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OMEGA to Open at Sherway Gardens

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A retail presence for luxury Swiss timepiece brand OMEGA will open at Toronto’s Sherway Gardens this fall. The 400 square foot retail environment will be adjacent to and operated by upscale jeweller L’Oro, which will also operate the mall’s Chopard boutique. All stores are scheduled to open this fall in Sherway Gardens’ $550 million, 210,000 square foot expansion

Over 200 OMGEA timepieces will be featured, including four main watch lines – Seamaster, Contellation, De Ville and Speedmater. Some of the brand’s most luxurious timepieces will be featured, including the James Bond Limited Edition Aqua Terra, the new Moonwatch “Silver Snoopy Award” Chronograph, the De Ville Prestige Butterfly Collection and, coming soon, the new Constellation Globemaster, the world’s first Master Chronometer. 

Sherway Gardens’ OMEGA will feature the brand’s global design concept, with a façade conceived around the themes of the sun, water, earth and (fittingly) time. OMEGA’s retail presence will have its own mall entrance, and will feature a dedicated seating space where customers may enjoy expert one-on-one consultation. 

PHOTO: OMEGA

L’Oro will also open a 400 square foot Chopard boutique at Sherway Gardens, a first for Canada. L’Oro will operate its 2,500 square foot multi-brand flagship between OMEGA and Chopard, addressing the trend towards jewellers opening free-standing and shop-in-store locations for its luxury brands. 

By the spring of 2017, Sherway Gardens will feature new Saks Fifth Avenue and Nordstrom stores, joining existing anchor Hudson’s Bay. Other large mall stores will include replacement locations for Sporting Life and Harry Rosen, both relocating this fall as part of the mall’s overhaul. 

Canada’s only official OMEGA boutique opened in early 2010 in the lobby of the the Fairmont Hotel Vancouver. Originally intended to be a four-month pop-up location, the successful boutique became permanent and subsequently has expanded. 

Article Author

Craig Patterson
Located in Toronto, Craig is the Editor-in-Chief of Retail Insider and President/CEO of Retail Insider Media Ltd. He is also a retail analyst and consultant, Director of Applied Research at the University of Alberta School of Retailing in Edmonton, and consultant to the Retail Council of Canada. He has studied the Canadian retail landscape for over 25 years and he holds Bachelor of Commerce and Bachelor of Laws Degrees.

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