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Samsung ‘Business TV’ Video Screens Meeting Growing Need for Contactless Communication in Local Retail Businesses

Photo: Samsung
Photo: Samsung

In the spring of this year, Samsung introduced its Business TV to the Canadian market as a new offering for businesses. The advanced television technology provides affordable and easy-to-use digital displays with cutting-edge innovations. Retailers that are already using it say that the dynamic video screens are a welcome addition to their businesses.

The Samsung Business TV technology can be programmed for a wide range of messaging such as menus and products offerings, producing dynamic visuals that get a consumer’s attention. The easy-to-manage digital signage provides contactless communications which are especially desirable during these challenging times.

Samsung Business TV was designed for small business owners as a user-friendly screen that delivers a brilliant visual experience for 16-hours a day, seven days a week, with ultra-high-definition displays in a range of sizes to fit any space.

Businesses that have already implemented the Samsung Business TV technology say that they are spending less time dealing with technical issues and thus have more time to spend focusing on their business. The Business TV technology, they say, helps maximize digital communication on-site to showcase creative and advertising content alongside TV programming, all at once.

One store that recently installed Samsung Business TV is retailer Peace Collective, which operates a store at 131 Ossington Avenue in Toronto. “Inside our Ossington Peace Collective location, we run a gourmet milkshake bar called Peace Treats that sees really high foot traffic,” said Roman Hessary, Head of Growth and Managing Partner at Peace Collective.

Samsung Business TV. Photo: Samsung
Samsung Business TV. Photo: Samsung

“We wanted a digital screen that was as clean as possible to complement our minimalist style. The Samsung Business TV fit perfectly into what we were looking for. It replaced two TVs and allowed us to display both our menu and visual content on one screen, which we can update and control through a simple app on our device,” he said.

Another Toronto-based retailer, Cheese Boutique, found that it was easily able to showcase its offerings on the dynamic Samsung Business TV screens that were installed this year at Cheese Boutique’s storefront at 45 Ripley Avenue in Toronto’s Swansea neighbourhood.

“In the boutique, we want to be able to promote our cheeses, showcase our own content and run TV programming for our customers,” said Co-Owner and Maître Fromager Afrim Pristine. “Previously, we had a graphic designer creating templated content and an AV technician updating our screens constantly.”

“Samsung Business TVs give us pre-loaded templates for everything we could possibly need from seasonal sale to promotions to motion-embedded content.” Mr. Pristine went on to say. “It gives us the premium visuals we were spending a lot of time trying to make from scratch with a few easy clicks in the Samsung Business TV app.”

Samsung’s aim was to make its Business TV product cost-effective for small businesses, while also making it easy to use.

“We know many business owners are time-strapped and have limited resources but need to keep up with customers’ expectations in our technology-friendly environments. Samsung Business TV was designed to offer businesses of all sizes a simple and affordable solution that they can manage themselves and quickly integrate into their business to ensure they are meeting customers’ needs,” said Mary Peterson, Vice President, IT & Enterprise Solutions at Samsung Electronics Canada. “I’m thrilled to see the technology driving value for our customers,” she went on to say.

Samsung brought together the brand’s expertise in commercial signage displays with its advanced TV technology intending to provide businesses with impactful visuals.

During these rapidly changing times amid the pandemic, digital signage from Samsung helps businesses dynamically communicate how they are operating and serving their communities while maintaining physical distancing. With Samsung Business TV, for example, retailers can showcase store-entry bulletins such as store hours and customer capacity, physical distancing and safety protocols and product availability and promotions. The digital displays can also facilitate checkout guidance such as wait time and customer lineup details, branded messaging and community support and pick-up or checkout procedures.

TVs with advanced visual capabilities have become more affordable for businesses as visual display technology continues to be approved and costs come down. In today’s media-saturated environment, many small business owners are saying that they want to directly manage their own digital and video channels, leaving behind outdated and costly printed materials that were previously used for customer communication.

The Business TV lineup from Samsung delivers an eye-catching visual experience with ultra-high-definition resolution in a range of sizes to fit any space or budget. The Crystal Display ensures optimized colour expression while the High-Dynamic Range improves brightness levels to better catch the attention of potential customers.

Samsung Business TV also comes with an impressive three-year warranty.

Small businesses are attracted to Samsung’s Business TV for its ease of use, which is a good thing particularly when a storefront has only one or two people working within. The technology was developed to enable quick and simple set up. Business owners or employees can easily switch on their Samsung Business TV and follow the how-to guide on the screen. The guide explains how to download the Samsung Business TV app, available for Android and iOS devices, and how to pair the two together.

An automatic running feature maximizes the convenience of the Samsung Business TV range. Users can control settings using an On and Off Timer. Once the TV switches itself on an initial set-up, it will auto boot the Samsung Business TV App which means that the TV can run automatically each day without the need to reprogram. Paired TVs will automatically show on a user’s Android or iOS device, which allows users to deploy content to the TV or even on multiple TVs at once. The Samsung Business TV range also offers an operating time of 16 hours a day, seven days per week.

Users can quickly and effortlessly play professional content on their TV screens by choosing from a range of pre-designed templates, then editing their selected image and text before sending it to the TV. The app includes a mobile-friendly user interface for easy content editing and supports more than 100 templates for non-experts. These include over 30 L-Bar templates which allow companies to play promotion content while TV programming remains on screen. Motion-embedded templates and seasonal promotion templates can be updated periodically.

The Samsung Business TV range also includes secured pairing with the Samsung Business TV app using an easy PIN code setup. It further includes a panel button lock and a USB port lock for added security to give business owners peace of mind.

The range of Samsung Business TVs includes full-size variation with 43, 50, 55, 65, 70, and 75-inch size options available in Canada. Featuring a sleek design in carbon silver, the Samsung Business TV provides a truly immersive viewing experience.

For more information on Samsung’s SMART signage offerings, including Samsung Business TV, please visit https://www.samsung.com/ca/business/smart-signage/all-smart-signage/.

*Partner content. To work with Retail Insider, email: craig@retail-insider.com

Special Edition 22: The Future of Shopping Centres in Canada and How they Can Compete with Amazon

Special Edition 22: The Future of Shopping Centres in Canada and How they Can Compete with Amazon

An off-schedule podcast discussion with Matt Crowell, Founder & CEO of GetintheLoop. Craig and Matt discuss the future of shopping centres in Canada in a time of digitization as retail heads online, and how the shopping centre has a potential advantage over Amazon.

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Toronto Grocer Rabba Partners with Paramount Fine Foods on New Regent Park Storefront

Rabba - By Paramount. Photo: Foodservice and Hospitality Magazine
Rabba - By Paramount. Photo: Foodservice and Hospitality Magazine

Two iconic food brands based in Toronto — Rabba Fine Foods and Paramount Fine Foods — are partnering for an innovative and unique kitchen concept that combines the best of both businesses.

Rabba Fine Foods will open a new local market in Regent Park in early 2021 and it will feature a pilot concept called Rabba Kitchen – By Paramount, a shop-in-shop takeout counter that will offer freshly-made meal options with a Middle Eastern-inspired menu.

Rabba Kitchen – By Paramount Set to be Rabba’s 35th Location

It will be Rabba’s 35th location.

“We’ve been great fans of Paramount Fine Foods over the years,” said Jack Rabba, Founder of Rabba and a dedicated Toronto-area grocer since 1967. “This collaboration is a result of many months of planning and, of course, many enjoyable taste tests. I can assure you the final product passes with flying colours, and a very satisfied appetite.”

Rick Rabba, President of Rabba, said the company is always offering its customers quality products and selection and “we’re expanding the breadth of our offering with a very high quality brand that everyone knows and loves”.

Exterior of Paramount Fine Foods Restaurant on the corner of Adelaide and Spadina in Toronto. Photo: BlogTO
Exterior of Paramount Fine Foods Restaurant on the corner of Adelaide and Spadina in Toronto. Photo: BlogTO

“We’re working towards opening multiple locations. Because of our longstanding relationship we’ve had in the past, the offerings complement each other just from a taste perspective,” he said, adding that the Regent Park location offers the right demographics for the concept.

“It’s urban customers looking for convenience who are familiar with Mediterranean cuisine and are familiar with Rabba’s offering. It’s really the exact right place for both brands to be.”

Rabba Fine Foods is a local market and convenience store which is open 24 hours a day in neighbourhoods throughout the Greater Toronto Area.

Exterior of Rabba store in Toronto. Photo: Rabba
Exterior of Rabba store in Toronto. Photo: Rabba

Paramount Fine Foods is a global Middle Eastern cuisine restaurant chain with 74 locations, primarily in Ontario, but with two locations in British Columbia, three in Edmonton, one in Quebec, with two being built. Locations also exist in England, Beirut, Pakistan, and in Africa. The first location was 2007 in Mississauga.

“The region of the Middle East has long been revered for its flavours, spices and wholesome meals,” said Mohamad Fakih, founder and president of Paramount Fine Foods. “Together with Jack Rabba and his team, we’ll be able to honour our common roots while sharing our love of food with even more people than we could achieve on our own. In these times of pandemic, it’s more important than ever for all of us to celebrate life’s greatest, often small and humble, pleasures.”

Paramount to Launch Butcher Shop & Restaurant Concept Within Rabba

He said the partnership with Rabba includes Paramount launching its butcher shop and restaurant concept within a Rabba location.

“It will actually complete the image of what Rabba needs,” said Fakih. “Especially if you look at supermarkets today. They’re bringing in and including ready-made food made by specialists instead of just making it, box it and sell it. So here the consumers are actually buying it from the franchise inside their own supermarket.”

One butcher shop will be opening in a Rabba store in Mississauga where Paramount took a corner of about 1,200 square feet. The first location will open in mid-January.

“Having us available in a supermarket will make us available to more clientele, more footprint and a great location. Rabba is very well known to be located very well in a location. Very smart business locations. He has secured them years and years ago. Those locations will provide us higher sales,” said Fakih.

He said the pilot project — Rabba Kitchen – By Paramount — has intentions to start with five Paramount restaurant locations inside Rabba.

“We’re putting in there Paramount and our new fried chicken concept called Krispo,” added Fakih.

Read More Related Articles From Retail Insider:

Afterpay Bolsters Merchant Offering With Introduction of Cross-Border Commerce

Known for its innovation in the ‘buy now, pay later’ space, the Australia-based provider of the fast-growing alternative payment option is helping to disrupt a long-standing cartel-like domination held by major credit card companies over consumer lending. It’s empowering its users, allowing them the freedom to take greater control over their spending and finances. And now, with its announcement of the introduction of cross-border commerce functionality to its services, Afterpay is further enabling its merchant network, opening up their storefronts and offering to the company’s rapidly expanding legion of consumers around the world.

Rapid Growth and Adoption

Currently available in Australia, Canada, New Zealand, the United States, and the United Kingdom, where it’s known as Clearpay, Afterpay is helping to transform the payments industry, allowing consumers to receive products immediately and pay for their purchases over four interest-free installments. And, with more than 11.2 million active users shopping with nearly 64,000 retail brands to date, the popularity and adoption of the payment option among both merchants and consumers is evident and continues to upsurge. It’s representative of the expeditious growth of the company that began its operations just five years ago, and a reflection of the strength of the network it’s cultivated to this point. And, according to David Katz, Afterpay’s Chief Product Officer, the addition of cross-border functionality to its services reenforces the company’s proposition and the benefits available to its users.

“For both the merchant and consumer, it’s really all about increased opportunity,” he says. “Afterpay enables connections between buyers and sellers. And with the introduction of cross-border commerce to our services, we’re providing consumers with more storefronts to shop, and merchants with the chance to connect and engage with more shoppers. As a company, we thrive on bringing merchants and consumers together. The addition of cross-border commerce really helps us strengthen our offering and supports our continued growth.”

Addressing a Consumer Shift

The launch of cross-border commerce allows Afterpay merchants to open their ecommerce sites to consumers in Australia, Britain, Canada, and New Zealand, with plans to make the functionality available in the United States next year. With an estimated 21 percent increase in global cross-border ecommerce sales in 2020 compared to last year, the announcement of its offering couldn’t be more fortuitously timed. And given the current climate that’s been influenced so dramatically by the COVID-19 global pandemic, Katz suggests that the potential benefits to retailers could be game-changing.

“COVID-19 has altered just about every aspect of the lives of people all over the world,” he asserts. “Specific to the retail industry, its impacts have led to a shift in consumer behaviour and an acceleration of ecommerce use. It presents retailers with a massive opportunity, particularly small and medium size businesses that are without a global presence, to open up their virtual storefronts to Afterpay’s engaged and enthusiastic shoppers around the world and capitalize on a trend in consumer behaviour that we believe will be long-lasting.”

Ecommerce Tipping Point?

Afterpay first introduced cross-border commerce capabilities in Australia and New Zealand back in March 2019. And, according to the company, it helped deliver an astounding 576 percent growth in year-over-year sales for its merchant partners in the countries. The company also says that as a result of the introduction of cross-border commerce, the number of merchants in Australia and New Zealand now selling outside of their borders has grown by ten times. And when combining these impressive results with numbers that emerged in a recent report developed by fintech research specialist, Kaleido Intelligence, which suggests that worldwide cross-border ecommerce spending will break the $1 trillion mark by 2022, representing fully 20 percent of global ecommerce activity, it seems as though Afterpay and its merchant partners may be poised to welcome and reap the rewards of a long-awaited global ecommerce tipping point.

“There’s no question that the opportunities for retailers related to ecommerce, particularly around selling to consumers outside of local markets, are significant,” says Katz. “Everyone at the company has put in a lot of dedicated work toward making sure that we can provide this additional channel for our merchants and consumers. And we’re really pleased to have been able to make the functionality available just in time for the busy holiday season.”

Continued Innovation and Enhancement

In addition, according to Katz, the company has also been working tirelessly in an effort to support the success of its in-store payment solution, which it recently rolled out in the United States. Also available in Australia and New Zealand since 2016, the solution allows Afterpay users to make payments at brick-and-mortar locations with a virtual, contactless Afterpay card that’s stored in their digital wallet. It’s a signal of the company’s intent to further disrupt the credit card industry and commitment to continue fulfilling its mandate to help its growing community of consumers realize “financial freedom, transparency and a fairer future” through a powerful omnichannel tool that also offers support for the success of its merchants on all channels. The company plans to soon introduce its in-store payment solution in each country across its network. And, although there has not yet been an announcement concerning the inclusion of cross-border functionality within its in-store solution, Katz promises that the company continues focus on improving its services to enhance the experiences and successes of its consumers and merchant partners.

“Afterpay set out to help transform a complacent payments industry and invigorate the consumer, empowering them financially and connecting them with their favourite retailers. We’ve enjoyed incredible success with our service and offering to this point. And we’re committed to continue enhancing what we provide our users ongoing, innovating to constantly upgrade and develop ways to improve the retail payment experience for both consumers and merchants. We’re combining this outlook with our aggressive plans for global expansion in an effort to extend our presence and services around the world and to continue growing the ever-expanding network of Afterpay users.”

Commercial Real Estate in the New World: Free Webinar on January 14

The Montreal chapter of the Canadian Italian Business Professional Association (CIBPA) is hosting a free webinar entitled Real Estate in the New World. Don’t miss this great opportunity to hear from leading real estate professionals who will provide insights into the current state and future outlook of the industry, spanning from office to retail. [Sign Up Here]

The free webinar will take place January 14, 2021 at 12 noon Eastern/9am Pacific Time.

Moderated by Angela Civitella, CEO & Founder, Intinde and Vice-President, CIVDEV, learn from the experience and expertise from leading real estate professionals, including:

Interested in attending? Sign up here.

Italian Luxury Brand ‘Golden Goose’ to Open 1st Standalone Canadian Store at Yorkdale in Toronto

Interior of the Golden Goose Flagship in Milan, Italy. Photo: A13 Studio
Interior of the Golden Goose Flagship in Milan, Italy. Photo: A13 Studio

Upscale Italian fashion brand Golden Goose, known particularly for its pricey sneakers, will open its first standalone Canadian store soon at Toronto’s Yorkdale Shopping Centre. It’s the latest luxury brand to move into Yorkdale, which has become Canada’s epicentre for luxury brand stores.

The Golden Goose store will span about 1,600 square feet in a retail space immediately south of the Louis Vuitton flagship store that opened in October. Yorkdale’s Golden Goose will feature a full range of fashions for men, women, and children including the brand’s popular sneakers, ready-to-wear clothing, bags, and accessories. The store was expected to open this month though there may be delays given recent COVID shutdowns.

The store was expected to open this month but because of pandemic related lockdowns, the opening has been delayed. Ontario Premier Doug Ford is expected to announce a province-wide 28 day shutdown that will see Golden Goose’s opening delayed until early 2021.

Golden Goose was founded in Venice, Italy in the year 2000 by Alessandro Gallo and Francesca Rinaldo. The company was owned by Italian fund DGPA SGR between 2013 and earlier this year when Golden Goose was sold to investment firm Permira. The deal closed in June and Permira is now spearheading a direct-to-consumer store expansion which launched under the previous owner.

Globally, Golden Goose operates about 95 stores in major markets. Seventeen of those stores are located in the United States. Two Golden Goose stores are located in New York City — on Madison Avenue and in Soho, with other stores located in primary and a few secondary markets. Enclosed shopping malls house the majority of Golden Goose’s US stores including the Mall at Green Hills in Nashville, Lennox Square in Atlanta, Northpark in Dallas, Scottsdale Fashion Square near Phoenix, and Houston Galleria, among others.

Construction hoarding at Toronto’s Yorkdale Shopping Centre. Photo: JM
Click image for interactive Yorkdale mall floor plan

More Golden Goose Stores Could Open in Canada

More Golden Goose stores could open in Canada. Given the number of locations in Asia, the Vancouver market could very well become home to a Golden Goose retail store. Toronto’s Bloor-Yorkville area, which continues to add new luxury brand stores, could be another target. Given that Golden Goose has opened stores in markets such as Nashville, there is a possibility that the brand could eventually open mall-based stores in markets such as Edmonton and Calgary and the Montreal market might also support at least one Golden Goose storefront.

In Canada, Golden Goose footwear is available at various retailers. Hudson’s Bay carries an expansive assortment for women, while Holt Renfrew carries the footwear line for both genders. Nordstrom and other retailers in Canada also carry the pricey Golden Goose sneakers that are typically priced in the $600 to $900 range depending on style. Some might be turned off by the ‘aged’ look of many of Golden Goose’s footwear styles which appear to have been worn previously with an element of being ‘dirty’.

Toronto’s Yorkdale Shopping Centre has become the epicentre of luxury brand retail in Canada, housing more luxury stores than Toronto’s Bloor-Yorkville area and downtown Vancouver. Toronto’s Bloor-Yorkville, which will see the addition of Isaia and The Webster stores in 2021, will see a unique resurgence that could see the neighbourhood gain market share.

Dress Pants Optional: How Retailers Are Dealing With Changing Consumer Habits

Delivery man with packages
Delivery man with packages

By Brent McKnight

The COVID-19 pandemic is disrupting consumer habits. Canadians developed an intense interest in baking in the early days of the crisis, leading to flour and yeast shortages. They bought less sunscreen in the absence of tropical vacations, and they are dressing down in sweatpants while working over Zoom.

Consumer habits form around regular patterns of daily activity such as commuting, working and recreation. As these patterns change, so do consumer habits.

When people stop commuting, their spending habits change. (Manny Fortin/Unsplash)
When people stop commuting, their spending habits change. (Manny Fortin/Unsplash)

These changing habits are having a significant impact on independent, Main Street retailers, particularly during the holiday season. To adapt in 2021 and beyond, retailers need to strengthen their ability to connect with existing customers and capture new customers as habits change — perhaps permanently.

There is no doubt that COVID-19 is putting a great deal of stress on many small Canadian retailers. Forced shutdowns were a major challenge in March at the start of the pandemic, and then again for certain regions, including Toronto and Peel in Ontario, since November.

As the crisis hit, I started interviewing independent retailers to understand the challenges they were facing in an ongoing study.

Consumers Developing New Habits

Habits are repetitive consumer behaviours that are tied to commuting patterns, hobbies, brand loyalties and preferences, as well as social behaviour. COVID-19 has caused significant disruption to consumer habits because people are working from home, restricting social behaviour and travel, and in general reflecting on what is most important to them.

These disruptions to consumer habits present both risk and opportunity for retailers. On the one hand, retailers are dealing with long-time customers whose habits are changing. For example, one comic book retailer in a medium-sized southwestern Ontario city noted that some of its comic book collectors suddenly stopped collecting — the result of personal reflection, perhaps, or shifting priorities.

Others had doubled down, spending more money on comics they might have otherwise spent on trips to a Comic-Con conference.

These changing habits are not isolated to comic books. A Dalhousie University study found that 4.2 million more Canadians are ordering food online than they were before the pandemic and this trend isn’t expected to dissipate.

More generally, customers are picking up new habits such as baking and or other leisure-time hobbies in the absence of other options, like going to the movies. These are all changes that influence consumption habits.

Stay Close to Customers, Double Down on Service

For retailers seeking to benefit from these new habits, this is a time to stay very close to customers and double down on service and engagement. Be inquisitive and thoughtful about how to reach existing and new customers in creative ways.

This might seem counter-intuitive in a time of social distancing, Plexiglas and face masks. However, retailers have demonstrated tremendous creativity in maintaining and creating connection with customers. They’re reaching customers using social media, including Instagram and Facebook.

One women’s fashion retailer in a small southwestern Ontario city typically holds fashion shows to highlight new seasons of clothing. With COVID-19 restrictions, the show shifted online.

Others are using Facebook Live or Zoom calls to show inventory to customers, either en masse or through personal “tours.” Well-established retailers are even using email and telephone to reach loyal customers.

In delivering products and services, many local retailers have sought to add value for stressed-out customers. From jewellers to kitchen supply stores, retailers hand-delivered products to customers, strengthening relationships in the process.

At physical locations, retailers offered curbside pickup and appointments to show products to customers who were nervous about COVID-19 or at high risk. Providing a safe environment for customers has been the top priority for most retailers in my study so far.

Head tailor Soheil Khorrami, left, demonstrates a safe way to fit a blazer for a customer at Tom’s Place in Kensington Market in Toronto in June 2020. THE CANADIAN PRESS/Nathan Denette
Head tailor Soheil Khorrami, left, demonstrates a safe way to fit a blazer for a customer at Tom’s Place in Kensington Market in Toronto in June 2020. THE CANADIAN PRESS/Nathan Denette

Keep Online Presence Focused on Main Street

There has been a big move towards online shopping during this pandemic, even among smaller retailers. It’s expected that this online focus will remain after COVID-19.

However, while an independent retailer’s online presence is critical, online options risk blurring the line between Main Street shops and behemoths like Amazon. Customers who shop at smaller retailers are different, looking to shop local and benefit from personal service, and so independent retailers need to keep the focus on these value propositions, using the internet as a support.

Screenshot of Ben McNally Books Twitter page
Screenshot of Ben McNally Books Twitter page

This means recognizing that an online presence isn’t a panacea for Main Street retailers, but rather another tool to engage customers and strengthen human connection.

Many Main Street retailers are keenly aware of the risk of losing customers permanently due to COVID-19, and are focusing on building a strong online footprint in support of their physical, community-based presence. As we head into 2021 and the end of the pandemic is in sight due to new vaccines, those efforts are particularly important.

Brent McKnight is an Associate Professor in the DeGroote School of Business at McMaster University.

Read More of The Conversation From Retail Insider:

5 Ways Canadian Retailers Can Capitalize on Interactive Tools

A new aspect of Ikea's app that allows consumers to virtually place an augmented piece of furniture in their home to see how it looks before they buy it. Photo: Ikea
A new aspect of Ikea's app that allows consumers to virtually place an augmented piece of furniture in their home to see how it looks before they buy it. Photo: Ikea

By Devin Partida

Canadian retailers have faced a tough year. 2020 brought the COVID-19 pandemic, with spikes and waves of the virus fluctuating. As vaccines slowly come about, it’s important for retailers to focus on their economic recoveries.

The main way to come back stronger than ever is to capitalize on the latest interactive shopping tech tools. Here are the five areas to focus on for next year:

Virtual Shopping

Whether a consumer shops on an app or on the retailer’s site, virtual shopping is the next big thing. Some sites have already begun immersive, 360-degree explorations of a fully furnished room or set. Consumers can explore the furniture and accessories and get tips.

Ikea has developed a function on its app where consumers can virtually place an augmented piece of furniture in their home to see how it looks before they buy it.

Another option for virtual shopping is for consumers to look around the store from the site. No entry is necessary — they can see everything that specific Canadian retailers have in stock at the moment.

Interactive Displays

Touch screens are the best way to provide an experience for customers to interact with that will lead them to a purchase. For instance, the Ralph Lauren flagship store in New York City has touch-screen mirrors that make suggestions and recommendations for consumers based on the clothes they’re trying on. They can also see what’s in stock in the store or call for assistance.

Other displays like Hello Sense are also interactive platforms where consumers can get assistance and personalized recommendations for any of their needs. Interactive displays are clean, sleek and easy to use, leading to higher chances of a purchase.

Pepper, the Japanese-based AI assistant. Photo: SoftBank Robotics
Pepper, the Japanese-based AI assistant. Photo: SoftBank Robotics

Assistants

In-store and online, assistants guide consumers in numerous ways and meet their needs. Online interaction could be something as simple as a chatbot that answers questions and recommends items to a customer based on their purchase history or preferences.

As for in-person stores, robotic assistants are becoming more common. Canadian retailers can work with robots like Pepper, the Japanese-based AI assistant, to answer consumer questions, guide them to specific products and make suggestions. Pepper is programmable, meaning retailers can program it to help in whatever way they’d like.

If not a robot, retailers can opt for standard interactive systems that show inventory and can assist consumers in finding items.

Audio and Visual Experiences

Direct interactive tools work wonders, but indirect experiences can also enhance a consumer’s shopping trip. The audio and visual experience that goes into a Canadian retail store can be a factor that draws people in.

The Hunter flagship store in Japan has a moving ceiling that mimics the sky. Other places focus on music or calming sounds. Retailers may also use window displays that feature various products and items from the store.

The architecture of a brick-and-mortar store can also draw consumers in. Greener structures are environmentally friendly and add an intriguing factor that helps stores stand out.

Instagram's new shopping tab. Photo: Instagram
Instagram’s new shopping tab. Photo: Instagram

Social Media Sales

Social media is a powerful tool for retailers of all kinds. It’s a way to connect with consumers, no matter what forces keep stores closed. Sales through social media are now more interactive than ever.

Instagram recently introduced the shopping tab where consumers can find personalized items based on their browsing history. Here, Canadian retailers should monopolize the field and advertise their products. Then, they can draw more people in right from social media.

Since social media users are already interacting with a social platform, Instagram and other social media sites are now some of the latest, most innovative places to find sales.

A Canadian Retail Recovery

With these steps, Canadian retailers can focus on making their stores as interactive and engaging as possible. These five areas will draw consumers in and boost revenue — a critical feat for a pandemic recovery. Now is the time for retailers to get with the latest modern technology so Canada can pull ahead in the retail game.

Devin Partida

Devin Partida is a writer and blogger, as well as the Editor-in-Chief of ReHack.com

Photo Tour: Toronto Bloor Street ‘Mink Mile’ Set for Big Changes in 2021

Bloor Street W - Photo by Dustin Fuhs

Retail Insider recently toured Toronto’s famed ‘Mink Mile’, consisting of the stretch of Bloor Street West between Avenue Road and Yonge Street. For decades the street has been considered to be Canada’s leading luxury retail stretch, with some comparing it to Fifth Avenue in New York City.

Club Monaco 157 Bloor Front Entrance with the Royal Ontario Museum. Photo by Dustin Fuhs

The tour starts at the southeast corner of Bloor Street and Avenue Road where a Club Monaco flagship store is currently located. The retail space is for lease with Club Monaco expected to vacate in a few months time.

Vacated Starbucks in Yorkville. Photo by Dustin Fuhs

Starbucks recently shut its store at the Renaissance Plaza at 150 Bloor Street West. It was located directly behind the Louis Vuitton flagship ‘Maison’ facing Bloor Street. Starbucks has said that it will shut/relocate about 300 locations in Canada over the next few months.

Prairie Girl Yorkville. Photo by Dustin Fuhs

Prairie Girl Bakery, located in the same complex as Starbucks, has also shut its location that faces the back of the Church of the Redeemer. Prairie Girl once operated five locations and now operates just one on Victoria Street.

Bloor from Avenue Road. Photo by Dustin Fuhs

The above photo was taken from the corner of Bloor Street and Avenue Road looking Eastward along the Mink Mile. The Louis Vuitton flagship store spans nearly 18,000 square feet over two levels, making it the largest in Canada by far.

Tiffany & Co . Photo by Dustin Fuhs

Tiffany & Co. relocated its Bloor Street store to 150 Bloor Street West in 2012 and operates there to this day. “Non-essential” stores in Toronto are shut until at least December 21 due to the pandemic, and many retailers are offering curbside pickup. Next to Tiffany & Co. is a three level Burberry flagship store.

We reported this week that Intermix will shut its store at 130 Bloor Street West in January, with a replacement tenant already confirmed. Los Angeles-based St. John Knits operates a store next door, which opened last year.

Urban Campfire on Bloor. Photo by Dustin Fuhs
Max Mara 151 Bloor. Photo by Dustin Fuhs

Italian luxury women’s fashion brand Max Mara operates a store at 151 Bloor Street West, as does footwear brand Stuart Weitzman. Not in the photo: Montblanc and Peloton in the same building.

Bogner Bloor. Photo by Dustin Fuhs

We reported last month that German ski apparel brand Bogner had opened its first corporate store in Canada at The Colonnade at 131 Bloor Street West. Bogner will remain open until March and its lease could be extended to become a permanent storefront if it performs well.

Above: The Colonnade at 131 Bloor Street West. The architecturally-significant complex was the first mixed-use building in Canada. When it opened in 1963, it contained a two-level shopping centre with about 50 stores, an office component, and a rental apartment building above.

Now, The Colonnade’s retail component is more of a ‘strip mall’ with large retailers facing onto Bloor Street, including a large Dior flagship which opened last year, Coach, Prada, Cartier, Escada, and Moncler which is next to Bogner.

Prada Bloor 131 Bloor Unit 105. Photo by Dustin Fuhs

Prada operates a 13,700-square-foot, two-level store at The Colonnade. The store expanded with a 7,775-square-foot, second level addition in early 2016.

Dior 131 Bloor – Photo by Dustin Fuhs

Christian Dior operates a 13,400-square-foot flagship store which opened at The Colonnade last year. The space was once occupied by Chanel which relocated to 98 Yorkville Avenue in the fall of 2017. The Dior flagship is currently the largest in North America, and an even larger flagship will be unveiled at the corner of E. 57th Street and Madison Avenue in New York City next year.

110 Bloor St. Photo by Dustin Fuhs

The 110 Bloor Street West retail podium will see an overhaul that will include a new exterior as well as a new set of retail tenants. Winners/HomeSense will remain open and the Brooks Brothers store has yet to formally announce a departure. All of the other Bloor Street facing spaces were recently vacated and a beauty retailer appears to have opened a pop-up in the former Guerlain space prior to government mandated shutdowns last month.

BROOKS BROTHERS. Photo by Dustin Fuhs

The Brooks Brothers store at 110 Bloor Street West remains open for now. Other ground level retailers have shut and the commercial podium will see a redevelopment next year.

Kit and Ace and L’Occitane stores at 102 Bloor Street West. Both stores are located at the base of a condominium building which was once an office tower.

Former Pottery Barn 100 Bloor. Photo by Dustin Fuhs

A shot of the 100 Bloor Street West commercial podium. The facade includes a replica of a theatre that once occupied the site. Current retail tenants include Holt Renfrew Men which opened in 2014, Hermes which opened in 2017, and Zegna which opened in 2018.

Zegna on Bloor. Photo by Dustin Fuhs

Luxury Italian men’s brand Ermenegildo Zegna opened at 100 Bloor Street West in December of 2018. The store is in partnership with nearby menswear retailer Harry Rosen.

Hermes 100 Bloor. Photo by Dustin Fuhs

French luxury brand Hermes opened its 6,000-square-foot flagship at 100 Bloor Street West in the fall of 2017. The two-level store is stunning and houses an additional 6,000 square feet for back-of-house.

Cole Haan 101 Bloor. Photo by Dustin Fuhs

US-based footwear brand Cole Haan for years has operated a store at 101 Bloor Street West, at the corner of St. Thomas Street. For years there have been questions if Cole Haan would remain at this location. At one time sources had said that a location would also open at Toronto’s Yorkdale Shopping Centre.

Victorinox Closed. Photo by Dustin Fuhs

The Victorinox flagship store at 95A Bloor Street West, at the corner of St. Thomas Street, recently shuttered.

Harry Rosen 82 Bloor. Photo by Dustin Fuhs

The Harry Rosen flagship store at 82 Bloor Bloor Street West spans five levels and about 50,000 square feet, occupying the corner of Bloor and Bellair Streets.

The building at 83 Bloor Street West formerly housed Hugo Boss’ Canadian flagship store prior to relocating to the Yorkdale Shopping Centre. The building for several months has housed a pop-up clearance store for retailer V Hazelton. H&M-owned COS occupies a large three-level store at 83 Bloor Street West.

Vacant Bloor. Photo by Dustin Fuhs

The former MAC Cosmetics storefront at 91 Bloor Street West is currently for lease. Luxury brand MCM’s only Canadian storefront is located next door at 93.

Sephora 77 Bloor. Photo by Dustin Fuhs

Beauty retailer Sephora operates a large store at 77 Bloor Street West. The beauty industry has had to modify its service offerings due to the pandemic.

80 Bloor. Photo by Dustin Fuhs

The 80 Bloor Street West office tower houses a Roots store at its base. Until recently, Banana Republic also had a store which shut in the fall. Both 80 and 82 Bloor Street West will eventually be demolished for a mixed-use development that will include three levels of retail space below a massive condominium tower.

The corner of Bay and Bloor Streets is seeing some changes. Next month the Gap flagship store at 60 Bloor Street West will close. At the Manulife Centre, Birks completed an impressive overhaul of its stores last year with Eataly opening upstairs in the fall of 2019. Recently Hakim Optical opened at 66 Bloor Street West in a space formerly occupied by David’s Footwear.

The above photos are of the commercial podium of the Manulife Centre at 55 Bloor Street West.

Holt Renfrew 50 Bloor. Photo by Dustin Fuhs

Luxury retailer Holt Renfrew recently completed the facade of its flagship store at 50 Bloor Street West. Retail Insider will profile this in a separate article also showcasing renovations to the store’s main floor.

Former HSBC. Photo by Dustin Fuhs

A retail space is for lease at 19 Bloor Street West. Scotiabank formerly occupied the entire building and it has since downsized to occupy the eastern portion of the building. CBRE is listing the vacant space which can be demised. Footwear retailer Town Shoes once operated at the corner and according to records, it opened in 1979.

Aritzia Bloor. Photo by Dustin Fuhs

Aritzia expanded to become a massive flagship store at the Holt Renfrew Centre in February of 2019.

Nordstrom Rack Bloor Yonge. Photo by Dustin Fuhs

Nordstrom Rack opened its two-level 38,000-square-foot store at 1 Bloor Street East, at the corner of Yonge Street, in May of 2018.

The One Bloor Yonge. Photo by Dustin Fuhs

Under construction at 1 Bloor Street West is ‘The ONE’ tower which will rise more than 1000 feet above the Yonge and Bloor intersection when completed in a couple of years. A boutique hotel will open below the condominium portion of the tower, and sources say that Apple will open a large flagship store at the corner as well.

The Indigo store at the Manulife Centre, facing Bay Street, recently saw a complete renovation inside and out as part of the overhaul of Manulife Centre’s commercial podium.

Thank you for coming with us on this tour of Toronto’s Mink Mile. Feel free to comment below.

Digital Main Street Partners with Facebook Canada to Support Small Businesses

Photo: Digital Main Street
Photo: Digital Main Street

As the holidays quickly approach, Digital Main Street and Facebook Canada have teamed up to share a roundup of Canadian small businesses in their ‘Love Your Local Flyer’.

In a bid to make last minute shopping easier, while also hoping to inspire Canadians to shop local this holiday season, the dynamic DMS/Facebook partnership has resulted in a Holiday Gift Guide featuring more than 250 Canadian small businesses.

Showcasing more than 600 unique, local products from hundreds of Canadian small businesses — all of which ship to the Greater Toronto Area — the ‘Love Your Local Flyer’ links the customer directly to each retailers’ online store, allowing each small business to showcase its individuality this holiday season.

The digital flyer provides a personalized shopping experience, sharing a curated selection of relevant and local products for each individual person that engages with the platform.

Some participating retailers include:

  • Cup of Té: Cup of Té is a premier online retailer of loose leaf organic teas and teaware. Based in Toronto, they are dedicated to enriching lives through the experience of premium teas specially made from organic ingredients with each taste offering unique benefits to tea lovers all over the world and every drop telling a story.
  • Bohten: Inspired by the beauty of the landscapes found in Ghana, Nana Boateng Osei, began a project to combine a love of nature, style and Africa into an eyewear company, called Bohten Eyewear.
  • Sisters Sage: Lynn-Marie & Melissa-Rae Angus are the sister co-founders of Sisters Sage, an Indigenous brand that hand-crafts wellness and self-care products inspired by their culture and traditions. They were born and raised in East Vancouver, Canada. Their heritage is Gitxaala, Nisga’a, and Metis Nations. They use traditional indigenous ingredients to create modern self-care and wellness products.

COVID-19 has had devastating impacts on main street businesses this year, and the ‘Love Your Local Flyer’ initiative is just another in a long string of programs designed and successfully executed by Digital Main Street to ensure as many small businesses stay afloat during this time as possible.

Each participating small business received free support through the Digital Main Street Programs, made possible by the Federal Economic Development Agency for Southern Ontario, Province of Ontario, and key corporate sponsors.

Check out the Holiday Flyer between December 9 – December 21, 2020 for a curated list of local gifts.