Upscale Montreal-based multi-brand retailer Alton Gray is looking to open as many as six Canadian locations. We spoke with its president, Ted Rozenwald, to learn more.
Alton Gray’s first store opened in September of 2013 at Le Carrefour Laval, north of Montreal. The 3,660 square foot store features luxurious interiors, highlighted by marble and wood, as well as a grand central chandelier.
The store features over 80 contemporary (including many European) brands for men and women. Collections are profiled in a variety of small departments, including a men’s and women’s denim room, a section dedicated to designer footwear, handbags and jewellery, and a L.A.M.B. shop-in-shop . Some housewares and gifting items are also carried.
Alton Gray president Ted Rozenwald says that he’d like to open about six Canadian stores. New locations could either be in malls or on urban streetfronts, depending on opportunity. Stores will ideally be in the 3,000 to 6,000 square foot range. Mr. Rozenwald says that he’d like to possibly open a store at Toronto’s Yorkdale Shopping Centre, given its strong sales and tenant mix. He also says that he’d like to open in fashion-forward Vancouver, either in a mall or on a streetfront location. Some day, Alton Gray could also expand into the United States, though no timeline is in place.
Alton Gray is owned by 25 year-old Montreal garment company Manhattan International. Mr. Rozenwald says he opened Alton Gray as a way to gain first-hand insight into consumer preferences and behaviours.
We’ll update you as Alton Gray opens new Canadian locations.