Microsoft Store continues its Canadian expansion with the recent announcement of a new Toronto location. This follows the retailer’s August opening at Calgary’s Chinook Centre, joining Microsoft Store locations in Edmonton, Toronto and Mississauga. By the end of this year, Microsoft Store will operate six Canadian locations.
Canada’s first Microsoft store opened in November of 2012 at Toronto’s Yorkdale Shopping Centre. The 6,800 square foot unit is located two doors west of the mall’s popular Apple Store. Canada’s second Microsoft Store opened in October of 2013 at West Edmonton Mall, and the 7,600 square foot location is currently Canada’s largest. A third location opened last summer at Metropolis at Metrotown in suburban Vancouver (6,200 square feet) and a fourth at Mississauga’s Square One (just over 3,500 square feet) in February of this year. Its Calgary store, which opened in August, is strategically located next to the mall’s new Nordstrom store and spans almost 7,250 square feet.
Microsoft Stores sell the brand’s computers, computer software and consumer electronics. It has been compared to Apple Stores, which have been wildly successful at selling and servicing its various Apple products. Its first American stores opened in October 2009, and it continues to aggressively expand its store base south of the border. Microsoft stores employ ‘Technical Advisors’ to assist customers with questions and various issues. These might be compared to the ‘Geniuses’ at Apple Stores. Microsoft Stores also include ‘Specialists’ (or trainers) who show customers how to get the most out of their software.