Vancouver-based entrepreneur Gaurav Mehra has launched a new luxury men’s footwear retailer that operates both online as well as offers personal one-on-one visits. Called Mehra, the new boutique launched last month, featuring brands otherwise not available in Western Canada but known worldwide as being some of the best shoemakers.
Brands carried at Mehra include Corthay, Enzo Bonafè, Gaziano & Girling, Stefano Bemer and Vass. Prices start at $695 and can go into the thousands. Mehra only carries ‘shoe specialist’ brands — being those that only make shoes and have their own factories, with no outsourcing. All shoes offered are made with Goodyear Welted or Hand Welted construction — considered the finest methods of shoemaking. The five brands carried also feature made-to-order options, where styles can be customized, including leather, colour and soles.
While styles may be ordered online, Mehra also offers home/office visits for Vancouver-area customers who prefer a more private, customized shopping experience. Some of Canada’s most prestigious retailers also offer private visits, dressing some of the country’s most affluent residents. Mr. Mehra is bringing this privilege to his clients as well, offering personalized service to ensure optimum fitting.
Customization and one-on-one retail is a trend among elite retailers, according to Farla Efros, President of HRC Retail Advisory. She noted these personalized visits allow Mehra to differentiate itself in a competitive omni-channel marketplace. Success requires retailers to “drive a line in the sand” in regards to how they are going to differ in order to garner loyalty, which is difficult to do, she noted, and what Mehra is doing is right on-target.
The product selection at Mehra will expand as business grows, with the potential to expand the geographic reach of personalized visits, as well. For more information, visit www.shopmehra.com or contact Mr. Mehra directly at: (604) 505-8133.
