New York City-based luxury jewellery and watch brand David Yurman is expanding its Canadian concession network through partner retailer Holt Renfrew. A David Yurman boutique opened earlier this month at Holt’s in Calgary and today, David Yurman will unveil a boutique in Holt Renfrew at Mississauga’s Square One Shopping Centre.
Both concessions, designed by David and Sybil Yurman, are open-concept without traditional walls — they include tambour casework, bronze metal vitrines, as well as hand-crafted fixtures including solid live-edge American walnut slabs and Italian travertine counter tops, which are features typically incorporated in standalone David Yurman boutiques. Both shops carry the full assortment of Women’s and Men’s collections, as well as the David Yurman Wedding collection.
The Calgary boutique, which opened on December 1, spans about 960 square feet on the ground floor of Holt Renfrew’s 150,000 square foot four-level flagship in The CORE shopping centre. The Calgary Yurman shop includes a white gold leaf decorative panel featuring a hand applied pattern of Alberta’s Provincial flower — the Wild Rose.
The Square One boutique, being unveiled today, measures about 820 square feet in the jewellery area of Holt’s 140,000 square foot Mississauga store which opened in the summer of 2016. Square One’s Yurman shop also boasts a private viewing room.
David Yurman operates one standalone store at Toronto’s Yorkdale Shopping Centre. The 1,625 square foot store opened in December of 2013. Yurman also has concessions at Holt Renfrew in Toronto (50 Bloor Street West) as well as in Montreal — the Montreal Yurman is expected to eventually move into an expanded Holt Renfrew Ogilvy, which will coincide with the closure of the city’s Holt’s.
Nordstrom in Vancouver also houses a David Yurman concession, as does Holt Renfrew in Vancouver — the Vancouver Holt’s Yurman boutique, which opened in the fall of 2016, is the largest of its kind in the world at 1,226 square feet. Interestingly, the Holt Renfrew Vancouver concession is the only location in Canada (and one of only five in the world) to carry Yurman’s ‘High Jewellery’ collection, with some pieces featuring precious metal and rare gemstones costing in excess of $100,000 with viewings available by appointment.
In Canada, David Yurman jewellery is also carried in a handful of upscale jewellers, as well as in selected Nordstrom locations, as well as Saks Fifth Avenue in downtown Toronto.
Designer David Yurman founded his eponymous company in 1980, and in 1983 introduced his signature bracelet which propelled the brand. The bracelet features a twisted helix adorned with gemstones on its end caps, available at different price points depending on materials. Designs now include pieces for women and men that range from earrings to necklaces to gift items such as pens, as well as a line of timepieces and even engagement rings. David Yurman collections are available at 47 retail and concession locations throughout the United States, Canada, and France and at over 350 locations worldwide, through their exclusive authorized fine jewelry and timepiece network of retailers, including in the United States, Canada, Mexico, the Caribbean, UK, Russia and the Middle East.
*Photos via David Yurman.
For more of today’s news: Canadian Retail News From Around The Web: December 13, 2017
