Diamonds Direct® to Open New Showroom Concept at Square One in Mississauga

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Canadian diamond and fine jewellery brand Diamonds Direct® has announced that it is opening a new store concept at Square One in Mississauga in early 2022. It’s a significant move for the brand which several months ago unveiled a new storefront at CF Sherway Gardens in Etobicoke. 

The new Square One Diamonds Direct store will occupy a prime location in the centre of the busy shopping centre with a storefront spanning an impressive 30 feet. The location will incorporate design elements also showcased in the CF Sherway Gardens location. 

When it opens early next year, the Square One Diamonds Direct will showcase the brand’s complete offering of both earth-created and lab-grown diamonds, as well as its family of brands that include Jewellery Direct®, Gold Direct® and Watches Direct™. 

Diamonds Direct also operates an e-commerce business at and there are plans for more brick-and-mortar showrooms in major markets across Canada. 

Article Author

Craig Patterson
Located in Toronto, Craig is the Editor-in-Chief of Retail Insider and President/CEO of Retail Insider Media Ltd. He is also a retail analyst and consultant, Director of Applied Research at the University of Alberta School of Retailing in Edmonton, and consultant to the Retail Council of Canada. He has studied the Canadian retail landscape for over 25 years and he holds Bachelor of Commerce and Bachelor of Laws Degrees.

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