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Le Labo Opens ‘Rustic’ Storefront in Toronto’s Yorkville Area [Photos]

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Estée Lauder-owned fragrance brand Le Labo has opened a new storefront in Toronto’s Bloor-Yorkville area, marking the third location for the brand in Canada and the second for Toronto. 

The store is located in an historic building at 15 Hazelton Avenue, measuring about 1,000 square feet. The store includes an interior that was made to look rustic and historic, as with other Le Labo locations, featuring distressed elements including walls and flooring and signage in the store that looks like it is on old newsprint. 

Contained within is a range of popular Le Labo fragrances as well as candles and home goods, room sprays, products for the body, and various grooming items. 

Jane Baldwin of brokerage Lennard negotiated the store lease on behalf of Le Labo. Jordan Karp of Savills Canada represented the landlord in the lease deal. 

Le Labo at 15 Hazelton Ave (Image: Dustin Fuhs)
Le Labo at 15 Hazelton Ave (Image: Dustin Fuhs)

The Hazelton Avenue store follows two other Le Labo locations that opened before the pandemic. Le Labo’s first Canadian store opened in the spring of 2017 at 876 Queen Street West in Toronto’s trendy ‘West Queen West’ area. A second Canadian location opened in early 2019 at 225 Carrall Street in Vancouver’s historic Gastown area, measuring about 750 square feet. 

The pricey Le Labo brand was founded in New York City in 2006 as a collection of 10 fragrances by Fabrice Penot and Edouard Roschi. The number in the fragrance name indicates the number of notes in its composition and the name of material (Vetiver, Jasmin, Labdanum) refers to the main ingredient or principal essence. The brand now features 19 perfumes, with its most recent (Thé Matcha 26) having been created in 2021. Prices generally range between $100 and over $500 for fragrances and related products. A 500 ml bottle of some fragrances costs over $1,000. Le Labo was acquired by New York City-based beauty conglomerate Estée Lauder in 2014.

Le Labo currently operates dozens of stores internationally, as well as shop-in-stores in leading retailers. Le Labo stores are often located in ‘trendy’ shopping areas as opposed to major malls or typical downtown commercial areas. It’s not yet known if more Le Labo locations will open in Canada, and Montreal is noticeably absent for the brand in terms of a standalone store. 

Le Labo at 15 Hazelton Ave (Image: Dustin Fuhs)
Le Labo at 15 Hazelton Ave (Image: Dustin Fuhs)
On the wall in the store. Photo: Craig Patterson

Le Labo became available in Canada in 2010, when Toronto-based 6 by Gee Beauty (at 6 Roxborough St. W. in affluent Rosedale) began carrying the line exclusively in Canada. That exclusivity was lifted in September of 2015 when Nordstrom opened its CF Pacific Centre flagship in Vancouver, also carrying the brand. In February of 2016, Saks Fifth Avenue’s new Toronto flagship opened with a Le Labo counter contained within, and in October of 2016 a Le Labo shop opened within the new Nordstrom at Toronto’s Yorkdale Shopping Centre

Toronto’s Bloor-Yorkville is seeing new leasing activity as retailers see the area as a desirable place to do business. Hazelton Avenue, specifically, recently saw the opening of custom menswear brand Atelier Munro, located a coupe of doors away from the new Le Labo. Other nearby businesses include custom suit brand SuitSupply, luxury women’s retailer George C., several pricey art galleries, and around the corner of Scollard Street Miami-based multi-brand retailer The Webster opened about a year ago. 

Additional Photos from Le Labo at 15 Hazelton Avenue

Le Labo at 15 Hazelton Ave (Image: Dustin Fuhs)
Le Labo at 15 Hazelton Ave (Image: Dustin Fuhs)
Le Labo at 15 Hazelton Ave (Image: Dustin Fuhs)
Le Labo at 15 Hazelton Ave (Image: Dustin Fuhs)
Le Labo at 15 Hazelton Ave (Image: Dustin Fuhs)
Le Labo at 15 Hazelton Ave (Image: Dustin Fuhs)
Le Labo at 15 Hazelton Ave (Image: Dustin Fuhs)
Le Labo at 15 Hazelton Ave (Image: Dustin Fuhs)
Le Labo at 15 Hazelton Ave (Image: Dustin Fuhs)
Le Labo at 15 Hazelton Ave (Image: Dustin Fuhs)
Le Labo at 15 Hazelton Ave (Image: Dustin Fuhs)
Le Labo at 15 Hazelton Ave (Image: Dustin Fuhs)
Le Labo at 15 Hazelton Ave (Image: Dustin Fuhs)
Le Labo at 15 Hazelton Ave (Image: Dustin Fuhs)
Le Labo at 15 Hazelton Ave (Image: Dustin Fuhs)

Article Author

Craig Patterson
Craig Patterson
Located in Toronto, Craig is the Publisher & CEO of Retail Insider Media Ltd. He is also a retail analyst and consultant, Advisor at the University of Alberta School Centre for Cities and Communities in Edmonton, former lawyer and a public speaker. He has studied the Canadian retail landscape for over 25 years and he holds Bachelor of Commerce and Bachelor of Laws Degrees.

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