The 2,300 square foot Toronto store is located at 694 Queen Street West, in the heart of the city’s trendy ‘West Queen West’ retail area. Vogue named West Queen West as the world’s second-hippest district in 2014, and the area has since added a number of unique and remarkable first-to-market international brands.
“We are very pleased with how our first store in Canada has integrated into the West Coast, and are excited to formalize our presence in Toronto,” said Steve Bock, CEO of Filson. “Filson’s product is built on quality and durability, and the tactile experience is important for us to showcase the craftsmanship of every Filson product.”
The rustic looking new Toronto store features custom furniture built from local salvaged wood, iron beams, wooden floors and imagery of Filson in the field dating back to the late 1800’s. Street level windows showcase apparel, bags, and accessories for both men and women.
The 2,800 square foot Vancouver Filson opened earlier this summer at 47 Water Street in the city’s historical and trendy Gastown area. Filson partnered with broker Tony Flanz of Think Retail for its initial Canadian expansion.
Filson operates street-front stores in American cities that include Seattle, New York City, Minneapolis, Portland OR, Dallas, San Francisco, Plano TX, Detroit, Austin and Washington DC, as well as two factory outlets. Canada is the second international market for Filson, which also operates a store in London, UK.
Filson (originally named ‘C.C. Filson’s Pioneer Alaska Clothing and Blanket Manufacturers’) was founded in Seattle in 1897, and is known particularly for its clothing and luggage, as well as its guarantee. The company designs, manufactures and distributes its products, which feature rugged designs with prices in the mid to upper-end range. Quality is paramount to the brand, and it guarantees the lifetime of each item against failure or damage from its intended usage, according to Filson’s website. The company is owned by Bedrock Manufacturing which is led by Tom Kartsotis, who also owns Detroit-based fashion brand Shinola.
Photos are courtesy of Filson via Brix Media Co.