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First Look: Tim Hortons x Justin Bieber Launches Merchandise As Part of Collaboration [Photos]

Timbiebs Merchandise (Image: Tim Hortons)

Canadian-founded restaurant chain Tim Hortons is releasing a limited edition fashion drop as part of the collaboration with Canadian singer and multi-platinum international recording artist Justin Bieber. Retail Insider was provided images to be one of the first to showcase the new line.

The November 29th launch will coincide with a limited-edition selection of “Timbiebs” Timbits, which will debut with Chocolate White Fudge, Sour Cream Chocolate Chip, and Birthday Cake Waffle flavours.

Timbiebs is the first product launch in the partnership, which was announced last week, between the two Canadian icons. This will include new menu innovations and co-branded merchandise inspired by Justin’s fanatical love of the Tims brand.

Image: Tim Hortons x Justin Bieber
Youtube video
Hope Bagozzi

“Doing a Tim Hortons collab has always been a dream of mine,” said Justin Bieber in a statement. “I grew up on Tim Hortons and it’s always been something close to my heart.”

The merchandise will include a black touque, a brown corduroy-style fanny pack and a classic tote bag, all adorning the “Timbiebs” distinctive logo.

The brand has been able to work with Justin for the launch and has “been all-in on this partnership,” said Hope Bagozzi, Chief Marketing Officer for Tim Hortons, including filming a TV commercial for the Timbiebs launch.

“We had a lot of fun developing the line of Timbiebs merch that we know fans of Tims and Justin are going to want to have,” said Bagozzi.

Image: Tim Hortons x Justin Bieber
Image: Tim Hortons x Justin Bieber

“Justin knows exactly what our guests already love about the Tims brand and he’s helping us deliver new ideas that we know they’re going to love. We’re really looking forward to what’s next.”

Tim Hortons launched a highly-successful limited-edition merchandise release in September, called “The Double Double Collection”, which debuted as part of National Coffee Day. New products were added to the website every 20 minutes; a nod to the fact that Tim Hortons brews a fresh pot of coffee every 20 minutes in-store.

Canadian Retail News From Around The Web For November 17th, 2021

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UK-Based JD Sports Launches Significant Store Expansion into Canada: Interview

Image: JD Sports Construction Hoarding at CF Fairview

Global sports fashion retailer JD Sports is expanding into the Canadian market.

The company, which began in 1981 with its first store in Bury, Greater Manchester in England, is now in 20 territories around the world with almost 900 stores globally including Ireland, Singapore, South Korea, and Portugal, to Germany, France, and of course the UK and US.

Gary Ochi, CEO of JD Sports Canada, confirmed to Retail Insider that the retailer is opening its first store in Canada, starting at CF Fairview Mall in Toronto on Saturday, November 20. Shortly after, it will launch its first West Coast location at Guildford Mall in Metro Vancouver, and in spring 2022, it will open its doors at West Edmonton Mall.

Image: JD Sports

“We’ve always identified Canada as a market that we wanted to enter. There are some great brands and a strong following for our market in this country, and we feel that we can complement and add to what’s already in the market,” he said. “Our intention was not to enter the market during the pandemic, that plan was set before the global pandemic even began. We’re just continuing down the path we already started.

“We plan on bringing more stores to market in Canada. We’ve just launched our e-commerce store at jdsports.ca and we’ll use that to help guide where the consumer is asking us to go. We’ll also listen to our customers via social media and other points where we can interact.”

Ochi described JD Sports as a sports fashion retailer of branded sports and casual wear, combining globally recognized brands such as Nike, adidas, Puma and The North Face, with strong private labels such as Pink Soda and Supply & Demand.

Image: JD Sports

“We offer a great selection of footwear, apparel, and accessories for men, women, and children, and our Global Access program gives access to exclusive styles only available at JD,” he said.

The past year and a half and more has been a challenging one for the retail industry across the globe with the ongoing COVID-19 pandemic. JD Sports was not immune to the changes taking place in the industry on a wide scale.

“Every part of the business, and ultimately, the industry, has been impacted. For us, what’s changed most is our awareness and taking the necessary steps to minimize COVID’s impact on our staff, customers, and brand partners – from ensuring our employees and store visitors feel safe, to increasing our focus on ecom and the online experience, to working with our brand partners to mitigate supply chain disruptions,” said Ochi.

Jordan Karp of Savills Canada is handling site selection for new JD locations in Canada, and he negotiated the above deals. JD Sports is looking for retail spaces in shopping centres, urban street-front locations and outlet malls. Suburban mall locations will ideally be in the 8,000-10,000 square foot range with Canadian stores generally in the 6,000 – 20,000+ square foot range depending on location.

Square Launches Square Marketing in Canada: Interview

Square
Image: Square

Square, the global software, payments and hardware solution for businesses of all types and sizes, has launched Square Marketing in Canada, now available for businesses just in time for the holiday season.

Cole Baldwin, a Small Business Expert with the company, said Square Marketing is the latest product addition to its ecosystem.

“We’re here to support business owners by providing powerful marketing tools for all Canadian businesses allowing them to really re-engage with their old customers and also to connect and build relationships with the new customers,” said Baldwin.

Image: Square

“And obviously that’s never been more important than it is right now. Square Marketing specifically allows businesses to create, send, track, email marketing campaigns, promotions and discounts as well as coupons all from the one singular Square dashboard.”

The company said some key features of Square Marketing include:

  • Drive buyer engagement & ROI: Square Marketing – along with Square’s other customer capability tools like Loyalty, Gift Cards and Directory – enable businesses to grow their customer base, drive repeat visits, and increase buyer spend;
  • Plan ahead, automate, and send: Businesses can schedule or immediately send emails to customers by leveraging Square Marketing’s automation capabilities, saving them time and effort; and
  • Measure campaign results: Real-time tracking is available in the Square Marketing Dashboard around active campaigns, open and click through rates, as well as attributable sales for both in person and online purchases.
Image: Square

Square Marketing is now available for free to all current and new Square Canada sellers until the end of November.

“We’re approaching the holiday season and businesses now are finally able to stay open fully and leverage this sales opportunity,” said Baldwin.

“What makes Square Marketing unique is the way it interacts with all of our other platforms. I’ve spoken with a number of merchants. In the past they were using three, four or five, six different software platforms . . . These business owners are already extremely busy but they’re spending hours of their precious time weekly trying to connect data systems and connect softwares that aren’t built for them. Square Marketing fits really well with our ecosystem of products here.”

In the past year, business owners in Canada have experienced tough times with never-ending surprises and lockdowns. With the holiday season upon people, the whole point of Square Marketing is to provide everything possible to help ensure a strong and successful sales cycle for the Canadian businesses it partners with.

Image: Square

Baldwin said the new initiative is designed for all types and sizes of businesses.

“After a challenging year and a half, we’re finally seeing a return to a new normal as we navigate new ways of doing business,” said Karisa Marra, Business Expert at Square Canada. “With the busy holiday shopping season upon us, now is the perfect time for businesses to plan their sales strategy and reconnect with customers in meaningful ways. Square Marketing has been a life-saver for many sellers throughout the pandemic and we’re excited to bring it to businesses in Canada to help them engage with the right customers at the right time.”

Square was founded in 2009 and entered the Canadian marketplace in 2012. The company says it has “hundreds of thousands of businesses” in Canada using its products.

Image: Whisky Run Golf Club
Luke Nieuwland

Luke Nieuwland, co-owner and manager of Whisky Run Golf Club in Port Colborne, Ontario, is one of them. The company recently integrated Square Marketing into his business’ ecosystem of Square tools.

“The automated campaigns feature is amazing, and I particularly love that the messaging function is integrated right into the email. This way, any customer question or comment goes right to my dashboard, instead of sitting in my inbox,” said Nieuwald.

“The Smart Groups function also makes it so easy to target specific customers for the right promotions and announcements, rather than blasting emails to my entire list. I use Square to run my entire business, from payments to bookings to my online store. Square Marketing is just one more way they’re helping me be successful.”

Canadian Retail News From Around The Web For November 16th, 2021

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Champs Sports Launches Canadian E-Commerce

Champs Sports in Oshawa Centre

Champs Sports, part of New York-based Foot Locker Inc. family of brands, has launched ChampsSports.ca.

With the new digital platform, the brand will be able to better serve the needs of Canadians through an ever changing and evolving industry. The brand will continue to leverage its portfolio of stores while delivering a relevant experience online.

“Champs Sports operates 532 stores across North America and with 33 stores in Canada, we are excited to extend our successful e-commerce business that we have in the United States to the Canadian consumer with the launch of Champssports.ca,” said Guy Harkless, Senior Vice President and General Manager of Champs Sports and Eastbay. 

Image: ChampsSports.ca
Champs Sport on ground/lower level at Metropolis at Metrotown (July 2021). Photo: Lee Rivett.

“The new digital presence enables us to better serve the Canadian market from a multi-channel perspective and enhance the experience and convenience for the sport-obsessed athlete. Our portfolio of experts on the ground in Canada will continue to meet the evolving needs of the Canadian consumer by offering a best-in-class product assortment in athletically inspired footwear, apparel and accessories from our branded partners and in-house brands.”

Featured brands on ChampsSports.ca include Nike, Jordan, PUMA, Adidas, The North Face, and more added as trends evolve. In addition to searching by brand, category and size, the website also showcases featured collections.

Foot Locker, Inc. includes a portfolio of brands that include Foot Locker, Kids Foot Locker, Champs Sports, Eastbay, Footaction, atmos, WSS and Sidestep. In addition to the websites and mobile apps, the brand has more than 3,000 retail locations in 28 countries.

Gucci x Balenciaga ‘Hacker Project’ Opens in Canada Including Impressive Storefront on Yorkville Avenue in Toronto [Photos]

GUCCI & Balenciaga - The Hacker Project at 92 Yorkville Ave in Toronto (Photo by Dustin Fuhs)

The world’s hottest two brands are part of a collaborative initiative that saw the opening of temporary storefronts globally on Monday. In Canada, the highly anticipated Gucci x Balenciaga ‘Hacker Project’ includes a dedicated standalone store on Yorkville Avenue in Toronto open for two months, the takeover of the SSENSE store in Montreal, and distribution at two Holt Renfrew stores. 

Globally, the Hacker Project includes 74 activations in major centres with a mix of standalone stores and shop-in-stores depending on the market. The pop-ups offer cross-branded ready-to-wear, shoes, bags and accessories — Balenciaga pieces were reinterpreted with Gucci ‘codes’ which is said to be a nod to counterfeit culture, branding and logomania. Signature silhouettes including Gucci’s ‘Jackie’ bag and Balenciaga’s ‘City’ were redesigned in a merging of monograms and prints, for example. We’re told that pieces are limited edition with some being numbered “X/250”. 

In Toronto, the former Diesel retail space at 92 Yorkville Avenue (next to Chanel) was transformed over several days into a storefront with an illuminated Balenciaga logo and Gucci spray painted over the doors. On Sunday, the ‘Gucci’ doors had been vandalized with pink spray paint and everything had to be removed prior to the Monday opening. The space saw renovations to create the main-floor pop-up space which includes one side dedicated to the collaboration and the other housing new Balenciaga items. The Toronto storefront will remain open until January 15, 2022 we’re told. First Capital REIT owns 92 Yorkville Avenue as well as several other properties in the neighbourhood.

The Toronto store was able to secure a specific black “BB” monogram duffle bag, number one of only 250 according to a representative who spoke with Retail Insider.

#1 of 250 bags in this style, photo by Dustin Fuhs
Photo of the vandalized storefront on Sunday, November 14.

In Montreal, the SSENSE store in Old Montreal saw a ‘takeover’ on Monday for the new Gucci x Balenciaga collection. Montreal-based SSENSE is considered to be one of the world’s leading upscale multi-brand retailers with a focus online as well as the Montreal multi-level storefront. 

Somewhat surprisingly, the Vancouver market did not get a splashy Gucci x Balenciaga pop-up despite robust sales for both brands in the city. The Hacker Project collection was launched at Holt Renfrew in Vancouver, as well as at the Holt Renfrew store at Toronto’s Yorkdale Shopping Centre. 

According to the Q3 2021 Lyst Index, Balenciaga was ranked as the world’s most popular brand while Gucci was ranked second. Balenciaga is having a fashion moment — the brand returned to haute couture after 53 years, launched a Fortnite collaboration, and teamed up with Kanye West on the launch of his Donda album. Recently the brand showcased its fashion collection in cartoon format at Paris Fashion Week via popular television program ‘The Simpsons’.

Related Retail Insider Articles

See below for more photos of the store.

GUCCI & Balenciaga – The Hacker Project at 92 Yorkville Ave in Toronto (Photo by Dustin Fuhs)
GUCCI & Balenciaga – The Hacker Project at 92 Yorkville Ave in Toronto (Photo by Dustin Fuhs)
GUCCI & Balenciaga – The Hacker Project at 92 Yorkville Ave in Toronto (Photo by Dustin Fuhs)
GUCCI & Balenciaga – The Hacker Project at 92 Yorkville Ave in Toronto (Photo by Dustin Fuhs)
GUCCI & Balenciaga – The Hacker Project at 92 Yorkville Ave in Toronto (Photo by Dustin Fuhs)
GUCCI & Balenciaga – The Hacker Project at 92 Yorkville Ave in Toronto (Photo by Dustin Fuhs)

Food Prices are Rising in Canada, But so is Theft from Grocery Stores [Sylvain Charlebois]

“Thefts from grocery stores appear to be on the rise. With food inflation these days, that was to be expected; and the worst is yet to come. “

Apparently, shoplifting has been on the rise in supermarkets in Canada in recent months. Concrete data on theft in grocery stores is harder to get since incidents are typically underreported. Managers tend to take matters into their own hands. But with the increasing number of reports on theft and security guards stationed in and out of grocery stores, things are likely more complicated out there than we’re aware of.

Speaking with various retailers in Montreal, Halifax, Toronto, and Vancouver, and even those located in the heart of neighbourhoods where crime rates are typically lower than average, thefts are now a new cause for concern. According to some anecdotal estimates, the number of thefts has increased by 25 to 40% in just the last six months. A mid-sized grocery store can easily catch 10 to 12 shoplifters in a week these days. The cost of living and the price of food are enticing some citizens to find other ways to obtain supplies.

The most coveted items in supermarkets include meat such as ground beef, steaks, sausages, and roasts, cheeses, spices, and over-the-counter medicine. Energy drinks and alcohol are also a target in provinces where beer, wines and spirits are sold in grocery stores. Some people can steal up to $300 worth of products from multiple locations in a single day.

In addition, some employees may act as accomplices for internal thefts, either in the warehouse or at the back of the store even before the products are put on the shelves. On average in Canada, every grocery store is scooped up for $3,000 to $4,000 worth of groceries per week. In other words, for every 500 supermarkets that open their doors every morning in Canada, a total of nine stores will liquidate their food for free that day due to theft. That’s a lot of food, and the associated costs are a huge problem for our retailers.

Some merchants go to great lengths to prevent theft. Aside from the addition of security cameras and door people, hiring client-security guards also seems to be paying off. Plainclothes mystery shoppers roam the aisles to watch every single move of customers and catch them in the act. Although expensive, this strategy still works well.

These offenders are not associated with any typical profile, as they come from all age groups and backgrounds, which makes the task of catching them more difficult. In Canada, according to some crime experts, about half of all those charged have no criminal record. First instance offenders are often well educated, come from well-off families, hold stable positions, and enjoy a good reputation. Many are just down on their luck.

Obviously, self-service checkouts can facilitate theft. It should therefore come as no surprise that more surveillance has been added around these areas. With profit margins approaching 1%, the profitability of a store now depends a lot on increased surveillance to minimize theft of merchandise. And for those who do follow the rules, which is most of us, we must pay extra for our food due to shoplifting. For merchants to cover their costs, all consumers pay a premium of approximately 2-2.5% for shoplifting and internal theft.

However, with online shopping, theft becomes impossible. Since the start of the pandemic, e-commerce in food has exploded. Canadians now buy more than $5 billion in food a year online. These sales are obviously safe from any temptation to take products and leave without paying. Grocers know this and will want to encourage online shopping from their customers to lower their risk.

Meanwhile, food inflation still has unpredictable shocks in store for us and some believe the situation could deteriorate in the coming months. The merchants will have to double their vigilance. It should come as no surprise that some retailers are using new methods to deter in-store delinquency.

The very first self-service grocery store opened in 1916 in Memphis, Tennessee, under the name Piggly Wiggly. Back in the day, customers presented their shopping lists to employees who then collected the merchandise from the store shelves. Then the founder had the revolutionary idea of allowing customers to serve themselves. Since then, we have been able to visit a store, see the different products and place them in our basket ourselves. For the sake of our grocers, this is a privilege that should not be taken for granted.

Canadian Consumers Intend to Support Local Businesses Ahead of December Holidays: Interview

Bloordale Village BIA Shop Local Signage - Photo by Dustin Fuhs

The shopping local trend has been a saviour for many struggling businesses over the past year and a half as they’ve tried to navigate the stormy economic waters caused by COVID-19 pandemic.

And as we head into the holiday shopping season, this year has become a critical period of time for local independent retailers.

Recent data from Twitter Canada found that Canadian consumers on Twitter are planning to increase their support for local businesses in 2021.

Twitter Canada Office in Toronto (Image: Twitter Canada)

It said 40 per cent of Canadians on Twitter reported they would be more likely to support local businesses. In 2021, 35 per cent of Canadians on Twitter say they plan on shopping local more often this year than they did the year prior.

Michelle Slater

“This is a big increase from last year. If we look at why Canadians are saying this, I think it comes back to the fact that we do want to see our local businesses survive and thrive, moving into 2022,” said Michelle Slater, Head of Business Marketing at Twitter Canada.

“It’s been a very challenging period for retailers. They’ve been hit hard with increasing regulations, with changing consumer buying habits, and obviously the pandemic has been rough. Knowing that Canadians want to step up and very much help support Canadian retailers is a very positive sign of how our country is coming together to support each other.”

Slater said local retailers offer a different level of service than perhaps bigger brands and chains. Shoppers can talk to the owner or family members. It gives consumers a sense of community which many people want to embrace.

Data also indicated that Canadians on Twitter have a love for branded holiday campaigns, reporting a strong appetite for holiday-related brand content on Twitter. Two-thirds of Canadians on Twitter say they want to see holiday-related content from brands on Twitter.

Rosedale BIA Supporting Local
Rosedale BIA Supporting Local – Photo by Dustin Fuhs

“They’re looking for information on deals, discounts. They’re looking for holiday inspiration for gift giving. What is even more impressive is that 80 per cent of Canadians on Twitter already follow a brand. So they don’t see those ads from brands as being an interruption in their timeline on Twitter. They actually look forward to getting that information as it helps them with their holiday shopping.”

Brands are also innovating on how they’re using Twitter to build engagement and anticipation amongst their audiences.

For example, a September 14 Apple event included features like animated Twitter emojis and teaser Tweets from Apple CEO Tim Cook paired with a Twitter Topic and event pages on the Twitter side to launch Apple’s new iPhone.

Other key insights from Twitter data include:

  • Half of Canadians on Twitter say they’re more likely to participate in holiday shopping days this year;
  • 30 per cent are more likely to participate in Black Friday shopping;
  • 26 per cent are more likely to participate in Boxing Day shopping;
  • 23 per cent are more likely to participate in Cyber Monday shopping;
  • 36 per cent of Canadians on Twitter plan to spend more time shopping online in 2021 than they did in 2020.

Canadian Retail News From Around The Web For November 15th, 2021

Canadian Retail News From Around The Web

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