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Retail sales increase to close to $70 billion in December: Statistics Canada

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Retail sales increased 2.5% to $69.6 billion in December. Sales were up in all nine subsectors and were led by increases at food and beverage retailers and motor vehicle and parts dealers, according to a report release Friday by Statistics Canada.

Core retail sales—which exclude gasoline stations and fuel vendors and motor vehicle and parts dealers—were up 2.5% in December, said the federal agency, adding that in volume terms, retail sales increased 2.5% in December.

“Retail sales were up 2.4% in the fourth quarter of 2024, marking a second consecutive quarterly increase. In volume terms, retail sales increased 1.8% in the fourth quarter,” said the report.

“In 2024, retail sales increased 1.3%, led by gains at motor vehicle and parts dealers. In volume terms, sales were up 0.7% in 2024.”

Following a decrease of 1.0% in November, core retail sales increased 2.5% in December on higher sales at food and beverage retailers (+3.5%). The increase in this subsector was led by gains at supermarkets and other grocery retailers (except convenience retailers), which were up 3.9% in December following a decline of 2.0% in November. Higher receipts at beer, wine and liquor retailers (+3.9%) and specialty food retailers (+2.4%) in December also contributed to the increase at food and beverage retailers, said StatsCan.

Higher sales were also recorded at general merchandise retailers (+3.2%) and clothing, clothing accessories, shoes, jewelry, luggage and leather goods retailers (+3.1%) in December, it said.

Photo by Antoni Shkraba
Photo by Antoni Shkraba

The federal agency said sales at motor vehicle and parts dealers (+1.9%) were up in December on the strength of higher sales at new car dealers (+2.0%), which posted their third consecutive monthly increase. Sales gains were also recorded at automotive parts, accessories and tire retailers (+4.7%) and used car dealers (+3.2%).

“Sales at gasoline stations and fuel vendors (+4.2%) increased in December for a second consecutive month. In volume terms, sales at gasoline stations and fuel vendors increased 0.7%,” it said.

“On a seasonally adjusted basis, retail e-commerce sales increased 3.1% to $4.3 billion in December, accounting for 6.1% of total retail trade.

Retail sales in 2024

The report said Canadian retailers finished 2024 with $803.1 billion in sales, up 1.3% from 2023, and increases were observed in five of the nine subsectors. Leading the gain in retail sales in 2024 were higher sales at motor vehicle and parts dealers (+2.9%), which were driven by gains at new car dealers (+3.7%). The largest decrease in retail sales in 2024 was observed at gasoline stations and fuel vendors (-2.5%), largely the result of lower gasoline prices in 2024 compared with 2023.

“Core retail sales increased 1.3% in 2024, led by higher sales at general merchandise retailers (+3.9%) and health and personal care retailers (+4.6%). Sales were also up at food and beverage retailers (+0.9%) on higher sales at supermarkets and other grocery retailers (except convenience retailers) (+2.0%), which saw gains in seven months in 2024,” noted the federal agency.

Statistics Canada said an advance estimate of retail sales suggests that sales decreased 0.4% in January 2025.

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Mario Toneguzzi
Mario Toneguzzi
Mario Toneguzzi, based in Calgary, has more than 40 years experience as a daily newspaper writer, columnist, and editor. He worked for 35 years at the Calgary Herald covering sports, crime, politics, health, faith, city and breaking news, and business. He is the Co-Editor-in-Chief with Retail Insider in addition to working as a freelance writer and consultant in communications and media relations/training. Mario was named as a RETHINK Retail Top Retail Expert in 2024.

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