Saskatoon’s Midtown Shopping Centre has launched its newest event space, The Studio at Midtown, which is a community-focused hub for people to connect, create and discover.
Tara Faris, General Manager of the mall which is managed by Cushman & Wakefield, said The Studio is a multi-use amenity space that is being offered to the community – both non-profit and retailers and entrepreneurs.
“It’s a space that they can book for as little as three hours or as much as a week to activate in some sort of event capacity,” she said. “So that could range from an artisan market or a retail pop-up to a business meeting or a paint night, some kind of fundraiser. So a very versatile space that can be booked by all members of our community for a variety of purposes.
“The suite itself is just under 3,000 square feet and it has sort of a kitchenette with a fridge and a microwave. Some space to lay out catering. Depending on the use, we have a couple of different floor plans that can be set up for the community to use which may have retail showing. Some sort of merchandise fixtures or it could have a boardroom table type set up.
“It could be cleared entirely for an artisan market or a dance studio. All the fixtures and finishes are very lightweight and versatile. They can be kind of folded up and rolled away.”
Midtown is 640,000 square feet with 110 businesses operating in the shopping centre.
“It’s an additional way to activate the centre. It’s a good way for us to branch out and kind of create new community partnerships through partnering with events or co-hosting or what have you,” said Faris. “So it all depends on what the community needs.”
The space is located in the mall’s west corridor down from Cole’s book store across from Tim Hortons, on the first level, basically next door to the new Pitchfork Market + Kitchen coming next summer.
“Our sister mall in Regina, Cornwall Centre, has done one and we sort of are mimicking theirs. This is actually the second Studio in Saskatchewan. The idea came from our working group, our management team, as a way to kind of reconnect with the community in terms of non-profits offering space but also the versatility of the space,” said Faris.
The Studio at Midtown (Image: Midtown) The Studio at Midtown (Image: Midtown)
“We get lots of requests for space that we maybe just don’t quite have. We don’t have the right combination. So this space is just so versatile that we can meet everybody’s needs.”
The Studio offers complimentary booking for non-profits and affordable rates for entrepreneurs.
To learn more about The Studio at Midtown, visit www.thestudioatmidtown.com.
Midtown is owned by Kingsett Capital and IMCO (Investment Management Corporation of Ontario).
