Yorkdale Marks 60th Holiday Season with Immersive Experiences

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November 25, 2024

A7R07684 (1) — Yorkdale's innovative Santa Experience, 'Journey to the North Pole'. Photo: Yorkdale

Toronto’s Yorkdale Shopping Centre is marking its 60th holiday season with a series of remarkable experiences. Designed to enchant visitors of all ages, this year’s activations include groundbreaking installations, exclusive pop-ups, and interactive events that combine retail innovation with the joy of the holiday season.

A Tradition of Excellence: 60 Years of Yorkdale

Yorkdale has been redefining retail in Canada since its opening in 1964. Originally the largest enclosed shopping centre in the country, Yorkdale has continually evolved, becoming the go-to destination for international luxury brands, innovative retail concepts, and immersive experiences. The shopping centre is home to over 270 stores, including some of the world’s most iconic brands. Many of these brands choose Yorkdale for their first or exclusive Canadian locations.

Lucia Connor, Vice President of Marketing at Oxford Properties Group, reflected on Yorkdale’s legacy. “For 60 years, Yorkdale has been more than just a shopping centre. It’s a place where memories are made, traditions are created, and people connect.” she said. “This holiday season, we wanted to celebrate that legacy by offering experiences that surprise, delight, and inspire.”

Santa’s Journey to the North Pole: An Immersive Experience

Among the highlights of Yorkdale’s holiday season is Santa’s Journey to the North Pole, an immersive adventure created by Cirque du Soleil’s Canadian stage designers and Montreal-based Studio Artefact. The one-of-a-kind attraction invites visitors into a 35-foot spaceship featuring 360-degree monitors and motion technology. The journey begins with a boarding pass and takes participants on a simulated trip through space, featuring breathtaking views of Toronto landmarks and culminating in Santa’s holiday control room at the North Pole.

Yorkdale’s innovative Santa Experience, ‘Journey to the North Pole’. Photo: Yorkdale

Lucia Connor shared her excitement about the experience. “We wanted to reimagine the traditional visit to Santa in a way that reflects Yorkdale’s innovative spirit,” she said. “From the moment you step into the spaceship, you’re transported into a magical world. The 360-degree monitors, the motion elements, the attention to detail—it’s unlike anything else in Canada.”

The attraction has been overwhelmingly popular, with reservations selling out for the season. Connor explained how Yorkdale is working to meet the demand.

“The response has been incredible. We’ve had to collaborate with our partners to see if we can release more boarding pass reservations. It’s a challenge, but a great one to have—it shows how much people value these unique experiences.”

The design of the experience also reflects a focus on accessibility and enjoyment for all ages.

“We were very intentional about making this adventure inclusive,” Connor said. “From the immersive visuals to the interactive elements in Santa’s control room, there’s something for everyone, whether you’re a child experiencing the magic for the first time or an adult appreciating the creativity behind it.”

Santa’s holiday control room, the final destination of the journey, is another standout feature. Connor elaborated, “Santa’s control room is a visual feast. There are interactive displays, playful designs, and, of course, Santa himself. It’s a space that sparks joy and curiosity—it’s the kind of place you want to linger in, take photos, and create lasting memories.”

The experience is located near the TTC corridor and runs through the holiday season. Boarding passes are available by reservation only.

Starbucks Holiday Tree: A Symbol of Togetherness

Adding to the festive atmosphere is the debut of Starbucks first-ever Holiday Tree in Canada. Located in Yorkdale’s East Court, the 30-foot-tall tree is adorned with ornaments inspired by Starbucks iconic holiday cups and topped with the glowing siren logo. The tree comes alive daily with a light show that can only be activated by two visitors working together.

“This tree is a celebration of connection,” Connor shared. “It’s a visual representation of what the holiday season is all about—coming together, sharing moments, and spreading joy.”

The Starbucks Holiday Tree was unveiled on November 12 with a special event featuring live music and seasonal cheer. Visitors can also enjoy Starbucks holiday beverages and treats at nearby locations in the East Court and South Corridor.

Yorkdale’s Santa’s Pet Photo Studio. Photo: Yorkale

A Holiday Tradition for Pets and Families

For families with furry friends, Yorkdale’s Santa’s Pet Photo Studio is back for its third year. Set against a backdrop of rustic chalet-style decor, brightly lit Christmas trees, and cozy seating, the studio offers a unique opportunity for pets to meet Santa and capture a holiday memory.

“This is one of my favourite traditions,” said Connor. “It’s wonderful to see families—including their pets—come together to celebrate the season. It’s become a cherished part of Yorkdale’s holiday offerings.”

The Pet Photo Studio, conveniently located on the north side of the mall with an exterior entrance, offers sessions by reservation only.

Yorkdale’s ‘Enchanted Evergreen Walk’ in the atrium between H&M and Nike. Image: Yorkdale

Exclusive Pop-Ups: Luxury Meets Innovation

Yorkdale continues to lead in luxury retail with the debut of Chanel’s only Canadian pop-up this holiday season. Located across from the newly redesigned Tiffany & Co. flagship, the circular, immersive display showcases Chanel’s latest fine jewelry and watches, offering visitors a glimpse into the brand’s world of elegance. The Chanel pop-up runs from November 28 to December 31.

For those seeking a refined holiday experience, the Johnnie Walker Blue Room at the valet entrance will offer curated Scotch tastings and exclusive blends. The redesigned space, brighter and more inviting, creates the perfect setting for this luxurious activation, available from December 10 to 24.

Extended Holiday Hours and More

Yorkdale has also introduced extended holiday hours starting December 1, accommodating busy schedules and last-minute shoppers. With special hours for Black Friday, Christmas Eve, and Boxing Day, the shopping centre ensures visitors have ample time to enjoy the festivities and explore its world-class retail options.

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Montreal-based footwear brand Maguire expands U.S. footprint with Brooklyn store (Renderings)

By

Mario Toneguzzi

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November 25, 2024

Maguire, the independent Montreal-based footwear brand known for its stylish and accessible designs, is set to open its fourth location in early December.

The brand was founded in 2017 by sisters Myriam and Romy Belzile-Maguire.

Myriam shared details of the new store, which will be located in Brooklyn’s trendy Williamsburg neighbourhood. The expansion underscores the brand’s growing appeal in the U.S. and its strategic focus on key markets.

Why Brooklyn?

The decision to open in Williamsburg came after observing the area’s rise as a hotspot for major brands. “When we opened in New York, it didn’t take long to notice Williamsburg attracting big names like Reformation, Glossier, Chanel, and Hermès,” Myriam explained.

Securing a space in the highly sought-after neighbourhood was no small feat.

“For a year and a half, our real estate agent had an alert for anything under $10,000 per month, but nothing came up,” she said. In June, an opportunity arose: “When the space became available, there were already 15 offers on it. I didn’t think we’d get it, but being a footwear brand helped us stand out in an area dominated by clothing stores.”

Expansion Plans

The Brooklyn location joins Maguire’s other stores in Montreal, Toronto, and New York City. The company is also eyeing further U.S. expansion, driven by a significant portion of its online sales originating from Brooklyn and Los Angeles.

“We’re exploring additional locations on the East Coast, like Boston or Chicago, where the four-season market aligns with our product line,” Myriam said. “While LA is also on our radar, we’re focused on markets where weather patterns match our Canadian operations, making inventory management simpler.”

A Strategic U.S. Focus

Maguire is prioritizing U.S. growth over Canadian expansion, citing economic and logistical factors.

“The U.S. dollar is advantageous for us right now, and keeping our design studio and offices in Canada while expanding retail in the U.S. makes sense,” she noted.

Although Vancouver has shown promise through pop-up events, high shipping costs to the West Coast pose challenges.

“Shipping to the West Coast often costs twice as much as it does within the East Coast,” Myriam said, adding that the team is weighing these considerations for future store openings.

What’s Next for Maguire?

Maguire’s success lies in its unique model: a focus on direct-to-consumer sales with high-quality footwear at fair prices. As the brand continues its U.S. expansion, it remains committed to its Canadian roots, maintaining its design and operational base in Montreal.

With the Brooklyn store set to open in time for the holiday shopping season, Maguire is poised to solidify its presence in one of New York’s most vibrant retail hubs.

“This is an exciting step for us,” Myriam said. “Williamsburg feels like the perfect fit for our brand, and we’re looking forward to what’s ahead.”

Two years ago its first foray into the U.S. market was the Nolita neighbourhood. The opening of the new 500-square-foot boutique on Berry Street was designed by Perron Design.

The Québec-born sisters have no shortage of ambition, and see immense potential for their brand on the international stage, especially in the United States, where the company is experiencing faster, more robust growth—an average of 35% compared to 10% in Canada. In the past 12 months, 31,000 pairs of Maguire shoes have been sold, with 72% in Canada and 28% in the U.S.

“Brooklyn, currently one of the most coveted neighbourhoods for retailers, attracts not only top international luxury brands like Chanel, Hermès, and Diptyque, but also trendy names such as Ganni, Reformation, and A.P.C. This destination has quickly become the natural choice for Maguire’s new location, especially considering that this is the area where the brand is experiencing its highest online demand. More than just a retail space, this new boutique will continue to help foster a community around the brand, strengthen its presence in one of New York’s most desirable neighbourhoods, and support the brand’s expansion efforts in the U.S,” said the company.

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Staples Canada introduces Apple products for educational institutions (Photos)

By

Mario Toneguzzi

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November 25, 2024

Retail giant Staples Canada announced Monday new offerings for educational institutions as it becomes an Apple Authorized Education Reseller.

In a news release, the company said the program expansion will provide public and private schools, school boards and post-secondary institutions with a reliable source for their technology needs, tailored exclusively to the education sector, and will make it easier for educational institutions to access Apple products and services.

This program will be offered through the retailer’s B2B business programs, Staples Professional, Staples Preferred, Supreme and Denis, it said.

“We’re looking forward to empowering educational institutions by providing Apple’s innovative products,” said Chris Saniga, Chief B2B Officer. “Being an Apple Authorized Education Reseller enhances our support for K-12 schools and post-secondary institutions ensuring that educators and students have the tools they need to succeed. As we continue to expand our education offerings, we’re committed to supporting our clients in the best ways possible, and adapting to the changing needs of future generations.”

The retailer calls itself The Working and Learning Company. The privately-owned company’s network includes 298 stores across Canada and staples.ca, printing and shipping services at Staples Print, and Staples Studio co-working spaces. It also has a number of dedicated B2B brands that support business customers of all sizes, which include Staples Preferred, Staples Professional, Supreme Office Supplies and Furniture, Denis Office Supplies, Monarch Office Supply Inc. and Beatties.

“As a leading destination for teachers and educators, Staples continues to evolve its product assortment for educational institutions to ensure they have the resources and support needed to implement technology seamlessly in their classrooms and schools,” said the retailer.

Staples committed to enhancing educational experience

“Staples will offer educational institutions with access to Apple products, including Mac, iPad, and more. With in-house support for immediate assistance and custom product bundles to simplify ordering, Staples is committed to enhancing the educational experience for its customers. Leasing options are available through Staples, including Apple Financial Services, hardware asset management, break and fix service agreements, and referrals to Apple Authorized training and certification providers, as well as end-user training resources. Other offerings include multi-location shipping, buy-and-hold programs, hardware rollouts, custom leasing programs, and employee purchase programs.”

The company said it offers an omnichannel shopping experience for Staples Preferred customers, allowing customers to explore Apple products both in-store and online. The benefits, it said, of turning to it for specialized education needs include:

Advanced order management tools simplify purchasing for anything from a single classroom to an entire school board, ensuring a seamless process for group orders and customized solutions.
Unique support through specialized technology experts trained in the needs of educational institutions.
Next-day delivery for timely access to essential products, while detailed billing ensures transparent and comprehensive invoices.
Scheduled deliveries customized to fit each school’s specific requirements.
Dedicated account management, where a specialized team provides expert guidance to navigate their needs.

Visit Staples.ca/AppleEducation for more information.

Food Banks Canada and Skip join forces for 5th Annual Giving Tuesday

By

Mario Toneguzzi

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November 25, 2024

With food bank usage in Canada at an all-time record high, and Food Banks Canada are banding together this Giving Tuesday to provide vital food and resources to people in need.

On December 3, instead of just making deliveries, Skip will be picking up food donations from Toronto residents’ doorsteps to deliver to local food banks. In addition, Skip will make a $100 donation to Food Banks Canada for every food donation pick-up, and is matching Giving Tuesday donations made to Food Banks Canada across the country, with a total commitment of $200,000, said the company in a news release.

“Canadian food banks have seen a staggering 90% increase in visits since 2019, highlighting the urgent need for action and initiatives like this,” said Erin Filey-Wronecki, Chief Development and Partnerships Officer at Food Banks Canada. “We’re incredibly grateful for our longstanding partnership with Skip. Through these donations and innovative initiatives like this year’s doorstep pickup service, Skip is helping us provide critical support to the increasing number of Canadians that need our help.”

“As Canada’s homegrown delivery network, we’re incredibly proud to partner with Food Banks Canada for the fifth year in a row, and are committed to continuing our fight against food insecurity in our communities,” said Melanie Fatouros-Richardson, Vice President of Communications and Government Relations at Skip. “By removing barriers Canadians face when trying to give back, we look forward to working together with Food Banks Canada and our customers to make a meaningful difference this holiday season.”

The news release said this year’s initiative tackles a significant barrier to food donation: inconvenience. Recent findings show that individuals would donate more if drop-off points or pickup options were easier to access, with 49% of respondents identifying transportation constraints as the most common barrier to donating, it said.

To address this, Skip is introducing a one-day doorstep donation pick-up service in Toronto on Giving Tuesday, making it simpler than ever for Canadians to give back.

Toronto residents can visit www.GivewithSkip.ca to sign up for a food donation pick-up from their home. On Giving Tuesday, participants who signed up are asked to set out a box of non-perishable items on their doorstep, which Skip will collect and deliver directly to Daily Bread Food Bank. For every food donation pickup, Skip will also donate $100 to Food Banks Canada to further the impact and thank Torontonians for their generosity.

Canadians outside of the Toronto pickup radius can also participate by donating directly to Food Banks Canada at www.FoodBanksCanada.ca/Skip between November 25 to December 3, with Skip matching donations.

This marks Skip’s fifth consecutive year partnering with Food Banks Canada for its Giving Tuesday campaign, which has provided nearly five million meals nationwide, as well as weekly food donations from Skip Express Lane store locations to local food banks, reinforcing its commitment to supporting communities year-round.

The Growing Need for Support

According to the news release, Food Banks Canada’s 2024 HungerCount Report underscores the growing food insecurity crisis across the country:

Food bank visits in March 2024 exceeded 2 million—the highest monthly count in history. This reflects a 6% increase compared to 2023 and a 90% increase since 2019.
Children represented over 33% of all food bank visits—nearly 700,000 visits in March alone, an increase of more than 300,000 per month compared to five years ago.
18% of food-bank clients are currently employed, the highest proportion ever recorded.
The food bank system is nearing its limits, struggling to meet the growing demand as food and housing costs continue to rise.

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Mejuri Opens New Store at Square One in Mississauga

By

Craig Patterson

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November 25, 2024

Mejuri at Square One in Mississauga. Image: Mejuri

Mejuri, the global fine jewelry brand founded in Toronto, has opened its ninth Canadian store at the Square One Shopping Centre in Mississauga. The milestone brings Mejuri’s worldwide count to 40 standalone locations, reflecting its rapid growth and strategic expansion into key markets.

A Strategic Move into Square One’s Revitalized Retail Scene

Square One Shopping Centre has undergone a significant transformation in recent years, making it an attractive destination for leading retailers. “Square One has become a premier property in Canada due to its revitalization and investment efforts,” explained Majed Masad, Mejuri’s Co-founder and Chief Operating Officer. “We know that our customers in Mississauga often travel to visit our other stores, so this expansion allows us to connect with them more directly and conveniently.”

Mejuri aims to draw customers from surrounding areas like Oakville, Burlington, and across the Greater Toronto Area, positioning itself as a convenient luxury destination.

Creating a Unique In-Store Experience

The new Square One store brings Mejuri’s commitment to experiential retail to life, blending luxury with community engagement. At its heart is the brand’s signature Ring Bar—a focal point designed for interaction, discovery, and personal connections. “Each Ring Bar has its own story, and this one is no different,” said Masad. “We’ve designed the space to engage customers and create meaningful moments.”

The store’s design features textured plaster walls inspired by Mejuri’s Charlotte pattern, large visuals, and refined tile finishes. “We pay attention to every detail,” Masad added. “It’s about creating a warm, inviting space that mirrors our brand ethos.” In keeping with Mejuri’s emphasis on personalization, the store also offers an on-site piercing studio, allowing customers to explore self-expression through jewelry.

Blending Physical and Digital Retail for Seamless Customer Journeys

Mejuri’s expansion at Square One aligns with its omnichannel strategy, ensuring seamless integration between online and in-store experiences. “We want our customers to feel connected, whether they shop with us digitally or in-store,” said Masad. “By blending these experiences, we’re creating a journey that’s unique to each individual.” The company’s data-driven site selection process identified Mississauga as a key market, with high engagement and demand driving the decision.

The “halo effect” Mejuri often sees following new store openings—where online sales increase in parallel with physical store openings—underscores the value of having both digital and physical retail channels. “We notice a boost in online sales when we enter a market physically, as it creates brand awareness and a touchpoint for customers,” Masad explained.

Redefining Fine Jewelry for Everyday Wear

Mejuri’s approach to fine jewelry has transformed the industry by making luxury accessible for daily wear. “We wanted to shift the perception of fine jewelry from being purely for special occasions to something you can wear every day,” said Masad.

“Our customers are redefining how they see luxury—whether it’s wearing our pieces to yoga or a night out with friends.” By hosting community events, offering personalized services, and creating immersive experiences, Mejuri treats each store as a community hub.

Sustainability at the Core of Mejuri’s Offerings

Sustainability is a key pillar of Mejuri’s business, with 96% of the brand’s gold coming from recycled sources. Its collections also feature precious and semi-precious gemstones, including diamonds, emeralds, and lab-grown sapphires. “We’re dedicated to creating jewelry that’s not only beautiful but also responsibly made,” Masad noted. “Our customers can trust that they’re purchasing pieces crafted with care and intention.”

Square One: A Retail Hub for Connection and Growth

Square One Shopping Centre spans over 2.2 million square feet and welcomes more than 24 million visitors annually. Mejuri’s new store aims to be more than a retail space. “It’s a community hub where people can connect, explore, and express themselves through our jewelry,” Masad emphasized. The location’s design and offerings are tailored to meet the needs and preferences of local customers, adding another layer of depth to Mississauga’s retail scene.

Balancing Streetfront and Mall-Based Stores

Mejuri’s thoughtful balance of streetfront and shopping centre locations reflects its data-driven retail strategy. “Different markets require different approaches,” said Masad. “We evaluate where our customers live, shop, and spend their time, tailoring our approach to each community.” Streetfront stores, such as Mejuri’s Ossington Avenue location in Toronto, provide boutique experiences, while high-traffic shopping centres like Square One enhance visibility and brand awareness.

Looking Ahead: Mejuri’s Expansion Plans

As Mejuri continues its North American expansion, its focus remains on connecting with customers and growing its footprint. “We’re excited to bring more stores to North America while also exploring new markets,” said Masad. “Each location is a chance to deepen our community ties and create meaningful connections.” He also mentioned that another store will be on the way for Canada, with details to follow.

Mejuri has steadily expanded its retail footprint beyond Canada, with stores across key markets in the United States, the United Kingdom, and Australia. The brand operates in major U.S. cities such as New York, Los Angeles, and Chicago, offering curated, community-driven experiences tailored to each location’s unique clientele. In the UK, Mejuri’s stores in London bring its blend of accessible luxury and experiential retail to an international audience. The brand also established a presence in Australia with a location in Sydney.

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Walmart Luminate arrives in Canada

By

Mario Toneguzzi

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November 25, 2024

Retail is evolving – and the evolution is being driven by data. As we increasingly look to personalize the customer experience and make more data-driven decisions, Walmart has been leveraging its own powerful first-party data in new and innovative ways, says Jaed Khan, Vice President, Data Office, Walmart Canada.

“But we know that for this data to have the most impact, we need to be able to have a shared view with our suppliers so we can make smarter, faster, data-driven decisions together,” he said.

embarked on a data analytics journey in 2021 and established Walmart Data Ventures, a division dedicated to bringing to life new business applications with Walmart’s first-party data.

“Our ambition is to enhance the customer experience across the entire value chain through Walmart Luminate, our comprehensive data analytics product suite,” he said.

After successful launches in the US and Mexico, Walmart Luminate has come to Canada.

Khan said Walmart Canada’s merchants and suppliers who have subscribed will be able to access this innovative platform that will answer key questions to gain deeper insights into customer trends and sentiments in new ways.

“Through the customizable analytics tools or access to data feeds, users can take a temperature check of their business and take a deeper look into how customers are shopping their categories and why,” he explained.

Launching in Canada with Shopper Behaviour

“Walmart Luminate is launching in Canada with Shopper Behaviour, which enables merchants and suppliers to better understand how shoppers interact with brands and categories. Suppliers get access to detailed reports about loyalty, switching, benchmarking, basket pairing, substitutions and more,” he said.

“Additional capabilities are expected to launch in Canada by the end of next year. As the US market introduces new capabilities, we’ll plan to incorporate them into our offering as well. As we continue to grow together and support our commitment to be the trusted first stop for Canadian families, I’m so energized by the opportunities that Walmart Luminate will provide our merchants and suppliers here in Canada.”

Walmart said early feedback has been phenomenal. Walmart Canada’s pet team has been using the tool since the summer and is already finding opportunities to leverage the data and to enhance their insights.

“We’re always looking to better understand our customers in Pet, and being able to understand specific customer cohort data and their activity within the category is already a game-changer for me,” said Jessica Curtis, Director, Pets, Walmart Canada.

“Walmart Luminate has provided me with the opportunity to test a hypothesis I had around incremental sales and has been able to provide insight into brand affinities across the category, helping me to identify which customer segments were purchasing new brands. I’m using these insights to help my customers build a better basket in our next modular,” added Tejasvi Kamath, Merchant, Dog Food and Treats, Walmart Canada.

Walmart Canada said it is looking forward to bringing these insights to its suppliers – some of whom are already having success using the tool in other markets where Walmart Luminate is available, such as the US and Mexico.

“As we continue our journey to use data increasingly in our day-to-day decision making and enhance the ways of working with our suppliers, Walmart Luminate has the potential to transform how we understand customers better and make data-driven decisions,” said Khan.

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Khloé Kardashian debuts first-ever signature fragrance with Luxe Brands

By

Mario Toneguzzi

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November 25, 2024

Global icon and entrepreneur, in partnership with Luxe Brands, is launching her first signature fragrance: XO Khloé. XO Khloé will make its preview to the world at luxury retailer Harrods in the UK starting today, followed by exclusive US partner and beauty destination on December 1.

“Creating this fragrance has been such a special journey for me,” said Khloé Kardashian in a news release. “I take a hands-on approach to any project I am involved in, and I wanted every detail of XO Khloé to feel intentional and purposeful. From the bottle design to the campaign – I was fully integrated into the process from start to finish. I’m especially proud of the scent, it was something we spent a lot of time on to make sure it was perfect, and I’m so happy with the final product. I cannot wait to share it with everyone!”

“Khloé is one of the most influential people in the world,” said Noreen Dodge, Chief Marketing Officer and Chief Strategy Officer of Luxe Brands. “We know she has the power to both disrupt and accelerate the fragrance category. In bringing Khloé’s brilliant vision to life, our intention was to deliver a beautiful fragrance and an immersive, high-level brand campaign that resonates with Khloé’s audience and consumers globally. We’ve solidified incredible retail partners – our lead global partnership with Harrods will debut the brand and solidify the trajectory to launch with excellence. Stateside, our trusted retail partner, Ulta Beauty, will bring an unrivaled experience to customers. We are thrilled to break ground on the blueprint of a premium, legacy brand.”

“At Luxe Brands, we develop brands with longevity in mind,” added Tony Bajaj, CEO of Luxe Brands. “From the beginning, we set an unwavering goal to develop high-quality fragrances that inspire consumers around the world with best-in-class execution and next-level innovation for the long-term. We are honored to partner with Khloé on a brand proposition that surpasses these expectations. Her strategic and forward-thinking approach is evident in all aspects of this launch. And the demand has been unprecedented – we look forward to the rollout in Spring 2025 and beyond.”

XO Khloé, The Debut Fragrance by Khloé Kardashian

The press release said the brand draws inspiration from Khloé herself – capturing her positive spirit and the light she shares with everyone – to result in her most personal creation yet. XO Khloé, with its ultra-luxe design and scent, highlights Khloé’s evolution as an entrepreneur, sister, and mother. From the exquisite bottle to its modern sensibility and inspirational message, the brand transcends traditional execution from the category to deliver an upscale pillar fragrance which stands at the intersection of luxury, experiential storytelling, and high-end perfumery.

“XO Khloé is a unique collaboration from two award-winning, world-class perfumers – Master perfumer, Alberto Morillas, and Senior perfumer, Clément Gavarry of Firmenich, worked together to create this olfactive masterpiece,” it said.

“The luxurious new scent bridges high-end artisan perfumery with trend-forward olfactive appeal. Addictive and sensual, XO Khloé is a floral fragrance that indulges the senses with a delicate bouquet of crystallized rose petals, a touch of praline, sexy musks and soft woods.”

The brand will roll out to key territories around the world in Europe, Australia, and Mexico throughout Spring 2025.

An entrepreneur and executive producer and widely recognized on the internet

Kardashian is an entrepreneur and executive producer, along with being one of the most widely recognized women on the internet. With over 300 million followers on Instagram alone, her authenticity and connection with her audience on social media has made her one of the most followed and influential people globally, said the news release.

“Khloé’s entrepreneurial spirit is evident in her success as the Co-Founder of Good American, which launched with a collection of denim in a various range of sizing. Khloé created the brand when she recognized a lack of diversity and body inclusivity in the fashion industry, and it is a reflection of her ethos that women should feel and look good. Campaigns feature women of shapes, sizes, colors and backgrounds, and the brand has been widely successful among women of all body types. Good American recorded the biggest denim launch in history, achieving over $1 million in sales on launch day, and has since expanded their assortment to other ready-to-wear apparel, activewear and swim,” it said.

Luxe Brands, Inc. is a global, prestige beauty company dedicated to developing world-class beauty brands that inspire consumers around the world. It has offices in New York City and Florida and its portfolio includes Ariana Grande, Khloé Kardashian, Nicki Minaj, Eau de Juice by Cosmopolitan, and a licensing partnership with General Motors on the Hummer brand.

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Holt Renfrew launches exclusive SKIMS men’s collection in Canada

Nearly half of Canadians plan to spend less this holiday season amid low consumer spending: CFIB

By

Mario Toneguzzi

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November 25, 2024

Canada’s small businesses are looking to their communities to bring on some much-needed holiday cheer this Small Business Saturday as a record share (53%) face weak consumer demand heading into the all-important holiday shopping season, says the Canadian Federation of Independent Business (CFIB).

Canada’s largest association of small and medium-sized businesses with 97,000 members across every industry and region said Small Business Saturday takes place on November 30, the day after Black Friday.

The annual celebration, presented by CFIB, encourages consumers to shop intentionally to support their local economies.

“It’s been a tough year for small businesses across Canada, but we have a chance for a strong finish as the crucial holiday shopping season kicks off,” said Ryan Mallough, CFIB’s vice-president of legislative affairs.

“Where you shop can make a real difference. For every dollar you spend at a small business, 66 cents stays in the local economy. It’s not just a win for the business, it’s a win for the whole community.”

The CFIB said a recent public opinion poll conducted by Angus Reid Group revealed that 26% of Canadians plan to do most of their holiday shopping in-store this year, while 34% will do the majority online. With half (48%) of small businesses finding it harder to compete with the rise of online giants, it’s more important than ever to support local businesses.

The Angus Reid study also found that 46% of Canadians plan to spend less for the holidays than last year, while only 8% will spend more. On average, Canadians plan to spend about $900 during the holiday season, most of which ($544 on average) will be on gifts for others, added the CFIB.

“Small Business Saturday is an amazing opportunity to find the perfect gift at a great price, as many businesses will be offering sales and special offers this weekend,” explained Mallough. “This weekend is a great chance to explore your local businesses.”

Visit SmallBusinessEveryDay.ca for more information about Small Business Saturday, including free tools and resources.

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Consumers to shop smarter this Black Friday: Boston Consulting Group

By

Mario Toneguzzi

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November 25, 2024

New research from Boston Consulting Group offers insights into Canadian consumer behavior heading into Black Friday.

Key research findings include:

83% of Canadians plan to shop during Black Friday and other major sales events this year, and 34% are already using or planning to use GenAI to find the best deals – a sign that AI is reshaping how people approach holiday shopping;
Canadians plan to spend CA$445 on average, a 7% increase from 2023.
85% of Canadians list price hikes on essentials as their top worry, higher than the global average.
Gen Z and Millennials are set to outspend Gen X and Boomers, with Millennials expected to spend CA$490 compared to CA$380 for Boomers.
Higher earners are taking advantage of deals, while others are cutting back on non-essential purchases.

“As inflation squeezes household budgets, generative AI is empowering consumers to make fast, informed decisions about what and where they buy,” said Jessica Distler, a BCG managing director and partner, and coauthor of the study. “This Black Friday and beyond, GenAI-enabled consumers will push retailers to up their game.”

“Retailers need to appreciate just how savvy consumers are these days. They start shopping early, and they want to see real, straightforward deals,” said Nate Shenck, BCG’s global head of retail. “Brands that deliver clear value with a personalized touch are best positioned to win over consumers this holiday season.”

The 2024 Black Friday survey by Boston Consulting Group examined the spending plans of more than 10,000 consumers across nine markets (Australia, Canada, Germany, France, Spain, Switzerland, Poland, the UK, and the US)

The company said more than a third of consumers (38%) either have already used GenAI in their shopping journey or are planning to use GenAI to shop the major sales events. GenAI use is even more pronounced among younger consumers, with 46% of Millennials and 52% of Gen Zers already using or planning to use GenAI to help them shop. Consumers report that they’re leaning on the technology to find the best deals, research products, and compare items. Among those who have already experimented with GenAI, more than 80% agree that the technology helps them shop smarter, and nearly 40% believe they’ll use it more while shopping in the future, said the report.

Despite Cost-of-Living Crisis, Consumers Still Plan to Spend

The report said price increases on essential goods (81%) and ongoing inflation (71%) remain top concerns for consumers. In response, 49% reported that they have cut back on nonessential purchases in the past three months, 45% check and compare prices more frequently, and 41% buy more at discounters or value retailers.

Despite these concerns, up to 75% of consumers plan to shop on Black Friday, Cyber Monday, or Singles’ Day this year. Price conscious consumers are turning to the big sales events to get a head start on holiday shopping and to fulfill their basic needs: 66% intend to buy gifts and 59% plan to stock up on essentials. Adults clothing and consumer electronics remain the most popular product categories, added the report.

If the Price Is Right

In times of inflation, consumers are looking for hefty markdowns. When asked what would qualify as a “good deal,” shoppers said they expect at least a 30% discount. This expectation is even higher in categories such as adults’ clothing where consumers want at least 36% off, said the report.

“They also want simplicity: across every country surveyed, consumers said their preferred type of deal was a clear discount on all items. Exclusive events and gamified activities were the least popular, although gamification was slightly more popular with Gen Z consumers compared to other age groups,” said Boston Consulting Group.

“Price-sensitive consumers aren’t waiting until Black Friday—they’re on the hunt early. More than 60% are already looking for deals as soon as October or early November, providing retailers with an extended time to influence consumers’ choice.”

Price-sensitive consumers this year are also expected to shop at discount stores, according to many other surveys on holiday shopping.

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Zara Closes Queen Street Store in Toronto

By

Craig Patterson

-

November 24, 2024

Global fashion retailer Zara has officially closed its two-level store at 341 Queen Street West in Toronto. The store, a staple of the neighborhood for about 20 years, ceased operations at the end of Sunday, November 24. Its closure is part of a broader shift in the Queen Street West retail landscape, as businesses contend with changing consumer habits and the significant disruption caused by ongoing construction for the Ontario Line subway.

This marks the second downtown Toronto location that Zara has shuttered in recent years. In February 2022, the retailer closed its store at the Holt Renfrew Centre on Bloor Street, a site it had operated since 2000. With the Queen Street West closure, Zara’s downtown presence is now consolidated at its CF Toronto Eaton Centre flagship. The 28,000-square-foot, two-level store remains a key shopping destination for the global fashion brand.

Inside the Zara store at 341 Queen Street West in Toronto on Sunday, November 24, 2024. Photo: Dustin Fuhs

Zara’s Footprint in Canada

Zara’s history in Canada dates back to 1998, when it opened its first store at Place Montreal Trust in downtown Montreal. The brand expanded quickly, establishing itself as a leader in the fast-fashion industry by offering trendy styles at affordable prices.

Founded in 1975 by Amancio Ortega in A Coruña, Spain, Zara has grown into one of the world’s largest fashion retailers. It operates over 2,000 stores in 96 markets under the umbrella of its parent company, Inditex, the largest fashion retailer globally. Zara’s innovative fast-fashion model allows it to design, produce, and distribute new collections rapidly, keeping up with changing consumer preferences.

Today, Zara remains a major player in Canada’s retail landscape, operating stores in major markets nationwide. Last year, the retailer opened its first Winnipeg location, demonstrating its continued investment in Canadian cities despite consolidating some of its urban locations.

Challenges Facing Queen Street West Retail

Queen Street West has long been celebrated as one of Toronto’s premier retail and cultural hubs. Known for its eclectic mix of high-street retailers, independent boutiques, and vibrant street life, the area has faced some challenges. The Ontario Line subway construction, which runs through Queen Street West, has impacted foot traffic, accessibility, and the overall shopping experience.

Adidas, located nearby at 389 Queen Street West, has also announced its closure for early next year, highlighting the growing strain on retailers in the district. Despite these challenges, the Ontario Line project promises to enhance the area’s connectivity and attract more visitors once completed. However, the current state of construction has created an uncertain period for businesses, with some evaluating their long-term viability in the neighborhood.

The closure of Zara’s Queen Street West store reflects broader trends reshaping the retail industry. The COVID-19 pandemic accelerated the shift toward e-commerce, with many consumers opting for the convenience of online shopping. While Zara has successfully developed its digital platform, the growing importance of omni-channel retail has led brands to reassess their physical store footprints

A sales associate at the Queen Street Zara store confirmed its closure on Sunday, and said staff weren’t notified on why the location was shutting.

Exodus of Fast Fashion Retailers from Queen Street and Bloor Street

Zara is not the only global retailer to close stores recently on Queen Street and Bloor Street in Toronto. In December 2023, Swedish fashion giant H&M shuttered its store at 429 Queen Street West. Just a month later, it also closed its location at 11-15 Bloor Street West, which is now occupied by Fabricland. H&M’s remaining downtown Toronto store is at CF Toronto Eaton Centre, spanning three floors.

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