FYidoctors Opens Calgary Flagship Store with Plans for Further Growth [Interview/Photos]

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FYidoctors, a division of FYihealth group, has opened its latest flagship location in Calgary as the brand continues to expand across the country in the competitive eyewear and eyecare market.

Since its inception in 2008, FYidoctors banner has more than 275 locations in Canada, employing 630 doctors and more than 2,300 people. 

The company has 47 clinics in Alberta. The newest location in the Mission neighbourhood of Calgary is 3,000 square feet. 

“This clinic, its design, and the technology it offers is what we have as a vision for our entire network across Canada at FYidoctors. It exemplifies that FYidoctors has become as a leader in patient care in Canada and we are very proud to provide such a wide range of services and products to our patients,” said Dr. Alan Ulsifer, CEO Chair of FYihealth group.

Image: FYidoctors

The company also has close to 40 medical aesthetic locations. Those locations currently all retain their original names, when FYi acquired them.

Ulsifer said there remain several independent practices in Canada when it comes to the eyecare and eyewear market. Research on the market indicates that more than 1,200 independents would consider joining a bigger group and eventually rolling their business into an entity like FYi.

Alan Ulsifer

“It’s an interesting market. You go into (CF) Market Mall, you go into (CF) Chinook Centre (in Calgary), it’s the same idea. So many different optical players and I guess you can break them into different categories. Obviously, the traditional players that have been here for a long time, the out of country entrants,” he said.

“There is a segment of the market that’s really built on millennials, people that want to look good, they want to have multiple pairs of eyewear, they want to identify with a brand that has a social presence, that’s cool. It’s definitely an emerging segment in the market. It’s a segment that probably we as a brand probably weren’t doing as good of a job for and I think we’ve really stepped up our game in that area in the acquisition of BonLook and offering more of that product offering.”

Image: FYidoctors

Ulsifer said FYi continues to have a vertically-integrated lens manufacturing facility and it recently acquired a frame company Westgroupe. The company so far in 2022 has made 17 acquisitions for optometry and added over 45 locations across all FYihealth group brands.

“We’re in it to win it,” he said. “Also our differentiator has always been the medical eyecare side. Technology, investing in the most recent, latest diagnostic equipment, making that standard practice in all of our locations. We believe that there’s a big segment of the population that really want high quality eyecare and also affordable but also fashion eyewear as well.”

The new Calgary clinic offers personalized eye care using state-of-the-art optometric technology and carries a wide selection of exclusive brands, including Cartier, BonLook, H Halston, Chopard and more. This clinic also has the largest FYidoctors exam room in Canada. The location carries over 45 brands of optical eyewear and offers more than 2,000 frames in clinic. 

Image: FYidoctors
Image: FYidoctors

“Unique to this FYidoctors location is a fully customizable digital storefront display wall facing street traffic. New interactive digital media is utilized throughout the clinic space to educate and engage our patients,” said the company.

“Additionally, a unique “FYidoctors scent” is used throughout the clinic to stimulate the olfactory senses of patients while browsing. The clinic’s waiting area is designed to be more relaxed and comfortable, creating an opportunity for our patients to enjoy their time at the clinic. With top-of-the-line materials, the overall clinic purchasing experience is improved with exceptional acoustics, lighting, digital touch points, and interactive messaging.”

The company is headquartered in Calgary and also owns a distribution facility in Delta, BC.

Besides the FYidoctors banner, it also operates banners Visique, Renue, Grimard, Factory Optical, Optiks International and BonLook. 

Article Author

Mario Toneguzzi
Mario Toneguzzi
Mario Toneguzzi, based in Calgary, has more than 40 years experience as a daily newspaper writer, columnist, and editor. He worked for 35 years at the Calgary Herald covering sports, crime, politics, health, faith, city and breaking news, and business. He is the Senior News Editor with Retail Insider in addition to working as a freelance writer and consultant in communications and media relations/training. Mario was named as a RETHINK Retail Top Retail Expert in 2024.

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