Advertisement
Advertisement

Expanding a Brand: Vancouver-Based Entrepreneur Kick-Starts Women’s ‘Wicked Rose’ Martial Arts Activewear Line [Video Interview]

Date:

Share post:

Retail Insider’s Craig Patterson interviews Christina Morrow, Founder at Vancouver-based Wicked Rose, about Morrow’s journey of creating a groundbreaking women’s martial arts activewear brand. Morrow shares her personal motivation, driven by the lack of suitable clothing options for women in martial arts, which led her to develop a brand that combines high quality, performance-oriented apparel with size inclusivity up to 5XL. Morrow’s six-year experience in Muay Thai, and her dissatisfaction with existing offerings, inspired her to research and eventually create a line of activewear that caters specifically to women’s needs in martial arts.

Morrow discusses the unique design challenges and solutions Wicked Rose offers, like the introduction of non-see-through spats with high waistbands to ensure comfort and functionality during intense training sessions. Morrow’s approach involved meticulous product development, including gathering feedback from the martial arts community and incorporating innovative design elements to address common issues faced by women in martial arts. Her collaboration with a tattoo artist friend brings a unique aesthetic to the brand, making it stand out in a market saturated with generic designs.

The conversation concludes with Morrow’s future ambitions for Wicked Rose, including its upcoming Kickstarter campaign aimed at broadening the brand’s reach and introducing sustainable practices in activewear production. They touch upon the potential expansion into retail and the vision of establishing Wicked Rose as a globally recognized activewear brand founded on principles of empowerment, innovation, and inclusivity.

[Kickstarter Campaign Link]

Image: Wicked Rose

Episode Sponsor: 

  • SAJO – Canada’s first specialized retail builder. Visit SAJO to see their holistic approach and transdisciplinary team to explore and understand your needs.

The Interview Series video podcasts by Retail Insider Canada are available through our Retail Insider YouTube Channel where you can subscribe and be notified when new video episodes are available.

If you prefer to listen to the audio version, it is available below:

The Interview Series audio podcasts by Retail Insider Canada are available on Apple Podcasts, Stitcher, TuneIn, Google Play, or through our dedicated RSS feed for Overcast and other podcast players. Also check out our The Weekly audio podcast where Craig and Lee discuss popular content published on Retail Insider which is part of the The Retail Insider Podcast Network.

Subscribe, Rate, and Review our Retail Insider Podcast!

Follow Craig:

Follow Retail Insider:

Listen & Subscribe:

Share your thoughts!

Drop us a line at Craig@Retail-Insider.com. You can also rate us in Apple Podcasts or recommend us in Overcast to help more people discover the show!

Background Music Credit: Hard Boiled Kevin MacLeod (incompetech.com). Licensed under Creative Commons: By Attribution 3.0 License. http://creativecommons.org/licenses/by/3.0/

LEAVE A REPLY

Please enter your comment!
Please enter your name here

More From Retail Insider

Load more

RECENT RETAIL INSIDER VIDEOS

Advertisment

Subscribe to the Newsletter

Subscribe

* indicates required

RECENT articles

Why E-Commerce Retailers Should Prioritize Shipping Insurance

InsureShield® Shipping Insurance offers retailers custom coverage up to the invoice value, plus freight, simplified claims, and customer trust in an increasingly complex e-commerce landscape.

Hillberg & Berk to Double Stores in Canada by 2027

Hillberg & Berk will open six new stores from late 2025 to 2026, beginning in Hamilton, as the brand advances a national plan to reach 30 locations by 2027.

The Changing Economics of Canadian Luxury Retail

Currency shifts, brand power, and resale trends are transforming Canadian luxury retail as stores adapt to new economics and evolving consumer values.

GoodLeaf Farms raises $52 Million for Canadian capacity expansion and new Agricultural Centre of Excellence 

The past year was transformational for GoodLeaf Farms, marked by accelerated growth and a sharp increase in demand for its Canadian-grown baby greens, microgreens, and blends across Canada.

AI increasingly handling more customer service cases: Salesforce report

81% of Canadian service professionals using AI say it’s making them more productive, says Salesforce.

Best Before Dates Confuse Canadians, Study Finds

New Canadian research shows confusion over best before dates fuels waste and household costs, with younger consumers most impacted.

Canada’s GLP-1 Shift Is Reshaping the Food Economy

Canada’s growing GLP-1 use is driving major shifts in food spending, grocery habits, and restaurant demand, reshaping the nation’s food economy.

Black Friday dominated 2024 holiday spending, Moneris data shows; will it lead again in 2025?

Moneris data shows Black Friday was Canada’s busiest shopping day in 2024, driven by early deals and delivery concerns. See key 2025 holiday retail and fraud trends.

Panago Pizza launches refreshed brand and menu

The company was founded in 1986 and has 170 locations across the country.

Sweet Bella Chocolates and Phil & Sebastian Coffee announce new partnership

Sweet Bella’s handcrafted chocolates will be available at select Phil & Sebastian Coffee locations across Calgary.

eBay releases 2025 Recommerce Report

The report reveals a broad movement propelled not just by affordability, but by sustainability, self-expression, and community values.

Cornwall Centre opens Regina Police Office downtown

Cornwall Centre debuts a Regina Police Service workspace to keep officers in the core, improve response times, and support a safer downtown Regina.

Chanel Opens Largest Canadian Boutique at Holt Renfrew Yorkdale

Chanel unveils its largest Canadian boutique inside Holt Renfrew Yorkdale as part of a wider expansion plan in Canada.

Uber report indicates $13.6B boost to Canada’s economy in 2024

The Uber platform contributes to Canada’s wider economic ecosystem by increasing local spending and supporting supply chains tied to platform activity.

Santa’s Magical Library AR Journey Launches at Vaughan Mills

A first-of-its-kind AR holiday experience, Santa’s Magical Library launches at Vaughan Mills, blending immersive storytelling, technology and community impact.

Canadian inflation eases in October: Statistics Canada

Slower growth in grocery prices further contributed to the deceleration in the CPI in October.

Emerging Trends in Canadian Real Estate 2026: Growth in Rentals, Retail & Seniors’ Housing

The report said grocery anchored/open-air retail continues to outperform.

Q3 2025 Canadian consumer insolvencies climb 4.8% year-over-year, reaching highest level since 2009

Behind these numbers are Canadians who continue to struggle to balance daily expenses with mounting debt obligations.

London Drugs’ Stocking Stuffers for Seniors Program returns for 10th year

Now celebrating a decade of programming at London Drugs, Stocking Stuffers for Seniors is running to December 8, encouraging communities to participate, in turn bringing comfort to seniors in need during the holidays.

U.S. Tariff Reversal Expected to Ease Food Costs for Canada

Canada stands to benefit as the U.S. rolls back food-related tariffs, lowering input costs for retailers and easing pressure on the supply chain.
spot_img
spot_img

About

Contact

Media

Follow

© 2025 Retail Insider Media Ltd. All Rights Reserved. The content on this website is protected by the copyrights of Retail Insider Media Ltd. or the copyrights of third parties and used by agreement. No part of any of the content of this website may be reproduced, distributed, modified, framed, cached, adapted or linked to, or made available in any form by any photographic, electronic, digital, mechanical, photostat, microfilm, xerography or other means, or incorporated into or used in any information storage and retrieval system, electronic or mechanical, without the prior written permission of Retail Insider Media Ltd. or the applicable third party copyright owner.