Expanding a Brand: Vancouver-Based Entrepreneur Kick-Starts Women’s ‘Wicked Rose’ Martial Arts Activewear Line [Video Interview]

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Retail Insider’s Craig Patterson interviews Christina Morrow, Founder at Vancouver-based Wicked Rose, about Morrow’s journey of creating a groundbreaking women’s martial arts activewear brand. Morrow shares her personal motivation, driven by the lack of suitable clothing options for women in martial arts, which led her to develop a brand that combines high quality, performance-oriented apparel with size inclusivity up to 5XL. Morrow’s six-year experience in Muay Thai, and her dissatisfaction with existing offerings, inspired her to research and eventually create a line of activewear that caters specifically to women’s needs in martial arts.

Morrow discusses the unique design challenges and solutions Wicked Rose offers, like the introduction of non-see-through spats with high waistbands to ensure comfort and functionality during intense training sessions. Morrow’s approach involved meticulous product development, including gathering feedback from the martial arts community and incorporating innovative design elements to address common issues faced by women in martial arts. Her collaboration with a tattoo artist friend brings a unique aesthetic to the brand, making it stand out in a market saturated with generic designs.

The conversation concludes with Morrow’s future ambitions for Wicked Rose, including its upcoming Kickstarter campaign aimed at broadening the brand’s reach and introducing sustainable practices in activewear production. They touch upon the potential expansion into retail and the vision of establishing Wicked Rose as a globally recognized activewear brand founded on principles of empowerment, innovation, and inclusivity.

[Kickstarter Campaign Link]

Image: Wicked Rose

Episode Sponsor: 

  • SAJO – Canada’s first specialized retail builder. Visit SAJO to see their holistic approach and transdisciplinary team to explore and understand your needs.
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Background Music Credit: Hard Boiled Kevin MacLeod (incompetech.com). Licensed under Creative Commons: By Attribution 3.0 License. http://creativecommons.org/licenses/by/3.0/

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