The store is located in an historic building at 15 Hazelton Avenue, measuring about 1,000 square feet. The store includes an interior that was made to look rustic and historic, as with other Le Labo locations, featuring distressed elements including walls and flooring and signage in the store that looks like it is on old newsprint.
Contained within is a range of popular Le Labo fragrances as well as candles and home goods, room sprays, products for the body, and various grooming items.
The Hazelton Avenue store follows two other Le Labo locations that opened before the pandemic. Le Labo’s first Canadian store opened in the spring of 2017 at 876 Queen Street West in Toronto’s trendy ‘West Queen West’ area. A second Canadian location opened in early 2019 at 225 Carrall Street in Vancouver’s historic Gastown area, measuring about 750 square feet.
The pricey Le Labo brand was founded in New York City in 2006 as a collection of 10 fragrances by Fabrice Penot and Edouard Roschi. The number in the fragrance name indicates the number of notes in its composition and the name of material (Vetiver, Jasmin, Labdanum) refers to the main ingredient or principal essence. The brand now features 19 perfumes, with its most recent (Thé Matcha 26) having been created in 2021. Prices generally range between $100 and over $500 for fragrances and related products. A 500 ml bottle of some fragrances costs over $1,000. Le Labo was acquired by New York City-based beauty conglomerate Estée Lauder in 2014.
Le Labo currently operates dozens of stores internationally, as well as shop-in-stores in leading retailers. Le Labo stores are often located in ‘trendy’ shopping areas as opposed to major malls or typical downtown commercial areas. It’s not yet known if more Le Labo locations will open in Canada, and Montreal is noticeably absent for the brand in terms of a standalone store.
Le Labo became available in Canada in 2010, when Toronto-based 6 by Gee Beauty (at 6 Roxborough St. W. in affluent Rosedale) began carrying the line exclusively in Canada. That exclusivity was lifted in September of 2015 when Nordstrom opened its CF Pacific Centre flagship in Vancouver, also carrying the brand. In February of 2016, Saks Fifth Avenue’s new Toronto flagship opened with a Le Labo counter contained within, and in October of 2016 a Le Labo shop opened within the new Nordstrom at Toronto’s Yorkdale Shopping Centre.
Toronto’s Bloor-Yorkville is seeing new leasing activity as retailers see the area as a desirable place to do business. Hazelton Avenue, specifically, recently saw the opening of custom menswear brand Atelier Munro, located a coupe of doors away from the new Le Labo. Other nearby businesses include custom suit brand SuitSupply, luxury women’s retailer George C., several pricey art galleries, and around the corner of Scollard Street Miami-based multi-brand retailer The Webster opened about a year ago.
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