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Victoria’s Secret Opens Massive Montreal Flagship [Photos]

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America’s largest lingerie retailer, Victoria’s Secret, has opened its second-largest store in the world, in Montreal. Located at 1171 Sainte-Catherine Street West, Victoria’s Secret replaces a Chapters bookstore that formerly occupied the location

The new Montreal store spans a total of 33,162 square feet and of that, 21,346 square feet is dedicated to sales floor space. In comparison, the Vancouver Robson Street flagship, which opened in August of 2013 and was previously Canada’s largest, features a sales floor of 16,696 square feet. Both stores are smaller than the company’s 60,000 square foot Herald Square location in New York City and in November of 2016 Victoria’s Secret’s largest store, measuring 63,780 square feet, will open on Fifth Avenue in Manhattan. 

The Montreal store features three selling floors, including a basement level dedicated to the retailer’s PINK line. The company’s entire assortment of signature bras, panties and sleepwear are featured, as well as its sport, beauty and swim lines. A marble and glass staircase connects all three floors, and 45 video screens and over 2,000 mirrors surround the store. 

Sainte-Catherine Street West has seen several new retailers recently open, including large locations for Vancouver-based women’s fashion retailer Aritzia, Dutch denim brand G-Star, and H&M-owned COS. Many popular retailers line the street and to the west is department store Ogilvy (set to merge with Holt Renfrew) and to the east is La Maison Simons, Hudson’s Bay, Maison Birks‘ global flagship and, in the fall of 2018, Saks OFF 5TH will open a large location at Montreal Eaton Centre. The street will soon see a public realm revamp that will include more trees, street furniture, free WiFi and heated sidewalks. 

Montreal-based Aurora Realty Consultants represented Victoria’s Secret in the lease deal. 

Article Author

Craig Patterson
Craig Patterson
Located in Toronto, Craig is the Editor-in-Chief of Retail Insider and President/CEO of Retail Insider Media Ltd. He is also a retail analyst and consultant, Director of Applied Research at the University of Alberta School of Retailing in Edmonton, and consultant to the Retail Council of Canada. He has studied the Canadian retail landscape for over 25 years and he holds Bachelor of Commerce and Bachelor of Laws Degrees.

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3 COMMENTS

  1. What happened to Part 2 of Retailer Opening/Expanding in Canada? I thought it was supposed to come out this week. I like those articles.

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