Nordstrom will start advertising in Canada this fall, one year before its first Canadian store opens in Calgary. Nordstrom has hired advertising agency DDB.
Nordstrom has spent significant sums over the years on advertising, including strategically placed ads in such publications as Vogue magazine. In the mid-to-late 1990’s, Nordstrom routinely placed full-page ads on the second page of Vogue to advertise luxury fashions and accessories, mainly from its women’s Collector’s department. Designers such as Valentino, Oscar de la Renta and Versace were prominently featured, helping lend credibility to Nordstrom’s increased concentration on top-priced women’s ready-to-wear and accessories. Nordstrom expanded its advertising into other national publications and hired Cuban-born artist Ruben Toledo to create fashion drawings of featured clothing for Nordstrom ads.
Nordstrom’s first Canadian store opens in the Fall of 2014 at Calgary’s Chinook Centre. Locations will follow in Ottawa and Vancouver in 2015, followed again by two Toronto stores in 2016. More Canadian locations are expected to be announced in the coming months.
Nordstrom has hired advertising agency DDB to handle this fall’s advertising campaign, including updates to Nordstrom’s Canadian website. When released, we’ll follow up this article with DDB’s first campaign for Nordstrom Canada.
[Press release]
[DDB website]
[Nordstrom website]
