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110 Bloor Retail Podium Overhaul to Transform the Heart of Toronto’s Mink Mile

110 Bloor Street West Facade

The retail podium of the mixed-use 110 Bloor Street West building in Toronto will be seeing substantial changes that will include an impressively updated physical appearance as well as opportunities for new tenants. The retail podium spans more than 200 feet along Toronto’s prestigious ‘Mink Mile’ as well as frontage facing onto Cumberland Street and Village of Yorkville Park.

Renderings of the renovated commercial podium at 110 Bloor show a dynamic facade with dark metal finishes and a gold patterned public art piece directly above the updated retail facades. The podium will act as a centerpiece to the luxury stretch of Bloor Street West. Arlin Markowitz of CBRE explained that 110 Bloor is ‘centre ice’ for the area which has recently added several prominent luxury brands. To the west of 110 Bloor are storefronts for Gucci, St. John, Burberry, Tiffany & Co. and Louis Vuitton. To the east of 110 Bloor are flagship storefronts for Zegna and Hermes. Across the street are flagship locations for brands such as Prada, Dior, MCM and others.

Plans to redevelop the podium at 110 Bloor were put into place last year. That was made possible in part with the exit of three retailers on the western portion of the Bloor street side of the building, allowing for new tenant opportunities within four new retail spaces. That includes ‘Unit 1’ spanning 1,614 square feet, ‘Unit 2’ spanning 966 square feet, ‘Unit 3’ at 1,010 square feet, and ‘Unit 4’ with two levels including a street-facing 2,466 square foot space as well as an optional 2,346 square foot basement level. Unit 2 has already been leased to an international luxury brand according to Mr. Markowitz. Lease terms are between five and 10 years, according to marketing materials provided to Retail Insider by CBRE.

110 BLOOR ST. W. IN TORONTO AT 6:30PM ON TUESDAY, SEPTEMBER 15 2020. PHOTO: CRAIG PATTERSON
110 Bloor Street West Art
110 Bloor Street West Basement Floorplan
110 Bloor Street West Floorplan

The existing Winners flagship store at 110 Bloor Street West will remain operational. Plans show a renovated entrance to Winners which is more upscale and matches the design aesthetic of the new Bloor Street facades as a whole.

The eastern portion of the Bloor Street frontage at 110 Bloor currently houses Brooks Brothers and J. Crew stores. Both companies recently filed for bankruptcy protection and their future on Bloor Street is uncertain. If both retailers were to exit the 110 Bloor complex, plans are in place to replace them.

The street level of Brooks Brothers spans about 4,570 square feet according to plans, while the J. Crew space is 7,507 square feet. The spaces may be combined to form one larger unit with triple-height facades according to marketing materials. Furthermore, an additional 13,000 square feet could be available on the basement level of the building to connect with street level retail.

110 Bloor Street West Brooks Brothers and JCrew Floorplan

The north facing side of 110 Bloor overlooks the Village of Yorkville Park and Cumberland Street. Renderings showcase the opportunity to create a basement level retail space that could house an urban-format grocery store. A lower level space spanning 13,295 square feet could be accessed from street level via a ground level space spanning 1,920 square feet according to lease plans indicating new tenant possibilities.

ProWinko Canada Inc. owns the 110 Bloor Street podium. CBRE and Cushman & Wakefield are co-listing the 110 Bloor Street West retail spaces. That includes Arlin Markowitz of brokerage CBRE as well as Philip Traikos and Carmen Siegel of brokerage Cushman & Wakefield.

The 110 Bloor mixed-use building was built in 1980. When it was built, Bloor Street was beginning to find its place as a luxury destination for shoppers as well as residents. The 18 storey 110 Bloor building includes more than 150 condominium units above the retail podium. All residential units feature grand double doors into suites leading into expansive condominium apartments which often sell quickly when they come to market. The surrounding area bounded by Avenue Road to the west, Bellair Street to the east, Yorkville Avenue to the North and Charles Street to the south boasts the highest density of ultra high net worth households in Toronto if not all of Canada.

From its inception, 110 Bloor Street West has been home to luxury brand stores. In the 1980s, brands such as Celine and Byblos had stores in the commercial podium, followed by the 1990s which saw Louis Vuitton and Plaza Escada move in with prominent storefronts. Given the location at the heart of the Mink Mile, luxury retail will continue to be a focus for the leasing in the building.

Toronto’s Bloor-Yorkville continues to transform as new retailers and other businesses move into the area. Nearby Yorkville Avenue has added several luxury retailers since 2017 including Christian Louboutin, Chanel, Versace, Brunello Cucinelli and Off-White among others. ProWinko Canada is also leasing 5,280 square feet of space at 94 Cumberland Street, located at the corner of Bellair Street between Bloor Street and Yorkville Avenue. The 94 Cumberland Street space features more than 150 feet of frontage along Cumberland and Bellair Streets as well as soaring 18 foot ceilings. The space could be occupied by one tenant or divided into as many as three units. CBRE’s Arlin Markowitz is listing the space as well.

NEW RETAIL AT 94 CUMBERLAND STREET
NEW RETAIL AT 94 CUMBERLAND STREET

BIAs Mark 50 Years in Canada Amid COVID-19 Challenges

BLOOR WEST VILLAGE (TORONTO). PHOTO: BLOOR WEST VILLAGE BIA

On September 16, 1970, Bloor West Village BIA in Toronto became the first Business Improvement Area in the world.

And as the concept celebrates its 50th anniversary this year, it’s becoming even more apparent during these challenging economic times brought on by the COVID-19 pandemic just how important BIAs are to communities.

“BIAs are integral to advancing distinct, livable, vibrant and resilient business communities in Ontario and beyond, and arguably Ontario’s (Toronto’s) greatest export,” said Kay Matthews, Executive Director of Ontario Business Improvement Area Association. “We’re excited to see the growing spread of this world export. OBIAA strives to be pivotal in building capacity of our BIAs by providing a platform for sharing their wonderful ideas and best practices among our BIAs.

KAY MATTHEWS. PHOTO: LINKEDIN

“It’s a very different thinking than it was when it was set up 50 years ago. When we did a return on investment of BIAs a couple of years ago, what we learned was the one thing that most BIAs feel that they’re doing is community development. So it’s beyond the idea of just creating a shopping area. It’s creating a community area. One where, as a resident, it’s a part of your fabric of your day to day. We often talk about our BIAs being the heart of a community. We use the word heart really specifically because it stands for heritage, economy, arts, revitalization, tourism. We’re broader than we were originally anticipated to be.

“And we are the feet on the street. When we closed down on March 17 and became ghost towns it was like a proxy for the whole economy. It was a proxy for the whole community disappearing and going within.”

Today, there are more than 300 BIAs in Ontario and about 500 across Canada. There are 84 BIAs in Toronto, 19 in Ottawa, 13 in Hamilton. Some are also very specific to cultures such as Chinatown. There’s a wide variety and a broad range of what they do.

BIAs across the country, and around the world, are being invited to celebrate the 50th anniversary of the organizations.

The BIAs are becoming increasingly more important as communities across the country face tough economic times due to the pandemic.

“I think they’re going to be pivotal in the recovery,” said Matthews.

Kensington Night Market

Annie MacInnis, Executive Director of the Kensington Business Revitalization Zone in Calgary, said that at a very basic level the job of a BIA is to create or support a business district where community and businesses thrive.

Part of that includes beautifying an area and ensuring that it is safe.

“Walkability, pedestrian comfort, those are all things that we consider,” said MacInnis. “And we also do marketing and promotion of the area. Most BIAs organize events of one kind or another.”

In Calgary, it’s been particularly tough for local businesses these days. Not only have they struggled due to the pandemic but the economy has been challenged for the past six years as a result of oil prices which collapsed at the end of 2014.

“BIAs are absolutely critical particularly here in Calgary. We’re five years into a downturn. We already had businesses close to the edge prior to COVID and so the presence of a BIA is going to be ever so important as we try to help businesses survive through this next year or so,” said MacInnis. “But we do know from international downtown association data is that businesses that are in a BIA are more likely to survive any kind of a disaster – whether that’s a physical disaster like a hurricane or a flood or whether it’s an economic downturn or whether it’s a current situation like COVID.

ANNIE MACINNIS. PHOTO: TWITTER

“They also recover quicker in a BIA. One of the things we look at when we think of BIAs is that it’s going to be really important for us to do the job that we do and do it even better because we not only have a responsibility to support our businesses who are still struggling to survive but we need to do what we can also to attract those green shoots – those new entrepreneurs – and we also need to look at (attracting) more to come and fill those spaces. At a very basic level, our job is to try to support the business district as a whole.”

MEC Files for Creditor Protection Amid Acquisition by US-Based Kingswood Capital

MEC store on Toronto's Queen Street. Photo: MEC

Vancouver-based outdoor cooperative retailer MEC, formerly ‘Mountain Equipment Co-op’, won’t be a cooperative much longer following a filing for creditor protection and acquisition. Los Angeles-based Kingswood Capital Management was approved by MEC’s board to acquire substantially all of MEC’s assets through the Companies’ Creditors Arrangement Act (“CCAA”) to keep MEC a going concern in Canada. Several of MEC’s stores are expected to close according to one source familiar with the proceedings, and the retailer’s CEO will also be replaced.

MEC is a retail cooperative with a network of 22 large-format stores across Canada. The retailer also has a strong e-commerce site which will remain operational throughout the CCAA proceedings, according to a press release. MEC was established in 1971 and is Canada’s largest consumer co-operative with more than five million members in Canada, and has invested more than $44 million into non-profit organizations that support recreation and conservation.

MEC has been in financial trouble. In July, the retailer announced 200 frontline layoffs after stores were closed temporarily due to COVID-19. MEC lost more than $11 million for the year ending February 24 2019 on sales of about $462 million. The retailer restructured last year and continued to lose money as it tightened operations. MEC had been expanding its base of stores rapidly into markets across Canada. It currently has stores in British Columbia, Alberta, Manitoba, Ontario, Quebec and Nova Scotia.

(MASSIVE WOOD CANOPY IN THE KELOWNA STORE, BUILT BY VANCOUVER-BASED PEREGRINE.BUILD)

Los Angeles-based Kingswood Capital Management LP will acquire substantially all of MEC’s assets through the CCAA proceedings and will keep MEC a going concern. It appears to be the case that MEC’s status as a cooperative will be decommissioned as part of the process, which complicates things. While the board of directors at MEC unanimously support Kingswood’s acquisition, a percentage of members in theory would have to agree as well. One source noted that several members will be asked to speak at upcoming court hearings relating to the deal. The acquisition remains subject to Court and regulatory approvals and is expected to close in the fourth quarter of 2020.

Eric Claus, a longstanding MEC member based in Canada, will lead Kingswood’s newly formed Canadian affiliate as Board Chair and CEO. He’ll take over from Phil Arata who became CEO of MEC in July of 2019 after the retirement of David Labistour. Claus was formerly CEO of US discount grocer Save-a-Lot and prior to that, Canadian discount apparel chain Red Apple. Analysts are hoping that Claus will recognize the importance of customer experience at MEC rather than simple looking at the bottom line.

In January of this year, Arrata provided statements on the company’s restructuring which included cost-cutting such as subletting the Vancouver head office which was about “three times the size that was required” and moved into a smaller location. Contracts with suppliers were renegotiated and competitive categories such as yoga wear and pet goods were reduced as MEC focused on sporting goods for snow, camping and climbing.

High staff turnover became an issue for MEC, which in January gave full or part-time employment positions to about 70% of its casual and non-permanent store staff, or about 950 employees. Since then, MEC has cut more than 900 jobs — in January the retailer had about 2,400 employees which has been reduced to about 1,500 people with 600 of those working in the 22 stores that are currently open.

Kingswood Capital is a private investment firm, “focused on businesses that are undergoing varying degrees of operational, financial or market-driven change,” according to its website. “In addition to access to capital, we bring relevant industry relationships and a broad network of internal and external operating resources that can strengthen the business and enhance value.” Kingswood’s portfolio includes companies such as AVAD, Versar, AutoAnything and WAVE Electronics.

Photos of the new Mountain Equipment Coop location in Kelowna. Photo: Robb Thompson

“MEC is an iconic brand founded on strong values and has a loyal following,” said Kingswood’s Managing Partner, Alex Wolf. “We have tremendous respect for those values and the loyal membership and are honored to be partnering with Canadian operating partners who will represent us on the ground in Canada working with MEC’s management team following the closing to ensure a bright future for MEC. Upon completion of this transaction, we – together – can inspire and equip Canadians in leading an active outdoor lifestyle for years to come.”

“After careful consideration of all viable options, the Board made this difficult decision,” said MEC’s Board Chair Judi Richardson. “Despite significant progress on a thoughtful turnaround strategy undertaken by new leadership, no strategy could have anticipated or overcome the impact of the global pandemic on our business. Today’s announcement, including the transition from a co-operative structure, is creating a positive path forward for MEC. Kingswood’s commitment to honouring the MEC ethos and the solid financial footing that this transaction will provide gives us tremendous confidence in the future. Since our founding in 1971, MEC’s deeply loyal customers have been synonymous with who we are and what we do. That won’t change.”

One source noted that talks had been ongoing to save MEC after the cooperative saw insurmountable financial struggles with costs growing substantially higher than revenues. A special committee of the Board spoke to multiple venture capital firms and Kingswood was ultimately chosen. The committee sought refinancing from potential lenders, looked for government support, and examined voluntary member assessments prior to striking a partnership with Kingswood.

Alvarez & Marsal Canada Inc. is the court-appointed monitor of MEC. Since February 2020, Alvarez & Marsal Canada Securities, an affiliated company, has been acting as financial advisor to MEC to get operations back on track.

Photos of the new Mountain Equipment Coop location in Kelowna. Photo: Robb Thompson

Sales forecasts for the 11 weeks ending November 29, 2020, are optimistic. The forecast period expects to see sales of $68,410,000 for the time period, with an additional $6,442,000 being paid to MEC from the Canada Emergency Wage Subsidy. Expenses are expected to surpass revenues however, with projected costs of $86,606,000 during the 11 week period resulting in a net operating cash flow loss of $11,753,000 over the same period. Adding in professional fees, debt service and contingency expenses, MEC will see a cash flow shortfall of $17,369,000 over the 11 week forecast time period. The company will also be indebted in the amount of $92,432,000 over the period, up from less than $80 million at present. 

The CCAA cash flow forecast indicates that MEC may require financing up to $89 million during the forecast period, provided by its incumbent senior lenders RBC, CIBC and TD Bank. Interim financing could be terminated early. 

MEC’s store fleet could shrink according to one source, with as many as five of the retailer’s 22 stores possibly closing as part of the acquisition. The future of a new MEC store at Midtown Plaza in Saskatoon, Saskatchewan, is now also in question.

Competition in the sporting goods space in Canada has grown substantially in recent years, particularly with the entry of French sporting goods behemoth Decathlon into Canada in the spring of 2018. Decathlon plans to open stores across Canada and is currently negotiating lease deals with brokerage Oberfeld Snowcap. Other competitors include Canadian Tire which owns the Sport Chek and Sports Experts retail operations. At the same time, Quebec-based competitor Sportium, owned by SAIL which filed in the spring, shut down operations as part of the restructuring. As of late, Canadians have been buying record-breaking quantities of outdoor goods following store shutdowns and an international travel ban. Bicycles, camping gear and other outdoor categories have seen strong sales since the spring.

‘Localized’ Ecommerce Marketplace Launches in Canada with Ambitious Expansion Plans

A Calgary startup is connecting online shoppers to local products through a free-ecommerce marketplace to support local businesses during and beyond the COVID-19 pandemic.

The new Local Shops platform has ambitions to expand in the future across North America.

“Search-engine results are dominated by global companies, so local suppliers of quality goods are crowded out of the marketplace,” said Ryan Corry, founder of Local Shops. “We want to change that.

RYAN CORRY. PHOTO: LINKEDIN

“COVID-19 has presented many challenges for businesses and simply getting online is not a cure-all solution. Right now, it’s easier to buy on Amazon than to source products locally.

“It’s a great time for this type of platform so we can really amplify the local businesses that are online and bricks and mortar within the community and just make it easy for consumers to find and support them.”

Local Shops is an online marketplace, which uses location-based technology to show shoppers products that can be found within their city. Consumers can easily discover and purchase local products, supporting area businesses and keeping money in the community.

“I’ve experienced the whole online boost of shopping and I’ve seen how many people are spending money from outside of Calgary and also how many people in Calgary are spending money outside of our jurisdiction as well,” said Corry.

“So the idea came to aggregate all of the local product listings in one place. Leverage the Shopify platform which so many people already use to pull the product listings and do that for every other e-commerce solution that’s available really. That way people can filter by their location. They can find all the same sorts of products you would find on Amazon or Walmart, if not better. And spend your money within your own community.

“I’ve already gone through the database of Shopify users in Calgary and Edmonton and other major cities and it’s unbelievable to see the diversity of products, and these are all the same types of things we’re buying on the worldwide web. By creating this environment, we’re also creating a competitive advantage back for local businesses. The same advantage they had for bricks and mortar when you’re a main street business in the 1950s. But with the creation of the worldwide web there’s no more competitive advantage anymore. Now the advantage is cash flow, SEO experts, and the size of your team, general relevance and the size of your advertising budget. So all of these small businesses who are online have to compete with these giants for first page of listings and it’s a total unfair environment to be successful locally and it takes years and years of hard work until your store finally generates that organic traffic.”

Corry said with Local Shops it’s a great opportunity for people getting into the online world for the first time, have that immediate engagement, start to make sales, and not have to worry about the painstaking task of being visible through Google.

Corry works in the tech industry and founded one of Canada’s largest onesie companies, UNI-Chillwear. Co-founder Serene Yew is the Technical Director at Pixeltree, an innovative Calgary tech firm.

SERENE YEW. PHOTO: LINKEDIN

“There’s been 146 per cent growth in online orders since April 21, with much of that revenue leaving our province,” said Yew. “Local Shops will change that, making it easy to find local goods and deliver them even faster.”

Local Shops features no sign-up fee for businesses and they can start selling their products within minutes. Local Shops has partnered with Shopify to enable product imports for merchants. Businesses who are not online, can upload their products directly to the marketplace.

“We’ve got an amazing opportunity at our hands here. We’re going to be working with another tech company and we’re leveraging their API (application programming interface) for on-demand delivery. That will be available in the U.S. first and Canada in 2021,” said Corry. “So the same way you’re able to order food through Skip the Dishes we’ll have that same sort of environment for local consumer goods. That will be a first of its kind type of environment and one we’re most excited about.

“And then we’re scaling to every major city. We’ll have a presence in every major city in Canada by the end of this month and also a presence in the U.S. I fully expect to be in all major cities within the year. An ambitious strategy.”

YOUTH MediSpa Opens its Doors in Toronto’s Historic Corktown

YOUTH MediSpa Front Entrance at 79 Berkeley Street

YOUTH MediSpa has officially opened its doors in Toronto’s Corktown neighbourhood after a delayed opening due to the COVID-19 pandemic.

Located at at 79 Berkeley Street, YOUTH positions itself as a luxe medispa “blending incomparable service with understated luxury” and promising a “modern twist on the traditional clinical medispa model,” according to its website.

The typical lineup of medispa treatments, such as dermal fillers, botox, facials, and a variety of exfoliant peels, are all available at YOUTH. However Toronto’s newest beauty and wellness hotspot has also broadened its profile to meet more specific needs.

As the world becomes increasingly nipped and tucked, and cosmetic technology advances, YOUTH is keeping up. A major attraction to the spa for many is its Bioidentical Hormone Replacement Therapy. Perhaps the most advanced treatment on the menu at YOUTH — and cutting edge in the field of cosmetic medicine — Bioidentical Hormone Replacement Therapy, with its innovative and technical synthesis, has been able to naturally mimic the pre-existing hormones within both the male and female body — replacing or replenishing hormones that our bodies stop producing as we age or our health becomes compromised. For women, BHRT can help to deliver natural hormone solutions, especially in clients who are pre-menopausal or currently going through menopause.

Additionally, women who have PCOS (Polycystic Ovarian Syndrome), Adrenal and Thyroid disorders, who are insulin resistant, and who experience osteoporosis or fibromyalgia can benefit tremendously from Bioidentical Hormone Replacement Therapy. For men BHRT is just as effective in naturally restoring their testosterone levels in order to regain a healthy lifestyle, and reduce or eliminate issues such as hair thinning, breast tissue development, rapid weight gain, mood swings, hot flashes, insomnia, and erectile dysfunction.

YOUTH MediSpa Interior
YOUTH MEDISPA LOBBY AND STAIRS LEADING TO LOWER LEVEL. PHOTO: YOUTH
YOUTH MEDISPA LOBBY. PHOTO: YOUTH

Committed to providing comprehensive care, YOUTH is managed by a thoughtful and highly-skilled team of healthcare professionals with over 40 years of experience. Albeit small in number, each team member is an expert in their field, including renowned Plastic Surgeon Clinic Consultant Dr. Peter Bray. Dedicated to delivering care and support during all phases of client experience and interaction, YOUTH’s service offerings cater to the individual who desires a dynamic and customized cosmetic care under the supervision of a qualified medical professional.

“YOUTH is a celebration of life and as such, has been created to empower people at every stage of life, said Michelle Mag-Iba, Partner and Clinic Director, YOUTH MediSpa. “We are so happy that Toronto has embraced our vision, and we invite prospective clients of all age groups, gender identities, races, and ethnicities to enjoy a complimentary consultation. We’re incredibly blessed to be able to help people discover the very best version of themselves.”

The lower east side medispa includes nine treatment rooms across 3,100 square feet and three floors in a beautiful building located right on the corner of Berkeley and Adelaide. With each room carefully designed and fitted to serve a specific treatment — and fully equipped with state-of-the-art technology — YOUTH is meticulous in ensuring every patient's needs are met in a comfortable and convenient manner. The space was designed by renowned hospitality and retail design firm 1982 Design, and ambient lighting, minimalist decor, and walls filled with contemporary art make for a modern and welcoming environment.

In a city where new spa, salon, and medispa concepts open frequently, it appears that the range of services is ever-evolving and staying competitive means staying ahead of the trends. With men’s hair restoration therapy, IPL therapy, vaginal rejuvenation, and Platelet Rich Plasma treatments also available at YOUTH Medispa, it’s plain to see that YOUTH has approached the Toronto medispa landscape with guns blazing.   Since reopening after the COVID-19 shutdowns, YOUTH has enjoyed great success. “We’ve been really busy since opening a few weeks ago,” said Mag-Iba, “people in the neighbourhood are so excited. It’s a great community for YOUTH to start its journey in.”

Even COVID-19 regulations and mandates haven't slowed YOUTH down, as the medispa quickly rejigged its ground-floor layout to allow for guests to enter through one door and exit through another at the opposite end of the building once it was given the go-ahead to reopen its doors. “We’ve been very thorough in ensuring people feel comfortable and safe at YOUTH. All staff wear masks and have their temperatures taken daily. We think we’ve done a really great job at adapting to the circumstances and our clients seems really happy.”

Three things are evident from YOUTH’s growing success amid a global pandemic. Firstly, if done correctly and thoughtfully, a business can prosper despite the current economic climate. Secondly, for the right price, it is possible to enhance almost every inch of our bodies — even down to our molecules. And lastly, no matter the state of the world, Torontonians still want to look and feel their best.

The Emotional Connection of Grocery Shopping for Canadians

PHOTO BY ANDREA PIACQUADIO FROM PEXELS

By Nicholas Reichenbach

As people who “consume”, we have an emotional connection or at least an emotional reaction to the concept of shopping in a store or even buying online, something we want or need. We are, after all, people conditioned to consume. It’s the nature of capitalism: that we purchase products we like or need, produced by others, and keep the economy chugging along.

Not being able to patronize some of our daily shopping experiences, while in COVID lockdown, has had effects on our emotional connection to the act of consumption, that may or may not be immediately apparent, but have resonance.

Pre-COVID-19, the sentiments we associated with grocery shopping were wide-ranging: a trip to the grocery store could feel like a chore. Shopping for meat or fish could lead to a feeling of inspiration to cook something new. Strolling down the natural foods or international foods aisle could be a treasure hunt and bring joy or surprise. Finding that a favorite fruit or vegetable is in season can lead to elation when you find them at the earlier than expected.

But during COVID, shopping for so many became a dreaded, emotionally-charged experience focused on personal safety and speed. Then for some, it evolved into a lesson in compassion: seeing the anxious grocery employees deal with also anxious and sometimes angry and frustrated shoppers. Seeing these store employees risking exposure every day to help us buy food, made many of us realize it wasn’t just about filling our carts in the least amount of time possible.

But we’re now heading back to some level of normalcy when it comes to shopping for food and household necessities. And we can properly evaluate our emotional and psychological connection to that shopping experience.

What changed for us because of the shopping dynamic? What changed for good, and what will continue to change? Here are some things I hope we as consumers, manufacturers, marketers – really, people – will remember.

The value of the grocery store treasure hunt. During COVID, our urgency to get in and out of the grocery store, or us sending a proxy to shop via services like Instacart, changed our relationship with the “treasure hunt.” Even the most utilitarian of grocery stores cater to the treasure hunt, whether it’s the introduction of new products or a suggestion from someone at the fish counter that some fresh fish just arrived. We enjoy the hunt because it appeals to our curiosity and sense of discovery. Even if we spend less time in the grocery store because we’re having groceries delivered, or buy certain products through a brand’s website or Amazon, we need to remain curious about all the new items in the grocery store. It’s educational, of course, but also a point of human connection when we share something we discovered and like, with someone else in our lives. It’s how the demand for a product is created and how brands are built.

Finding the positive in new shopping habits formed during COVID. For some, the idea of a stranger selecting their fruits and vegetables became the norm. I have a friend who swears by farmers’ markets and insists on selecting all of her fruits and vegetables by hand. And during COVID, she placed that responsibility into the hands of strangers and realized that what they selected versus what she might select, were barely indistinguishable. And at the heart of that, is trust. Feeling you can trust an anonymous service provider found through an app, to make sure that fresh, beautiful food arrives for you or your family, is a great feeling that can feed positivity.

The importance, for brands, communicating to consumers with all of our packaging. I’m not talking about nutrition facts and boldly-colored messages of lower calories. I’m talking about messages of positivity and optimism, shared in subtle ways, that help manufacturers connect to consumers over time, on an emotional level. For Flow Alkaline Spring Water, our multipack waters include simple messages like “Time to Shine.” When we designed the boxes, we did so because we wanted to charm our consumers in a tiny way. And during COVID, when our direct-to-consumer business spiked, we found that a simple message was as connective as any expensive marketing campaign we’ve run. It’s so easy to give someone a little smile when they take your product home or open the delivery box. And we realized, not enough brands send a simple, happy or positive message on their packaging. It’s a small detail that makes a big difference for a newly engaged consumer who has been revisiting their brand choices this past summer.


Nicholas Reichenbach

Nicholas Reichenbach is the founder and CEO of Flow, a sustainably packaged spring water company.

A seasoned executive & serial start-up, investor and consumer product entrepreneur, Nicholas has built a robust track record, founding, creating and building multiple businesses in the consumer goods, social media, internet/mobile technology, entertainment and hospitality space; Flow ( a socially responsible water company), Mindfull INC (an organic Food & Beverage company), Rabbit (a leading social video chat platform venture-backed by Google Ventures, CrunchFund and other leading VCs), GuestDriven (a leading start-up in hospitality/hotel SaaS with clients such as Thompson, Hyatt & Intercontinental), Magmic Games (Voted top 10 mobile social game & app publisher having produced over 300 games from Guitar Hero mobile to NewYork Times Crosswords) and Bplay( One of the largest mobile smart phone direct-to-consumer mobile content storefront that powered At&t, Verizon (Alltel), U.S. Cellular, Rogers Wireless and R.I.M Blackberrys, worldwide).  Now with Flow, Nicholas has disrupted the water category by building a sustainable product in eco-paperboard package, built on the power of mindful positivity.

Earlier in his career, Nicholas produced music concerts across North America, founded one of the first ringtone publishing companies and invested and co-founded numerous startup’s in disruptive new media & mobile technologies in US, UK, Sweden and Canada. 

Ray-Ban Opens 1st Standalone Store in Canada

Entrance of new Ray-Ban store in CF Toronto Eaton Centre. Photo: Craig Patterson

Upscale sunglasses and eyewear brand Ray-Ban has opened its first standalone storefront in Canada at CF Toronto Eaton Centre in downtown Toronto. It marks a milestone for Ray-Ban which for years has been distributed in other retailers in Canada, and is one of a handful of international brands that will have entered the Canadian market by opening standalone stores in 2020.

CF TORONTO EATON CENTRE LOCATION IS CANADA’S FIRST STANDALONE RAY-BAN STORE

The CF Toronto Eaton Centre Ray-Ban store is located on the mall’s second level in a retail space measuring just over 650 square feet. The store features Ray-Ban’s signature red signage as well as a branded interior housing hundreds of pairs of sunglasses and frames. The new store is located between storefronts for Laline and Johnson & Murphy, across from the mall’s Aritiza store.

Until last week, Ray-Ban was only carried in Canada at multi-brand retailers. That includes Sunglass Hut, Hakim Optical, Sport Chek, Pearle Vision, LenseCrafters, and other chains — not to mention a wide range of independent retailers specializing in optical goods. Ray-Ban’s direct-to-consumer move into standalone stores as well as a transactional Canadian website is a trend being seen by many other brands, some of which are pulling out of multi-brand retailers to open corporate stores.

At the same time, given the limited number of corporate standalone Ray-Ban stores in the United States, multi-brand retailers are likely to be an important sales channel for Ray-Ban for years to come.

CLICK IMAGE FOR INTERACTIVE CF TORONTO EATON CENTRE FLOOR PLAN

More Ray-Ban stores could open in Canada. A store representative said that the CF Toronto Eaton Centre location would be a test store for the brand. A consistent flow of customers despite the COVID-19 pandemic is an indication that the standalone store model could be a success for Ray-Ban in Canada. In the United States, Ray-Ban operates standalone stores in major cities in a mix of malls and street-front locations.

Ray-Ban is headquartered in Milan Italy, though it was founded in the United States. In 1929, US Army Air Corps Colonel John A. Macready worked with Rochester NY-based medical equipment manufacturer Bausch & Lomb to create aviation sunglasses optimized for pilots. In 1936, anti-glare lenses were introduced and in 1938, the company created impact-resistant lenses which were redesigned with metal frames for the patented Ray-Ban Aviator. Other styles were released in subsequent decades including the ‘Olympian’ which was worn by Peter Fonda in the 1969 film Easy Rider. In 1999, Milan-based Luxottica Group acquired Bausch & Lomb’s Global Eyewear Division for US$640 million.

Over the past five years, Canada saw a record number of international brands enter the market by opening retail stores. Between 2017 and 2019, more than 110 brands opened their first stores in Canada. This year will see the fewest of any year in recent memory due to the COVID-19 pandemic, though we’re aware of several more that we’ll be announcing in the coming weeks.

Off-White Opens Unique Vancouver Pop-Up [Photos]

EXTERIOR OF VANCOUVER OFF-WHITE POP-UP. PHOTO: OFF-WHITE

Luxury shopping aficionados are elated that Holt Renfrew has relaunched pop-up shop installations on the walkway between CF Pacific Centre and the third floor of Holt Renfrew in Vancouver. Kicking-off in the 2,000-square-foot space is an exclusive Off-White c/o Virgil Abloh pop-up that is sure to bring shoppers back downtown.

The Vancouver Capsule collection opened to the public this month and will be gone by October 1st. The exclusive collection is presented in a re-designed space that aims to embrace “sophisticated, modernity” using fixtures comprised of materials such as welded mesh and white osb – complemented by fuchsia metals, fluffy baby blue seating, and sprawling logo carpet.

The corridor is a continuous sequence of different materials and designs – large-scale windows are (in true Virgil Abloh style) dominated by a huge Off-White neon logo.

The Vancouver Capsule Collection runs the gamut of west coast casual chic and includes classic hoodies, tees, denim, and jackets. Accessories include logo beanies, a Jitney bag, and a shoulder bag but with special edition baby blue, black and metallic silver print colourways that embrace Off-White’s classic logo.

The Vancouver pop-up is a partnership with local luxury streetwear retailer Feuille, which operates a standalone store across from Holt Renfrew at 565 Howe Street.

Established in 2013, the Off-White label has not been without controversy as it continues to seek to define the grey area between black and white as a colour, often with Abloh’s controversial ‘3% Design Rule’ bringing him to legal loggerheads with other designers and his fans. Most recently, the Abloh designed Louis Vuitton Spring 2021 Collection and the Marc Jacobs/Van Beirendonck ‘reference’ may bring the largest legal challenge to date.

Off-White in Vancouver

The Off-White store in Vancouver launched in an obscure location in the laneway between the 1000 blocks of Alberni and Robson Street in April 2018. An ambitious undertaking that spans an impressive 4,300-square-feet over two floors.

The unique site was chosen by Off-White’s founder and creative director, Abloh, for its proximity to wealthy shoppers and the presence of youth culture. The interiors are spacious with the design executed by Vancouver-based design firm Cutler.

Off-White in Toronto

North America’s first Off-White store opened in Toronto in early 2017, measuring about 2,400-square-feet on a single level at 83 Yorkville Avenue. That boutique is part of a partnership with local multi-brand retailer CNTRBND which will soon be announcing another Toronto storefront.

Cherre and Spacelist Announce Partnership to Integrate Commercial Real Estate Listing Data into Real Estate Data Platform

This partnership will enable mutual customers to easily connect CRE listing data across the U.S. and Canada with other key real estate datasets for strategic decision making

 Cherre, the award winning real estate data management platform, today announced a new data partnership with Spacelist, the leading commercial real estate listing platform in Canada. By joining Cherre’s growing partner network, mutual customers will be able to easily connect Spacelist’s real-time listing data with other important real estate datasets to support analysis and decisions around properties and markets under consideration.

Spacelist is a free platform for real estate professionals and prospective tenants to search billions of available square feet. Spacelist also provides comprehensive listing data for all asset types, including listings coming on and off the market, across the US and Canada.

“We see tremendous value in combining our robust market data with other relevant datasets to which Cherre’s clients have access,” said Steven Jaffe, CEO of Spacelist. “Whether they’re integrating public or private data with Spacelist’s, there’s massive opportunities to gain actionable insights from additional visibility into united datasets.”

Cherre seamlessly connects disparate real estate data into a single-source of truth, empowering companies to instantly explore all their connected data. Cherre has the largest real estate knowledge graph in the world and enables customers to uncover granular insights, automate workflows, and build models and visualizations.

“Commercial real estate listings and market fundamentals are important indicators in determining trends and demand for real estate,” said L.D. Salmanson, CEO of Cherre. “This partnership will make it easier for our mutual customers to include Spacelist’s dynamic listings content into their proprietary data lake for a full picture of market activity and strategic decision making.”

About Spacelist
Founded in 2012, Spacelist’s mission is to make commercial real estate more accessible and efficient. Spacelist brings all of Canada’s and the US’s commercial real estate listings together in one place, making it easier than ever to find great space for your business. For more information, please visit: spacelist.co.

About Cherre
Cherre is the leader in real estate data and insight. We connect decision makers to accurate property and market information, and help them make faster, smarter decisions. By providing a unique “single source of truth,” Cherre empowers customers to evaluate opportunities and trends faster and more accurately, while saving millions of dollars in manual data collection and analytics costs. Cherre launched in 2016 and is located in New York City.

Luxury Careers Spotlight: Meet the Manager, Cartier Bloor Street in Toronto

EXTERIOR VIEW OF CARTIER ON BLOOR STREET WEST, TORONTO. PHOTO: GOOGLE

Retail Insider and Luxury Careers Canada

French luxury brand Cartier has operated on Toronto’s prestigious ‘Mink Mile’ for decades, and currently operates a beautiful storefront in The Colonnade at 131 Bloor Street West. Store manager Ryan Kenny spoke to Retail Insider and answered a few questions below.

Cartier is currently hiring for a Seasonal Sales Associate position and for more information, contact Suzanne Sears at Luxury Careers Canada. Luxury Careers Canada recently launched as part of Best Retail Careers International Inc. Employers can submit their jobs here.

RI: How did you get attracted to retail as a career?

RK: I began my retail career in a small rural Ontario farming town at the age of 15. At the time I did not expect retail to guide my college experience and to offer so many incredible life experiences. The people I met stimulated my personal growth and eventually I decided I wanted to be that person for others. I really enjoy the human aspect of retail, the getting to know people and sharing in celebrations. It has always been a passion of mine.

RI: You have been with Cartier over eight years. What is it about this brand that inspired you to spend so much of your career with them?

RK: Great question! I will credit Cartier for taking a chance on me however, I own my personal development. This is a company that has encouraged me to follow the path I wanted to take within the brand and respected that I had many interests (and many more to come). The inspiration is within, you have to make your own path. Cartier has encouraged me and pushed me to challenge myself and for this I am grateful. You’ve heard the quote “people leave leaders, not companies”, this is very true in my experience. I have had the incredible opportunity to have multiple mentors and have felt supported through my journey.

RYAN KENNY

RI: When did you arrive at Cartier on Bloor Street? What are the unique challenges of working on Bloor Street vs a mall setting?

RK: I actually began my career with Cartier on Bloor Street close to 9 years ago. I trained with some amazing people before opening the Yorkdale boutique shortly after. From Yorkdale my career as a Retail Coach began and I supported multiple US and Canadian boutique leaders. My career eventually landed me in NYC as the Cartier Learning & Development Manager.

I believe that all challenges are great opportunities. In retail it’s a constant dance regardless of a mall or street setting. We all have unique challenges.

RI: What do you think Bloor Street retailers need to do to best recover from their COVID losses of foot traffic?

RK: The appointment setting that we are now offering has been very well received by our clients. It’s allowing us to support them in the best way possible while we navigate through these new times. I want to work in a happy and fun environment and that’s the experience I want for my guests. It’s not easy right now, we all have to be flexible when we can and keep the client and cleanliness top of mind at all times.

RI: You have a strong background in Learning and Development with Cartier, a sector many retailers dropped in the last few years. What advice do you have for retailers who are faced with retraining staff post COVID?

RK: I was fortunate to move to New York City and support so many incredible initiatives with Cartier, from The Mansion opening to press tours, to building High Jewelry trainings. I believe the L&D roles are even more vital now than in the past. Retail has changed, shopping trends are changing dramatically, this category is essential to help guide brands through change because change is hard. My advice would be to listen to your people, one person can do anything just not everything. The people you employ have ideas, they come from different backgrounds, and as active citizens in your boutique they should have a voice. We really are all in this together. 

LUXURY CAREERS CANADA

RI: What makes you successful with one of the world's foremost brands? What advice do you have for younger retailers who aspire to work with Cartier? Why should candidates consider a career with Cartier?

Genuine curiosity and a desire to learn has been the key to my success. I have a keen interest in Cartier, I am curious about the brand history and how to make every day processes and experiences better and I’m not shy to voice my opinion. In this arena you have to be intrigued by people, Cartier is for me, is a people first environment both internally and externally, I am very much aligned with this philosophy.

My advice for those aspiring to work with Cartier, you have to have passion – people FEEL your passion, it resonates with those around you, but it has to start with you.

Cartier has growth opportunities, and a commitment to training and education. It is a brand with deeply-rooted history and is constantly evolving.

For employers looking to work with Luxury Careers Canada, contact Suzanne Sears at Luxury Careers Canada (best-retail-jobs@live.ca) or Craig Patterson at Retail Insider (craig@retail-insider.com).

Position Title:  Seasonal Sales Associate, Cartier

The story of Cartier is founded on audacity and passion. For more than 170 years we have embraced a bold, pioneering spirit that continues to inspire our teams across all Métiers from our boutiques to our workshops and corporate offices. Our 7,500+ colleagues of 90 nationalities are united by a shared independent spirit and commitment to excellence, striving to continuously enrich our Maisons heritage by pushing the boundaries of creativity. 

OUR MISSION

As an Ambassador of the Maison, the Seasonal Sales Associate assists with sales during the holiday season and achieves and exceeds sales targets as directed by management.  He/she ensures a unique client experience throughout all touch points.  He/she is also an active participant in the daily operations of the boutique.  

KEY RESPONSIBILITIES

Sales Achievement:

·       Provide sales support to the boutique during the holiday season

·       Achieve and/or exceed the monthly sales target, as directed by management.

·       Ensure that each client receives outstanding and exceptional customer service by providing a friendly environment which includes greeting and acknowledging every customer, maintaining outstanding standards, solid product knowledge and all other components of Customer Service before, during and after sales client

·       This includes after sales clients if a Cartier after-sales dedicated area/staff is not available

·       Adapt approach according to the client needs and motivations

·       Negotiate and handle objections with ease

·       Assist and support after sales clients in accordance with Maison values.  Act as a referent and provide recommendations that will provide an exceptional client experience

Client Relationship Management:

·       Consistently and accurately capture client data for follow-up and relationship building, effectively utilizing the tools that are available

·       Appropriately resolve client issues/concerns and escalate as needed to Management

·       Partner with Management to develop a plan to support, and participate in in-store and offsite events and networking 

Daily Boutique Operations:

·       Understand and comply with all security and operational policies and procedures for the Group, Maison and boutique

·       Assist with daily set-up and breakdown of the boutique, and communicate on any maintenance issues

·       Assist in the merchandising and daily maintenance of displays and back-stock

·       Actively participate in daily and annual inventories and cycle counts to prepare and ensure a successful audit   

·       Assist with special projects, as needed (i.e. price changes, supporting back office responsibilities, etc.)

JOB PROFILE

Education:

·       College degree preferred

Required Experience:

·       2 to 5 years of previous experience in luxury retail, service or hospitality environment

Technical Skills:

·       Ability to work in a fast-paced retail store environment

·       Computer and internet Savvy

·       MS Office experience required, SAP knowledge preferred

Personal Skills/Abilities:

·       Additional language skills are a plus

·       Excellent interpersonal and communication skills are required

·       Strong understanding of Customer Service needs and Customer (internal and external) priorities

·       Strong attention to detail with the ability to handle multiple tasks simultaneously and with precision

·       Being a genuine Maison Ambassador

·       Uphold Cartier image by maintaining professional demeanor at all times and be an Ambassador for the Brand

·       Self-Starter with Team-Player approach

·       Must be available to work retail hours including weekends