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Boys’Co renovates its Robson Street flagship

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Vancouver-based Boys’Co has completed renovations on its 1044 Robson Street store. The family-owned retailer revamped the store in anticipation of the company’s birthday celebrations later this year. 

Following its renovation, the interior of the 2,000 square foot store enjoys a more modern, cleaner aesthetic. Sightlines are clearer, as displays have been lowered below eye level. The Robson Street store opened in 1997, replacing a former location at 1080 Robson Street that was demolished for a redevelopment. This former location opened in 1987, three years after its first store location at Vancouver’s Oakridge Centre

For those unfamiliar, Boys’Co is a trendy, upscale multi-brand menswear retailer with four store locations. Three of those fall under the Boys’Co brand and they are located at Vancouver’s Oakridge Centre, Robson Street, and Burnaby’s Metropolis at Metrotown. Metropolis also houses the company’s only IVY ROOM store, which features ‘ivy league’ looks from upscale designers.

PHOTO: COURTESY OF BOYS’CO

The family-owned company was founded in 1946 and the Boys’Co division was founded in 1984. 30-year birthday celebrations will take place in October of this year. We’ll be publishing a lengthy feature article on the company closer to that date. 

Article Author

Craig Patterson
Craig Patterson
Now located in Toronto, Craig is a retail analyst and consultant at the Retail Council of Canada. He's also the Director of Applied Research at the University of Alberta School of Retailing in Edmonton. He has studied the Canadian retail landscape for the past 25 years and he holds Bachelor of Commerce and Bachelor of Laws Degrees. He is also President & CEO of Vancouver-based Retail Insider Media Ltd.

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1 COMMENT

  1. This company used to be fantastic. Sadly, the city’s gangbangers/douches came rolling-in to shop and now the vast majority of the inventory looks like wretched Vegas wear. It’s all so very sad.

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