Spruce Meadows, one of the world’s premier show jumping venues and Calgary’s leading sports and entertainment destination, is partnering with Mattel, Inc., leading global play and family entertainment company and owner of one of the most iconic brand portfolios in the world, for Barbie™ x Spruce Meadows – a weekend of branded activations, entertainment, and a women-centered leadership forum running June 12 to 14 during the ‘National’ Tournament, presented by Rolex.
Spruce Meadows said show jumping is the only sport in the world where women and men compete on an equal playing field – same course, same rules, same competition. That makes it a natural home for a brand built on empowering women and girls to see themselves in every role imaginable, it said.
The weekend will include:
- 10,000 co-branded Barbie™ x Spruce Meadows bandanas distributed across all three days
- Outdoor screening of Barbie™ The Movie on the evening of Friday, June 12
- Barbie™ Box and pink horse photo ops across the grounds
- Branded entertainment in the International Ring
- The ChangemakeHER Forum featuring leaders from sport, business, media, entertainment, and culture on Saturday, June 13
- The ChangemakeHER Forum is held in the Gallery on the Green Congress Hall. Influential women from sport, business, media, entertainment, and culture will take the stage for a moderated conversation on leadership and impact, followed by an elegant hospitality experience in the Champagne Garden with premium viewing of the RBC Grand Prix.
- Featured speakers and additional program details will be announced soon.
- Exclusive co-branded satin jackets for VIP attendees.
“Barbie™ is one of the most recognized and beloved brands in the world. Bringing that energy to Spruce Meadows during the ‘National’ felt like a natural fit,” said Linda Southern-Heathcott, President & CEO of Spruce Meadows. “Show jumping is the only sport where women and men compete head to head on a completely equal playing field – and partnering with a brand that has spent decades empowering women and girls to break boundaries is a powerful statement about what this sport and this venue stand for. The ChangemakeHER Forum, the activations across the grounds, the thousands of guests wearing their Barbie™ x Spruce Meadows bandanas – it’s going to be something truly special, and we could not be more excited to share it.”
A portion of all event proceeds will support the Spruce Meadows Leg Up Foundation.
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