LOFT by Ann Taylor opens its first Vancouver-area store today at West Vancouver’s Park Royal Shopping Centre. The 4,823 square foot store is located in a new addition to the mall’s south component, ‘Park Royal South’.
LOFT opened its first Canadian store at Toronto’s Yorkdale Shopping Centre in November 2012. It subsequently opened four Ontario stores this year. LOFT is considered to be a more ‘relaxed’ and ‘younger’ version of its sister label Ann Taylor. Ann Taylor is a moderately upscale womenswear retailer. The United States has over 500 LOFT stores.
We’ll continue to keep you updated on newly announced Canadian LOFT store locations, as the company has ambitious expansion plans.
RELATED:
- LOFT by Ann Taylor Opening Four Ontario Stores
- West Vancouver’s Park Royal to Expand: Interview with VP Rick Amantea
- La Maison Simons to Open at Park Royal in West Vancouver
[Park Royal Shopping Centre website]
It's just plain LOFT now. It's probably better to refer to the store as "LOFT, which is part of Ann Taylor" or something to that extent. I think they're trying to differentiate themselves like, say, Banana is different from Gap.