Upscale Austrian Brand Wolford Relocates Vancouver Storefront for Cartier Boutique

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Upscale Austrian fashion brand Wolford has relocated its downtown Vancouver store. The original location operated at 755 Burrard Street next to a vacated Hermès location — the French luxury brand opened its two-level Vancouver Hermès flagship at 717 Burrard Street in September 2019. The Wolford store has now reopened in the same building at 765 Burrard Street next to a Coach store.

Wolford replaces the previous tenant Papyrus which shuttered all 18 of its Canadian stores in February 2020. At the time that photos were taken, the Papyrus signage had not yet come down.

Mario Negris and Martin Moriarty of Marcus & Millichap negotiated the lease deal.

The former Hermès and Wolford spaces will be combined for a new Cartier flagship store and construction is expected to begin soon. Banff-based gift and fur retailer Saitoh occupied the corner space prior to being occupied by Hermès and Wolford. Hermès opened the 2,500 square foot store at 755 Burrard Street in 2006. Prior to that, Hermès had a 1,000 square foot boutique space inside of Holt Renfrew.

Vancouver is home to Wolford’s only Canadian corporate store. Retail Insider reported about Wolford’s Canadian expansion in April 2016, including Holt Renfrew-based shop-in-store locations as well as Ontario boutiques which are franchised. Wolford continues to operate franchised boutiques in Toronto in Old York Lane in Yorkville as well as at the Yorkdale Shopping Centre. A Wolford shop-in-store at Holt Renfrew Ogilvy in Montreal recently closed.

Wolford produces and sells tights and stockings for women and men, bodysuits and underwear for women, as well as women’s clothing (such as skirts, tops, shirts, and pullovers) and accessories. The company was founded in 1950 and is headquartered in Bregenz, Austria, and operates stores worldwide — some franchised and some corporately owned. 

Former Hermès on Alberni Street at Burrard Street in Vancouver (June 2021)
Former Hermès on Alberni Street at Burrard Street in Vancouver (June 2021). Photo: Lee Rivett
Looking past the former Wolford and Hermès location at corner of Burrard Street and Alberni Street in Vancouver (June 2021). Photo: Lee Rivett

Article Author

Lee Rivett
Lee Rivett, based in Vancouver, supports the digital distribution and technical backend operations of Retail Insider. This includes providing technical support for the editors during the digital publication cycle, streamlining virtual tools for the cross-country team and a variety of other duties which keeps the publication running smoothly.

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