runs entirely on hydroelectric power. The roaster has the capacity to process 20 million pounds of coffee annually and is expected to avoid approximately 800 tonnes of CO2 emissions each year compared to traditional roasting methods.

“Being based in Quebec, we knew we had the opportunity to leverage hydroelectricity to power our roasting process,” explained Picard. “By doing away with fossil fuels for roasting, we’ve set a new standard in the industry. Our electric roaster is a game-changer, not just for us, but for the entire coffee sector.”

Café William TOWT ship in Colombia in 2024. Photo: Café William

Sustainable Coffee Available for Canadian Consumers

Café William’s efforts to reduce its carbon footprint are not just for show—it is directly impacting the products available to Canadian consumers. This November, the company will launch its limited-edition Wind Series, featuring beans from the ANEI cooperative. These beans will be available in Costco stores across Canada, as well as through Café William’s website and select retailers. Packaged in 300g formats, the Wind Series offers consumers a chance to enjoy premium coffee that has been transported and roasted with minimal environmental impact.

“Customers are increasingly demanding transparency and sustainability from the brands they support,” Picard noted. “We’ve seen incredible demand for our sustainable coffee, especially from those who understand the positive environmental impact of sail-powered transport.”

Looking Ahead: Scaling Sustainable Operations

Café William’s commitment to sustainability extends beyond its current operations. The company’s partnership with TOWT will continue to grow, with plans to scale up sail-powered coffee transport over the coming years. The goal is to achieve 100% clean maritime shipping for their coffee beans, further reducing the environmental impact of their supply chain.

“We’re working closely with our French counterparts at TOWT to explore additional routes and expand sail-powered shipping to other regions, including Indonesia,” Picard shared. “This is a long-term vision, and we’re committed to making it a reality.”

On land, Café William is also investing in electric transportation. The company has placed orders for Tesla semi-trucks and is working with logistics partners to transition to electric trucks powered by renewable energy, further reducing emissions from its distribution network.

Café William TOWT ship in Colombia in 2024. Photo: Café William

A Holistic Approach to Environmental Impact

In addition to decarbonizing transport and roasting, Café William is taking steps to reduce its use of virgin plastic in packaging. The company’s new packaging includes 30% post-consumer recycled plastic, reflecting their commitment to minimizing waste and reliance on fossil fuels.

“Sustainability is at the heart of everything we do,” Picard emphasized. “From the way we transport and roast our coffee to the materials we use for packaging, we’re constantly looking for ways to reduce our environmental footprint.”

A Coffee Brand for the Future

Café William’s bold approach to sustainability is setting new standards for the coffee industry. With sail-powered shipping, electric roasting, and a focus on Fairtrade and organic practices, the company is proving that good coffee can be both high-quality and environmentally responsible.

“We’re not just making coffee—we’re making a difference,” Picard concluded. “Our customers care about the planet, and so do we. That’s why we’ll continue to innovate and push the boundaries of what’s possible in sustainable coffee production.”

MOVATI Athletic opening 3rd club in Edmonton Market

MOVATI is in expansion mode. Photo: MOVATI website
MOVATI is in expansion mode. Photo: MOVATI website

MOVATI Athletic, a leading name in premium fitness clubs, is opening a new club in Albany in the Edmonton market by the Spring of 2025.

Closely following the recent opening of the MOVATI Manning Club, and the MOVATI Windermere Club, this expansion underscores MOVATI’s commitment to providing unparalleled fitness experiences and resources to the Edmonton community, said the brand in a news release.

Chuck Kelly, CEO:President, MOVATI
Chuck Kelly, CEO:President, MOVATI

“We are excited to bring MOVATI Athletic’s signature blend of premium amenities and personalized fitness experiences to the Albany neighborhood,” said Chuck Kelly, President, and CEO of MOVATI Athletic. “As we continue to expand our presence in Edmonton, our goal remains unchanged – to foster a supportive environment where members can thrive and transform their lives through fitness.” 

With a vision to inspire healthier lifestyles and empower individuals to achieve their fitness goals, MOVATI Athletic said it has established itself as a pioneer in the fitness industry.

“The new club in Albany will continue this legacy, offering state-of-the-art facilities, cutting-edge equipment, a new selection of wellness options and eight boutique fitness studios offering a wide range of group fitness classes tailored to meet the diverse needs and preferences of its members,” it said.

Rendering of the new MOVATI  location. Photo: MOVATI
Rendering of the new MOVATI location. Photo: MOVATI

MOVATI showcasing new contemporary building design

MOVATI said the Albany location will showcase a new contemporary building design with a sleek façade featuring expansive glazing that seamlessly connects the interior with the surroundings.   

The Albany Club will also be the first to introduce MOVATI RECHARGE, a newly conceived wellness space offering Red Light Therapy, Normatec Lymphatic Drainage stations, and a private infrared sauna and chill tub room for rejuvenation and recovery, it said. 

It said an extensive selection of amenities and services will serve to enrich members’ overall fitness experience including: 

  • Spacious workout areas featuring premier cardio and strength training equipment;
  • Dedicated, bespoke studios for group fitness classes, including Reformer Pilates, Hot Yoga, Barre, Cycle, HIIT, Small Group Training and more;
  • Luxurious locker rooms with larger dry sauna and steam rooms for relaxation;
  •  A reimagined aquatics experience with a larger lap pool and an integrated chill and hot tub for contrast therapy;
  • M LOUNGE, a new member’s only lounge to facilitate connections and camaraderie;
  • Private self-contained, soundproof pods to allow for uninterrupted calls or meetings, ventilated and lit with access to power for charging devices; and
  •  Expert personal and small group training services tailored to individual needs and goals.

MOVATI Athletic is a privately held company with 17 locations across Ontario and Alberta, now expanding into Albany with its 18th club. It celebrated 25 years in 2022.   

LAGREE Plus launches in Toronto (Photos)

The LAGREE Plus mission is to empower individuals to achieve holistic wellness, fostering a strong mind- body connection through our unique fusion of fitness, mindfulness, and community. Photo: LAGREE Plus
The LAGREE Plus mission is to empower individuals to achieve holistic wellness, fostering a strong mind- body connection through our unique fusion of fitness, mindfulness, and community. Photo: LAGREE Plus

LAGREE Plus, a state-of-the-art fitness studio, has launched in Toronto at 410 Adelaide St. W.

Payvand Aznavehzadeh, Founder of LAGREE Plus
Payvand Aznavehzadeh, Founder of LAGREE Plus

“We envision LAGREE Plus as a serene oasis in the heart of Toronto, bringing together like-minded
individuals who share a passion for health, wellness, and supporting local businesses,” said Payvand Aznavehzadeh, Founder of LAGREE Plus. “Our studio celebrates Toronto’s diversity, promoting a culture of inclusivity, empowerment, and connection.”

Offering a dynamic range of classes based
on the renowned LAGREE method using the Megaformer. LAGREE Plus combines high-intensity training with low-impact moves to deliver unparalleled strength and endurance workouts, said the company in a news release.

Its mission is to empower individuals to achieve holistic wellness, fostering a strong mind-body connection through our unique fusion of fitness, mindfulness, and community.


“The cutting-edge Megaformer workout at Lagree Plus is a transformative fitness experience that blends
high-intensity, low-impact exercises to build strength, endurance, and flexibility with a pilates burn
provided by the Megaformer. Classes are done in an intimate space that accommodates 10 people per
class,” it said.

“The Megaformer is a state-of-the-art fitness machine designed by celebrity trainer Sebastien Lagree.
Unlike traditional Pilates reformers, the Megaformer’s focus is on time under tension using slow
controlled movements. This method delivers a full-body workout that effectively burns fat, tones
muscles, and enhances core strength without risk of injury. With each session, participants engage all
muscle groups while improving balance, posture, and cardiovascular health,” it said.

“Benefits of the Megaformer include: Low-impact yet high-intensity, it’s gentle on joints while effectively
pushing endurance limits and efficient at muscle sculpting: Each class targets multiple muscle groups,
ensuring a balanced, efficient workout.”


Classes include:
● Full Body: A 50-minute full-body Megaformer workout designed for optimal strength and
endurance.
● Ass & Abs: A targeted 50-minute class for those looking to focus on their glutes and abs.
● Advanced Full Body: A 50-minute class for those wanting to take it up a notch and challenge
their limits with heavier springs, a slower count, and more dynamic moves.

The company said classes are made to enhance the Mind-Body Connection. To maximize the LAGREE
Method’s benefits, each class begins with a guided meditation. The classes cater to all fitness levels, from beginners to advanced. No prior experience is required.

The location also has the Lagree Plus Café, which offers a range of healthy, rejuvenating snacks, smoothies, and beverages. The café focuses on providing clean, organic, and nutrient-dense option. The ingredients and products at the cafe are Canadian-sourced with sustainable options, and specialty coffee from local Toronto roasters.

Related Articles:

The LAGREE Plus mission is to empower individuals to achieve holistic wellness, fostering a strong mind- body connection through our unique fusion of fitness, mindfulness, and community. Photo: LAGREE Plus
The LAGREE Plus mission is to empower individuals to achieve holistic wellness, fostering a strong mind- body connection through our unique fusion of fitness, mindfulness, and community. Photo: LAGREE Plus
The LAGREE Plus mission is to empower individuals to achieve holistic wellness, fostering a strong mind- body connection through our unique fusion of fitness, mindfulness, and community. Photo: LAGREE Plus
The LAGREE Plus mission is to empower individuals to achieve holistic wellness, fostering a strong mind- body connection through our unique fusion of fitness, mindfulness, and community. Photo: LAGREE Plus
The LAGREE Plus mission is to empower individuals to achieve holistic wellness, fostering a strong mind- body connection through our unique fusion of fitness, mindfulness, and community. Photo: LAGREE Plus
The LAGREE Plus mission is to empower individuals to achieve holistic wellness, fostering a strong mind- body connection through our unique fusion of fitness, mindfulness, and community. Photo: LAGREE Plus
The LAGREE Plus mission is to empower individuals to achieve holistic wellness, fostering a strong mind- body connection through our unique fusion of fitness, mindfulness, and community. Photo: LAGREE Plus The LAGREE Plus mission is to empower individuals to achieve holistic wellness, fostering a strong mind- body connection through our unique fusion of fitness, mindfulness, and community. Photo: LAGREE Plus
The LAGREE Plus mission is to empower individuals to achieve holistic wellness, fostering a strong mind- body connection through our unique fusion of fitness, mindfulness, and community. Photo: LAGREE Plus


Urban Reform Realty expands into Quebec with Oakmont partnership

Montreal skyline at night. Image: ENJOY Puzzle.

Urban Reform Realty (URR) is solidifying its national presence through a strategic alliance with Oakmont Real Estate Services, a Montreal-based boutique advisory firm. Effective January 1, 2025, Oakmont will operate under the Urban Reform brand, marking URR’s entry into Quebec’s real estate market and extending its services to a combined portfolio of over 100 clients across the retail sector in Canada. The new partnership signals URR’s continued expansion, with Oakmont’s office in Montreal’s West Island set to open early next year.

Bryce Dymond, Managing Principal at Urban Reform Realty

“We’ve known Jim, Ben, and Roula for over 20 years, and this partnership just made sense,” said Bryce Dymond, Managing Principal at Urban Reform Realty. “We share the same values and approach to how we work with our clients—whether it’s tenant representation or landlord advisory. It was crucial for us to find partners who understood the long-term view, and Oakmont fit that vision perfectly.”

Founded in 2015, Oakmont Real Estate Services specializes in fashion and retail clients across North America. With this partnership, URR will add Oakmont’s team of four consultants to its existing workforce, bringing the total headcount to 16. “It’s important for us that we grow in a way that still feels like a family,” added Toran Eggert, Managing Partner at Urban Reform Realty. “We’re not looking to add hundreds of real estate consultants—we want partners who share our philosophy and long-term vision for the retail real estate sector.”

Toran Eggert, Managing Partner at Urban Reform Realty

Strategic Growth in Quebec

The Montreal office will be a strategic addition for URR as it strengthens its foothold in Canada’s retail real estate market. Oakmont’s West Island location, set to open in early 2025, is close to downtown Montreal and the rapidly developing suburban area of Pointe-Claire. “The timing was perfect,” said Roula Bchara, Managing Partner of Oakmont. “We were just about to open our new office when the partnership happened, and it made sense to launch it under the Urban Reform name.”

This move brings Oakmont’s expertise in enclosed malls and street-front retail into the fold, giving Urban Reform broader reach across Quebec. “Quebec’s retail landscape is unique. You can’t succeed here without boots on the ground,” Bchara added. “Our clients will benefit from having both national expertise and local knowledge, which is key in markets like Montreal.”

Roula Bchara, Managing Partner of Oakmont

A Shared Vision for Long-Term Success

Both Urban Reform Realty and Oakmont share a client-centric approach, focusing on long-term relationships rather than quick deals. “Success for us isn’t just about finalizing one transaction; it’s about supporting our clients as they open their 100th. We are in it for the long haul,” said Dymond. “We’ve built a reputation for taking the long view, and we wanted partners who shared that vision.”

Eggert echoed this sentiment: “We’ve worked with some of our clients for over 20 years. Our approach is all about building relationships that last and being there for the entire journey, from the first deal to opening day and beyond.”

Expansion Plans and New Opportunities

The partnership with Oakmont opens new opportunities for URR as it continues to build its presence in Quebec and across Canada. The combined firm will now handle over 100 clients in the retail sector, with recent mandates including exclusive rights for Burger King and Jersey Mike’s real estate work in Quebec. “We’ve got some incredible brands on our roster,” said Bchara. “And with Urban Reform, we’re now in a position to offer even more to our clients across the country.”

Dymond highlighted URR’s growing focus on leasing management for landlords. “We’re seeing a lot of growth in what we’re calling third-party leasing management. It’s where we step in to manage leasing for landlords who may need extra resources or specialized expertise. This is becoming a key part of our business,” he said.

Eggert also noted that URR’s broader expansion across provinces like Ontario, Nova Scotia, and Saskatchewan reflects a deliberate, strategic approach. “We’re not rushing to become the biggest brokerage—we’re focused on being the best boutique firm with national expertise and local presence.”

Looking Ahead

As Urban Reform Realty continues its expansion, Dymond, Eggert, and Bchara agree that their combined firm is well-positioned to lead in retail real estate across Canada. “This partnership is about more than just growth—it’s about staying true to who we are and what we do best,” said Bchara.

The partnership also comes at a time when retail real estate is undergoing significant change. “Retail has faced challenges, but we’re firm believers in the long-term future of bricks-and-mortar,” said Eggert. “It’s all about creating vibrant, well-curated spaces that integrate into their communities. That’s the art of retail real estate.”

With the Montreal office set to open and the teams already working together on new deals, Urban Reform Realty is poised for continued success as it expands into Quebec and beyond.

Related News

One Yonge Mega-Development in Downtown Toronto to Include Substantial Retail Component [Interview]

Quebec Retailer WLKN Announces Strategic Growth Despite Challenging Market [Interview]

Montreal dockworkers end strike, future disruptions remain possible

Photo: Port of Montreal

The union representing dockworkers at the Port of Montreal has concluded a three-day strike at two of the port’s major terminals, but the potential for further disruptions and supply chain challenges looms as tensions remain unresolved.

The Maritime Employers Association confirmed that operations resumed at 7 a.m. on Thursday, October 3, at both the Viau and Maisonneuve terminals. These terminals handle over 40% of the container traffic at Canada’s second-largest port, making the strike’s impact significant for businesses reliant on timely imports and exports.

Despite the end of this particular work stoppage, negotiations between the union and management have stalled. The two sides did not meet last week, with the union criticizing management for refusing to participate in a meeting arranged by federal mediators.

Michel Murray, a spokesperson for the union local affiliated with the Canadian Union of Public Employees, expressed frustration with the employers’ approach: “What is this employer up to? It denounces the effect of a partial strike on the economy and on the supply chain, but it doesn’t deign to come to the negotiating table to find solutions.”

Over the past few weeks, port strikes have impacted Canada’s retail supply chain. Photo of the recent Vancouver port strike, September 2024. Photo: Youtube screen capture

The Maritime Employers Association, which represents shipping companies and terminal operators, stated that no meeting had been planned. They emphasized their commitment to reaching a collective agreement through continued negotiations. The Federal Mediation and Conciliation Service confirmed that mediators are still in contact with both parties, though no further details were provided on the status of the discussions.

Over the summer, the union delayed its response to a contract offer submitted by the employers for two months, according to Isabelle Pelletier, a spokesperson for the employers association. “Clearly, the current mediation process is no longer producing results,” she said. “We are evaluating all options available to achieve a sustainable solution that reflects the current situation.”

The recent strike involved a quarter of the port’s 1,200 workers, starting on Monday, October 1. Coinciding with this, tens of thousands of dockworkers in the United States initiated a work stoppage at 36 U.S. ports, effectively halting around half of the country’s ocean cargo. The combined strikes have raised concerns among Canadian businesses dependent on the movement of goods between the two countries.

Products destined for Canadian warehouses and retailers often pass through U.S. ports, while some Canadian exports are routed to U.S. ports before being shipped abroad. The impact of these labor disruptions could be particularly severe if strikes persist in either country.

Manufacturers are similarly concerned about the potential for supply chain disruptions. Many operate on tight schedules with just-in-time inventory practices, leaving little room for delays.

Machinery, mechanical appliances, and transportation equipment made up over 39% of U.S. exports to Canada in 2021, according to the U.S. Office of Technology Evaluation. The Port of Montreal handles about $50 million worth of manufactured goods or components daily, meaning further strike action could lead to significant backlogs.

The dockworkers union must provide a 72-hour notice before initiating another strike. The strike mandate approved by members on September 25 remains in effect for 60 days, leaving the possibility of additional job action in the weeks to come.

Rising food prices are reshaping Canadian Thanksgiving traditions [Op-Ed]

Thanksgiving dinner. Photo: iStock/licensed

As Thanksgiving nears, Canadian families are scanning the market for festive deals. The pricing landscape reveals that frozen turkeys are currently available for as low as $1.67 per pound, with the higher spectrum reaching approximately $2.70. For those preferring fresh turkeys, prices oscillate between $3.25 and $3.50, depending largely on regional factors and the size of the bird. Although this year’s average price shows a marginal increase from the previous year, consumers can still find some deals. Last year, many opted for ham as a cost-effective alternative to turkey due to its lower price. However, this year, ham prices have risen by 5% to 10%, diminishing its role as the budget-friendly option.

In the produce aisle, there’s good news for those prioritizing local foods. Based on current data from Statistics Canada, domestic produce, as of September and early October, is not only widely available but also more affordable than imported alternatives. This Thanksgiving, Canadian-grown options such as apples, beets, broccoli, cabbage, carrots, celery, cucumbers, and lettuce can help families create festive meals on a budget. The Canadian dollar’s relatively strong performance against the U.S. dollar, paired with the absence of major natural disasters affecting the region, has helped stabilize prices for many of these staples.

Potatoes remain reasonably priced at about $6 for a 10lb bag, with bulk shoppers finding 50lb bags around $20 in various locales. Canned cranberries hold steady at $1.59, mirroring last year’s prices, while fresh cranberries can be found for as low as $2 for a 12 oz bag, offering another affordable, local option.

However, the scenario is less favourable in the realm of supply-managed goods such as dairy and eggs. Egg prices have surged, increasing at double the rate of food inflation, impacting affordability for consumers, especially bakers. Dairy products have also seen above-average price hikes, though to a lesser extent.

For dessert enthusiasts, the news is more positive. Many grocers are promoting apple sales, making them an attractive choice for pies. Pumpkins are also abundant and affordably priced, though it’s worth noting that smaller sizes often provide better value for money as jumbo pumpkins can fetch premiums due to higher demand.

Pre-made pies, for those pressed for time or culinary skills, are priced similarly to last year. Bread prices have stabilized since a spike in early 2023, with current prices reflecting a 5% to 7% increase over the past year.

Based on this year’s data, it is possible to spend the same amount as last year, but hosts will need to put in more effort by visiting multiple stores, as most Canadians are doing these days anyway. Regardless, amid these mixed economic signals, many households face increased pressures on their budgets due to rising costs in housing, debt, car payments, and credit card balances. These financial constraints are forcing families to tighten their food budgets, even for significant occasions like Thanksgiving. However, by opting for affordable, locally grown produce, families can still enjoy a bountiful holiday meal.

As Canadians prepare to celebrate Thanksgiving, the economic landscape presents a mixed bag of opportunities and challenges. While some prices have risen, the overall market offers enough variety and stability to assure a festive and abundant holiday. In a world facing numerous challenges, the ability to gather and give thanks remains a cherished privilege, underscoring the deeper meaning of Thanksgiving in Canada.

More from Sylvain Charlebois:

Canada’s food supply chain being weaponized by labour disputes, jeopardizing economic stability [Op-Ed]

Feast or Famine: The New Reality of Eating in Canada [Op-Ed]

Canada’s food supply chain being weaponized by labour disputes, jeopardizing economic stability [Op-Ed]

Vaughan Mills 20th anniversary: Celebrating growth, community, and top retail in the GTA

Photo provided by Vaughan Mills

Vaughan Mills, one of the Greater Toronto Area’s shopping destinations, is celebrating its 20th anniversary this November. From the start, Vaughan Mills brought a new retail mix to the Canadian landscape by integrating full price, outlet, entertainment and food and beverage under one roof.

“It really provides the consumer and the family optionality like no other mall really in the GTA,” says Paul Lessner, senior vice president, national shopping centre leasing at JLL. 

Nearly 98 per cent occupancy rate 

Photo provided by JLL.

Lessner says the mall attracts nearly 12 million shoppers annually and has close to a 98 per cent occupancy rate. 

“We are just under 12 million in annual shoppers. The mall is considered one of the preeminent malls within the GTA, where a lot of retailers look to launch when coming into Canada. It really acts like a super regional mall,” says Lessner. “You have people coming from Barrie, from Oakville, from Peterborough – really covering all the corners, and people coming from downtown Toronto. Furthermore, Vaughan Mills is also a tourist destination, attracting both provincial travellers and international tourists alike.”

Vaughan Mills is located off major highways like the 400 and 407, and is near an extended subway system, making it easily accessible. Additionally, it is home to Bass Pro Shops and the only Legoland Discovery Centre in Canada. 

“The Legoland Discovery Centre is a huge draw for families and a lot of people look at Bass Pro as an entertainment component as well. With all the offerings and the way in which they market their products – it is a real destination. With their aquarium and things like that, Bass Pro is a major draw, and it definitely adds to the foot traffic in the mall. 

Desirable for full-price and outlet retailers 

Aritzia at Vaughan Mills, photo provided by JLL.

Currently the mall offers 220 retailers and is a desired destination for new retailers. “The biggest challenge we have right now is we actually don’t have enough space.” 

Recent retail additions include Abercrombie & Fitch, Hollister, and Marshalls

More development news will be coming later: “We have a new 25,000 square foot retail concept coming into Vaughan Mills as well.” This addition will enhance the mall’s diverse offerings. Lessner also says the mall is continuing to look to add more entertainment options. 

Related article: Psycho Bunny keeps growing its retail presence 

Top food court in Canada

Top performing food court in Canada. Photo provided by JLL.

The mall’s food court is another feature drawing visitors and is one of Canada’s top performing food courts. 

“What is really interesting here is that the food court sales are in excess of $5,000 per square foot. So I would argue it is one of the top food courts in Canada, certainly the strongest one that I have ever heard of,” says Lessner. “We have also got some players coming that are new to the market, that don’t traditionally go into enclosed shopping malls, but they are coming into our food court because it performs so well. It is really a unique offering that draws in a lot of people.” 

Vaughan Mills will announce new tenants at a later date.  

Community engagement and sustainability 

Paul Lessner, photo provided by JLL.

Lessner says community is an important aspect for Vaughan Mills and they support community events. 

“Vaughan Mills plays an integral role with our presence supporting the City of Vaughan events such as Vaughan Celebrates, Culture Days, Lunar New Year, and the Mayor’s Gala … Since 2015, Vaughan Mills has been a catalyst donor for SickKids Foundation, raising over one million dollars through our holiday program. 100 per cent of the photo package from Santa’s Tiny Big Town are donated to the SickKids Foundation.” 

Additionally, Vaughan Mills holds certifications including BOMA BEST Platinum and the Rick Hansen Foundation Accessibility Certification. The mall also has LEED Core and Shell Certification: “We are proud of our sustainability highlights.” 

As Vaughan Mills marks its 20th anniversary, its focus on community and sustainability will remain a central mission. 

Celebrating 20th anniversary: Looking ahead 

As Vaughan Mills prepares to celebrate its 20th anniversary this November, the mall is planning a series of events and promotions. The celebrations will include promotions like a “Spend and Get” offer, exclusive anniversary discounts, and more. 

One of the highlights of the celebration will be a time capsule, featuring products from Vaughan Mills’ retailers. Lessner says Vaughan Mills will donate proceeds from this initiative to the local hospital, demonstrating the mall’s commitment to the community.

Celebrations will take place  for the whole month of November and aim to engage with long-term shoppers and new visitors. 

Looking forward, Vaughan Mills will continue to evolve with retail trends: “We are going to continue to adapt and provide the consumer what they want.” With its large footprint, location, and its strong retail mix, Lessner says Vaughan Mills will continue to serve as a retail destination in the Greater Toronto Area for years to come. 

“We are celebrating our 20th anniversary with a nostalgic trip back to the early 2000s. We invite the community to share their favourite Vaughan Mills memories, while offering exciting promotions to support our retailers, many of whom have been with us since the beginning. It is a celebration of two decades of shopping, growth, and community.” 

*Partner content. To work with Retail Insider, email Craig Patterson at craig@retail-insider.com

Anatomy of a Leader: Anna Martini, Psycho Bunny

Anna Martini, CEO and President, Psycho Bunny
Anna Martini, CEO and President, Psycho Bunny

During her professional career, Anna Martini, now with Psycho Bunny, has always been involved with iconic and interesting brands.

Today, she is President and Chief Executive Officer of men’s apparel brand Psycho Bunny, joining the retailer in January 2023.

Before that, from 2017 until January 2023, she was Executive Vice President and Chief Financial Officer of Groupe CH, a company in the sports and entertainment industries which operates Club de hockey Canadien, Bell Centre, Place Bell, Spectra and evenko. 

From 2004 until 2017, she was President of Groupe Dynamite Inc., a specialty apparel global retailer. 

And, from 1985 until 2004, she worked at Deloitte & Touche LLP, a professional services firm, including as audit and advisory services partner since 1996. She was also the retail industry leader from 1996 to 2004.

Martini was appointed in November 2021 as a director of Ivanhoé Cambridge, a company developing and investing in real estate properties, projects and companies. She has also been associated on boards with the Retail Council of Canada, the John Molson School of Business, the Cirque du Soleil Entertainment Group, TC Transcontinental and CT REIT.

Anna Martini, CEO and President, Psycho Bunny
Anna Martini, CEO and President, Psycho Bunny

A little bit of edge is always good in life

Martini says “a little bit of edge is always good in life.”

She was born and raised in Montreal. Martini went to the John Molson School of Business at Concordia University

“I am a CPA, and graduated from this amazing business school, and it was a great contributor to the success of my career,” adds Martini.

“I ended up going through postgraduate studies and doing my CPA. But originally, when I first went to business school, I actually thought I was going to end up in marketing. So it’s kind of a bit ironic because you’ve got, the financial side kind of mixed with the random marketing side, which is always something that I was quite passionate about and I’ve spent most of my career in retail.”

Prior to Psycho Bunny, Martini says she worked with “one of the best brands in the world” in the Montreal Canadiens and “that was like an amazing experience.”

“And now I’m living the dream here at Psycho Bunny, because I’m very passionate about retail, that’s for sure.”

“They’re all what attracted me the most to Psycho Bunny is like this is going to be the next biggest global brand. You’ll remember that when you see it as it’s going to continue to grow and expand, and all over the world. It’s a great story.”

She says customer experience is really important. 

“Yes people want to buy beautiful products and feel good about it. But it’s all also about all it’s everything about the customer experiences. It’s how we make people feel. That’s probably one of the most important things,” says Martini.

“I think we need to understand the consumer. Everybody gets, as I would say, a little bit bombarded. You know we’ve got so many channels coming our way all day long because we’re on these devices and iPads and iPhones and all that stuff. And it’s always tough to personalize things when you just have so much of it coming your way, and I think that’s the one thing in retail. I think we’ve got to do a little bit better. How do we create a bit more of an intimate relationship when you know, in reality, you’re not that intimate?

“It’s about what we’re offering our guests and our consumers. I think we need to listen to them a lot more. And you know, today, for example, we get a lot of feedback from our from our guests and our customers, telling us everything from how was their experience, whether it was in a store or online, and I think listening to what they have to say is really, really important. And reacting to it, making changes if we have to. And I think that’s really, really important.”

Passions include climbing mountains and cooking

Martini likes to climb some mountains every once in a while on weekends to relax – mostly in the Eastern Townships. She also loves to cook.

Anna Martini, CEO and President, Psycho Bunny
Anna Martini, CEO and President, Psycho Bunny

“Cooking is a passion,” she explains. 

“I think my motto is, whatever I’m going to do it’s gotta be fun. Even if I’m working really hard, working hard doesn’t mean you can’t have fun. So that’s, for me, a very important ingredient. I’ll give you an example if I’m doing store tours with a team, we make sure that we eat in great restaurants and we have a chance to laugh together and have fun together. So I think there’s a good way of combining that. You know, work hard, play hard has always kind of been my motto. So I keep on doing that. It energizes me. Well, people energize me in general, but having fun with the people is important. 

“Psycho Bunny has resounded quite well with Canada, and I find it personally, pretty exciting. I know this market really, really well, and I think it’s been a great addition to the retail landscape, bringing in a brand that’s a bit edgier, a little bit bolder. It’s a little breath of fresh air. So we’re looking forward to continue to expand here.”

She says the potential of Canadian-based Psycho Bunny is “humungous.”

“And for me, that was really, really an interesting opportunity that combined with putting teams together is something I love to do, and I think that was an important, I would say, ingredient in this opportunity, like being able to bring people together to help build this brand.”

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Tenant mix a key for retail asset success: Colliers report

Grocery stores have become key anchors for shopping centres. Photo by Mike Jones
Grocery stores have become key anchors for shopping centres. Photo by Mike Jones

A new report by commercial real estate firm Colliers says tenant mix has long been a consideration when assessing the vitality of a retail asset.

The Tenant Mix Blueprint found that almost six in 10 consumers visit multiple stores on a single outing, and their primary visit influences their likelihood to combine trips.

The report found that consumers visiting grocery stores and apparel stores as their primary destination are the most likely to combine trips, with 66 per cent and 63 per cent adding additional retailers to their outing respectfully. Meanwhile, over half of consumers visiting health and beauty, electronics, and home goods stores are likely to combine trips. 

Stephanie Hannon, Senior Vice President and National Lead, Retail Services, Colliers
Stephanie Hannon, Senior Vice President and National Lead, Retail Services, Colliers

“Understanding how the primary visit influences the likelihood and location of a secondary visit will add significant value to our tenant mix blueprint, and in turn, support additional foot traffic and increased sales across the retail property,” said Stephanie Hannon, Senior Vice President and National Lead, Retail Services, Colliers.

Colliers said consumers’ primary visit influences what additional retailers they visit. For the top three categories of retail where consumers combine trips (grocery, apparel, and health and beauty), the report identified the secondary retailers they are most likely to visit. For those visiting a grocery store, 54 per cent will also visit a dollar store, 53 per cent will visit a coffee shop, 52 per cent will visit a fast-food restaurant, and 45 per cent will visit a second grocery store.

Hannon said the purpose of the report was to quantify the impact of consumer shopping patterns on not only the retailers but to the property’s performance and the patterns of behaviour are discovered.

“We like to demonstrate to owners that there is data available for them to best lease, manage and market their property,” she said.

“Ultimately convenience is a huge factor in this . . . If you can capture a consumer’s entire wish list and make things convenient for them where they don’t need to go anywhere else, you’ve really maximized your market share for that asset.”

Cross-shopping

“Cross-shopping occurs when consumers visit more than one store in the same retail category. Certain categories of retail see this practice more frequently than others,” said the report.

“Those who visit an apparel retailer first are likely to visit a second apparel retailer. Similarly, consumers are likely to visit multiple health and beauty stores in the same trip. There is value for owners and managers to create cross-shopping opportunities on site, particularly within these categories of retail.

“Notably, of the top three consumers most likely to combine trips – those visiting grocery, apparel, and health and beauty stores as their primary destination – all three listed coffee shops as a top secondary destination.”

Colliers said most retailers believe consumers combine trips, indicating that 48 per cent of them follow this practice. Interestingly, however, when consumers were asked directly, 57 per cent said they combine trips, suggesting that retailers are underestimating the prevalence of this behaviour.

It said an optimal tenant mix had retailers 25 per cent more likely to be profitable in 2023.

Also, 83 per cent of tenants who said there was an optimal tenant mix at their property were profitable in 2023, whereas only 67 per cent for those who said there was a suboptimal tenant mix.

Tina Williams, Vice President, National Leasing,Colliers
Tina Williams, Vice President, National Leasing,Colliers

“Our job isn’t simply to fill space. Knowing that retailers view their co-tenants as a predictor of profitability, it’s about finding the right tenant to fill the space, so the existing retailer, prospective retailer, and retail property are set up for financial success,” said Tina Williams, Vice President, National Leasing, Colliers.

The report said retailers who are satisfied with the tenant mix at their property are almost twice as likely to renew their lease.

Retailers were asked to rank their likelihood to renew their lease upon expiry, on a scale of 1-10. Retailers who say there is an optimal tenant mix at their property have an 85 per cent chance of renewing their lease, compared to only 45 per cent those who are not satisfied with the tenant mix, added Colliers.

Optimal tenant mix leads to lower vacancy

“On average, properties with an optimal tenant mix have three per cent lower vacancy than those with a suboptimal tenant mix. While the average difference in vacancy between properties with an optimal and suboptimal tenant mix is three per cent, an optimal tenant mix has the potential to sway vacancy by as much as 30 per cent. Peak vacancy for properties with an optimal tenant mix has reached as high as 27 per cent, whereas peak vacancy for those with a suboptimal tenant mix has reached as high as 54 per cent,” explained the report. 

The report also found that the likelihood of a consumer to visit more than one retail location in a single outing is heavily dependent on the demographic.

And when comparing shopper patterns to income, the data shows that lower income consumers are less likely to combine trips. It becomes more common to combine trips as income rises, peaking at $100k-149k, and then dropping as incomes rises above $150k.

Taken together, age, geography, and income differences can be useful for retailers in tailoring their marketing strategies to different demographic groups, optimizing store locations, and improving overall shopping experiences, said Colliers.

Bri-Ann Stuart, Vice President, Portfolio Management and National Retail, Colliers
Bri-Ann Stuart, Vice President, Portfolio Management and National Retail, Colliers

It said younger consumers (aged 18-34) were more than twice as likely to combine trips than those 60 and older. Meanwhile, the further you move from urban to rural, consumers are less likely to combine trips, as downtown consumers are 36 per cent more likely to combine trips than those in rural areas.

“If we know that urban consumers are most likely to combine trips, for example, we will work with urban retail properties to prioritize convenience to increase dwell time. Our recommendations to clients will reflect the latest data and insights,” said Bri-Ann Stuart, Vice President, Portfolio Management and National Retail, Colliers.

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