PlantX, a one-stop shop for everything plant based, is moving into the Canadian marketplace with a physical location in Squamish, B.C., with plans to grow its presence in the country through franchise operations.
Sean Dollinger, founder of the unique concept, said PlantX is the digital face of everything plant-based utilizing the power of education and accessibility. The company aims to be the most trusted and convenient online destination for those interested in a plant-based lifestyle.
PlantX was founded in December 2019. It became a website in April of this year. It went public in August.
Dollinger said the company is the digital face of the plant-based community. Its mission is to eliminate the barriers to entry for anyone interested in a plant-based lifestyle, with a goal to help individuals in living a longer, happier, and healthier life.
In Canada, the flagship retail location in Squamish will be 15,000 square feet with an expected launch at the beginning of the new year. The company also has a location in San Diego of 4,500 square feet.
“These are built as models for people to then be able to get franchises to then have their own stores and educate people and then also act as a distribution centre for the ecommerce platform as well,” said Dollinger.
The Squamish location will include a cafe, a restaurant with plant-based meals, and a plant-based education centre.
“Basically what we’re building out is a pop up store with a thousand different products to begin with to start showing people that plant-based living can be fun, taste great and they can actually be full,” said Dollinger.
“We are following in the footsteps of Apple, Microsoft and Tesla who believe that education fuels growth. We look forward to expanding the concept across North America through franchising and hope others will join us in the plant-based movement.
“We are not a brand. We’re a platform.” – Plantx
“We are not a brand. We’re a platform.”
The 15,000-square-foot Locavore Bar & Grill in Squamish will be redesigned as PlantX’s Canadian flagship location, keeping Locavore’s management staff. The popular Cloudburst Cafe will become the PlantX Cafe, with an updated design and new menu, keeping the top selling items. The company will use the space as a showcase for franchises including a multi-tiered pop-up shop concept, food truck and full-service bar for beer, wine and mixed drinks.
“It is very exciting for all of us to see our Canadian flagship location come to life,” said Julia Frank, PlantX CEO. “There are so many great features that showcase our brand under one roof and we can’t wait to implement them in all of our franchises across North America.”
Dollinger said the company has developed a franchise model to grow its footprint through North America and internationally.
PlantX offers customers across North America more than 10,000 plant-based products. In addition to offering meal and indoor plant deliveries, the company currently has plans underway to expand its product lines to include cosmetics, clothing, and its own water brand — but the business is not limited to an e-commerce platform.
The company says it uses its digital platform to build a community of like-minded consumers, and most importantly, provide education. It says its successful enterprise is being built and fortified on partnerships with top nutritionists, chefs, and brands. The company eliminates the barriers to entry for anyone interested in living a plant-based lifestyle, and thriving in a longer, healthier, and happier life.